ETRO PRESENTS MEN’S SS21 COLLECTION
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Live and alive. ETRO presents its Men’s Spring Summer 2021 collection with an informal gathering at Milan’s iconic Four Seasons Hotel. Forever inspired by the world of travel and quintessentially rooted in an idea of extended family, ETRO, paying tribute to the signature Milanese location, portrays the different guests of an international hotel, checking in and out with their peculiar personalities and their wealth of experiences and memories. This season, more than ever, it is not about the final destination, it’s about the journey. Essentials of the fashion house’s creative vocabulary are revamped. Stripes, Madras checks and the unmissable Paisley motif give a distinctive attitude to shirts and deconstructed suits. In keeping with the brand’s continuous commitment to sustainability, ETRO employed eco-friendly fabrics, but also manipulated archival textiles for an exciting upcycling process. All identified by the BENETROESSERE special tag, these unique pieces include patchwork denim pants and jackets crafted from vintage cloths, while shirts are made of eucalyptus yarns and polo shirts are realized in a special textile obtained through the recycling of plastic bottles. The ETRO travelers explore the world carrying foldable totes in archival material and cross-body pouches showing the brand’s signature Paisley motifs. They discover new horizons through the colorful lenses of the new ETRO x CARRERA COLLECTORS EDITION eyewear, a unisex re-edition of Carrera’s iconic Champion aviator style, dating back to the Eighties, in a summery color palette of lemon yellow, intense red, candy pink, forest green, night blue and shiny black. www.theciin.com
