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INSIDE Murphy Browne launches book / 3

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Christie Pits NOW THAT’S A STRETCH ready for a makeover ®

JUSTIN SKINNER jskinner@insidetoronto.com The City: David Nickle / 4

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The well-used and muchbeloved Christie Pits Park is slated to get a makeover with many of its old features fixed up and new features added to help the surrounding community enjoy the space. The proposed changes to the park were unveiled at a public meeting Tuesday evening after Mirror deadline, but councillor Mike Layton took a moment to discuss the plans before the meeting took place. He noted some parts of the park are in definite need of an upgrade – particularly the paved paths running through Christie Pits, which have become worn and cracked. “It’s pretty clear people love the park and love the way it operates, but some stuff in there is old and tattered and some of the pathways, at the time they were built, didn’t completely acknowledge safety implications,” he said. Steep asphalt walkways leading down into the park would be replaced by more accessible, safer pathways that will allow those with mobility issues to enter the park safely from multiple points. The park revitalization will also feature plenty of new features for park users. “Looking forward, one of the >>>PARK, page 12

Photo/EDUARDO LIMA

FAMILY DAY: Rhythmic gymnast Tamara Loncar gives a demonstration of her ball skills on Saturday during an interactive Pan Am/Parapan Am Games Family Day weekend sports event at Casa Loma.

Fudger House not on chopping block – for now JUSTIN SKINNER jskinner@insidetoronto.com With rumours spreading that Fudger House could be shut down, members of the City of Toronto met with concerned

downtown residents at the 519 Community Centre to clear the air. Fudger House, a long-term care facility on Parliament Street near Wellesley, was one of six city-owned long-term

care facilities determined to be non-compliant with current building standards. A plan calling for the redevelopment or retrofitting of the sites looked at the possibility of closing Fudger House

and another facility, Carefree Lodge, with residents moving into a new residence that will be built on the site of the current Castleview Wychwood Towers. >>>LONG-TERM, page 2

CITY CENTRE MIRROR | Thursday, February 19, 2015 |

community

Long-term care facility instrumental in LGBT Toolkit development >>>from page 1 That news did not sit well with residents in the area, particularly those in the lesbian, gay, bisexual, transgender, and queer (LGBTQ) community who note that Fudger House has long been a flagship care facility when it comes to inclusiveness and LGBTQ programming. According to Reg Paul, City of Toronto general manager of long-term care homes and

services, however, the closure of Fudger House is far from a done deal. “No decisions have been made at this point... there’s no closure decision,” he said. “Consolidation (of sites) is a possibility, and that could see the potential closure of one or more sites. What we’re looking at is ‘what is the cost if we were to redevelop each site? What is the potential if we were to look at other

placements?’” Fudger House was instrumental in the development of an LGBT Toolkit, which is used to teach staff and residents at various longterm care facilities across the city more about the LGBTQ community in a bid to foster an inclusive and welcoming feeling. That document is slated to be reviewed in early March, as it is already nearly 10 years

old and may need updating to ensure it takes all people into account. “We try to deliver culturally competent care, appropriate care, the right care at the right time,” said Vija Mallia, City of Toronto director of long-term care homes. She noted any plan to redevelop long-term care sites – whether that plan calls for the closure of facilities or not – must maintain that spirit.

“Bricks and mortar are very, very important to each of us, but just as important is what happens within those walls,” she said. While city staff were adamant Fudger House is not officially on the chopping block for the time being, they would not commit to it staying that way. “This isn’t going to happen tomorrow – this takes several years to go through the plan-

ning process,” said Dana Tulk, City of Toronto director of management services. He added further consultations regarding the bricks and mortar costs and discussions with community partners and stakeholders will be ongoing. A new report on the Capital Renewal Strategy for the city’s long-term care facilities is expected to presented to council by the middle of this year.

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Hockey finals: Left, Team Quebec’s Dino Beltis, left, chats with Team Atlantic’s Megan McHugh before a faceoff during Courage Canada National Blind Hockey Tournament finals at the Mattamy Athletic Centre on Sunday. Team Quebec went on to win the game 4-. Below left, referee Kevin McWatters shakes the sound puck to indicate a face off. Below, a Team Atlantic player, centre, is checked by a Team Quebec defender during the game. Bottom, the Team Atlantic goalie, right, covers the net in a scramble.

Courage Canada takes to the ice

Photos/PETER C. MCCUSKER

Learn about history of African people in Canada ERIN HATFIELD ccm@insidetoronto.com What some people might not realize, is the history of African people in Canada stretches as far back as the 1600s, said author Murphy Browne. With the knowledge of the rich history African people have in Canada would come inclusion, community and understanding, Browne said. “Understanding the history benefits us because people will not feel they have to justify who they are or have the daily struggle of feeling like they have to prove they are just as good or just as Canadian,” Brown said. Far too often, Browne said, the assumption is made that because a person is of African decent, they are not Canadian. “I want people to stop assuming that because you are African, you can’t be Canadian,” Browne said. To that end, Browne has penned a number of articles about the history of African people in Canada, which she has compiled into a book and recently self-published. The book is called Berbician Griot. ‘Berbician’ refers to people who were born in Berbice, a region in Guyana, South America, where Browne was born. And ‘griot’ is a West African historian, storyteller, praise singer and poet who has the history and tales of the community memorized. “They could tell people their ancestry going back generations,” Browne said. “And that was passed down from generation to generation.” The book is a compilation of articles Browne wrote between 2002 and 2009 about African history, the African continent and the diasporas, including Canada, the Americas and Europe. “My interest in African history comes from childhood stories of

Photo/ERIN HATFIELD

Author and activist Murphy Browne will release her book, ‘Berbician Griot’, Feb. 21 at Parkdale Project Read. The book is a compilation of articles exploring the history of African people in Canada.

African history, especially from my grandfather who was Pan-African,” Browne said. “Because of the culture of storytelling, there were gatherings of people where they would tell stories of where their ancestors had been taken from and enslaved in North America, Central America, South America and Europe.” As an adult, Browne said she realized there are many people, not just in the African community, who didn’t know anything about African history and it compelled her to start writing articles about African people in Canada. The book opens with an article about Mathieu Dacosta, who came to Canada with the Champlain expedition in the 1600s. From there, Browne writes about Olivier Lejeune, a child of six or seven years of age who was kidnapped from Madagascar and brought to Quebec and sold into slavery. Browne recalled her research uncovering an advertisement in a newspaper dated Feb. 10, 1806,

which offered a 40-year-old woman named Peggy and her 15-year-old son Jupiter, who were for sale by Peter Russell, the administrator of Upper Canada preceded by John Graves Simcoe. “A lot of people don’t know that there was this history of slavery here in Canada,” Browne said. “My hope is people will read and be educated and understand Africans have been here in the 1600s.” Browne lives in the Regent Park area and has been an active advocate for education and human rights in the Parkdale area for more than 20 years. She will hold the book launch for Berbician Griot Feb. 21. The book launch begins at 1 p.m. and is open to the public. Browne will be reading from the book and doing a book signing. Parkdale Project Read is at 1209 King St. W. Find out more on the event, visit the facebook page at www.facebook.com/ events/419735674850253

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| CITY CENTRE MIRROR | Thursday, February 19, 2015

community

CITY CENTRE MIRROR | Thursday, February 19, 2015 |

opinion Ian Proudfoot John Willems Peter Haggert Antoine Tedesco Warren Elder

The City Centre Mirror is published every Thursday at 175 Gordon Baker Rd., Toronto, ON, M2H 0A2, by Metroland Media Toronto, a Division of Metroland Media Group Ltd.

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Feds smart to back SmartTrack

r. Mayor goes to Ottawa, and with him a pitch for those in our nation’s capital to consider his SmartTrack transit plan, the key plank in John Tory’s run to become mayor of Toronto. With the city already on shaky budgetary/financial footing – Toronto is to borrow from itself to fill the 2015 budget hole, and City Manager Joe Pennachetti is looking at ‘new’ revenue tools to fund growth – all levels of government need to step up. Especially when considering how much money Toronto sends to Ottawa and Queen’s Park. Tory’s Tuesday and Wednesday itinerary includes meeting with Liberal Leader Justin Trudeau, NDP Leader Thomas Mulcair, federal Minister Lisa our view Transportation Raitt and several Toronto MPs. are discussions that must Keep transit These happen – something Tory started on minds of with Prime Minister Stephen Harper in December, shortly after our MPs being sworn in as mayor. Whether Harper drops the writ before the fixed Oct. 19 federal election date is uncertain, but it is time to start talking transit with our local MPs – and it’s their job to bring our concerns and ideas to Ottawa. Transit has been one, if not the main municipal issue for nearly a decade. With that comes the necessity to keep that discussion going on a daily basis. Not just during elections. Transit issues stretch beyond Toronto because the city is an economic generator for the entire country, and congestion is an economic killer – the social and economic costs across the Greater Toronto and Hamilton Area are estimated at $6 billion annually. The federal leaders have been in Toronto recently – making announcements, shaking hands – so it’s obvious interest in Canada’s largest city is there. SmartTrack will not solve the entire issue; however, getting people around the city more quickly on transit will help take some cars off the streets and quicken commuters’ trips. Tory has often repeated his position that the federal government needs to sign on to a 10-year agreement to fund transit in big cities across the country, and that SmartTrack should be next on the prime minister’s list. It is now our responsibility to make sure that position extends to our doors, when federal hopefuls start knocking. It is up to us to make sure transit – not just Tory’s SmartTrack – stays top-of-mind leading to the federal election.

Write us The City Centre Mirror welcomes letters of 400 words or less. All submissions must include name, address and a daytime telephone number for verification purposes. We reserve the right to edit, condense or reject letters. Copyright in letters remains with the author but the publisher and affiliates may freely reproduce them in print, electronic or other forms. Letters can be sent to letters@ insidetoronto.com, or mailed to The City Centre Mirror, 175 Gordon Baker Rd. Toronto, ON, M2H 0A2.

column

City manager Joe Pennachetti’s long goodbye There must be something liberating in the long goodbye. Just look at Joe Pennachetti, Toronto’s long-suffering and everefficient city manager, who agreed to hang around for a few months after his planned retirement to help Mayor John Tory make a budget for 2015. Pennachetti’s been good to his word – directing first one staff budget and then another, once the political realities of provincialmunicipal relations became apparent. Last week, Pennachetti delivered that second one with a neat fiscal flourish, forgoing a loan from either province or bank to “borrow” money from Toronto’s own capital investments. The plan raised some eyebrows but got Tory out of a pickle, made by the failure of his fledgling administration to negotiate a good deal with the

david nickle the city provincial government to soak up $86 million in lost revenue in time for March. It is unlikely that if Pennachetti were planning on staying longer than a month or so he would have delivered his third piece of parting advice as he did. Act now Toronto, he said, needs to look at new sources of revenue, and it needs to do it now. The City of Toronto Act is under review, and with strong council support it is possible the province might allow Toronto to find sources of revenue beyond the ones it has now: specifically, a sales tax. That new source of revenue could make a dramatic difference in the city’s finances – allowing it to deal with its crush-

ing public housing and transit responsibilities, and manage everything else on its own terms. Shelley Carroll, who served as budget chief under former mayor David Miller, is going to bring forward a motion on the plan. Tory, meanwhile, is united with his budget chief Gary Crawford in thinking it a terrible idea. On Tuesday, Tory told reporters that first he wants to find some efficiencies and get some money from the federal and provincial government. New revenues should only be considered after all that’s failed. Tory’s nervousness is understandable. Even the pro-revenue Miller got cold feet before too long facing the opposition that comes with new revenue tools. In 2007, he just stayed home from the public consultations on the prospect of new taxes, leaving poor

Pennachetti to work on his grey hairs alone fielding snark about land transfer taxes and vehicle registration taxes in meeting halls across the city. It’s understandable, but it’s not acceptable. Toronto council is on its way to approving a budget that is built on short-term profligacy, paid for over time. It’s like raiding your kid’s college fund to get a new car: if you have any hope for pleasant holiday dinners and visitors at the retirement home, you’re going to have to spend the next few years cutting other things you may need – or go get a better job to pay it back in time. Or you could do both – cut back on frills and get some more money. That’s the gist of the parting advice from the guy who knows.

David Nickle is The Mirror’s city hall reporter. His column runs every Thursday.

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calendar

happening in

city centre

CITY CENTRE MIRROR | Thursday, February 19, 2015 |

it's happening

looking ahead w Sunday, Feb. 22

w Saturday, Feb. 21

Organic by Choice WHEN: 9 a.m. to 5 p.m. WHERE: University of Toronto Conference Centre, 89 Chestnut St. CONTACT: www.cogtoronto.org COST: $55 to $65 Day is packed with information to motivate and educate. Includes more than 20 speakers, organic lunch and exhibits. Bloor-Yorkville Icefest WHEN: noon to 5 p.m. today and tomorrow WHERE: Village of Yorkville Park, 115 Cumberland St. CONTACT: Rick Kaczmarek, marketing@bloor-yorkville.com COST: Free The area transforms into a showcase of incredible ice sculptures and live ice-carving demonstrations. Food Photography Workshop WHEN: 12:30 to 3:30 p.m. WHERE: 51 Wolseley St. CONTACT: 416-5469089, info@gtaphotographyclasses. com COST: $90 plus HST This three-hour workshop will teach you how to create mouth-watering images. Live Happy & Strong : Depression No More WHEN: 3:15 to 4:30 p.m. WHERE: Miles Nadal JCC, 750 Spadina Ave.

Black Future Month 3015 WHEN: 5 p.m. WHERE: OCAD University, 100 McCaul St. CONTACT: Quentin, www. blackfuturemonth.com COST: Free A collective look into our distant future, The Black Future Month 3015 exhibition is a platform for artists who identify as black to explore the infinite expressions of afrofuturism and other expansive themes like black identify and existence in the future. CONTACT: Giovanni, inspireyourselflc@gmail.com COST: $5 Giovanni from Inspire Yourself Life Coaching will show you the quick, easy and practical secrets of moving from depression to happiness.

w Sunday, Feb. 22

The HTML500 - Canada’s Largest Learn to Code Event WHEN: 9 a.m. to 6 p.m. WHERE: MaRS Discovery District, 101 College St. CONTACT: www. thehtml500.com, thehtml500@ lighthouselabs.ca COST: Free Created by Lighthouse Labs, The HTML500 is where 500 people can learn basic HTML and CSS from the country’s Top 50 technology companies. Apply for jobs and explore new work opportunities at the on-site career fair. Bring your laptop and résumé. Internet connection and lunch provided. Open to all ages. Must register online to attend.

The Leslieville Flea at The Distillery WHEN: 10 a.m. to 4 p.m. WHERE: Fermenting Cellar, 28 Distillery Lane CONTACT: Brigid Elmy, leslievilleflea@gmail.com COST: Free With 50-plus vendors and all kinds of unique and interesting ware. Visit www.leslievilleflea.com Ukraine and Russia: Prospects for Peace WHEN: 10:30 a.m. to 7:30 p.m. WHERE: Sandford Fleming building, Room 1105, 10 King’s College Rd. CONTACT: sfp@physics.utoronto.ca COST: $20, $10 Science for Peace members, $5 students and unwaged. Join Science for Peace for panel discussions on the prospect for peace in Ukraine, moderated by Olivia Ward, Doug Saunders and Metta Spencer.

Black History Service 20th anniversary WHEN: 4:30 p.m. WHERE: St. Paul Anglican Church, 227 Bloor St. E. CONTACT: 647-296-0947 COST: Free The theme for this year’s celebration is “Honouring the Past, Celebrating the Present, Inspiring the Future”. The preacher will be the Rt. Rev. Josiah Idowu-Fearon, Bishop of the Diocese of Kaduna, Nigeria. The Celebrant will be Rt. Rev. Peter DeC. Fenty, Suffragan Bishop of Toronto.

citycentremirror.com

life Talking to Dennis Lee Book TIme blogger discusses Melvis and Elvis

u bit.ly/1syUb8u

transit How does it affect you?

w Wednesday, Feb. 25

Heart Health: Stress WHEN: 6 to 7 p.m. WHERE: Living City Health, 120 Eglinton Ave. E. CONTACT: bit.ly/1CF6Rl5 COST: Free Explore methods of dealing with stress while they are happening, decreasing the potential negative impacts on your heart in the long run.

Custom transit reports and news online insidetoronto.com/ transit

pets Cold weather and pets Blogger offers tips to keep dogs safe

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©2015Mercedes-BenzCanadaInc.*0.9%financingonlyavailablethroughMercedes-BenzFinancialServicesonapprovedcreditforalimitedtime.Onlyavailableforfinanceforupto24monthsandonlyapplicabletoMY2011-2013CertifiedMercedes-Benz(lessthan140,000km)excludingAMG.Downpaymentmayberequired.**First,secondandthirdmonthspaymentsarewaivedforfinanceprograms onmodelyear2011-2013CertifiedPre-OwnedMercedes-BenzandCertifiedPre-Ownedsmartmodels.Thepaymentwaiversarecappeduptoatotalof$500/monthincludingtaxforaMercedes-Benzmodelsand$250/monthforsmartmodels.Totalpricelistedincludesflatratefuelchargeof$60,administrationfeesof$395,$5licensetransferfee.License,insurance,PPSAandtaxesareextra.Exclusive offer only available at Mercedes-Benz Corporate Stores. Offers may change without notice and cannot be combined with any other offers. Offers end February 28, 2015. See your local Mercedes-Benz Corporate Store for details.

WILKET CREEK CHANNEL WITHIN WILKET CREEK PARK REHABILITATION STUDY TO ADDRESS EROSION HAZARDS THREATENING INFRASTRUCTURE, GEOMORPHIC SYSTEMS & HABITAT Toronto and Region Conservation Authority (TRCA), on behalf of the City of Toronto has completed a study to assess the geomorphic systems and habitat of the Wilket Creek subwatershed in developing a long term strategy to address ongoing hazards to municipal lands and infrastructure within Wilket Creek Park as a result of stream erosion. Four Public Information Centers (PICs) were held in order to gather comments and input from stakeholders and members of the public. The first PIC was held on June 29, 2011, the second on December 18, 2013, the third on February 25, 2014 and the fourth on June 5, 2014. The study was completed as a Master Plan under the Municipal Class Environmental Assessment process. The Environmental Study Report has been prepared and is available for a 30 day period from February 19, 2015 to March 21, 2015 for review at the Lock Library, 3083 Yonge Street and the North York Civic Centre at 5120 Yonge Street. Interested persons may provide written comments to TRCA within the 30 calendar day period. Comments should be directed to: Patricia Newland, Project Manager II Toronto and Region Conservation Authority Waterfront Office, 1 Eastville Avenue Toronto, ON M1M 2N5 Tel: (416)392-9690 Email: pnewland@trca.on.ca Subject to comments received as a result of this study and the receipt of necessary approvals and funding, TRCA intends to proceed with the implementation of project components in phases, project completion is anticipated for 2018. If any individual feels that serious environmental concerns remain unresolved after consulting with TRCA staff, it is their right to request that the project be subject to a Part II Order by the Minister of the Environment. Part II Order requests must be received by the Minister, with a copy to TRCA, at the following address within 30 calendar days following the date of this Notice: Minister of the Environment 135 St. Clair Avenue West, 15th Floor Toronto, ON M4V 1P5 C A N A D A ’ S L A R G E S T R E G I O N A L M O N T H LY PA R E N T I N G P U B L I C AT I O N

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| CITY CENTRE MIRROR | Thursday, February 19, 2015

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CITY CENTRE MIRROR | Thursday, February 19, 2015 |

city hall

City engineers want council to take another look at the Bay/Bloor scramble City traffic engineers are calling on council to unscramble the pedestrian intersection at Bay and Bloor streets. The recommendation to the Feb. 23 Public Works and Infrastructure Committee said the intersection, which allows pedestrians to cross diagonally with traffic stopped in both directions, is causing too much traffic congestion and providing not enough benefits to pedestrians. The intersection is one

of three scramble intersections in the city’s downtown. The others are a Yonge and Dundas streets, and Bloor and Yonge streets. They were installed in 2008 and 2009 respectively. The Bay and Bloor streets intersection was the last to be installed, in November 2010. The city conducted an evaluation of this intersection and found Bay and Bloor had the lowest volume of pedestrians,

with a particularly low volume in the afternoon. Only 16 per cent of users took advantage of the diagonal crossing on weekdays, with just 12 per cent on weekends. While pedestrian delay is moderately reduced by the crossing, vehicle delays have more than tripled in the evening. As well, sideswipe collisions have more than doubled and rear-end collisions have increased by 50 per cent

“likely due to driver frustration” the report read. funds to help wTheFed reduce homelessness City of Toronto is getting

more than $86 million over five years from the federal government to help reduce homelessness. Mayor John Tory was on hand at Etobicoke’s Furniture Bank – an agency that provides newly housed clients with furnishings and house-

hold items, moving services and employment training options – for the announcement. The federal government’s Housing First initiative aims to stabilize the lives of homeless individuals for the long term by first moving them into permanent housing and then providing additional support for underlying issues, such as addiction and mental health. The end goal is to ensure these individuals become self-

sufficient, fully participating members of society. “This five-year commitment from the federal government means we can continue to provide much-needed services to help Toronto’s most vulnerable residents put a roof over their heads, find work and address mental health challenges so they are no longer isolated, but active, integrated members of our community.” said Tory in a statement.

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schedule wThebasketball is now online Toronto 2015 Pan Am

Games women’s and men’s basketball schedules are now online. Fans are invited to buy tickets for the games, which will be played at the Ryerson Athletic Centre. The women’s team will compete against Venezuela July 16, Argentina July 17 and Cuba July 18. The semifinals are July 19 and the gold medal game is July 20. The men’s teams plays Dominican Republic July 21, Argentina July 22 and Mexico July 23. Semifinals are July 24 and the gold medal game is July 25.

Playing for Keeps wPlaying part of legacy for Keeps (P4K) is an

initiative that ensures the legacy of the Toronto 2015 Pan Am/Parapan Am Games continues once the competition ends. Earlier this month, P4K trained a group of volunteer ambassadors to give them the skills needed to become community leaders and organize their own neighbourhood games. P4K

michele mclean pan am/parapan am is still looking for volunteer ambassadors, and for participants for the various events coming up. For more information, visit www.playingforkeeps. ca Traffic and security issues discussed Residents from the St. Lawrence Market neighbourhood attended an information session Feb. 11 to discuss the impact of traffic in the area during the Toronto 2015 Pan Am/ Parapan Am Games. Similar meetings are scheduled for other parts of the city where there are Games venues and events planned. Doug Spooner, a member of the Games’ transportation planning committee, said a traffic management strategy for the Pan Ams has been in the works since 2011. To read our coverage on the meeting, go to http:// bit.ly/1B7sLzF

at wTheCycling Velodrome new Cisco Milton Pan

Am/Parapan Am Velodrome played host to the national and international cycling events last month. Community members had their first look inside the building, which features basketball and volleyball courts in the infield and a walking track around the upper levels. Canadian Olympian and Tour de France legend Steve Bauer attended the event.

Pan Am family Fun wFamilies at Casa Loma were invited to take part in Family Day weekend events at Casa Loma to celebrate the excitement of the Toronto 2015 Pan Am/ Parapan Am Games. There were interactive sports and cultural activities with Team Canada athletes, gymnastics demonstrations, cultural arts and crafts, dance workshops and more.

Michele McLean’s column on the Toronto 2015 Pan Am/ Parapan Am Games appears every second week. Reach her at mmclean@insidetoronto.com

Pan Am traffic impacts discussed at meeting RAHUL GUPTA rgupta@insidetoronto.com When it comes to traffic management during the Toronto 2015 Pan Am/Parapan American Games, Ralph Neilson is staying cautiously optimistic. “I think they’ve done what they can with the transportation,” said Neilson, a King Street and Jarvis Street resident. “We’re not going to be any worse off than any other place that handles a large amount of people in a short period of time.” Ne i l s o n w a s o n e of many to attend an information session Wednesday, Feb. 11 detailing plans and impacts for the St. Lawrence Market neighbourhood before and during the Games, which officially start July 10. Similar meetings are scheduled for other parts of the city where there are Games venues and events planned. D o u g Sp o o n e r, a

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the TTC operates routes to all of the venue locations in the city, Spooner said there won’t be much change to existing routes. Instead he said service frequency will increase on those routes to accommodate the Games attendees as well as regular commuters.

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member of the Games’ transportation planning committee said a traffic management strategy for the Pan Ams has been in the works since 2011. One strategy is calling for a drastic change to travel habits to accommodate the expected 250,000 people expected to attend the Games. “We need one in five people to pick a different way of travelling,” Spooner said at the meeting, held at the St. Lawrence Community Recreation Centre. “So that could be carpooling, taking public transit and travelling at less busy times of day. We know we’re asking people to make a behavior change.” Part of the traffic management plan for the Games will rely on increased use of TTC and other transit services to travel to venues, and event ticketholders will be able to ride transit at no extra cost. Since

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| CITY CENTRE MIRROR | Thursday, February 19, 2015

pan am/parapan am games

CITY CENTRE MIRROR | Thursday, February 19, 2015 |

community

Readers’ Choice Contest

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Park upgrades in multiple phases

>>>from page 1 things we really want to add is improved seating around the bread oven beside the kids’ play area,” Layton said. “We’re also looking at another basketball facility. Right now, there’s an old basketball pad and there was volleyball equipment on a cement pad there. We’re looking to build a suitable facility across the two pads.” Other improvements would see a community hub installed around the fire pit, improved fencing around the baseball diamond and a play feature to replace the park’s old merry-go-round. There is also talk of installing a new stage in the Christie Pits bowl. “There are several events held in the park each year where they bring their own

in Gift Cards available to be won!!! Enter the City Centre Mirror’s Readers’ Choice contest for your chance to win one of the following gift cards: Gift Card to Canadian Tire

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We want to avoid having it happen during the park’s most-used times so people can continue to use it. – Councillor Mike Layton

stage,” Layton said. “The purpose of building a stage there wouldn’t be that we’d start hosting musical events every weekend or anything like that, but we could possibly extend its use to other events and have community groups hold recitals and performances there.” New lookouts would provide vantage points into the park’s bowl area, while Ping-Pong tables on concrete pads would give park-goers

another fun play feature. Drainage in par ts of the park would also be improved. The park upgrades could come in multiple phases, with future phases addressing surfacing on some of Christie Pits’ smaller baseball diamonds, and upgrades to the ice rink and coffee shop. Layton said he hopes the lion’s share of the work can be completed by next spring. “We know we have to avoid the baseball season for upgrades to the baseball fencing and we want to avoid having it happen during the park’s most-used times so people can continue to use it,” he said.

For more information contact Marco Bianchi at mbianch@toronto.ca

YO OUR R OPINIO ON COUN NTS!!!! Cast your vote for your favourite local businesses for your chance to win one of the gift cards. Make sure you nominate in at least 45 categories to be eligible for the draw. Thank you for participating and good luck! Visit www w.ins sidettoron nto.c com m/c conttests s to enter. oting g en nds at mid dnig ght on Feb bruarry 22nd!! HURRY, vo No purchase necessary. The Contest is open to residents of Toronto, Ontario 18 years of age or older. Odds of winning depend on the number of eligible entries received. Two (2) grand prizes will be awarded. Approximate retail value of grand prizes is approx $250. Entrants must correctly answer, unaided, a mathematical skill-testing question to be declared a winner. Contest closes February 22, 2015 at 11:59pm. To enter online and for complete contest rules visit www.insidetoronto.com/contests.

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KEELE/FINCH, NICELY finished 2 bedroom basement, large kitchen, bathroom, ceramic floors, separate entrance. $950 inclusive. Laundry, cable, parking, very quiet area, near York U, schools, TTC. Non-smoking/pets. 416-398-8537. Available immediately. Suits couple.

Work for a World-Wide Leader!

JOB TITLE: Digital Ad Trafficker (Full-time) BUSINESS UNIT: Digital Automotive Ventures, 1 Yonge Street, Toronto THE COMPANY A subsidiary of Torstar Corporation, Metroland is one of Canadaâ&#x20AC;&#x2122;s premier media companies. Metroland delivers up-to-the-minute vital business and community information to millions of people across Ontario. We have grown significantly in recent years in terms of audience and advertisers and weâ&#x20AC;&#x2122;re continuing to invest heavily in developing best-in-class talent, products and technology to accelerate our growth in the media landscape and strengthen our connection to the community. For further information, please visit www.metroland.com. THE OPPORTUNITY â&#x20AC;˘ As a Digital Ad Trafficker you will primarily be responsible for trafficking and managing display, video, mobile web and APP campaigns across the Metroland Automotive Network. You will provide detailed reports on multiple digital sales campaigns, facilitating interdepartmental communications and tracking web traffic, finances and production rates of digital products KEY ACCOUNTABILITIES AND ESSENTIAL DUTIES â&#x20AC;˘ Traffic, test, and maintain advertising campaigns using the Metroland Network â&#x20AC;˘ Debug and troubleshoot any ad creative issues that affect tracking, implementation, delivery, or reporting. â&#x20AC;˘ Work collaboratively with Digital Sales Advisors to recommend campaign modifications. â&#x20AC;˘ Process creative changes and change orders â&#x20AC;˘ Proactively seek new online advertising knowledge, keep current with interactive media trends â&#x20AC;˘ Identify process inefficiencies and ways to improve operations workflow â&#x20AC;˘ Maintain a strong working knowledge of company products, special sales programs and marketing efforts within the sales division WHAT WEâ&#x20AC;&#x2122;RE LOOKING FOR â&#x20AC;˘ Minimum 2 year trafficking experience. RTB/Programmatic buying experience a plus. â&#x20AC;˘ Organized, detail oriented and highly focused. â&#x20AC;˘ Creative problem solver, self-motivated and driven. â&#x20AC;˘ Ability to work in a fast-paced environment â&#x20AC;˘ Excellent written and oral communication skills â&#x20AC;˘ Familiarity with ad servers, rich media vendors, web debugging tools (Firebug, HTTPFox, Fiddler, etc.) a plus. Knowledge of AdTech preferred â&#x20AC;˘ High computer proficiency: Word, Excel, PowerPoint, HTML, rich media, Flash, and Java â&#x20AC;˘ 3rd party ad tag implementation and troubleshooting for mobile Web, APP, desktop, and video â&#x20AC;˘ Working knowledge VAST and VPAID video tags, familiarity of how websites and online ads work. â&#x20AC;˘ Passion for online advertising and/or game-changing technology. â&#x20AC;˘ Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, and social a plus. â&#x20AC;˘ Quick learner who loves to pick up new tools/software for reporting & analysis â&#x20AC;˘ People person - can work with Sales and Analytics teams to plan and optimize campaigns for performance. â&#x20AC;˘ Flexibility to occasionally work at odd hours (from home). If working with a highly energized, competitive team is your ideal environment, please email your resume to Ashley Wilson aewilson@metroland.com by February 28, 2015.

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BUILDER/ GENERAL Contractors LIC# T85-4420956 Residential/ Commercial. Complete Restoration. Finished Basements. Painting. Bathrooms. Ceramic Tiles. Flat Roofs. Leaking Basements. Brick/ Chimney Repairs. House Additions 905-764-6667, 416-823-5120

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