Media Kit - 2011-12 by The Daily Aztec

ADVERTISING Media Kit 2011-12

• = Paper Rack

Welcome to

OUR HISTORY

e are San Diego State University’s independent, student-run newspaper, serving the more than 36,000 students and 4,000 faculty members on campus. We began in 1913 as The Normal News. In 1921, we changed our name to The Paper Lantern, and then to The Aztec in 1925. In 1960, we became The Daily Aztec, and so we’ve remained for 50 years. The Daily Aztec is a non-profit organization that receives no state funding and is financially and editorially independent of San Diego State University. In order to be sustainable, we offer advertising to help local and national businesses target our young demographic of college students. The Daily Aztec is the second largest publication in San Diego, publishing a daily newspaper Monday through Thursday and circulating over 10,000 per day through print and online. The Daily Aztec staff is unique in that it contains no faculty; all of the editors, writers, designers, and advertising staff are students, making the organization truly “student-run.”

SDSU STATS

30,000+

SDSU College Market

28,000+

Undergraduate Students

5,000+

Graduate Students

43.1% / 56.9% Male / Female

5,167 (17%)

Residential undergraduates living on campus

7,200 (24%)

Students living on/near campus within a 2-mile radius

San Diego State University’s Independent Student Newspaper since 1913

DISPLAYadS

FULL 80 ci

DOUBLE TRUCK 160 Column Inches (ci)

AD SIZES DOUBLE TRUCK: 21.5” w x 16” h FULL: 10.25” w x 16” h 1/2 H: 10.25” w x 8” h 1/2 V: 5.125” w x 16” h

1/2 v 40 ci

1/4 h 20 ci

1/3 H: 10.25” w x 5” h 1/4 H: 10.25” w x 4” h 1/4 V: 5.125” w x 8” h

1/2 h 40 ci

1/5 V: 5.125” w x 6” h

1/3 H 25 ci

CLASSIFIED ADS: 1/15 H: 4” w x 2.5” h

1/4 v 20 ci

1/30 V 2.5 ci

1/15 V 5 ci

1/5 v 15 ci

1/8 H: 5.125” w x 4” h

The Daily Aztec 2011-12 Advertising Media Kit

1/8 h 10 ci

1/15 h 5 ci

1/15 V: 2” w x 5” h 1/30 V: 2” w x 2.5” h

printadvertising

DISPLAY AD pricing

COLOR RATES

WHY PRINT?

Local Rates: Open: $15/inch 3-6 runs: $14/inch 7+ runs: $12.50/inch

Full Color: Open: $400 3-6 Runs: $350 7+ Runs: $300

• Print advertising is the easiest way to catch the attention of SDSU students

Bulk Discount: Run 6 or more ads and receive up to 5 0% OFF*!

Spot Color: Open: $150 3-6 Runs: $125 7+ Runs: $100

AD COST CALCULATOR = TOTAL

COST

• A full-color ad jumps off the page when placed next to a black and white article

UNIT OF MEASUREMENT

1 column = 2 inches . f .. o t r h a ir b st e y e r

. s M ta e r x v i i c n a g n f fo o r o d

. .

o i t ng h i c s l w ub e b e i k n e g n d

1 inch

Phone: 888-897-7711 x112 Fax: 978-231-0300 Email: orders@mymediamate.com

• Color is another effective tool to maximize the return on a print advertisement

• Print advertising rates are based off the size and frequency that they are run • The Daily Aztec has a print circulation of 10,000 . . a lo n o a ki p n a g r t f m o e r n t

Please direct all national advertising orders and questions to our partners at MediaMate:

(Rate x Total Column Inches) + Color Option ________________________________

NATIONAL ADVERTISING

• An effective ad will run multiple times throughout the semester in order to generate name recognition with the readers

a .. t .l a o n o n k i i n n g g s f a o l r o n

*Bulk Sales rates apply to ads purchased simultaneously.

• As they peruse the various articles, advertisements are placed in key locations to grasp the attention of the reader

San Diego State University’s Independent Student Newspaper since 1913

featuredadvertising FRONT PAGE

Back page

Inserts

Ensure every reader sees your ad. Get on the FRONT page today!

If you are more on the fun and games side, how about advertising next to our Sudoku and Crossword Puzzle? The back page is our most popular section as voted on by our students and so we offer 2 affordable options, both in color and now available for every issue!

We offer free-standing inserts that can be placed inside the centerfold of each newspaper. • Tactile advertising is extremely effective • These inserts are dispersed all around the entire campus • Inserts can be creative in their design and help diversify your marketing package The maximum size for an insert is 8.5” x 11” (may be larger if it folds down to meet sizing). The minimum size is 4.5” x 6”. Printer address for insert delivery: San Diego Web Offset Printing 550 Fesler Street, Suite A El Cajon, CA 92022-1565

Info/Cost: Exclusive limited space placement. Contact us to reserve your ad. 10.25” w x 2” h - $600

n Back Page: 6” w x 3” h - $350 n Sudoku: 4” w x 0.5” h - $100

Pricing: A flat rate of $750 is required to place an insert or look books in our publication. The 10,000 inserts must arrive to the printer no later than 5 business days before the run date to ensure insertion.

Space is limited so contact your AE today. It’s the most affordable color option we have!

Sponsorship We offer the opportunity to sponsor an entire issue, providing an excellent source for name recognition and branding. It comes with an ad of your choosing on the front page and on ALL pages of featured content!

*Sample of front page sponsorship ads

The Daily Aztec 2011-12 Advertising Media Kit

• You choose the front page ad: above the fold (page curl) or below (banner) • n Page Curl: 3” w x 3” h / n Banner: 10.25” w x .75” h (sample on left) • You also get a full-color banner ad on every page with featured content, as well as one full-color 1/4H ad within the first few pages of the paper. • Entire package: $1,500

onlineservices Website

YouTube

Place an advertisement on our website, www.thedailyaztec.com, where students can access local news anywhere in the world from their computer and phone.

Sponsor one of our News Crew YouTube videos and advertise to students, faculty and alumni alike. Reach out to all of the Aztec faithful!

• More than 3,000 hits per day and growing! • Directory of services • Interactive artwork • Great value • See chart below for pricing information • All online ads rotate regularly based on an internal algorithm

Facebook and Twitter

ONLINE AD TYPE n Top Banner n Medium Rectangle n Sidebar Rectangle n Wide Skyscraper n Leaderboard n Page Curl

SIZE (in pixels) 468 w x 60 h 300 w x 250 h 300 w x 125 h 160 w x 600 h 728 w x 90 h 300 w x 300 h

COST (monthly) $300 $300 $300 $450 $200 $600

The Daily Aztec updates our Facebook and Twitter pages continuously throughout the week, giving students up-tothe-minute access to breaking stories, sporting events, and YouTube videos. The Daily Aztec will send out advertising blasts about your business, giving you exposure to all of our fans and followers! We can create social media contests, giveaways and prize donations with you to brand you to our students. Ask your account executive for details and get connected!

Additional FREE Services Students are always on their phones. Take advantage of that with 2 brand new options that we can offer for free when you sign for any other ad. • A scannable box placed onto your existing ad that students can interact with to jump straight to your website for more info. A great way to push your promotions and deals! • Have students utilize their texting skills by creating a text-based promotion. Contact your Account Executive for more details!

San Diego State University’s Independent Student Newspaper since 1913

CREATIVE S E C I V R SE We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you free of charge! Our design team specializes in newspaper advertisement and can tailor the perfect advertisement to meet your needs. Premium Placement Specific placement can be arranged in order to provide maximum exposure for your advertisement. While we cannot guarantee placement, we provide this service free of charge. Ask your account executive how to get the best placement for your ad. File Types • Acceptable formats: PDF, EPS, AI, TIF, JPG, PSD, IND, and QXD • All image formats MUST be 300 dpi or more and built to the correct size • Microsoft Word files are acceptable for text only. Images in DOC files will require extra processing time • Non-acceptable formats: Microsoft Publisher, Microsoft Excel, Microsoft Powerpoint, and Adobe Pagemaker • Spot color artwork must be sent in correct PMS color

Advertising Policy The Daily Aztec strives to provide its readers with a broad selection of advertisements without significantly limiting advertising revenue. Ads are a service to our readers and our only means of revenue. However, we will follow all State and Federal laws, University policies and reserve the right to refuse advertising to anyone. We also reserve the right to control the content of the ads in regard to acceptable artwork and verbiage. The advertising policy is set by the Editor in Chief in consultation with the Advertising Director, and is approved by the Communications Authority Board. For our full Advertising Policy, please visit our website: www.thedailyaztec.com/adpolicies

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ADVERTISING Deadlines • Contract/payment due

5 business days prior to run date

4 business days prior to run date • Signed proof due 2 business days prior to run date

• Artwork due

San Diego State University’s Independent Student Newspaper since 1913

specialissuesfall

se special issues as marketing tools to target specific customer demographics! These issues range anywhere from 20-40 pages and are by far the most read issues of the year.

Restaurant and Bar Guide (9-29-11) – An issue that features more than 20 different restaurants and bars in the San Diego area.

*Some issues and dates are subject to change.

Registration (8-22-11) – This issue is placed on every bed of every incoming freshman’s residence hall room, as well as across the campus. It will focus on all ongoing issues pertaining to the San Diego State community, and the who’s who and what’s what on campus.

BRAND NEW ISSUE! 10

BRAND NEW ISSUE!

DATE NIGHT (10-13-11) – This issue takes a look at how to have the perfect date in San Diego. It will highlight the most romantic destinations to the quirkiest date ideas.

First Day of Classes (8-29-11) – This will be the first issue of the actual school year and will feature in-depth articles and columns.

film (11-3-11) – This unique issue is dedicated to independent and mainstream movies, films and up-and-coming blockbusters.

Football Preview (9-1-11) – An issue devoted to our upcoming Aztec football season. This season, the Aztecs will be facing many notable opponents, including one of the top-ranked teams in the country: TCU.

Basketball Preview (11-10-11) – With last year’s Aztec success on the basketball court, this issue is by far one of the most read. It will focus on players, opponents and the season ahead for the SDSU men’s and women’s basketball teams.

REMEMBERING 9-11 (9-8-11) – This year marks the 10th anniversary of the tragic event, and this issue will feature articles about how the SDSU community was affected and healed throughout the years.

bargains and Deals (12-1-11) – This issue is dedicated to our students’ favorite shopping day of the year. Deals, deals, deals! Where to go, what to buy and tips for maximizing the most exciting shopping experience of the year will be included.

SD RECREATION (9-15-11) – This new issue will take a look at how to have a good time in America’s Finest city and will spotlight all the fun and exciting things to do.

Finals (12-12-11) – An issue that will be on racks for an entire week, the Finals issue is meant to take students’ minds off of finals and keep them entertained on their downtime.

The Daily Aztec 2011-12 Advertising Media Kit

specialissuesspring First Day of Classes (1-18-12) – This will be the first issue of second semester and will feature in-depth articles and columns.

Restaurant and Bar Guide (4-5-12) – An issue that features more than 20 different restaurants and bars in the San Diego area.

Best of State (2-2-12) – A survey for students to pick top restaurants, date spots, bars, cafés and much more will be featured in this issue. Results with student commentary will be displayed.

READER’S CHOICE (4-12-12) – All semester we will be asking students what they want to read about, and here is where it will all come together. It will be an issue with topics selected entirely by the student body.

BRAND NEW ISSUE!

Baseball Preview (2-16-12) – This issue will focus on the men’s baseball season and women’s softball season. It will dissect new and returning players’ statistics and outlooks for the upcoming seasons.

music (4-26-12) – An issue devoted to mainstream and local bands all throughout San Diego and the country. This special issue is devoted to music and will let our students know where to find the best venues and music.

SDSU Month (3-1-12) – An issue devoted to everything San Diego State! It will focus on A.S. elections, various events going on throughout the month on campus and how students and faculty can begin to give back to their school.

housing (5-3-12) – This issue has everything our students need to know about oncampus and local housing throughout San Diego. This issue will have articles pertaining to roommates, rentals, leases and residence halls.

NCAA Preview (3-15-12) – This issue is dedicated to the March Madness NCAA Basketball Tournament and will include brackets, player bios and more. Follow the SDSU team as they strive to make it to the championship.

Finals (5-10-12) – An issue that will be on racks for an entire week, the Finals issue is meant to take students’ minds off of finals and keep them entertained on their downtime.

San Diego State University’s Independent Student Newspaper since 1913

Display/Online Advertising Classified Advertising Advertising Director National Sales Manager A.S. Sales Manager Accounting E-mail Web Social Media

619-594-6977 619-594-4199 619-594-7291 619-594-3583 619-594-3579 619-594-7310 advertising@thedailyaztec.com www.thedailyaztec.com facebook.com/dailyaztec twitter.com/thedailyaztec youtube.com/dailyaztecvideo Mailing Address The Daily Aztec 5500 Campanile Drive San Diego State University, EBA-2 San Diego, CA 92182-7700