The Daily Illini: Volume 145 Issue 65

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TUESDAY January 19, 2016

THE DAILY ILLINI The independent student newspaper at the University of Illinois since 1871

WWW.DAILYILLINI.COM

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Vol. 145 Issue 65

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SHIFTING INTO THE DIGITAL AGE LIKE

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With a new year, The Daily Illini finds a new focus MEGAN JONES Editor-inChief

S

ince 1871, The Daily Illini has provided news for University students. Throughout these years, we’ve seen changes arise, adapted to new technologies — and we are still learning every day. Starting this semester, we’ll only publish a print product on Monday and Thursday, and refocus some of our efforts to our website on a daily basis. We will continue to publish special supplements throughout the year, as well. We may not be running the presses each day, but The Daily Illini will still be a daily publication. Only the medium is changing. Students don’t always have time to stop and pick up a copy of the paper (heck, sometimes even I don’t). Through the data that we’ve seen on our website analytics, we often receive more traffic from breaking news stories than regular print content. In May, we launched a new website, and we’ve seen the amount of mobile traffic increase magnificently over the last year. We asked ourselves, “Why are we spending long nights on production to create a product that doesn’t fully mesh with the student lifestyle?” The print schedule was consuming, and instead, we could be focusing our

The Daily Illini’s Facebook presence has been by and large one of our strongest social media accounts. As a staff, we are sharing a majority of our day’s relevant and updated stories with you, while promoting some of our best photos, videos and longform features with our current audience of 6,500.

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energy on providing up-todate content online, available anytime. We need to serve our campus community with the best quality content and product, and sadly, our print product can’t always do that. We are your peers. We see students on Yik Yak and Snapchat more often than we see them holding large copies of the DI on the bus, and it’s time to adapt how we deliver our content to make sense with that. Life moves fast, and college students know this better than most. In an effort to keep up with you, we are shifting to an online focus so we can produce content faster than ever, with live updates and more multimedia and web development options. Yes, seeing a decrease in print publications obviously saddens us. Yes, tradition is hard to break and the smell of fresh ink is hard not to miss. But we are excited and ready to begin a new era of digital news. We will experiment, test, revise and recreate our production schedule, and it won’t all happen at once. In trying to adapt to a new culture, we are reinventing ourselves and the way we serve you. Please reach out to me if you have any thoughts, and I greatly recommend you follow us on social media accounts to keep up with us. Hopefully, we can become an organization that helps reinvent a new wave of journalism.

@TheDailyIllini, @DI_Opinion, @DI_Sports Accuracy is the fundamental model that as an organization we strive for, but we also look to be your most updated, reliable and accurate news source for the University of Illinois and the Champaign-Urbana area. Twitter is the hub of all of our stories’ promotions, and each of our editors and reporters’ presence is clearly felt as we reflect on some of our top stories, and the top stories across the nation.

YOUTUBE

thedailyillini The Daily Illini is nationally known for its quality print product, but as we expand our digital coverage video has taken center stage. Our video staff covers a variety events, issues and athletics. These packages capture the sights and sounds of campus like only video can. Our YouTube videos are also shared directly to our website.

SNAPCHAT thedailyillini

Our newest social media account is also one of our most exciting. It is where we humblebrag about our fantastic front pages, but also try to share up-to-date videos and photos from campus happenings. Snapchat follows our reporters from protests to basketball games, giving followers a slice of life of what 24 hours looks like on our campus.

INSTAGRAM thedailyillini

We’re students too. So while we promote a large majority of our stories through our social media accounts, we are also hoping to showcase some of the beauty and interesting things around campus in the daily life of a University student. Our Instagram account may be relatively new, but our presence is continuing to grow in modeling what life is like at the University in 2016.

majones5@dailyillini.com @MeganAsh_Jones

Journalism isn’t a finite practice. The evolutions of the industry have continued to affect the likes of The New York Times, The Washington Post and the Chicago Tribune. But the effects have hit student-led journalism particularly hard, resulting in a demand for content, innovation and exploration through different platforms — including social media. Over the past 10 months, we as a staff have strived to bring you the most accurate, interesting content possible, but we’ve strived for much more. We’ve analyzed and reworked our strategies behind our social media presence, and now are looking to only bolster our followings. We, as an organization, are currently found on platforms like Facebook, Twitter, YouTube, Snapchat and Instagram. In addition, the majority of our editors and reporters are maintaining individual presences on these platforms as well in order to bring the most up-to-date information our readership craves.

WEBSITE REDESIGN In May, we redesigned our website. Find us online at www.dailyillini.com where you can read realtime news, find local events on our calendar, view photo galleries and watch videos. MOBILE WEBSITE With the redesign, our mobile site is better to use by quickly showing our top stories and a breakdown of each section’s content with a viewer friendly interface.

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