Why brand building will give you the best marketing ROI We all need timely solutions in today’s competitive marketplace, but the pressure to drive inbound enquiries can often lead to short-term strategies that ultimately fail to deliver. Investing in your digital presence is crucial but doing this without first challenging and interrogating your brand is a classic mistake.
As this article will show, brand is the single biggest marketing advantage a company can have, separating the haves and the have-nots with a Darwinian ruthlessness. It’s why investing in brand building offers the biggest long-term ROI and why you need to be doing it now. 1: Loyalty and personal recommendation always come first
According to a recent study by Search Engine Land, 70% of consumers cite familiarity and trust as their No1 factor when choosing a product or service. A strong brand, aligned with your core Your brand is more than just a logo. It’s market, can deliver a huge uplift in the core essence of who and what you personal recommendations and turn are as a business. The organisations that customers into evangelists. That’s the understand this can go on to become most cost effective and reliable form of leaders in their field, leaving everyone new business acquisition there is. else to fight over the scraps from their table. Yet despite this, a shocking 2: It avoids wasted time and costly number of business fail to grasp its mistakes importance. Having a clear, consistent, relevant and purposeful brand presence ensures that your marketing efforts and investments are always aligned to your core purpose. It’s too easy for mistakes to be made if different stakeholders have different views about what the business is trying to achieve. This in turn avoids confusing customers and gives them something to buy into.
12
