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The Daily Illini

Monday April 22, 2013

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The independent student newspaper at the University of Illinois since 1871

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Vol. 142 Issue 143

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College of Media adds new program BY JOHNATHAN HETTINGER STAFF WRITER

Media sales have allowed Brett Clifton to go the Masters. It has presented him with the opportunity to golf in the Western Open Pro-Am twice. The profession has taken him to countless Chicago Cubs and Blackhawks games. Now, Clifton wants to help University students experience opportunities like his through media sales. Clifton is the director of the new Media Sales Certificate program, which will be offered by the College of Media in the fall. He has worked for the past year to help establish the certificate. In an increasingly competitive job market, the 15-hour program is designed to teach

students how to be successful in the world of media sales, Clifton said. “There really isn’t a program like this out there anywhere in the country,” he said. “There are other sales programs, and there are other sales training things that involve media, but there is nothing that is this dedicated over 15 credit hours.” The program will have five components, including Introduction to Media Sales (MDIA 270), Persuasive Writing (BTW 271), Media Sales Management (MDIA 320), Advanced Media Selling (MDIA 370) and an internship. The classes will teach students about selling ads for all types of media, while the

See MEDIA, Page 3A

Media Sales Certificate class breakdown The 15-hour Media Sales Certificate program will comprise of four classes and an approved internship. Here’s a breakdown of the program’s required courses: MDIA 270 — Introduction to Media Sales — This course will introduce students to selling ads and teach students about the world of sales. It will be offered in the fall semester. BTW 271 — Persuasive writing — Focuses on written communication from a sales perspective. That is where they’ll focus more on the written communication that they would need from a sales perspective. MDIA 320 — Media Sales management — Students will learn about advertising and media sales from the manager’s perspective and explore different managerial styles. MDIA 370 — Advanced Media selling — Students will spend several weeks learning about each facet of media sales: television, radio, print, digital and non-traditional. Internship — The internship is designed to help students gain real-world experience that is necessary to find jobs in media sales. The internship must be pre-approved by the College of Media.

Want to learn more? Brett Clifton, the director of the Media Sales Certificate Program, will be holding an information session about the program on Tuesday, April 30, from 6 p.m. – 7 p.m. in Gregory Hall Room 231.

EMILY OGDEN THE DAILY ILLINI

On Thursday, community members participated in an event called “Take Back the Night” to raise awareness about sexual violence. The protestors marched from Lincoln Square Mall to the English Building for a speak out, where people were encouraged to share their personal experiences with assault.

Activists breaking the silence

BY CANDICE NORWOOD STAFF WRITER

Rachel Reardon’s voice breaks through the patter of rain drops one Thursday evening as she and 49 volunteers battle 37-mph winds and slosh through damp streets to cry out against sexual assault. The forceful, almost desperate sound of Rachel’s voice rings out as if speaking to each onlooker individually. “No more silence, no more hate. No more violence, no more rape,” she hollers into a megaphone. The group behind her repeats in unison. Armed with ponchos, boots and umbrellas, they plan to march west along Green Street from Urbana’s Lincoln Square Mall, curve left around Sixth Street and end at the English Building as part of Urbana’s 34th annual “Take Back the Night,” an international march that began in Belgium in 1976. The Urbana event is sponsored by the University’s Women’s

Volunteers package meals for those in need

Resource Center and Rape Advocacy, Counseling and Education Services, a local rape advocacy organization that offers medical, legal, educational and counseling services to survivors throughout Central Illinois. “Oy vey,” Rachel says after several chants, cracking a smile. Her voice is on fire from the yelling. A graduate student in social work at the University, Rachel has been an intern with R.A.C.E.S. since August. Most of her work focuses on counseling clients and accompanying them to the hospital. It was only five years ago that Rachel herself was inside the R.A.C.E.S. offices, as a client. When she reflects on her long, personal experience with sexual assault, she knows it will always be a part of her life. Tonight, however, it’s not about her. It’s about the hope that even one person might be able avoid a similar pain. Rachel takes few moments to catch her breath. When the

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Local currency aims to unite with events BY JANELLE O’DEA STAFF WRITER

A cooking demonstration on Saturday afternoon not only gave attendees a taste of new foods, but also gave them a taste of the different talents other community members have to offer. Seonmi Kim, the executive director of Champaign-Urbana’s local currency UC Smiles, said she got the idea for the

demonstration when she tasted a friend’s Indian cuisine. “(Kim) has come to my house for dinner and enjoyed my cooking,” said Shyamala Balgopal, a University librarian who demonstrated how to make three different Indian dishes at Saturday’s event. Balgopal said she has cooked only at home before, and this event was her first time giving a demonstration.

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Kim said the main goal of UC Smile events, such as this cooking demonstration, is to gather community members and to have fun. “Many people want to learn new and more diverse things,” Kim said. “We have many people in this community who can provide lectures and things like this cooking class, so what we

See SMILES, Page 3A

***

Rachel laid under the covers of his bed, crumpled in a fetal position, crying. “What’s wrong?” he asked. She couldn’t answer. She tried to digest what just happened. Was this the way it was supposed to be? Her first time? “The Birds and the Bees” was not something Rachel had been taught as a child. Most of her knowledge about sex came from friends or health classes in school. Now, it was the summer before her freshmen year at the University, and she was the last virgin among her friends. Rachel was embarrassed. She just wanted to get it over with, almost like an

inconvenient doctor’s appointment. So, she and a guy she dated at the time headed back to his apartment. He was a student at the University who gave Rachel the “willies,” but she didn’t have much dating experience. He liked her. Did she ask for this? Rachel tried to remember exactly what happened, but most of it’s a blur, memories buried behind a protective wall in her mind. She couldn’t remember if he pinned her down, or how hard she fought, just the words: “I can’t do this, I’m scared. I can’t do this. No.” “You’re fine,” he answered. And then, nothing. She couldn’t move, breath, feel anything. Afterward, when she finally gathered the strength to walk, Rachel got out of the bed, put on her clothes and left the apartment. She tried to pretend like everything was fine. She had done it:

See ASSAULT, Page 6A

Illinois officially adopts National Minority Cancer Awareness Week BY BRITTANY GIBSON

Participants of the Office of Volunteer Programs' Community and Campus Day of Service pack meals intended for those in need in Illinois, at the Ikenberry Commons on Saturday.

shouts of the crowd also begin to die down, it’s time to get back to work. She lifts the megaphone to her mouth. “No matter how we dress, no matter where we go, yes means yes, and no means no!”

When he was 11 years old, John Eckert had no energy, lost his appetite and began fainting in school. He was diagnosed with Stage IV Hodgkin’s lymphoma and went through three cycles of chemotherapy and radiation treatment for eight months to shrink a tumor the size of three adult fists in his chest and an additional tumor near his pelvic area. He has been in remission for seven years. The freshman in DGS recalled seeing patients with varied ethnicities when he was being treated at Carle Foundation Hospital in Champaign and said he thinks the National Minority Cancer Awareness Week — adopted in Illinois on April 12 by U.S. Reps. Rodney Davis, R-13, and Ami Bera, D-Calif. — is a good idea. National Minority Cancer Awareness Week, introduced in House Resolution 154, spans from April 15 to April 23. According to Davis’ press release, it is a week meant to spread awareness about minority groups in the United States who are not receiving adequate cancer prevention, screening and treatment. “Despite incredible medical advancements in cancer treatments, too many minorities and

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other medically underserved populations are not seeing the benefits of this progress,” Davis said in the press release. “Our goal for National Minority Cancer Awareness Week is to shine a light on these disparities and find ways to effectively bridge these dangerous gaps in health care. Eckert attended this Saturday’s Relay for Life, an overnight event that was held to raise funds for cancer research, and he said there seemed to be an equal amount of Caucasians and minorities participants. He said he wanted to spend National Minority Cancer Awareness Week reaching out to cancer patients of different ethnic backgrounds. “I ... intend to make an effort to try to connect with minorities here on campus who are currently undergoing treatment and with those who have survived,” Eckert said. In his press release, Davis drew attention to the large amount of ethnicities in need of treatment. More than one out of every four deaths in the United States is due to cancer, and 1.6 million people will be diagnosed with cancer this year. “As a doctor, I took an oath to provide all my patients with the best options available to

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them, but a disproportionate number of Americans remain underserved,” Bera said in the press release. “During Minority Cancer Awareness Week, it’s important for us to look at how we can improve these disparities and ensure everyone has access to lifesaving cancer treatments.” The American Cancer Society recognizes National Minority Cancer Awareness Week in its Cancer Awareness Calendar for 2013. The week of awareness was first designated for the third week of April in 1987 by the U.S. House of Representatives because, “while cancer affects men and women of every age, race, ethnic background and economic class, the disease has a disproportionately severe impact on minorities and the economically disadvantaged,” according to the National Association of Social Workers. This bipartisan resolution, supported by Davis and Bera, allows Illinois to officially recognize and celebrate the week along with other states in America. “Cancer touches every American family, regardless of race, zip code or economic status,” Davis said.

Brittany can be reached at bdgibso2@dailyillini.com.

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