Media Kit - 2014-15

By the numbers...

D

o you prefer to read the printed or online version of your college newspaper?

60% prefer print 40% prefer online/both Source: re:fuel College Newspaper Readership, February 2011.

Campus Stats Population • 25,000+ undergraduate • 5,000+ graduate • 1,000+ faculty Male vs. Female • 47% male / 53% female

Contact Us Print/Online Advertising 619.594.6977 Advertising Director 619.594.7291 Sales Manager 619.594.3583 Email advertising@thedailyaztec.com

SAN DIEGO STATE UNIVERSITY’S INDEPENDENT STUDENT NEWS SOURCE SINCE 1913

Web www.thedailyaztec.com

Students living on-/off-campus • 4,000+ on / 26,000+ off

2014.15

Advertising Media Kit

Age of students • 30% 18-20 / 70% 21+ Students in Greek life • 3,000+ Source: SDSU Staff & Faculty Members, Fall 2013.

We Know SDSU. SAN DIEGO STATE UNIVERSITY’S INDEPENDENT STUDENT NEWS SOURCE SINCE 1913

619.594.6977 | advertising@thedailyaztec.com | www.thedailyaztec.com

PRINT ADVERTISING

Specialty Ads

Will you create my ad?

FULL

1/2V

1/2H

Behind the Numbers.... $25

10.375” x 16”

5.125” x 16”

10.375” x 8”

Increase your company’s brand recognition by sponsoring sports scores and statistics!

Professional Design Services

$550

5.125” x 4”

$550

Games Banner......$100 7.7” x 0.5” (full color included)

1/4H $300 10.375” x 4”

Put your ad right next to our Sudoku puzzle and featured photo!

Back Page............. $350

1/4V

Small, but effective!

These ads will do the job, but won’t break the bank.

$300

5.125” x 8”

1/8H

1/16V

1/16H

$150

$80

$80

5.125” x 4”

2.4” x 4”

5.125” x 2”

*Ad sizes are scaled down proportionally & listed as width by height.

7.7” x 2” (full color included) Appeal to readers by advertising in our most popular section!

Front Page............$600 10.375” x 2” (full color included) MOST POPULAR!

Ensure every reader sees your ad by getting on the front page!

Inserts......................$750

What about color?

Full Color • add $400

Can I get a discount?

Run more!

Spot Color

• 2-3 runs: 10% OFF

• add $150

• 4-6 runs: 15% OFF • 7+ runs: 20% OFF

*Color costs are on a per run basis.

*Frequency discounts are applied to the contract total.

Sizes Vary We offer the option of freestanding inserts that can be placed inside the centerfold of each newspaper. Your ad will literally fall right into the lap of your target audience! Contact your Account Executive for more info.

5 business days prior to run date

Art 4 business days prior to run date

Proofs 2 business days prior to run date

More info online

Contracts/Payment

For more reasons why you should advertise with The Daily Aztec, please visit thedailyaztec.com/ advertise For a full list of our advertising policies, please visit thedailyaztec.com/ advertise/adpolicies

We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARGE!

Our website is the source for up-to-the-minute, late-breaking news in & around SDSU. Place your ad right next to the day’s top story!

What are my options?

We offer five ad spots for you to choose from.

The sizes & prices are listed below. We accept most standard Web file formats.

Our professional design team specializes in newspaper advertisement & can tailor the perfect advertisement to meet your needs.

Type Size (in pixels) Price █ Leaderboard (top) 728 x 90 █ Medium Rectangle 300 x 250 █ Sidebar Rectangle 300 x 125 █ Leaderboard* (bottom) 728 x 90

Premium Placement Specific placement can be arranged in order to provide maximum exposure for your advertisement. While we cannot guarantee placement, we provide this service free of charge. Ask your Account Executive how to get the best placement for your ad.

$500/mo. $450/mo. $350/mo. $250/mo.

728x90

File Types 300x125

• Preferred formats: PDF, EPS, AI, & TIF • Also accepted: PSD, JPG, & IND • Files not sent in the above formats will require extra processing time • All bitmap file formats MUST have a minimum resolution of 300 dpi • Illustrator, InDesign, & Photoshop files must be saved in version CS6 • Spot color artwork must be sent using correct PMS color

300x250

728x90 - *COMING SOON! *Ad sizes are scaled down proportionally & listed as width by height.

Sponsorship...... $1,500 Maximum Exposure!

When is it due?

thedailyaztec.com

Sponsoring an entire issue is an excellent way to promote your business at SDSU. The sponsorship comes with a frontpage ad, a full-color banner ad on every page of featured content, & a full-color 1/4H ad within the first few pages of the paper! Contact your Account Executive for more info.

What’s the schedule?

The Daily Aztec print • 5,000 issues every Monday & Thursday

thedailyaztec.com online • Breaking news & updates every day of the week

Select Thursdays* bi-weekly • Special content issues that our readers love *All special issues fall on Thursdays except 8/25/14 and 3/16/15.

SPECIALISSUES

$1,050

ONLINE ADVERTISING

Fall14

First Day of Classes 8/25 Football Preview 9/11 Student Involvement 9/25 Restaurants 10/9

Film 10/23 Basketball 11/6 Bargains & Deals 11/20 Craft Beer 12/4 Finals 12/11

Spring15

First day of classes 1/22 Spring Sports 2/5 Study Abroad 2/19 Bars 3/5 NCAA Preview 3/16 Go Green 3/26 Local Bands 4/9 Housing 4/23 Finals 5/7

PRINT ADVERTISING

Specialty Ads

Will you create my ad?

FULL

1/2V

1/2H

Behind the Numbers.... $25

10.375” x 16”

5.125” x 16”

10.375” x 8”

Increase your company’s brand recognition by sponsoring sports scores and statistics!

Professional Design Services

$550

5.125” x 4”

$550

Games Banner......$100 7.7” x 0.5” (full color included)

1/4H $300 10.375” x 4”

Put your ad right next to our Sudoku puzzle and featured photo!

Back Page............. $350

1/4V

Small, but effective!

These ads will do the job, but won’t break the bank.

$300

5.125” x 8”

1/8H

1/16V

1/16H

$150

$80

$80

5.125” x 4”

2.4” x 4”

5.125” x 2”

*Ad sizes are scaled down proportionally & listed as width by height.

7.7” x 2” (full color included) Appeal to readers by advertising in our most popular section!

Front Page............$600 10.375” x 2” (full color included) MOST POPULAR!

Ensure every reader sees your ad by getting on the front page!

Inserts......................$750

What about color?

Full Color • add $400

Can I get a discount?

Run more!

Spot Color

• 2-3 runs: 10% OFF

• add $150

• 4-6 runs: 15% OFF • 7+ runs: 20% OFF

*Color costs are on a per run basis.

*Frequency discounts are applied to the contract total.

Sizes Vary We offer the option of freestanding inserts that can be placed inside the centerfold of each newspaper. Your ad will literally fall right into the lap of your target audience! Contact your Account Executive for more info.

5 business days prior to run date

Art 4 business days prior to run date

Proofs 2 business days prior to run date

More info online

Contracts/Payment

For more reasons why you should advertise with The Daily Aztec, please visit thedailyaztec.com/ advertise For a full list of our advertising policies, please visit thedailyaztec.com/ advertise/adpolicies

We will not let your investment go unnoticed. If you do not have the resources to provide us with artwork, we will create it for you FREE OF CHARGE!

Our website is the source for up-to-the-minute, late-breaking news in & around SDSU. Place your ad right next to the day’s top story!

What are my options?

We offer five ad spots for you to choose from.

The sizes & prices are listed below. We accept most standard Web file formats.

Our professional design team specializes in newspaper advertisement & can tailor the perfect advertisement to meet your needs.

Type Size (in pixels) Price █ Leaderboard (top) 728 x 90 █ Medium Rectangle 300 x 250 █ Sidebar Rectangle 300 x 125 █ Leaderboard* (bottom) 728 x 90

Premium Placement Specific placement can be arranged in order to provide maximum exposure for your advertisement. While we cannot guarantee placement, we provide this service free of charge. Ask your Account Executive how to get the best placement for your ad.

$500/mo. $450/mo. $350/mo. $250/mo.

728x90

File Types 300x125

• Preferred formats: PDF, EPS, AI, & TIF • Also accepted: PSD, JPG, & IND • Files not sent in the above formats will require extra processing time • All bitmap file formats MUST have a minimum resolution of 300 dpi • Illustrator, InDesign, & Photoshop files must be saved in version CS6 • Spot color artwork must be sent using correct PMS color

300x250

728x90 - *COMING SOON! *Ad sizes are scaled down proportionally & listed as width by height.

Sponsorship...... $1,500 Maximum Exposure!

When is it due?

thedailyaztec.com

Sponsoring an entire issue is an excellent way to promote your business at SDSU. The sponsorship comes with a frontpage ad, a full-color banner ad on every page of featured content, & a full-color 1/4H ad within the first few pages of the paper! Contact your Account Executive for more info.

What’s the schedule?

The Daily Aztec print • 5,000 issues every Monday & Thursday

thedailyaztec.com online • Breaking news & updates every day of the week

Select Thursdays* bi-weekly • Special content issues that our readers love *All special issues fall on Thursdays except 8/25/14 and 3/16/15.

SPECIALISSUES

$1,050

ONLINE ADVERTISING

Fall14

First Day of Classes 8/25 Football Preview 9/11 Student Involvement 9/25 Restaurants 10/9

Film 10/23 Basketball 11/6 Bargains & Deals 11/20 Craft Beer 12/4 Finals 12/11

Spring15

First day of classes 1/22 Spring Sports 2/5 Study Abroad 2/19 Bars 3/5 NCAA Preview 3/16 Go Green 3/26 Local Bands 4/9 Housing 4/23 Finals 5/7

By the numbers...

D

o you prefer to read the printed or online version of your college newspaper?

60% prefer print 40% prefer online/both Source: re:fuel College Newspaper Readership, February 2011.

Campus Stats Population • 25,000+ undergraduate • 5,000+ graduate • 1,000+ faculty Male vs. Female • 47% male / 53% female

Contact Us Print/Online Advertising 619.594.6977 Advertising Director 619.594.7291 Sales Manager 619.594.3583 Email advertising@thedailyaztec.com

SAN DIEGO STATE UNIVERSITY’S INDEPENDENT STUDENT NEWS SOURCE SINCE 1913

Web www.thedailyaztec.com

Students living on-/off-campus • 4,000+ on / 26,000+ off

2014.15

Advertising Media Kit

Age of students • 30% 18-20 / 70% 21+ Students in Greek life • 3,000+ Source: SDSU Staff & Faculty Members, Fall 2013.

We Know SDSU. SAN DIEGO STATE UNIVERSITY’S INDEPENDENT STUDENT NEWS SOURCE SINCE 1913

619.594.6977 | advertising@thedailyaztec.com | www.thedailyaztec.com