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SHEIN SUPPORTS REGIONAL BREAST CANCER AWARENESS INITIATIVE
ISABEL MARANT OPENS NEW BOUTIQUE IN DUBAI
Isabel Marant opens the doors of a new boutique in Mall of the Emirates Dubai.
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Located on the first Floor, Isabel Marant’s 102 square meter space offers a unique design aesthetic – drawing inspiration from the 1970s. A 10-meter heigh facade with 3D reliefs and an entrance door accessorized with an Isabel Marant signature handle reveal a women’s wardrobe arranged in a light and singular universe. Mirroring the artful sophistication and pioneering spirit that defines the French designer’s aesthetic, this concept has been developed by Marant’s studio in close interaction with a group of local talented young designers and artisans. All sharing the same passion for contrasts, happy tensions and subtle imperfection creating a specific approach of an intimate luxury - a luxury that is personal.
Following last year’s successful partnership with Friends of Cancer Patients (https://focp.ae/), this year SHEIN continues its commitment through sponsoring the Cancer Awareness Campaign in Dubai and Sharjah, with many initiatives in the pipeline, in observance of the International Breast Cancer Awareness Month in October. Under #SHEINcares program, part of the global CSR program of SHEIN 2021, SHEIN pledges its commitment to help the people in need from different aspects. #SHEINcares is proud to always support meaningful organizations from around the world. Last year, a medical booth of Abu Dhabi provided a total of 166 clinical breast examinations, 40 mammogram screenings and 15 ultrasound screenings during the period of 10 days. The renewed collaboration between FOCP and SHEIN is set in pursuit to reach higher objectives. For this month, to promote societal awareness of regular self-checks and mammogram screenings, Pink Caravan - a Pan-UAE Breast Cancer Awareness initiative by the Friends of Cancer Patients (FOCP), is stepping up efforts to reinforce its key messages of early detection and timely diagnosis through a series of free clinical screenings, expert medical consultations, and educational awareness lectures. Mobile clinics made of a high-skilled medical team will offer free diagnostic services at selected locations across Sharjah and Dubai.
Opened to the world, turned towards other horizons and other types of savoir-faire, Isabel welcomes in her cabinet de curiosités, mixing intriguing sculptures and pieces of design that remind her travel souvenirs. Snuggled up on a fluffy Berber sofa surrounded by a forest of fiber porcelain, hand carved wooden podiums and rocklike textured corked tables. Isabel Marant’s wardrobe seems to come from a suitcase that spills open to share its treasures. Roaming as if life were lived on the road. Capturing the zeitgeist, in a creative and joyful spirit, Isabel plays with the space as she would play with her own clothes. Cutting out patches from the ceiling – as if they were dress patterns – or carving a wall with the shape of her iconic 90° earrings. Everything rolls, everything flows. Accessory walls get in and out, in a radiant game, playing with volumes, light and shadows. Obsessed with finishings, Isabel brings unexpected details and materials to her concept, spreading erosions and patina that express the raw edged and out of focus details she gives to her collections. Say Isabel Marant, think Parisian flow. Having founded her label in ’94, she instantly became renowned for her pioneering and cosmopolitan spirit bringing self-affirmation and feel good effect to her dégaine. To do so, ever since her launch, she has been trying on each garment before it leaves her studio to ensure everything works in the everyday life of a real woman. The designer, who opened her first boutique in Paris in the late nineties, will now have 61 stores open across the globe. This new Dubai based location will house the main line, a selection of the casual Isabel Marant Etoile collection, and her line of handbags and shoes. The boutique is open all week from 10am-12am on Thursday-Saturday and from 10am-10pm on Sunday-Wednesday
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