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The Carer Digital
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THECARERUK
Issue 75
Government Launches Adult Social Care Recruitment Campaign
The government has launched its latest recruitment campaign to encourage people to follow a career in adult social care. The campaign entitled ‘Made with Care’, will run across, broadcast and social media for five months, and follows previous campaigns, including Every Day Is Different in 2019, which focused on people aged 20 to 39, highlighting opportunities for progression and professional development. The campaign follows a report released last month entitled “The annual ‘The state of the adult social care sector and workforce in England’ report which revealed that on average, 6.8% of roles in adult social care were vacant in 2020/21, which is equivalent to 105,000 vacancies being advertised on an aver-
age day. The vacancy rate in adult social care has been persistently high at above 6% for the previous six years. The report also revealed that the turnover rates across the sector remain high, at 28.5% in 2020/21. This figure had decreased during the pandemic, but since March 2021 many employers report that retention is now more difficult than before the pandemic. The rate was higher for registered nurses at 38.2%, much higher than for their counterparts in the NHS (8.8%). The campaign the government says “aims to encourage people to apply for exciting and rewarding roles across the country”
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