Living together
Gustavo Peñaloza Díaz architecture student Alberto Dorantes Sánchez biotechnology student Lic. Raquelle Berenice Sánchez industrial designer Arq. Daniela Velasco architect Arq. Jonatan García Cervantes architect Lic. Benjamín Cardoso Castillo psychologist Mauricio Mandujano Manriquez undergraduate student in International Relations Dr. Stefania Biondi urbanist
Tec de Monterrey, Campus Querétaro Proyectos Integradores II Proyecto Fin de Carrera Msc Urb. Diana García Arq. Pedro Mendoza teaching team
B. Analysis
B. Analysis 2.0 Municipal map of delegations
1. Objective first conditions
importance
The collapse of houses to extend the avenue (commissioned by the army of Venustiano Carranza in its passage through Querétaro in 1914), the installation of drainage, drinking water supply systems and the repair of cobblestones, are the first conditions that gave rise to the development of Ignacio Zaragoza Avenue (formerly Juárez Street). Since then, Zaragoza continues to undergo changes in its urban and social structure. This corridor connects the southern limit of the Historic Center from east to west. Currently, the rapid growth of the population is a great challenge in the area. The current government is implementing urban mobility improvement projects, which has led people to raise their voices on environmental, economic and social impact issues.
futures
When imagining futures, it is possible to create another city in our minds that is considered impossible, but isn’t this the space to demand hope?
people
It is necessary to listen to the true experts of the place. People will be heard in order to study how they live together along the corridor.
digital space
In addition to studying people through an ethnographic study, the digital space plays a very important role since the mapping of information from social networks and Internet portals will be another fundamental tool to understand the territory. The inhabitants in the area have moved to the digital space as a meeting point where they can express and call for action. Thinking beyond the implications of conventional urban design interventions, this analysis aims to gather an expanded notion of public life emphasizing the needs and people demands.
Sta. Rosa Jauregui
real space
ethnography
digital space
Research components: combination of three elements.
Felipe Carrillo Puerto 2. Centro Histórico and Zaragoza
Félix Osores Sotomayor
The historic center of the city of Querétaro has the so-called “area of monuments”, which offers the indigenous history of winding streets and hortoggonal neighborhoods drawn by the Spanish conquerors. Otomis, Tarascos, Chichimecas and Spaniards lived together in the origins of the city. This area has the title of Cultural Heritage of Humanity by UNESCO.
Epigmenio González Flores
Villa Cayetano Rubio Water tank in Zaragoza Ave. Photo: Gustavo Peñaloza, 2019
Centro Histórico
In its southern limit, Zaragoza Avenue is located. This urban corridor connects the core of the city from west to east. It began studying the corridor from the Technological Avenue to the water tank before reaching Calzada de los Arcos. Along this avenue, we can find commercial uses, schools, hospitals, landmarks such as the Temple of Santa Rosa de Viterbo, fire station and the Alameda Hidalgo Park, to mention some. The traditional neighborhoods (mostly residential) of Santa Rosa, La Santa Cruz and San Francisquito. The street serves as a path to take for the daily activities of hundreds of people. Zaragoza is one of the avenues with the highest concentration of public transport routes in the city. It also becomes a destination for people who wish to make use of public space for recreation. Some have made the avenue their workspace. We can find a lot of street trade.
Josefa Vergara y Hernández
It is a street where the architectural elevations reveal different periods. From historical monuments as the fountain which previously fed the area of drinking water, to hotels and new commercial complexes that respond to the economic growth of the city.
17th International Architecture Exhibition / La Biennale Di Venezia A.1.1
egacionales del Municipio de Querétaro 0
Scale: 1 : 200,000
Delgation’s boundaries
Centro Histórico
Zaragoza area
Pedestrian crossing in front of Alameda Photo: Gustavo Peñaloza, 2019
B. Analysis 2.1 Zaragoza Ave map
CALL L EQUIE E EZ
Jardín Zenea
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
Tanque de agua
AV.
Santa Rosa de Viterbo
AV.
IO NAC
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
ZA
AGO
ZAR
IG
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
LUIS
Centro Cultural Gómez Morín
C IGNA AV.
Galerías Constituyentes
Scale: 1 : 5,000
Blocks and lots
Built
Zaragoza corridor
RA
GIDO
E ORR L. C
PRO
AV.
TIT ONS
S
NTE
UYE
IMSS
C
Source: Urban Lab, ITESM Querétaro, 2016
B. Analysis 2.2 Zaragoza Ave satellite image
CALL L EQUIE E EZ
Jardín Zenea
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
Tanque de agua
AV.
Santa Rosa de Viterbo
AV.
IO NAC
ZA
AGO
ZAR
Alameda Hidalgo
ZA
AGO
ZAR
CIO IGNA
IG
AV. C ONS
TITUY
Colegio Salesiano La Comer
ENTES
Mercado Mario Escobedo
AV. PAST
ZA
EUR
AGO
AR IO Z
LUIS
Centro Cultural Gómez Morín
C IGNA AV.
Galerías Constituyentes
GIDO
E ORR L. C
PRO
AV.
Scale: 1 : 5,000
Zaragoza corridor
ES
ENT
ITUY
ST CON
RA
IMSS
Source: Google Maps, 2004
3. Real space research
Natural environment
B. Analysis
Natural environment
3. Real space research
environmental data
1830 m
18.7 ºC
Average annual temperature
60%
Relative humidity CALL
574 mm Average annual rainfall
L EQUIE E EZ
vertislo Soil type Prevailing winds
Plaza de Armas
La Cruz
1845 m
ES MONT
SW, W
Jardín Zenea
The natural elements that make up the real space have been constantly modified. In this study area, soil conditions, species and even the weather have been modified with the construction of the city. The conditions expressed in these maps are the current ones, modified by man.
1830 m
Jardín Guerrero
Source: National Centers for Environmental Information (NOAA)
Plaza Constitución
Tanque de agua
AV.
CIO IGNA
ZA
AGO
ZAR
1830 m
Santa Rosa de Viterbo
AV.
IO NAC
Alameda Hidalgo
ZA
AGO
ZAR
IG
AV. C ONS
TITUY
Colegio Salesiano La Comer
AV.
ON
IN
W
1830 m
EUR
I VA RE
DS
Centro Cultural Gómez Morín
PAST
LI
A
AR IO Z
C IGNA AV.
NG
R DI
LUIS
TI EC
A GOZ
ENTES
Mercado Mario Escobedo
Galerías Constituyentes
P
topography
RA
GIDO
E ORR L. C
PRO
AV.
TIT ONS
S
NTE
UYE
IMSS
C
The topographic conditions of the east end of the corridor are characterized by the existence of El Cerro del Sangremal. whereas the rest of the avenue is flat, where the Alameda ends the avenue has a slope that rises approximately 15 meters. This height difference is almost imperseptible from Zaragoza, however from Los Arcos is evident. Scale: 1 : 5,000
Blocks and lots
Built
Zaragoza corridor
Level curves
Source: Global Map, ITESM Querétaro, 2016
1830 m
B. Analysis
Natural environment
3. Real space research
EQ E EZ CALL
Jardín Zenea
The natural elements that make up the real space have been constantly modified. In this study area, soil conditions, species and even the weather have been modified with the construction of the city. The conditions expressed in these maps are the current ones, modified by man.
Plaza de Armas
La Cruz
UIEL ES MONT Jardín Guerrero Plaza Constitución
Tanque de agua
AV.
Santa Rosa de Viterbo
AV.
IO NAC
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
ZA
AGO
ZAR
IG
Colegio Salesiano
AV. C ONS
TITUY
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
LUIS
Centro Cultural Gómez Morín
C IGNA AV.
Galerías Constituyentes
PRO
greenery
RA
GIDO
E ORR L. C
AV.
TIT ONS
S
NTE
UYE
IMSS
C
In the center of the vehicular stream, we find green surfaces with species of trees, shrubs and grass. The Secretary of Mobility of the State of Querétaro counted 780 trees on Avenida Zaragoza. The predominant species are ficus (ficus benjamina) and jacaranda (jacaranda mimosaefolia). Alameda Hidalgo is the best known green space in the city with 8.7 hectares. Scale: 1 : 5,000
Blocks and lots
Built
Corridor Zaragoza
Green space
Trees
Source: Google maps, 2004
3. Real space research
Urban structure
B. Analysis
Urban structure
3. Real space research
EQ E EZ CALL
Jardín Zenea
It is possible to understand the historical conformation of the city through urban structure. The Spanish layout of the city vs. the new commercial and residential development model is evident, which is why the corridor has a great variety of uses, functions and historical elements.
Plaza de Armas
La Cruz
UIEL ES MONT Jardín Guerrero Plaza Constitución
Tanque de agua
AV.
Santa Rosa de Viterbo
AV.
IO NAC
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
ZA
AGO
ZAR
IG
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
LUIS
Centro Cultural Gómez Morín
C IGNA AV.
Galerías Constituyentes
PRO
Nolli map
RA
GIDO
E ORR L. C
AV.
TIT ONS
S
NTE
UYE
IMSS
C
The map shows the constructions from one level onwards in relation to the empty spaces (without elevations) of the immediate blocks to the corridor. They are clearly shown parking lots and public spaces (blank spaces), regular housing units, and large shopping centers. Scale: 1 : 5,000
Blocks and lots
Built
Corridor Zaragoza
Source: Google maps, 2004
B. Analysis
Urban structure
3. Real space research
Urban growth
It is possible to understand the historical conformation of the city through urban structure. The Spanish layout of the city vs. the new commercial and residential development model is evident, which is why the corridor has a great variety of uses, functions and historical elements.
In 1655 the king of Spain raised Querétaro to the rank of City. The new urban category manifested the gradual preponderance of the Spanish, Creole and mestizo population over the indigenous. After the war of independence, the struggles between liberals and conservatives had a local chapter where the sides succeeded each other for short periods in the governorship: between 1824 and 1855 (there were 25 governors).
Jardín Zenea
Plaza de Armas
La Cruz
Contemporary industrialization began in the 1940s to 1960s, creating a manufacturing area north of the capital city. Consequently, the urban stain grew more than 400% as did the Jardín population that went from 60 thousand inhabitants to more than 900 thousand. (Jiménez, Guerrero Pineda, Velasco, 1997) Plaza Constitución
Tanque de agua
Alameda Hidalgo
Santa Rosa de Viterbo
Colegio Salesiano
Mercado Mario Escobedo
La Comer
Centro Cultural Gómez Morín
Galerías Constituyentes
IMSS
Scale: 1 : 5,000
Blocks and lots
Built
1655
1845
1965
1990
Source: Urban Lab, ITESM Querétaro, 2016
3. Real space research
Sociodemographic data
B. Analysis 3. Real space research Sociodemographic data
113,593 people lived in the Centro Histórico delegation in 2014, according to the State Population Council of Querétaro (COESPO). It is the delegation that has the highest concentration of people aged 60 and over. It is also the area with the best number of children from 0 to 11 years old. It had a population density of approximately 58 inhabitants / ha.
total population
CALL
Jardín Zenea
Almost 66% of people were born in Querétaro, so it is the delegation with more inhabitants with residence by birth of the entire municipality of Querétaro. L EQUIE E EZ
migration
Plaza de Armas
489 students
ES MONT
6 students
Escuela Primaria Naciones Unidas 900 students
The population has an average level of schooling of 11. Which means having completed until the second year of upper secondary education.
school attendanc
Escuela Margarita Maza de Juárez
Primaria CONAFE
4 out of 100 people had some type of disability. This means that there are people living in the Centro Histórico who are limited to walking or moving, going up or down. It occupies second place with 3,339 people in the municipality.
disabled population
La Cruz
Plaza Constitución
54,206 people were employed in 2010, 55.68% were men. The Centro Histórico has the highest percentage of women with employment.
employability
Tanque de agua
70% of the inhabitants of this delegation have a record in public health services.
public health services
AV.
The corridor has a length of just over 2km starting from Tecnológico Avenue (to the west continues as Prolongación Zaragoza and Carretera Querétaro Tequisquiapan) and reaching the Tanque de Agua to become Calzada de Los Arcos to the east.
length
CIO IGNA
ZA
AGO
ZAR
Secundaria J. Guadalupe Velazquez 156 students
Preparatoria CUSVA
Colegio Alma Muriel (private)
71 kindergarden, 180 primary school and 78 secondary students
Escuela Primaria Benito Juárez
101 students
469 students
Escuela Primaria Anexa a la Normal del Estado 339 students Santa Rosa de Viterbo
AV.
IO NAC
Alameda Hidalgo
ZA
AGO
ZAR
IG
Colegio General Regules, S.C.
Colegio Montessori Shanti
113 students
10 kindergarden and 50 primary school students
AV. C ONS
TITUY
Colegio Salesiano La Comer
Colegio Salesiano, Marciano Tanajero y Estrada (private) AV.
581 primary school, 505 secondary school and 343 high school students
PAST
Primaria Republica Argentina
ZA
AGO
EUR
446 students
C IGNA AV.
LUIS
Centro Cultural Gómez Morín
AR IO Z
ENTES
Mercado Mario Escobedo
Galerías Constituyentes
Escuela primaria Ignacio Zaragoza
Colegio Erik Erikson (private)
IMSS
AV.
TIT ONS
S
NTE
UYE
86 students
RA
GIDO
E ORR L. C
PRO
220 students
C
TE ICO ÓG OL
CN
Guardería ordinaria 1 IMSS
E AV
245 students
Scale: 1 : 5,000
Universidad Contemporánea (private)
272 secondary students and 768 high school students
Blocks and lots
Built
Corridor Zaragoza
Kindergartens
Primary schools
Secondary schools
High schools
Universities
Source: INEGI Delegations study, http://mapas.queretaro.gob.mx
B. Analysis
136
24
81
6
3. Real space research
21 3 1 12
14 Jardín 0 Zenea
L EQUIE E EZ
37
Plaza de Armas
0
19
44
4
12
15
17
26
42
Plaza 0 Constitución
11 30
105
51
10
32
46
32
Tanque de agua
52
52
60
26
9
62
15
33 18
40
23 51
2
13
13
33
11
La Santa Cruz
74
14
5
91
La Cruz
10
1
Jardín Guerrero
33
6 0
0
33
22
3
37
ES MONT
89
58
30
3
22
CALL
33
Santa Ana
15
29
45
107
4
33
17
8
21
31
AV.
13
CIO
IGNA
OZA
RAG
ZA
35
132 58 25
8
2
67 27
126
17 49
43
42
24
13
28
16 23
40
30
150
25
San Francisquito 43
20 14
36
31
6
Santa Rosa
Santa Rosa de Viterbo
6
AV.
IO NAC
Alameda Hidalgo
ZA AGO
ZAR
1
11
6
90
6
9
40
2 19
Mercado 3 Mario Escobedo
La Comer
AV. C ONS
0
25
2 Colegio Salesiano
TITUY
26
29
3
25
0 1
5 11 12
0 5
0
AV.
6
30
22 21
4
Scale: 1 : 5,000
24
1
The traditional neighborhoods of Santa Rosa, Las Santa 4 Cruz and San Francisquito have the highest number of homes per block. while the Centro area has replaced housing for shops and services. 15
7
15
U
STIT
CON
S
TE YEN
RA
7
0 15
IMSS
GIDO
12
0
E ORR L. C
11
2
PRO
34
7
total housing per block
Galerías Constituyentes
EUR
ZA
AGO
AR IO Z
4
PAST
1
LUIS
Centro Cultural Gómez Morín
19
C IGNA AV.
0
6
AV.
0
ENTES
44
1 26
6 8
IG
116
56
10
13
2
13 10
13 23
16 12
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: National Housing Inventory - INEGI, 2016
B. Analysis
450
31
235 19
3. Real space research
75 6 1 32
49
22 126
38
L EQUIE E EZ
108
Plaza de Armas
54
52
2
27
La Santa Cruz
153
38
0
6
43
34 15
43
34
41
60
96
Plaza 0 Constitución
16
257
La Cruz
0
7
Jardín Guerrero
70
17
9
98
94
Santa Ana
Jardín 0 Zenea
0
46
ES MONT
226
192
68
7
25
CALL
77
250
5
94
74
63
228
97 Tanque de agua
127 32
97
70
26 39
88 36
42
53 139
39
125
85
22
169
67
26
31
27
79
AV.
24
ZA
AGO
ZAR ACIO
IGN
57
6
73
210
74
12
199 31
318
48 160
123
89
65
30
125
55 92
62
61
San Francisquito 152
360
59
76 11
115
84
69
Santa Rosa
Santa Rosa de Viterbo
5
AV.
IO NAC
3
Alameda Hidalgo
ZA AGO
5
ZAR
30
42
21 9
IG
3
22
26 251
161 258
16
31
113
2 48
Colegio Salesiano
Mercado 13 Mario Escobedo
La Comer
AV. C ONS
0
48
0
TITUY
ENTES
88 0
24 4
77
AV.
0
58
10
35
0
4
11
38 32
0 10
AV.
6
88
total population per block
S
0
71 40
56
50
The concentration of people depends on the availability of homes per block, so the areas with 10 the greatest number of inhabitants are also found in the traditional neighborhoods of the Centro Histórico. 49
13
25
U
STIT
CON
TE YEN
RA
18
0 32
GIDO
36
0
E ORR L. C
39
42
PRO
72
13
IMSS
Galerías Constituyentes
EUR
51
C IGNA AV.
15
PAST
ZA
AGO
AR IO Z
6
LUIS
Centro Cultural Gómez Morín
44
47 34
18 77
44
4 25
Scale: 1 : 5,000
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: National Housing Inventory - INEGI, 2016
1.5
B. Analysis
3.3 1.3
2.9
3.2
3. Real space research
3.6 2
1
2.7
3.3
0.76 2.8
Plaza de Armas
0 2.4
0.5
1.2
La Cruz
0
2.7
7
2.8
1.2
2.8
3.6
2.3
2.4
2.3
Plaza Constitución 0
1.5
2.3
2.5
1.9
21.5
2.6
1.2
2.1
La Santa Cruz
2.1
2.7 0 Jardín Guerrero
Santa Ana
2.8
2.5
3
2.6
ES MONT
2.5
2.7
Jardín Zenea 0
L EQUIE E EZ
2.9
3.3
2.3
2.3
1.1
CALL
2.3
2.3
1.25
2.2
3 Tanque de agua
2.4 3.2
2.1
2.2 2.4
2.7
2.1
1.6
2.6
2.7 2
1.1 2.3
2.7
3.5
1
2
3.4
3.9
1.3
2.5
AV.
1.8
IGN
ZA ACIO
2.9
3.6
A
OZ RAG
3.0
1.5 1.5
3
3.0 1.1
2.5
2.8
2.7
2.1
3.3
2.7 2.3 2.3
2.1
4.5
San Francisquito
3.4
2.7 3.5
2.4
2.4
3.8 2.3
2.2
1.8
2.6 Santa Rosa
Santa Rosa de Viterbo
A
GOZ
0.8
A ZAR
IO NAC
Alameda Hidalgo
3
3.2
2.5
3.5 1.1
IG AV.
3
2
4.3 2.2
2.9
2.6
3.4
2.9 1
2.8 2.5
Colegio Salesiano
Mercado 4.3 Mario Escobedo
La Comer
AV. C ONS
0
1.9
0
TITUY
2
AV.
2.2
1.4
C IGNA AV.
0
4
21
2.2
3.5 2.7
0 3
2 2.6
IMSS
2.1
0
1 2.9
Population density per block
1.9 1.7
The density is varied in the area, there are very large blocks with little housing and few 2.5 inhabitants, and small blocks with many people and few houses. In the last case, many people 3.3 must share small spaces. 3.3
3.6
3 1.8
5
1
Scale: 1 : 5,000
TES
N
UYE
STIT
CON AV.
RA
0
GIDO
E ORR L. C
1.9 3.5
0
PRO
2.1
Galerías Constituyentes
EUR
A
AR IO Z
3.3
6
3.8
PAST
1.8
A GOZ
Centro Cultural Gómez Morín
2.3
LUIS
3.0
0
4
4 0
ENTES
3.4
2.4 1.4
2.8 2.1
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: National Housing Inventory - INEGI, 2016
5
B. Analysis
100
3
41
0
3. Real space research
4 *
46
*
0
*
4
* 25
*
CALL
10
0
7
*
0
7
10
*
La Cruz
0
*
8
0
0
*
6
7
*
8
8
Plaza 0 Constitución
0 13
39
*
5
Jardín Guerrero
5
La Santa Cruz
27
6
17
Santa Ana
Plaza de Armas
16
ES MONT
42
7
Jardín 0 Zenea
L EQUIE E EZ
15
50
10
0
14
7
27
18 Tanque de agua
25 *
10
16
12
*
21
* 11
8 8
16
11
25
0
15
15
8
4
6
OZA
AG
5
AV.
0
IGN
ZAR ACIO
33
90 49
15
4
*
28 3
47
* 32
19
9
3
8
26
San Francisquito
9 5
9
3
58
10
27 5 *
9
7
7
Santa Rosa
Santa Rosa de Viterbo
0
IO NAC
ZA AGO
ZAR
*
41
0
5
11
* 9
Mercado * Mario Escobedo
La Comer
AV. C ONS
0
12
* Colegio Salesiano
TITUY
4
AV.
0
4
8
*
6 *
9
E ORR L. C
* 0
0
GIDO
0
*
S
NTE
UYE
TIT ONS
RA
0 0
4
11 4
* 12 *
Population between 0-14 years old
6 7
*
This is an area that is characterized by the low number of people aged 14 or less, but again the 16 traditional neighborhoods are the ones with more children of those ages. * 0
Scale: 1 : 5,000
0
*
C AV.
0
*
PRO
18
6
10
8
0
*
IMSS
Galerías Constituyentes
EUR
ZA
AGO
AR IO Z
*
PAST
*
LUIS
Centro Cultural Gómez Morín
8
C IGNA AV.
ENTES
12
* 11
4
4
4 50
6 8
*
IG AV. 29
77
Alameda Hidalgo
*
11 5
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
7
B. Analysis
107
8
50
5
3. Real space research
13 *
*
11
9
4 31
6 Jardín 0 Zenea
L EQUIE E EZ
40
0
11
* 15
0
4
3
La Cruz
0
*
4
Jardín Guerrero
5
70
25
Plaza 0 Constitución
0
28
*
15
13
5
10
La Santa Cruz
29
7
4
0
*
23
Santa Ana
Plaza de Armas
22
ES MONT
60
46
19
*
5
CALL
26
73
*
32
17
25
66
23 Tanque de agua
28 26
17
9
* 10
28 10
16
15 46
19
27
26
3 38
3
14
8 98
6
OZA
AG
17
AV.
6
IGN
ZAR ACIO
56
26
15
*
*
61 11
97
16 30
34
17
3
3
30
16 16
9 11
16
San Francisquito 45
102 18 4
19
12
8
Santa Rosa
Santa Rosa de Viterbo
0
IO NAC
*
ZAR
IG AV. 70
74
6
3 4
7
23
*
10
7
*
* 10
46
*
Alameda Hidalgo
ZA AGO
7
Colegio Salesiano
Mercado 4 Mario Escobedo
La Comer
AV. C ONS
0
10
*
TITUY
ENTES
33 4
0
* 19
AV.
0
10
* 9
C IGNA AV.
*
GIDO
*
10
Population between 15-29 years old
12
12 7
6
6
The neighborhood of Santa Rosa and La Cruz concentrate the largest number of young 20 people in the area. 18 0
Scale: 1 : 5,000
27
* 5
*
12
C AV.
0 24
S
NTE
UYE
TIT ONS
RA
0 0
13
IMSS
0
E ORR L. C
14
0
*
PRO
8
3
10
Galerías Constituyentes
0
*
19
0
EUR
A
AR IO Z
*
16
PAST
A GOZ
LUIS
Centro Cultural Gómez Morín
12
9 4
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
11
B. Analysis
19 12
91
8
3. Real space research
35 3
101
*
3
15
14
10 52
11
CALL
18
0 17
*
*
15
25
9
La Cruz
0
*
11
Jardín Guerrero
6
85
12
16
17
31
40
Plaza 0 Constitución
6
23
*
12
0
3
La Santa Cruz
54
10
38
Santa Ana
Plaza de Armas
39
ES MONT
78
16
Jardín 0 Zenea
L EQUIE E EZ
38
61
29
3
26
25
27
86
39 Tanque de agua
47 9
74
39
30
3 12
13
12
20 50
11
54
33
11
38
27 34
22
12
15
OZA
AG
AV.
7
IGN
ZAR ACIO
122 72
27
29
3
*
67 5
118
20 53
47
29
14
10
44
San Francisquito
23 37
16
30 70
128
28
24 46
35
27
4
Santa Rosa
Santa Rosa de Viterbo *
IO NAC
ZA AGO
ZAR
10 8
12
50
*
AV. C ONS
0
19
28
TITUY
* Colegio Salesiano
Mercado 6 Mario Escobedo
La Comer
AV.
0
*
3
13 10
0
AV.
0
30
S
U
STIT
CON
TE YEN
6
7 17
26 21
*
RA
8
0 0
GIDO
4
11
0
E ORR L. C
6
12
*
PRO
29
14
IMSS
Galerías Constituyentes
EUR
6
12
8
PAST
A
AR IO Z
*
20
LUIS
Centro Cultural Gómez Morín
20
C IGNA AV.
0
13
22
A GOZ
ENTES
34
* 0
30
8
10
*
90
105
8
19
6
IG AV. 49
*
Alameda Hidalgo
*
14
19 3
Population between 30-59 years old
4 26
The adult population is also mostly concentrated in the neighborhood of La Santa Cruz. 16 12
0
Scale: 1 : 5,000
10
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
7
B. Analysis
61
*
53
6
3. Real space research
11 * *
30
*
4 4
6 18
8
CALL
17
L EQUIE E EZ
15
Plaza de Armas
15
6
*
La Cruz
3
4
0
*
4
18 0
*
*
9
3
11
13
17
Plaza 0 Constitución
7 10
45
*
10
Jardín Guerrero
14
La Santa Cruz
43
15
16
Santa Ana
9
Jardín 0 Zenea
0
11
ES MONT
40
29
10
*
19
4
17
37
Tanque de agua
24 10
10 14
7
31
28
*
14
6 6
11
7
18
9
17
29
5
5 11
12 57
ZA
AGO
AV.
8
IGN
ZAR ACIO
7
30
17
*
*
34 3
47
11 36
20
13
18
6
25
7 9
22
53
10
10
San Francisquito 10
29 *
38
30
27
Santa Rosa
Santa Rosa de Viterbo
ZA AGO
3
ZAR
IO NAC
*
5 4
7
23
* 11
Colegio Salesiano
Mercado * Mario Escobedo
La Comer
AV. C ONS
0
7
*
TITUY
13
*
8
0
*
4 5
4
4
AV.
0
18
S
3
* *
7
6
According to the study by delegations in Querétaro, the population of 60 years and over is the 12 second highest in the municipality. However, the corridor area shows a low density of 14 older adults. 12
*
Scale: 1 : 5,000
12
7 12
Population 60 years and older
6
*
U
STIT
CON
TE YEN
RA
0
GIDO
5 0
IMSS
0
E ORR L. C
8 0 6
*
PRO
6
*
9
Galerías Constituyentes
EUR
C IGNA AV.
6
PAST
4
A
AR IO Z
*
LUIS
Centro Cultural Gómez Morín
4
A GOZ
0
3
AV.
17
ENTES
9
* 0
3
*
32
38
6
8
0
IG AV. 28
0 Alameda Hidalgo
*
3
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
0
B. Analysis
18 0
14 0
3. Real space research
4 *
*
4
Plaza de Armas
0
5
0
*
*
*
4
* 0
*
0
*
3
10
Plaza 0 Constitución
*
12
La Santa Cruz
27
*
Jardín Guerrero
*
La Cruz
0
0
4
0
*
0
10
ES MONT
6
*
Jardín 0 Zenea
L EQUIE E EZ
*
5
0
*
*
CALL
*
Santa Ana
0
3
13
7
0
3
3
26
11
4 Tanque de agua
8 9
5
*
*
*
3
18 0
6 * 13
5
*
0 16
3
4
OZA
AG
0
AV.
5
IGN
ZAR ACIO
3
6
0
*
10 4
15
* 17
7
0
3
*
0
0 *
8
*
San Francisquito *
15
4
14 *
14
*
6
Santa Rosa
Santa Rosa de Viterbo
*
AV.
IO NAC
21
*
ZAR
*
0
3
*
0
12
Mercado 0 Mario Escobedo
La Comer
AV. C ONS
0
*
* Colegio Salesiano
TITUY
AV.
3
* *
0
*
3
*
1*
0 *
*
S
0
AV.
0
4
TE YEN
*
0
U
STIT
CON
0
* 3
*
RA
0
0 *
GIDO
E ORR L. C
* 4
0
PRO
1*
IMSS
Galerías Constituyentes
EUR
*
0
PAST
ZA
*
LUIS
Centro Cultural Gómez Morín
*
AGO
0
*
9
C IGNA AV.
ENTES
4
*
0
AR IO Z
0
3
*
9
0
4
*
IG
14
26
0
Alameda Hidalgo
ZA AGO
0
7 *
Population with disabilities
People with disabilities mostly have limited walking or moving, going up or down. *
6 *
* *
Scale: 1 : 5,000
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
11.6
B. Analysis
10.4
14.9
11.4
14.3
3. Real space research
13.7 12.8
*
14.3
11.9
11.6
13.6 13 Plaza de Armas
0
14.1
10.9
12.8
0
0
13.32
*
La Santa Cruz
11 0
9.8
15.8
11.9
10.5
10.4
11.3
10.1
11.8
10.7
Plaza 0 Constitución
12.9
12.6
*
14.1
Jardín Guerrero
10.9
13.6
12.1
La Cruz
0 14.9
12.6
ES MONT
11.7
13.3
12.9
12.6
Jardín 0 Zenea
L EQUIE E EZ
12.1
Santa Ana
10.3
CALL
11.1
11
14.8
11.1
11.4
10.6 Tanque de agua
10.5 13.9
11.7
13.5 12.3
13.1
11.6
0 11.8
11.7
10.54
13.83 12.4
13.8
11.51
11.8
11.6
12.3
11.6
ZA
AGO
AV.
11.3
13
10.9
IGN
ZAR ACIO *
10.24
8.8 4
9.5
14.6
12.3 11.9
12.6 10.9
12.1
9.3
9.7
11.9 14.4
9.3
San Francisquito
10.9
10.9
11.7
13.8 10.9
8.1
12.3 11.8
12.9
12
11.7
12
Santa Rosa
Santa Rosa de Viterbo
9.8
AV.
IO NAC
ZA AGO
0
Alameda Hidalgo
*
ZAR
12.7
9.9
10.4 14
IG
*
12.9
12.6 12.8
9.4
12.3
9
11.2
11.4
* 10.5
Colegio Salesiano
Mercado 11.1 Mario Escobedo
La Comer
AV. C ONS
0
11.4
*
TITUY
ENTES
13.9 *
12.7 *
AV.
0
12.4
9.7
*
10.2 12 0
*
8.9
13.4 14.3
0
S
AV.
0
12.8
U
STIT
CON
TE YEN
13.5
* 12.3
Population average years of schooling
12.3 12.4
13.4 13.1
RA
15.4
0 0
14.4
IMSS
GIDO
16.2
13.4
0
E ORR L. C
11.3
*
PRO
12.5
12.8
13.9
13.94
0
In general the average schooling in the delegation is 11 years. But in the corridor area13we can find a maximum of 16.2 (bachelor’s degree). 13.2 0
Scale: 1 : 5,000
Galerías Constituyentes
EUR
9.9
10.9
PAST
ZA
AGO
AR IO Z
C IGNA AV.
LUIS
Centro Cultural Gómez Morín
12.5
13.2 13.9
Blocks and lots
Built
Corridor Zaragoza
Barrios limits
Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
B. Analysis 3. Real space research
Population born in the entity
Historic neighborhoods concentrate the largest population born in Querétaro. They are traditional communities where housing has passed from generation to generation. There is a large population of older adults who can tell the story of the city.
Land Use
The Partial Urban Development Plans of the Municipality of Querétaro generate land uses for the Centro Histórico area that is complemented with that of the Zona de Monumentos. It has a mixture of uses that avoid a zoning of the city.
E
AV OZA
G ZARA
E A AV GOZ ZARA
E
AV OZA
G ZARA
E A AV GOZ ZARA
Number of people born in the entity per block Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
Economically active population
La Santa Cruz is the area with the highest economically active population.
E A AV GOZ ZARA
E
AV OZA
G ZARA
Number of people Economically active population per block Source: System for the Consultation of Census Information (SCINCE) - INEGI, 2012
Land use plan Source: Municipio de Querétaro, 2019
3. Real space research
Roads and transport
B. Analysis
Roads and transport
3. Real space research
CALL L EQUIE E EZ
Jardín Zenea
There are five main forms of mobility that occur in Zaragoza Avenue: pedestrian, cyclist, bus, taxi / uber and private car. The urban mobility of the city has changed over time to grant greater privileges to the private car, derived from public policy.
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
Tanque de agua R COR LE CAL
LE BEN REZ
JUÁ ITO
ORA
EGID
CAL
AV.
Santa Rosa de Viterbo
AV.
IO NAC
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
ZA
AGO
ZAR
IG
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
C IGNA AV.
Scale: 1 : 5,000
RA
GIDO
E ORR L. C
PRO
AV.
TIT ONS
S
NTE
UYE
IMSS
hierarchy of roads
LUIS
Centro Cultural Gómez Morín
C
Zaragoza Avenue is the origin of the development of the southern area of the city center. It is a street that was once a tertiary road but now has the importance of a main road. Subsequently, Constituyentes Avenue was built, which is also a main one. The secondary roads are the ones that connect from north to south as is the case of Ezequiel Montes.
Blocks and lots
Built
Zaragoza corridor
Morphogenesis
Main roads
Secondary roads
Galerías Constituyentes
B. Analysis
Roads and transport
3. Real space research
CALL L EQUIE E EZ
Jardín Zenea
There are five main forms of mobility that occur in Zaragoza Avenue: pedestrian, cyclist, bus, taxi / uber and private car. The urban mobility of the city has changed over time to grant greater privileges to the private car, derived from public policy.
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
Tanque de agua R COR LE CAL
LE BEN REZ
JUÁ ITO
ORA
EGID
CAL
AV.
Santa Rosa de Viterbo
AV.
IO NAC
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
ZA
AGO
ZAR
IG
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
LUIS
Centro Cultural Gómez Morín
C IGNA AV.
Galerías Constituyentes
pedestrian
RA
GIDO
E ORR L. C
PRO
AV.
TIT ONS
S
NTE
UYE
IMSS
C
The width of Zaragoza Avenue is approximately 30 meters (without sidewalk). Not every corner we can find perpendicular crosswalks, on average they are every 70 meters and most of them are accompanied by traffic lights. Scale: 1 : 5,000
Blocks and lots
Built
Zaragoza corridor
Crosswalks
Pedestrian traffic lights
Pedestrian corridors
Source: Google streetview, 2019
B. Analysis
Roads and transport
3. Real space research
There are five main forms of mobility that occur in Zaragoza Avenue: pedestrian, cyclist, bus, taxi / uber and private car. The urban mobility of the city has changed over time to grant greater privileges to the private car, derived from public policy.
Currently the corridor has 2 dubai stations and 11 conventional stations. But not all stations are planned, there are many points of pick up and down passengers who do not have any kind of signaling. In some cases, trees are makeshift bus stops.
bus
NTES L M17O EQUIE RUTA E EZ CALLRUTA 09
Jardín Zenea
Plaza de Armas
RUTA 50
La Cruz
Jardín Guerrero Plaza Constitución
A 31 RUT
R COR LE CAL
LE BEN REZ
JUÁ ITO
ORA
EGID
CAL
AV.
CIO IGNA
ZA
AGO
ZAR
3
A 12 RUT
Santa Rosa de Viterbo
AV.
IO NAC
Alameda Hidalgo
ZA
AGO
ZAR
IG
Informal stop stop in front of the Alameda Hidalgo Photo: Gustavo Peñaloza
AV. C ONS
TITUY
Colegio Salesiano La Comer
People using tree as bus stop Photo: Google Streetview, 2019
Centro Cultural Gómez Morín
EUR
PAST
Dubai bus stop on Zaragoza Ave. Photo: Gustavo Peñaloza
RU
Galerías Constituyentes
GIDO
E ORR L. C
PRO
A 05 RUT
A 12 RUT
A 40 RUT
A 66 RUT
LUIS
ZA AGO ZAR 8 CIO TA 3 A U N R IG AV. 7 TA 3
A 53 RUT
AV.
A 67 RUT A 55 RUT
ENTES
Mercado Mario Escobedo
AV.
TIT ONS
S
NTE
UYE
IMSS
RA
Conventional bus stop Photo: Gustavo Peñaloza
C
Bus signal Photo: Gustavo Peñaloza
Scale: 1 : 5,000
Blocks and lots
Built
Zaragoza corridor
“Dubbai” bus stop
Conventional bus stop
Bus signal
Informal stop
Trees
Source: Google streetview, 2019
B. Analysis
Roads and transport
3. Real space research
CALL L EQUIE E EZ
Jardín Zenea
There are five main forms of mobility that occur in Zaragoza Avenue: pedestrian, cyclist, bus, taxi / uber and private car. The urban mobility of the city has changed over time to grant greater privileges to the private car, derived from public policy.
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
Tanque de agua R COR LE CAL
LE BEN REZ
JUÁ ITO
ORA
EGID
CAL
AV.
Santa Rosa de Viterbo
AV.
IO NAC
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
ZA
AGO
ZAR
IG
Cars parked in double row in Avenida Zaragoza Photo: Google Streetview, 2017
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
C IGNA AV.
E ORR L. C
PRO
Parking on the sidewalk in Avenida Zaragoza Photo: Google Streetview, 2017
RA
GIDO
AV.
TIT ONS
S
NTE
UYE
IMSS
particular car
C
The corridor is dominated by parallel parking on the vehicle stream, as well as on the sidewalk. Scale: 1 : 5,000
LUIS
Centro Cultural Gómez Morín
Blocks and lots
Built
Zaragoza corridor
Private car parking
Galerías Constituyentes
B. Analysis
There are five main forms of mobility that occur in Zaragoza Avenue: pedestrian, cyclist, bus, taxi / uber and private car. The urban mobility of the city has changed over time to grant greater privileges to the private car, derived from public policy.
Roads and transport
3. Real space research
CALL L EQUIE E EZ
Jardín Zenea
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
NE
SECTIO
Tanque de agua R COR LE CAL
LE BEN REZ
JUÁ ITO
ORA
EGID
CAL
ND
TIO SEC
AV.
CIO IGNA
ZA
AGO
ZAR
C ION
T SEC
Santa Rosa de Viterbo
NB
AV.
TIO SEC
IO NAC
Alameda Hidalgo
ZA
AGO
ZAR
IG
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV.
Centro Cultural Gómez Morín
PAST
ZA
EUR
AGO
AR IO Z
C IGNA AV.
RA
GIDO
E ORR L. C
PRO
AV.
TIT ONS
S
NTE
UYE
IMSS
street sections
C
The street sections show different dimensions that grant hierarchies to the different actors in the space. At some points the sidewalk is smaller compared to the Alameda, where the pedestrian space is the largest in the entire corridor. The vehicular run is consistent throughout the corridor (approximately 30 meters). Scale: 1 : 5,000
LUIS
NA
TIO SEC
Blocks and lots
Built
Zaragoza corridor
Section
Galerías Constituyentes
B. Analysis
Roads and transport
3. Real space research
There are five main forms of mobility that occur in Zaragoza Avenue: pedestrian, cyclist, bus, taxi / uber and private car. The urban mobility of the city has changed over time to grant greater privileges to the private car, derived from public policy.
ficus benjamina tree
Section A
phoenix canariensis palm
To the north is the “dubai” bus stop on the corner of Technological Avenue. Opposite, commercial plaza with its own parking, plus improvised parking on the sidewalk. There are almost no trees on the sides of the avenue. “La Comer” supermarket
Dubai bus stop
sidewalk
cartway - 4 lanes
camellón
cartway - 3 lanes
parking lane
sidewalk parking
sidewalk
commerce parking
2.50 m
1.00 m
14.00 m
2.50 m
11.00 m
3.00 m
4.00 m
2.00 m
5.00 m
“famsa” shop
Scale: 1 : 200
Section B jacaranda tree
conventional bus stop
ficus benjamina tree
The street sections show different dimensions that grant hierarchies to the different actors in the space. At some points the sidewalk is smaller compared to the Alameda, where the pedestrian space is the largest in the corridor. The cartway is consistent throughout the corridor (approximately 30 meters).
ficus benjamina tree
2
17th International Architecture Exhibition / La Biennale Di Venezia A.4.5
Corte de calle 1:200 Santa Rosa de Viterbo gradens
sidewalk
sidewalk extention
cartway - 4 lanes
camellón
cartway - 3 lanes
parking lane
sidewalk
2.50 m
3.00 m
14.00 m
2.50 m
11.00 m
3.00 m
4.00 m
commercial plaza
Scale: 1 : 200
3. Real space research
Urban image
B. Analysis
Urban image
3. Real space research
CALL L EQUIE E EZ
Jardín Zenea
The urban image affects the way we experience and live the urban space. Through research methodologies such as Lynch and Salingaros map, it is possible to see the areas with high symbolic value and connectivity, and also areas that can improve to be more attractive.
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
LE BEN REZ
JUÁ ITO
ORA
EGID
CAL
R COR LE CAL
Tanque de agua
AV.
Santa Rosa de Viterbo
CIO
IGNA AV.
ZA
AGO
ZAR
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
C IGNA AV.
RA
GIDO
E ORR L. C
PRO
TIT ONS
S
NTE
UYE
IMSS
Kevin Lynch
V. C
A In Zaragoza there are landmarks that are significant in terms of physical recognition that define a collective identity of the Historic Center. It is possible to identify different atmospheres of persecution along the corridor. There are some areas where the pedestrian has high comfort due to the elements that make it up, however there are also areas with adverse conditions for the pedestrian.
Scale: 1 : 5,000
LUIS
Centro Cultural Gómez Morín
Blocks and lots
Built
Zaragoza corridor
Districts
Landmarks
Edge
Nodes
Paths
Galerías Constituyentes
B. Analysis
Urban image
3. Real space research
CALL L EQUIE E EZ
Jardín Zenea
The urban image affects the way we experience and live the urban space. Through research methodologies such as Lynch and Salingaros map, it is possible to see the areas with high symbolic value and connectivity, and also areas that can improve to be more attractive.
Plaza de Armas
La Cruz
ES MONT Jardín Guerrero Plaza Constitución
LE BEN REZ
JUÁ ITO
ORA
EGID
CAL
R COR LE CAL
Tanque de agua
AV.
Santa Rosa de Viterbo
CIO
IGNA AV.
ZA
AGO
ZAR
CIO IGNA
ZA
AGO
ZAR
Alameda Hidalgo
AV. C ONS
TITUY
Colegio Salesiano
ENTES
Mercado Mario Escobedo
La Comer
AV. PAST
ZA
EUR
AGO
AR IO Z
C IGNA AV.
RA
GIDO
E ORR L. C
PRO
AV.
TIT ONS
S
NTE
UYE
IMSS
Salingaros
C
It is possible to locate a concentration of nodes in the Alameda Hidalgo area, all highly connected due to the variety of poles. Scale: 1 : 5,000
LUIS
Centro Cultural Gómez Morín
Blocks and lots
Built
Zaragoza corridor
Districts
Poles
Networks
Galerías Constituyentes
4. Field research
Ethnography
B. Analysis
Ethnography
4. Field research
At this stage there was a group of brave citizens who joined the search for insights through the implementation of ethnographic tools. This process requires knowing how to observe and listen to people. It is necessary to be respectful and reciprocal for the activities to be carried out successfully.
1. Tanque de agua Photo: Gustavo Peñaloza
2. Bicycle station Photo: Gustavo Peñaloza
3. Meraki Café & Snacks (local person owns the establishment) Photo: Gustavo Peñaloza
4. Woman hoping to cross the street (next to Tanque de Agua) Photo: Gustavo Peñaloza
5. Space for rent Photo: Gustavo Peñaloza
6. House in Barrio La Cruz Photo: Gustavo Peñaloza
7. House in Barrio La Cruz Photo: Gustavo Peñaloza
8. Redq bus stop Photo: Gustavo Peñaloza
9. Toponomástica de Avenida Zaragoza Photo: Gustavo Peñaloza
10. Makeshift bus stop Photo: Gustavo Peñaloza
11. Tree status with merchant Photo: Gustavo Peñaloza
12. Jesús García walkway Photo: Gustavo Peñaloza
13. Pedestrian crossing in front of the main access of Alameda Hidalgo Photo: Gustavo Peñaloza
14. Walkway in front of Alameda Hidalgo Photo: Gustavo Peñaloza
15. Parking in front of commercial plaza being used by pedestrians Photo: Gustavo Peñaloza
16. Conventional bus stop next to new “dubai” style bus stop. Photo: Gustavo Peñaloza
17. Estación Central de Bomberos Photo: Gustavo Peñaloza
18. Green areas on the sidewalk Photo: Gustavo Peñaloza
19. Cyclist vs cars Photo: Gustavo Peñaloza
20. Birds returning to the trees, their shelter at night Photo: Gustavo Peñaloza
active observation
At different points of the corridor, the context and behavior of the people present are observed. It is complemented with photographic and video documentation. The photographic archive is ordered from east to west. (Here is a small sample of the file)
B. Analysis
Ethnography
4. Field research
Barbershop in front of the Tanque de Agua Photo: Gustavo Peñaloza
At this stage there was a group of brave citizens who joined the search for insights through the implementation of ethnographic tools. This process requires knowing how to observe and listen to people. It is necessary to be respectful and reciprocal for the activities to be carried out successfully.
We entered a barber shop in Calle Ignacio Zaragoza 151A, La Santa Cruz, and while he gave us his services he told us his story:
In the park we found a marriage with three children, we approached to talk with them.
Sr. Don José
Sr. Don Francisco
“Hairdresser of yesteryear” 60 years old
Construction worker 39 years old
He was born in Querétaro and has lived on top of his barbershop all his life. Thirty years ago, a man from the neighborhood taught him the trade, and since then he has dedicated himself to that.
Francisco is from the State of Guerrero along with his wife and three children. They moved a month ago to Querétaro. They are just touring the city, so they decided to visit downtown so that the children had the opportunity to know the place.
Remember when the city still did not pass beyond Los Arcos. “It was pure hill, there were no cars circulating here” says Don José. I like where I live but it has changed a lot.
He likes the city because there are more job opportunities, better transportation, it is cleaner and safer.
Take the bus regularly to visit your partner who lives at one end of the city. He is dissatisfied with the project to improve the public transport system since it is attentive to the tree species that live on Zaragoza Avenue. In addition, he thinks that public transport is expensive and of poor quality. He thinks that with this intervention, as a merchant he will also be affected since it is probable that they will eliminate parking on the street and his clients will no longer enjoy that space. He feels that the government does not listen to him.
He usually walks and uses public transportation to get around the city. Today he took Route 55 of RedQ. He thinks that people in Querétaro are more aware of their surroundings and take care of the urban sapce to look good.
For him the neighborhood is very safe, but the perception of widespread insecurity in the country worries him more and more.
Francisco’s family at the kiosk Photo: Gustavo Peñaloza
We visited the Alameda Hidalgo, and we met Lupita, a traveling merchant. We bought her chips while she told us her story:
A child arrives on skates to us and begins the talk:
Sra. Lupita
Santiago
Merchant 32 years old
student 8 years old
She was born in San Ildefonso, municipality of Amealco in Querétaro, a town that is dedicated to make handicrafts. She used to work in front of the Alameda before the government ordered to remove the tianguis that was outside the park. Now she works selling candy at the Autonomous University of Querétaro (UAQ) during the week and on weekends, she sells in the downtown area of Avenida Zaragoza to sell chips, popcorn and churritos. Everything is carried in a wicker basket.
Santiago was with his mother at home, but his father picked him up to take him to skate. He is curious and talkative. He would like to ride skates all over the city but it is dangerous. He says that people drive very badly in the streets. He also likes to use the bus. He likes the whole experience of moving by public transport, but if he has to choose between bus and private car he prefers the last. On the way from his house to Avenida Zaragoza, he is struck by the amount of trees and plants he can observe.
The government does not allow informal commerce in the Alameda, so she must move constantly if she does not want her merchandise to be confiscated.
Finally his father indicates that it is time to leave.
The chips she sells are homemade, she cooks them at home. If she fails to sell them the same day, she must eat them since they are no longer in optimal condition to sell them the next day. To get to work, the bus takes an hour to pick her up. Lupita selling chips in the main corridor of La Alameda park Photo: Gustavo Peñaloza
barter experience
Establishments were visited in the corridor and products or services were bought in exchange for their history, symbolizing a barter, without them noticing it. It is a very efficient method to build trust.
Alameda Hidalgo central fountain Photo: Gustavo Peñaloza
spontaneous interviews
Different questions were asked within the interviews to obtain relevant information from people according to their age and use of the corridor.
B. Analysis
Ethnography
4. Field research
At this stage there was a group of brave citizens who joined the search for insights through the implementation of ethnographic tools. This process requires knowing how to observe and listen to people. It is necessary to be respectful and reciprocal for the activities to be carried out successfully.
Raquel B. Date: Saturday afternoon Scenario: Raquel needs to go from west (Burger King) to east (Los Arcos) by bus, ands back.
Bus stop
Jump in
Trip
Stop
2:34 pm 27 ºC At Burger King
2:37 pm
2:46 pm Passing in front of Alameda Hidalgo
- Conventional bus stop with shadow
- Driver stopped at the assigned place
- There are people standing despite having many empty places
- The bus stopped where I needed
- Few people waiting with me
- The bus is almost empty, many seats available
- The temperature inside the bus is very high
- Few people waiting with me
- Many trucks are passing at all times
- Air enters through the windows
- The bus vibrates a lot
- There is no physical bus stop
Finish 2:57 pm Tanque de Agua
- There’s no music
What bus should I take?
I see many cars and people out the window
It was faster than I thought
Photos: Raquel Berenice
experience mapping
Method used primarily to know people’s feelings and thoughts. In this case, the use of three ways of moving along the corridor was mapped: bus, bicycle and walking.
B. Analysis
Ethnography
4. Field research
At this stage there was a group of brave citizens who joined the search for insights through the implementation of ethnographic tools. This process requires knowing how to observe and listen to people. It is necessary to be respectful and reciprocal for the activities to be carried out successfully.
Alberto D. Date: Saturday afternoon Scenario: Beto needs to go to work from east to west (Av. Tecnológico) cycling.
Join the ave
Trip
4:00 pm Tanque de Agua
4:07 pm Burger King
- Dangerous roundabout (exclusive to car) - Few people waiting with me - Descent path
Stop
- 31 cars parked in double row
Finish 2:57 pm Tanque de Agua
- There is no place to park
- 2 cars did not see me when changing lanes - Buses also change lanes without being careful - 3 brakes (2 because of cars, 1 for people getting off the bus)
I will tie the bike to a lamp, I am not sure
- 3 cyclists sharing with me - You have to be very alert of pedestrians and cars
Photos: Gustavo Peñaloza
experience mapping
Method used primarily to know people’s feelings and thoughts. In this case, the use of three ways of moving along the corridor was mapped: bus, bicycle and walking.
B. Analysis
Ethnography
4. Field research
At this stage there was a group of brave citizens who joined the search for insights through the implementation of ethnographic tools. This process requires knowing how to observe and listen to people. It is necessary to be respectful and reciprocal for the activities to be carried out successfully.
Children playing at the fountain Photos: Gustavo Peñaloza
Children participating in ethnographic activity next to kiosk Photo: Gustavo Peñaloza
Children drawing their mind map of Zaragoza Avenue (and beyond) Photo: Gustavo Peñaloza
mind map
Technique used to graphically represent how people perceive the boundaries and spaces that make up their corridor.
5. Digital space
The real out of the digital
B. Analysis
The real out of the digital
5. Digital space
digital/real space map
In this map is possible to see the points of social tension obtained from the digital space. Social networks are large databases that store documentation in various formats. This wealth makes important events, both social and morphological, be documented in many ways. It is a space of perceptions and various angles.
Through the digital world, it is possible to read people’s concerns and needs. They can even become location points in real space. Many decisions that affect the real space, now go through digital activities of debate, approval and / or dissemination.
C. Vision, intentions, dreams and futures
C. Vision, intentions, dreams and futures
Zaragoza Ave
social change
hope space
digital space
power to people
The collapse of houses to extend the avenue (commissioned by the army of Venustiano Carranza in its passage through QuerÊtaro in 1914), the installation of drainage, drinking water supply systems and the repair of cobblestones, are the first conditions that gave rise to the development of Ignacio Zaragoza Avenue (formerly Juårez Street). Since then, Zaragoza continues to undergo changes in its urban and social structure. This corridor connects the southern limit of the Historic Center from east to west. Currently, the rapid growth of the population is a great challenge in the area. The current government is implementing urban mobility improvement projects, which has led people to raise their voices on environmental, economic and social impact issues. When imagining futures, it is possible to create another city in our minds that could be considered impossible, but isn’t this the space to demand hope? It is necessary to listen to the true experts of the place. The inhabitants in the area have moved to the digital space as a meeting point where they can express and call for action. Instead of limiting our understanding of the city through what is politically possible, we must raise awareness of the contemporary crisis by giving voice and power to people. Thinking beyond the implications of conventional urban design interventions, this project aims to consider an expanded notion of city that meets the needs and demands of people.