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feb. 26, 2013
tuesday
Oscar winners, Page 3
WWW.DAILYAZTEC.COM
TUESDAY, FEBRUARY 26, 2013
VOLUME 99, ISSUE 77
Campaign launched to create PR center
campus Stacey Oparnica Staff Writer
Last Friday, dozens gathered at the Parma Payne Goodall Alumni Center to celebrate the launch of a $1.5 million campaign to create the Glen M. Broom Center for Professional Development in Public Relations at San Diego State. The center, which will be located in the School of Journalism & Media Studies, will provide an internship program, student advising and career development for public relations students. In addition, the center will promote research activities for faculty and graduate students and will offer training programs for working professionals. “I’m convinced beyond a shadow of a doubt this center will help perpetuate the model and the professional involvement of our field,” professor emeritus of public relations Glen Broom said. “And that’s the goal—to make public relations a professional endeavor.” College of Professional Studies and Fine Arts Dean Joyce Gattas told SDSU NewsCenter that a center like this doesn’t exist anywhere in the nation. SDSU President Elliot Hirshman and Gattas hosted the event, where key donors, public relations alumni and community professionals honored Broom for his literary accomplishments and academic contributions. Broom is widely recognized for his work as the author and coauthor of the last five editions of “Effective Public Relations,” the standard public relations textbook used in classrooms worldwide. “It’s a thing we, as profession-
als, refer to frequently,” SDSU communications graduate and Associated Students marketing communications manager Lorena Nava Ruggero said. Ruggero was Broom’s former student and recipient of two Glen Broom Public Relations Society of America scholarships. “It really puts into perspective the type and caliber of faculty we have here on campus and that we have here specifically in that pro-
Panel aims to combat San Diego homelessness spotlight Caitlin Johnson Staff Writer
...this center will help perpetuate the model and the professional involvement of our field... glen broom
Public relations professor emeritus
gram, as well,” Ruggero said. During his 30-year career as an SDSU professor, Broom created one of the top 10 public relations programs in the country. Although Broom retired in 2008, SDSU’s School of Journalism & Media Studies Director Diane Borden believes the Glen M. Broom Center for Professional Development in Public Relations will honor his legacy by giving journalism faculty and students an opportunity to generate research. Throughout the event Broom’s former students and colleagues credited him for their successful careers. “Many of the fundamentals of my career that I’ve been able to pass onto people in my department are based on all I learned from Dr. Broom and the fabulous work he’s done through San
Brittany Rawlings waits patiently as Glen Broom autographs her copy of “Effective Public Relations.” Broom is the author of the book and Rawlings is Broom’s former student at San Diego State.
Diego State University,” Kaiser Permanente Senior Vice President and Chief Communication officer Diana Lofgren said in a collective tribute video played during the event. SDSU public relations graduate and Broom’s former student Brittany Rawlings echoed Lofgren’s
Spending cap limits Associated Students candidates to $850
campus Arturo Garcia Staff Writer
Associated Students campaigns for the 2013 elections begin this Friday and a new bylaw for the candidates’ campaigns established a spending cap of $850. A.S. elections coordinator Omar Espinoza said the spending cap was suggested by the restructuring committee and is a way to encourage more students to run for A.S. positions. “We wanted to have more candidate turnout so they don’t feel discouraged of the financial issues of running and spending close to $2,000 for one of the executive positions,” Espinoza said. A.S. Vice President of External Affairs Tom Rivera said the change was also meant to encourage candidates to meet students instead of relying on flyers and campaign signs. “There’s been a subtle feeling on
campus that you have to have a lot of money to be able to run, and we wanted to take the money out of the equation,” Rivera said.
There’s been a subtle feeling on campus that you have to have a lot of money to be able to run.... omar espinoza
A.S. Elections Coordinator
“$800 is still a decent amount of money to get your point across.” Rivera said in a year when three or more candidates run for each of the top five positions, the spending would increase. When there’s only one candidate for a position, Rivera said the spending decreases. “I spent probably $850 running against one person,” Rivera said. “The most ever
spent, of what I’ve heard of, is $5,000, but that’s on the crazy high end—a super outlier.” The spending cap doesn’t only apply to campaign signs and flyers. An expenditure sheet with proof of receipts is required for other services, including graphic design, videographer and photographer services. If candidates decide to appear on a sign together they will not be able to split the price and instead, each candidate will be deducted the total cost of the banner. “This isn’t discouraging teams or slates,” Espinoza said. “It is basically saying if you want to have a big sign, it would be better for you to have one sign for yourself since you have to take the full value than sharing the sign and having your name a lot smaller.” This rule also applies to sharing a banner with two names, although sharing the same logo on a sign doesn’t apply.
j. hutton marshall , managing editor
statement and said Broom deserves the award. Rawlings, who is the account executive for global PR firm Fleishman-Hillard, even had Broom autograph her copy of “Effective Public Relations.” “We’re very, very proud of the faculty and the staff,” Hirshman said. “It all presents something re-
Last Thursday, a small crowd gathered in the back streets of downtown San Diego. The evening sun sank below the skyline, illuminating the rain-soaked ground as a cold chill swept the air. In the distance stood a large white tent, looming like a beacon against the darkening sky. Normally the structure serves as a haven for the homeless during the winter months, but this night held a different purpose. Many concerned citizens came together to discuss the ongoing issue of homelessness in an event put together by Voice of San Diego. The event took place in a winter shelter managed by the Alpha Project, a nonprofit human services organization. Attendees shuffled in just as volunteers finished serving dinner to the shelter’s occupants. We took our seats in haphazard rows facing a small makeshift stage. This was their living space, and tonight we were their guests. Once the crowd had settled, journalist Kelly Bennett took to the stage to welcome us. She has been a part of an ongoing effort by Voice of San Diego to analyze the scope of homelessness in our area and what is currently being HOMELESSNESS continued on page 4
A.S. restructure refines govt roles campus Arturo Garcia Staff Writer
As the prospective executive officers of San Diego State’s Associated Students prepare to campaign for the upcoming elections, it’s important to keep in mind the new structure of the A.S. government. The new government restructuring has already been approved and will be implemented in the 2013–14 school year. In addition to the five executive positions, nine elected seats are in the run for the A.S. Campus Life Council and 21 elected seats are open in the A.S. University Council, which represent each college. Campus Life hosts several board representatives, including the Green Love Sustainability Advisory Board, Aztec Student Union Board and the Student Diversity Commission; each of these boards and commissions will also
include appointed chair members. In the new structure, some cultural organizations, including Movimiento Estudiantil Chicano de
There is more accountability of elected student representatives and more visibility of college representatives... tom rivera
A.S. VP of External Affairs
Aztlan, Jewish Student Union and Afrikan Student Union will lose their council seats. These organizations will be directly represented by the Student Diversity Commission with its two representatives—the elected and the appointed one. “(The former structure) is reflective RESTRUCTURING continued on page 2