Media Kit - 2013-14

San Diego State University’s Independent Student Newspaper since 1913

contact us print/online advertising 619.594.6977

2013.14

advertising media kit

advertising director 619.594.7291 a.s. sales manager 619.594.3579 email advertising@thedailyaztec.com web www.thedailyaztec.com

readership starts here.

San Diego State University’s Independent Student Newspaper since 1913

619.594.6977 | advertising@thedailyaztec.com | www.thedailyaztec.com

FULL

1/2V

1/2H

10.375” x 16”

5.125” x 16”

10.375” x 8”

$1,050

$550

specialty ads

games banner.......$100 7.7” x 0.5” (full color included)

$550

Put your ad right next to our Crossword & Sudoku puzzles!

back page...............$350 7.7” x 2” (full color included)

Appeal to readers by advertising in our most popular section!

1/4H $300 10.375” x 4”

1/4V

small, but effective These ads will do the job, but won’t break the bank.

$300

5.125” x 8”

1/8H

1/16V

1/16H

5.125” x 4”

2.4” x 4”

5.125” x 2”

$150

$80

$80

*Ad sizes are scaled down proportionally & listed as width by height.

what about color?

most popular!

full color

can i get a discount?

spot color

• 2-3 runs: 10% OFF

• add $400

run more!

• add $150

• 4-6 runs: 15% OFF • 7+ runs: 20% OFF

*Color costs are on a per run basis.

contracts/payment

5 business days prior to run date

art

4 business days prior to run date

proofs

2 business days prior to run date

more info online

when is it due?

*Frequency discounts are applied to the contract total.

For more reasons why you should advertise with The Aztec, please visit

thedailyaztec.com/ advertise For a full list of our advertising policies, please visit

thedailyaztec.com/ advertise/adpolicies

front page...............$600 10.375” x 2” (full color included)

Ensure every reader sees your ad by getting on the front page!

inserts......................$750 sizes vary

We offer the option of free-standing inserts that can be placed inside the centerfold of each newspaper. Your ad will literally fall right into the lap of your target audience! Contact your Account Executive for more info.

sponsorship........$1,500 maximum exposure

Sponsoring an entire issue is an excellent way to promote your business at SDSU. The sponsorship comes with a front-page ad, a full-color banner ad on every page of featured content, & a full-color 1/4H ad within the first few pages of the paper! Contact your Account Executive for more info.

by the numbers...

D

o you prefer to read the printed or online version of your college newspaper?

60% prefer print 40% prefer online/both

ONLINE ADVERTISING

will you create my ad? professional design services

thedailyaztec.com

We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARGE!

Our website is the source for up-to-the-minute, latebreaking news in & around SDSU. Place your ad right next to the day’s top story!

what are my options?

We offer six ad sizes for you to choose from. The sizes & prices are listed below. We accept most standard Web file formats.

Our professional design team specializes in newspaper advertisement & can tailor the perfect advertisement to meet your needs.

name size (in pixels) price

█ █ █ █ █ █

premium placement Specific placement can be arranged in order to provide maximum exposure for your advertisement. While we cannot guarantee placement, we provide this service free of charge.

Ask your Account Executive how to get the best placement for your ad.

file types

the aztec print

• Distribution of 5,000 issues every Monday & Thursday

thedailyaztec.com online

• Breaking news & updates every day of the week

select thursdays* bi-weekly • Special content issues that our readers love

Source: re:fuel College Newspaper Readership, February 2011.

*All special issues fall on Thursdays except 8/19, 8/26, & 3/17.

420 x 72 240 x 125 240 x 350 290 x 390 950 x 72 280 x 480

$400/mo. $350/mo. $350/mo. $400/mo. $250/mo. $250/mo.

SR

INS

• Preferred formats: PDF, EPS, AI, & TIF • Also accepted: PSD, JPG, & IND • Files not sent in the above formats will require extra processing time • All bitmap file formats MUST have a minimum resolution of 300 dpi • Illustrator, InDesign, & Photoshop files must be saved in version CS6 • Spot color artwork must be sent using correct PMS color

what’s the schedule?

Top Banner Sidebar Rectangle Bottom Rectangle Module Leaderboard Instagram

TB

MOD

BR

LB *Ad sizes are scaled down proportionally & listed as width by height.

specialissues

PRINT ADVERTISING

fall13

orientation 8/12 first day of classes 8/26 football preview 9/12 greek life 9/26 restaurants & bars 10/10 film 10/24 basketball 11/7 bargains & deals 11/21 fashion 12/5 finals 12/12

spring14

first day of classes 1/23 spring sports 2/6 clubs 2/20 restaurants & bars 3/6 ncaa preview 3/17 spring travel 3/27 music 4/10 housing 4/24 finals 5/8

FULL

1/2V

1/2H

10.375” x 16”

5.125” x 16”

10.375” x 8”

$1,050

$550

specialty ads

games banner.......$100 7.7” x 0.5” (full color included)

$550

Put your ad right next to our Crossword & Sudoku puzzles!

back page...............$350 7.7” x 2” (full color included)

Appeal to readers by advertising in our most popular section!

1/4H $300 10.375” x 4”

1/4V

small, but effective These ads will do the job, but won’t break the bank.

$300

5.125” x 8”

1/8H

1/16V

1/16H

5.125” x 4”

2.4” x 4”

5.125” x 2”

$150

$80

$80

*Ad sizes are scaled down proportionally & listed as width by height.

what about color?

most popular!

full color

can i get a discount?

spot color

• 2-3 runs: 10% OFF

• add $400

run more!

• add $150

• 4-6 runs: 15% OFF • 7+ runs: 20% OFF

*Color costs are on a per run basis.

contracts/payment

5 business days prior to run date

art

4 business days prior to run date

proofs

2 business days prior to run date

more info online

when is it due?

*Frequency discounts are applied to the contract total.

For more reasons why you should advertise with The Aztec, please visit

thedailyaztec.com/ advertise For a full list of our advertising policies, please visit

thedailyaztec.com/ advertise/adpolicies

front page...............$600 10.375” x 2” (full color included)

Ensure every reader sees your ad by getting on the front page!

inserts......................$750 sizes vary

We offer the option of free-standing inserts that can be placed inside the centerfold of each newspaper. Your ad will literally fall right into the lap of your target audience! Contact your Account Executive for more info.

sponsorship........$1,500 maximum exposure

Sponsoring an entire issue is an excellent way to promote your business at SDSU. The sponsorship comes with a front-page ad, a full-color banner ad on every page of featured content, & a full-color 1/4H ad within the first few pages of the paper! Contact your Account Executive for more info.

by the numbers...

D

o you prefer to read the printed or online version of your college newspaper?

60% prefer print 40% prefer online/both

ONLINE ADVERTISING

will you create my ad? professional design services

thedailyaztec.com

We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARGE!

Our website is the source for up-to-the-minute, latebreaking news in & around SDSU. Place your ad right next to the day’s top story!

what are my options?

We offer six ad sizes for you to choose from. The sizes & prices are listed below. We accept most standard Web file formats.

Our professional design team specializes in newspaper advertisement & can tailor the perfect advertisement to meet your needs.

name size (in pixels) price

█ █ █ █ █ █

premium placement Specific placement can be arranged in order to provide maximum exposure for your advertisement. While we cannot guarantee placement, we provide this service free of charge.

Ask your Account Executive how to get the best placement for your ad.

file types

the aztec print

• Distribution of 5,000 issues every Monday & Thursday

thedailyaztec.com online

• Breaking news & updates every day of the week

select thursdays* bi-weekly • Special content issues that our readers love

Source: re:fuel College Newspaper Readership, February 2011.

*All special issues fall on Thursdays except 8/19, 8/26, & 3/17.

420 x 72 240 x 125 240 x 350 290 x 390 950 x 72 280 x 480

$400/mo. $350/mo. $350/mo. $400/mo. $250/mo. $250/mo.

SR

INS

• Preferred formats: PDF, EPS, AI, & TIF • Also accepted: PSD, JPG, & IND • Files not sent in the above formats will require extra processing time • All bitmap file formats MUST have a minimum resolution of 300 dpi • Illustrator, InDesign, & Photoshop files must be saved in version CS6 • Spot color artwork must be sent using correct PMS color

what’s the schedule?

Top Banner Sidebar Rectangle Bottom Rectangle Module Leaderboard Instagram

TB

MOD

BR

LB *Ad sizes are scaled down proportionally & listed as width by height.

specialissues

PRINT ADVERTISING

fall13

orientation 8/12 first day of classes 8/26 football preview 9/12 greek life 9/26 restaurants & bars 10/10 film 10/24 basketball 11/7 bargains & deals 11/21 fashion 12/5 finals 12/12

spring14

first day of classes 1/23 spring sports 2/6 clubs 2/20 restaurants & bars 3/6 ncaa preview 3/17 spring travel 3/27 music 4/10 housing 4/24 finals 5/8

San Diego State University’s Independent Student Newspaper since 1913

contact us print/online advertising 619.594.6977

2013.14

advertising media kit

advertising director 619.594.7291 a.s. sales manager 619.594.3579 email advertising@thedailyaztec.com web www.thedailyaztec.com

readership starts here.

San Diego State University’s Independent Student Newspaper since 1913

619.594.6977 | advertising@thedailyaztec.com | www.thedailyaztec.com