Issue 7 Executive Cyclist Magazine

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Issue 7

A BIG RIDE 10 days / 1576km Phillip Lynch, Managing Director Johnson & Johnson


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Maroubra Beach

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Col du Galibier • 2642m • June 2014

Leigh Parsons, Charter Mason

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E X E C U T I V E C Y C L I S T M AG A Z I N E | ISSUE 07

“...ACE offers a very unique networking proposition. While it’s not about

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directly driving sales, it is about fostering those trusted connections...�

David Bowie, SAS

- David Bowie, SAS 7


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Giovanni Pilu out riding with friends

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Contents

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Issue 7

ISSUE 07

38 20 A ‘Big Ride’

10

much, but when it is

Riding with Lampre-Merida

700m of cobbles and is

Omnilab Media

located on the Tour of

If you are not a good

Investments chairman

Flanders course it gets

passenger, never accept

Christopher Mapp took

a certain fame.

the offer to ride a stage

up cycling, continued

in a team car. Link to a

a family legacy by

gallery from Stage 4 of

creating a charity and

the Tour Down Under.

rode 4,000km from

photographed in light

Sydney to Uluru.

Eildon, Victoria.

A 63m elevation isn’t

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In two short years

Cover: Phillip Lynch rain, descending to Lake

The Koppenburg


EXECUTIVE

48 Profile ACE partner David Bowie of SAS discusses career, work

112 62 2 Weeks in Adelaide

Ride New York It’s not Sydney or Melbourne, but if you

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CYCLIST MAGAZINE

A ‘Big Ride’

are travelling there this

Phillip Lynch,

- life integration and

Some imagery from

might be a start point

Johnson & Johnson

riding with JDRF.

around Adelaide and

to look where to ride.

Managing Director on

surrounds in the week

riding from Sydney to

before and during the

Hobart and other long

Tour Down Under.

distance events.

Executive Cyclist Magazine is published by The Daily Tour and is produced independently of Australian Cycling Executives (ACE) and Australian Cycling Professionals (ACP). Views expressed by authors, contributors or advertisers aren’t necessarily those of the publisher, the founders of ACE, ACP or it’s partners. Copyright is reserved, so we’d ask you not to reproduce the publication in another form. Feel free to share via links though. Contact: bigguy@sweatandgears.com

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A Big Ride For a senior executive, life is a balance. A large amount of time is taken up by your professional life and you may have a family that deserves equal attention Then you need some of your own time which makes training for an event

Both amazing undertakings for amateur cyclists and businessmen with young families. A big ride is outside your comfort zone. It is a ride you would not normally do and it is a challenge. It might be for a charity or it could be a ride because it is what you do. Don’t be afraid to take up a challenge - it will reward you. Simon

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and Christopher Mapp 4000km from Sydney to Uluru.

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Phillip Lynch recently rode 1500km from Sydney to Hobart

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outside your comfort zone, a challenge.

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INTRODUCTION Perhaps it’s not ‘What you know’ or ‘Who you know’ but ‘How you know them’! E X E C U T I V E C Y C L I S T M AG A Z I N E

We’ve all heard it; when a

I now firmly believe that

colleague gets an approval for

relationships founded on

an initiative, sale or promotion,

interests that resonate

“It’s not what you know, it’s

with all involved, are our

who you know”! I’m certainly

strongest pillars to personal

honest enough to admit that

and professional success. In our

I’ve lived much of my life by

increasingly busy lives, we get

this principle, and have created

to know relevant information

a great network of friends and

(What) and influential people

contacts as a result.

(Who), but when the time

However, on a recent flight back

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from Singapore, after launching

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our ICE community, I started to think a little more about that saying. Being fortunate enough to count many of you reading

comes to make your thoughts and position heard, I’d like to suggest that it will be people you’ve authentically connected with (How), that provide the platform for your success.

this as close contacts, who have

A shared importance and

supported both my own and

commitment on leading healthy

ACE’s journey, I began to realise

lives, delivered through riding

that ‘how’ you know someone

a push bike together, is ACE’s

is far more important than you

simple foundation to assist with

might think.

the ‘Who and ‘How’, the ‘What’? Well, that’s down to you…..

- Ryan O’Neill, CEO and Founder, ACE.

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Australian Cycling Executives

Grant Harrod on the front near Cooma

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FOUNDATION PARTNERS

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GOLD PARTNERS

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Executive Cyclist Magazine supporting Australian Cycling Executives

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www.australiancyclingexecutives.com

ShoreTel SIGNATURE

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Christopher Mapp Chairman Omnilab Media Investments

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SYDNEY to ULURU A (very) BIG RIDE

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Stefano Ferro © www.cycling-secrets.com


In two very short years Christopher Mapp sold some of his businesses - freeing up time to spend with his young family, he took up cycling, A Big Ride

started a charity and road 4000km

The Variety Cycle

in its first event. He explains part of

Day 1 - 135km Day 2 - 185km Day 3 - 116km

Day 5 - 182km

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Day 6 - 186km

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Day 4 - 101km

his challenging life..... ISSUE 7

Sydney to Uluru

Day 7 - 125km Day 8 - 67km Day 9 - 100km Day 10 - 205km Day 11 - Rest Day Day 12 - 135km Day 13 - 195km Day 14 - 176km Day 15 - 128km Day 16 - 170km Day 17 - Rest Day Day 18 - 190km Day 19 - 179km Day 20 - 120km Day 21 - 253km Day 22 - 153km Day 23 - 81km Day 24 - 253km Day 25 - 161km Day 26 - 98km

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My nickname by many of my friends is Mr Activities. Whether it’s a sport or not, I love being active. A great weekend day for me would include cycling, kayaking, ping pong, swimming, kids playground with my two wonderful children, lunch with friends, my wife and E X E C U T I V E C Y C L I S T M AG A Z I N E

wine. Repeat in afternoon.......but would love to throw in a go kart race. I played rugby for South of England school boys. Love all ball sports, snow sports, cycling, tennis, kayaking, swimming, surfing, ping pong, water skiing, sailing, go karting and skiing. (I ran the Sydney University race team for 3 years and was the worst skier in team). My favourite rides? I love the Great Ocean Road. What ‘s not to love when its fully escorted and safe, AMAZING roads? Love the Adelaide Hills, just magic.

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Christopher Mapp Chairman Omnilab Media Investments

In Sydney I love the National Parks but could do without the ride getting to them. The circuit from the Eastern Suburbs to West Head including Palm Beach, Church Point, Akuna Bay, West Head etc is a favourite 120km plus ride. I seem to be enjoying challenges more and more, so taking on more cycling is on the cards. I am not about breaking oneself but more about testing the boundaries and extending them. So I have my sights on a half Ironman simply because I have zero confidence swimming and I want to create a circuit breaker that changes this permanently.

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The Big Ride

Career I have worked in the Film, Television and Advertising industries for 23 years. Entrepreneurial in nature I have enjoyed creating several start-ups and mixing that with acquisitions including purchasing Optus Vision’s VOC PayTV centre. Selling our service companies reduced our staff numbers from

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delisting the digital media divisions of AAV Limited and

continues to develop content and software with a passion.

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As Chairman of Omnilab Media Investment I am focused

E X E C U T I V E C Y C L I S T M AG A Z I N E

2000 at its peak in 2011 to around 200 today. The company

on managing our investments in content for a broad global audience, software as a service around the world for content managers and with a different hat, our investments in a growing property portfolio.

And the work / life balance Anyone that does this (balance) perfectly is likely living a lie, someone, either themselves, the office, or their family are putting up with crap as cycling simply gets in the way of something. It’s important to check in regularly so as to not make permanent shifts in the relationship at home and to not lose control at the office. So I was lucky that I sold most of my companies when I committed to creating The Variety Cycle so was able to have shorter days in the office and still maintain 300km plus weeks and spend time with the family. When this kicked into 500km plus and certainly at the peak of 700km plus (happened only twice) I not only did shorter hours at the office but also wasn’t as capable to attend social functions with my friends and family.

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Variety and Variety Cycle

E X E C U T I V E C Y C L I S T M AG A Z I N E

In 1975 my father was one of the

the full value yet”. Post sale

founders of Variety in Australia.

with time to reflect and to

The Entertainment charity was

spend with my family, I feel

originally founded in Pittsburg

incredibly lucky and happy. New

in 1926. My late mother founded

opportunities have already got

“Ladies” of Variety a few years

me excited however it will be

later as women were often left

with time for my family in mind.

out in the 70’s. Then in 1995 as my mother passed away from cancer, one of many promises I made was to carry on her legacy with charity.

companies I had a few moments to reflect on what would be next. I was never good with spare time and didn’t sit still

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I formed Young Variety in 1996.

well. Apart from new business

Proudly both women and the

ventures and excitement of

young are very active with

spending time with my family,

Variety to this day. While I am

I was also excited about putting

on other very worthwhile charity

energy into charity work again

boards like Life Education,

after a few years of being a

I have always had a leaning

removed.

towards helping children. This has been only intensified by having my own two little cherubs India-Rose 3 years and Charles 1 year.

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During the sale of several of my

I had been cycling with friends for total of six weeks and wanted to physically challenge myself like I hadn’t done since school. I threw a few concepts

While I was loving business

to friends like swimming across

challenges and probably failing

Sydney Harbour and cycling

dismally with the work life

to the Gold Coast. Being that

balance like so many, lucky for

I was talking to cyclists the

me nothing was missing from

latter was in their sights, but

my house when I returned from

sounded boring. I came back

extensive travel - my family.

with Uluru and the five guys

When a US firm wanted to buy

with me all said “we are in”.

my businesses my first reaction

The Epic nature of the event

was “I haven’t finished building

lit up people’s eyes as they

thought about the journey. Three months later I had my staff working on the event and there was no turning back. “I had committed to friends and people I didn’t even know, which sure is a way to put a back stop to your own resolve. Unfortunately for me, the five guys who all said they were in, one by one dropped off! But their inability to commit was replaced by enthusiasm from all corners from around Australia. We only had myself from Sydney in the original 26 days sign ups. All others were from around Australia. Organising the charity ride was 10 times more than I had imagined. Seriously I had certainly hoped for sponsors’ cyclists to sign up earlier to help drive the event. Like a business start up, without any proof of concept it made it VERY hard for both cyclists and sponsors to see the vision. We had visionary companies join early like Wilson Asset Management and Subaru but with baby steps. All the I’s and T’s were double and triple dotted and crossed.


The Big Ride

When you were younger

Feb. and felt the same, so was

What is the impact on your

did you have aspirations for

disappointed that I didn’t feel a

long term health?

endurance sports?

lot stronger, but that may have

I believe I will now remain

While I played rugby to a top

had something to do with the

and girls. What a distraction

What impact has your

fact and love the side effects it brings!

training had on:

What injuries have you had

age! I have always burned the

Family. Let’s just say next

since you started cycling?

candle at both ends packing as

year’s Variety Cycle is going to

I started cycling due to an

much into the day and night as

be two weeks! It’s not just the

possible, so endurance without

26 days away that was a strain

sport you could say.

on my wife, but the mornings

they both can be at a young

away on the training! The size Preparation - describe how

of the IOU in her pocket isn’t

you prepared for the event

easily or quickly repayable.

and over what time frame

Business. I certainly wasn’t

injury that took me off the tennis court. Amazingly I seem to only have irritated old injuries from my rugby days when I was young. Apart from a little over use strains. But hey, what do you expect!

By the time we departed on

in the office at 9am every

the 22nd of March I had been

morning, however I can also

cycling for 20 months and

say the energy created from

perhaps over trained due to my

the training enthused me and

All day. I now love riding long

ignorance.

gave me so much bounce I felt

days, I am someone that takes

I ended up testing myself in

invigorated. I did struggle at

a good hour plus to warm up.

social functions and especially

I am however also aware that

business functions at night,

all day is hard to come by for

particularly the ones that

most people and while I would

included a glass of wine and a

love to do it often......my Uluru

long powerpoint presentation.

trip still has (as mentioned)

October six months before the event by cycling 2,000km in the month. I lost 3kg and felt I couldn’t have cycled much more. However still going to the office and being up late with a new baby were not ideal

How does your body respond

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to typical excuses like injury

I feel significantly healthier in

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didn’t continue in my 20’s due

enjoying all the good things.

healthy and motivated to do so.

E X E C U T I V E C Y C L I S T M AG A Z I N E

level at school in England, I

few weeks off during Christmas

to riding:

a MAJOR IOU in my wife’s pocket.

additions if you were thinking you were training for a serious event…….I did the same again in

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Consecutive days of long distance cycling? I have not done this again since the big ride, however I got into a rhythm that while my legs did hurt every single day to even touch, once they warmed up E X E C U T I V E C Y C L I S T M AG A Z I N E

I felt good on the bike every day. In fact at times, felt better on the bike than off. Again though the IOU consecutive long days is hard to come by for the short term.....except Tour de France this year....... lucky I booked and paid for this a while back. What steps do you take to recover? I stretch each day, but not enough. I suppose, what most people stretch

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should be multiplied five times. Certainly

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for me I need lots of it. I also eat very well. While in Melbourne, we cycled out with a few of the Drapac team and they told me, quote “when doing as many kms as we are, you should carb load so much that even if you’re sick, you could eat that and then still not have overloaded”. Not my quote, and I didn’t do it, however ate like no tomorrow and after losing 3.5kg in the first nine days, managed to put 2kg back on in the next 17 days.

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The Big Ride

The BMC Team Machine SLR01 Cadel Evans Limited Edition story....

bike, however I for some reason just knew I was going to love this road cycling gig. So it was day 7 heading off from Bairnsdale, north east of Melbourne and 8km into the day while riding at around 42km per hour, one of the riders in front suddenly blew up. I found out later bugs hit his face so he sat up, peeled off awkwardly and took me with him to the back of the 24 person pack. Then one....two.....peddle resolutions and bang my left foot goes straight to the ground with the crank arm. It then bounces up and takes my foot with it into the back wheel at 42km

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a ridiculous bike to get for your first road

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yellow BMC Cadel Evans limited edition. Yes

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The bike everyone knows I love, my bright

per hour, a huge crack bang bang and I am locked up on this sharp road surface standing on one leg trying to keep upright. The surface rips through the tire, the tube and then its carbon on road creating sparks as it was at sunrise. Destroying the Envy wheel, forks, frame, running gear.,.....the bike has gone to heaven. Somehow I kept the bike upright riding on carbon and luckily had only one person behind me who was very alert due to just moments before getting a face full of bugs. Now I ride the regular SLR01 Team Machine. 29


Stefano Ferro © www.cycling-secrets.com

E X E C U T I V E C Y C L I S T M AG A Z I N E | ISSUE 07

How did it feel to complete

Was there a point where

The largest challenge for me as

and finish a 26 day / 4000km

the ride became easier or

founder of the event was when

ride?

harder?

there were issues early on, they

Completely mixed emotions.

I was lucky and only felt sick for

all led to people waning to

Complete exhilaration at

two days when I battled a slight

seeing my family there at the

cold. These days I just snuck

finish. My father, wife and two

in 2 hours extra sleep and cut

little ones. There is something

back to a couple of glasses of

about seeing family at the

red only. I also had a niggle

end of something EPIC that

in my knee for the last week

you began with doubt and

which was a quad over use

ended in complete confidence

issue that I knew wasn’t going

in yourself, seeing them was

to get any better on the trip

wonderful and wish I had been

so could only keep an eye on

each other stay sane.

able to linger on that moment

it not to get too carried away

I enjoy challenges and to that

longer. However I have had time

with pushing hard on the front.

measure I saw keeping me

to consider this and some of

So physically I surprised myself

mentally strong as one of

these moments can’t be bottled

completely. I started with no

those. Certainly there were

or exactly felt again….that’s

expectation to complete the

moments that I had voices

why people go out and do EPIC

whole event and as we got

in my head talking to me to

things again! That’s why a non

closer to the end I built up a

do different things to what

endurance person like myself

new expectation that I would

I did and what was right for

wants to do a half Ironman and

in fact that complete the extra

the situation at the time. At

another EPIC Variety Cycle…..

300km to do over 4,000km.

other times the voice is wise

Mentally, as I had resolved in

to follow, on endurance events

my mind it was OK to not ride every km, I kept pressure off myself till towards the end.

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involve me, whether there were staff or not to deal with it. After around 12 days that bedded down and I became more of a rider than a rider and event manager. We had amazing volunteers and staff and I feel privileged to have worked with them. Collectively we helped

I tended to ignore the voice in my head……


weeks. I have only ridden an

After three weeks I am up to

both your training and the

average of around 150km per

150m without stopping off a

event?

week in the last two months as

start of 25m and working to get

Doubts were often in my mind

I have been swimming around

this to 2km without stopping.

lack of experience. However my work ethic in training had people around me trying to tell me I would be OK. The challenge was that no one I knew had done 4,000km before in 26 days. I was as they call it ignorant. Certainly a lot of basic learnings have occurred and some fundamental ones about myself as well. It is very true that people are individuals, and our core riders that went the whole distance

8km per week also........my body needs cycling though.........I was at dinner last week and had a crook neck and made a few you mind if I lean on the table

Do you find this easy?

like it was my handlebars as it’s in this position my neck doesn’t hurt”.......true and yes I need to get that fixed........ What is the next big challenge? Is there something you’ve always wanted to do?

which made the 26 days more

days 4,000km’s I have the

interesting actually.

confidence that I didn’t have before doing this event. I feel

How long does it take to

with effort I could resolve a fear

recover and when did you

of mine…..swimming! I have let

start riding again?

my asthma and poor swimming

I was handed two beautiful

ability (senior school in the

wouldn’t ride for a couple of

announce its Epic destination. Personal Fundraising -

Now that I have done the 26

Uluru and promised my wife I

2015 which is getting ready to

people laugh when I said, “Do

were very different individuals,

children at the 4,016km mark in

Plus we have The Variety Cycle

UK) keep me from beating this challenge. So I would like to do a half ironman.

Fundraising is never easy, however a very important part of society. It’s this importance that helps me feel good and comfortable speaking to people about how they could help charities. I am always trying

E X E C U T I V E C Y C L I S T M AG A Z I N E

during training due to my

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Have you had doubts during

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The Big Ride

to understand the person first before seeing how they may be able to support a charity. Charities with a very strong purpose always find it easier to fundraise, however sadly there are many charities with administrative costs that are too high and I think this should be one of the first things disclosed or asked in any conversation about donating money. 31


Stefano Ferro © www.cycling-secrets.com

E X E C U T I V E C Y C L I S T M AG A Z I N E

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Executive The BigProfile Ride

A passion I am lucky in life with work and family but a special moment I truly love and keeps me passionate about helping children, especially disadvantaged

amazing. As a parent of two babies, to see this brings me to tears every single time.

A feel good moment There was one guy, “Mothy� as everyone called him, including himself. Self confessed that his balls looked like moth balls when at school........ he turned up day one saying he was going to do two days......packed a backpack that he could have worn and weighed around 5kg. Two days passes and Mothy extends for a week. Then he extended an extra two days to get the amazing escorted ride along the Great Ocean Road. I could see on these two days how much he was loving the challenge and the camaraderie that was occurring between the riders, I

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their parents in tears of joy seeing their children so happy. That is just

E X E C U T I V E C Y C L I S T M AG A Z I N E

help and connection you give them, but when you turn around and see

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children, is not just when you see how the kids react so positively to the

gave him a prod as we rode and said come on buddy, come to Adelaide or even the whole way, only 17 days to go! We arrived in Warnambool after a 224km day and he got straight on the phone re a property sale......after 5 minutes on the phone while I am almost passed out in the corner, he walked towards me with a HUGE grin on his face and says, looks like I am coming the whole way! I had a sudden rush of warm emotion come over my body, was this the gel hit coming on that I had taken with 5 km to go as I had a bit of the wobbles? No it was my warm feeling of satisfaction, that I had helped make someone love doing what they were doing so much they extended a two day trip, to 26 days. Mothy became the legend of what is, The Variety Cycle. He had previously completed 26 Sydney to Hobart yacht races and won something like 14 and he said to everyone that this was his greatest challenge and adventure.

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E X E C U T I V E C Y C L I S T M AG A Z I N E

Turia Pitt

What an amazing woman, and

The soul of this woman grew

her partner Michael is a true

when she had her horrific

gentleman and great guy.

accident and she is still on

Turia brought not only amazing passion to everything she did

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she brought huge humility to the event. Turia openly says

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she only expected to do 40km a day approximately. She has no fingers on her right hand and three on her left hand that have limited use, so holding

this planet to do plenty more amazing things. What’s incredible is that she is doing these amazing things like The Variety Cycle for others. For someone that looks like she needs help, she sure is helping hundreds of others first. She is a major inspiration to the world.

on wasn’t an option, she had

Turia rode every day and rode

to use tri bars as her only way

some really long days well

to steer with her forearms. I

over the 100km which was

wouldn’t be game to try it, let

significantly longer than she

alone ride in pouring rain, up

expected. She played a major

and down major climbs and

role in helping the cycle have

reaching an amazing distance

emotion, passion and at the

of 174km on one day. What the

same time fun. She has a VERY

heck!

naughty sense of humour and everyone loves both her and Michael. Go Girl.

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A family perspective “Christopher needs a challenge. Life

he returns from a ride. I am proud

has never been boring with him and

of his commitment to charity and

I suspect it never will be. Whatever

also to staying healthy and fit in

he is into at the time, whether it be

whatever exercise he chooses to do.

tennis, golf, kayaking, snow skiing,

Better him than me!

swimming and now cycling, he always gets enthusiastically involved and puts his body and technique to the test. He excels in whatever he takes on and it becomes a large part of our lives. Personally I find having him away on the weekends difficult, whether it be just for the morning or the

The Variety Cycle was a lot of training, weekends away and every weekday that Christopher could get out there to clock up the miles. He punished himself and for some reason, seemed to be happy about it. Joining him in Uluru with the kids was eventful and fun.

entire weekend and as a mother of

Seeing him ride in on the last day

very young children, I would prefer

was very emotional for me and I

weekends to be for family and

was happy to have him back in one

friends. Weekdays don’t bother

piece, only to be told he wants to

me as much. I am also extremely

do it all over again next year! Go

worried about the dangers of

figure.”

cycling and am always relieved at hearing the click of our door when

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The Big Ride

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Favou Clim

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Executive Profile

urite mbs

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Koppenberg

Photos taken in May 2014 by Duncan Houston, a young Sydney racer currently based in Belgium

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Strava Segment - Koppenberg. Oudenaarde, Vlaams Gewest, Belgium 0.7km Distance

9%

16m

Average Lowest Grade Elevation

79m

63m

Highest Elevation Elevation Difference

2:14

3:09

KOM QOM Apr 2012 Mar 2012

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Koppenberg

The Koppenberg is one of the iconic climbs of the Ronde van Vlaanderen (Tour of Flanders). Located in East Flanders, it belongs to the Flemish Ardennes. Starting in the town of Melden, the

The climb was only added to the circuit in 1976 but after 2006 it was removed from the race due to the cobbles being too dangerous. After a repavement with handmade cobblestones imported from Italy, it has returned to the race.

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maximum gradient of 22%.

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and an average of 10.2%. But all on cobbles, with a

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ascent is only 600m long and climbs 64 metres

RIDE

Ride the Koppenberg • .62km

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Koppenberg

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A stage with Lampre-Merida When ACE connections pay off. If you were not aware, Lampre-Merida are sponsored by E X E C U T I V E C Y C L I S T M AG A Z I N E | ISSUE 07

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Champion System, an ACE Cycling Service partner and supplier of the ACE kit. Bumping into Vaughan from CS on Corkscrew Road resulted in an invitation to jump into the front seat of the team car for stage 4. Huge thanks to Vaughan.


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Click image below

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David Bowie

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SAS Australia & New Zealand


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Executive Profile

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Executive Profile

With quite a diverse career I began as an accountant by trade, with a degree in Economics at Macquarie

I moved into IT consulting in the early days of IT, and I have been there ever since. Before joining SAS I spent time in senior professional services and sales leadership roles at IBM and Dimension Data. I’ve been at SAS twelve years now in roles ranging from professional services, marketing and strategy, and since 2012 I’ve been the Managing Director for Australia and New Zealand.

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a Chartered Accountant.

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University and qualifications as

E X E C U T I V E C Y C L I S T M AG A Z I N E

David Bowie Managing Director Australia & New Zealand SAS

It’s important to me to be involved in industry, so I am also a board member of the Association for Data-driven Marketing and Advertising (ADMA).

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Sport and cycling and work/life integration Sport plays a big role in my

on the cycling side of things.

into the world of cycling more

life and is a passion we share

So I guess my involvement in

where I started to learn what

as a family. I am a keen rugby

cycling was initially through

it was all about. Suffice to say,

fanatic and still coach and

triathlons, until my eldest

now my son’s cycling has gone

referee rugby regularly.

son started to really take it

well ahead of mine and the best

seriously himself at around 15.

I can get is a ride with him on

I was nervous about him being

Father’s Day when he’s willing

out on Sydney roads by himself

to ride at my pace!

Since my early 20’s I’ve been involved in triathlons and as the running part started to take its toll, I focused more 52

so making that commitment to join him kind of pulled me


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Executive Profile

I like to get in one ride on the

For me it’s not about the

bliss to be able to ride north

weekend and spend some

amount of kilometres I’m

through Akuna Bay down to

time on the bike with my other

getting in, but more about the

the beaches and meet the

sons as well. If I’m training for

social side and sharing that

family on a Sunday morning in

a particular event I’ll spend

time with family and friends.

summer for a coffee and swim.

more time riding, however I

I do love it when I get to ride

will confess I’m a real amateur

and I enjoy following the sport,

and do not even compare to

and would one day love to ride

some of the diehard executive

following Le Tour de France.

cyclists out there.

For the moment though, it’s 53


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What works best for me is work/life integration rather than work/life balance. My family all enjoy cycling so I get to spend time with them whilst enjoying a ride. And then ACE gives me a chance to also mix business and building relationships with riding a bike. I also do an annual charity ride in the Barossa Valley for the Juvenile Diabetes Research Foundation – a ride I have done with Phil Chronican (ANZ Australia CEO and ACE member) and the ANZ team for the last several years. But this year, all the family headed down for the ride, and all 6 of us did various distances to do our bit for this fantastic cause. It was worth the effort to load the car with 6 bikes to do the ride, as we also stayed down and followed the Tour Down Under for the week.

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So personal and riding life is very much integrated, as is my professional life through ACE. I get to ride with some of my best customers and keep in contact with the industry. For me it’s very much not about balancing them all, but about integrating them all.

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SAS and ‘Big Data’ Some people will actually look at big data as somewhat of an industry hype, and you have to ask the question, “What is the value in E X E C U T I V E C Y C L I S T M AG A Z I N E

big data?” For us, big data is not so much about how you store and manage diverse data sources, but how you use and embrace that information to differentiate your business, to be more efficient, and to make better decisions that are backed by evidence. SAS’ mandate is based on moving customers from analysis, to insight,

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to action. It’s important to recognise

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that big data is just as relevant to big business as it is to every sized organisation or industry. Data is an asset that is as valuable to you as it is to your partners and customers and it’s really about working out how to drive that value in a meaningful way. I am excited by the work we do for our customers, which is about “enabling them to transform their world”. It’s a big statement, but I can assure you the customers we partner with are delivering game changing outcomes with the use of their data and smart, predictive analytics.

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Executive Profile

Partnering with ACE Partnering with ACE to me was about building trusted networks in the circles in which we mix and

time on a bike, but also use that time to build connections of trust. Very quickly ACE has established itself as a trusted brand in the Australian business landscape who are a group of people who stand by and always deliver on their commitments. And I’m proud to put my name to that. It was an obvious place for us to spend time and money to be part of that network. Not only is it an outlet for cultivating

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integration and to be able spend

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to my earlier point about work-life

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do business with. So it comes back

that work-life integration that’s important to me, but it’s also presented a huge opportunity from the business side. To be able to cycle with senior business leaders of many of our customers, in a context that isn’t work but certainly adds value to that business relationship, ACE offers a very unique networking proposition. While it’s not about directly driving sales, it is about fostering those trusted connections with common interests.

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JDRF involvement I got involved with JDRF eight years ago (Juvenile Diabetes Research Foundation) through another ACE member, Phil Chronican, now the CEO at ANZ bank. E X E C U T I V E C Y C L I S T M AG A Z I N E

It’s a charity initiative that I have a strong belief in and the charity ride also means a lot as it was my first 160km cycle. I’ve now ridden it eight times, with varying challenges along the way, from heat waves to fires to freezing cold conditions - it never fails to throw up its own unique challenges. But over and above everything else, it’s something I do every year that provides motivation to be both fit enough

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to do the ride, but also to raise funds for a very worthwhile cause. Over the years

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it’s also been a valuable way to build relationships with people who’ve now become close friends.

My eldest son has joined me for the past seven years, and last year for the first time my whole family - including my wife and my four sons - all did the ride and all partook in the fundraising. It also happens to be a wonderful region of Australia, and I’ve always managed to fit in some great wine tasting experiences in and around the event, which is all good fun from that perspective. Whilst down there I was also fortunate enough to be invited to the UniSA team event at the start of the Tour. The University of South Australia, in conjunction with SAS, recently launched a Master of Data Science program – the first of its kind in Australia, and one of the first in the world. The UniSA team were kind enough to invite the whole family to the team event, which was an outstanding behind the scenes insight to the Tour, and the young up and coming riders of the UniSA team.

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Strava Segment - Hawaii Ironman (ride leg) 180.1km Distance

0%

14m

Average Lowest Grade Elevation

208m

194m

Highest Elevation Elevation Difference

3:49:28 4:16:56 Fastest M Sept 2012

Fastest F Oct 2010

VIEW THE SEGMENT: www.strava.com/segments/ 2835893

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Hawaii Ironman Executive Profile

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One for the triathletes - The Hawaii Ironman bike course. Conrad Bates shot this heading north from Kona through the lava fields of the famous Queen K Highway

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Frank Schleck training on Montacute Road

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Stage 1 KOM, Menglers Hill Road

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ACE Ambassador Jay McCarthy (centre left) and Tinkoff Saxo teammates.

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The engine of Marcel Kittel

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Mark Renshaw (ACE Ambassador) back on Specialized duties with OPQS

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Top of Corkscrew Road

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Corkscrew Road. Rapha founder Simon Mottram.

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Gary Anderson of ACE Foundation Partner ISIS on Corkscrew Road 95


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Adelaide Lord Mayor Stephen Yarwood leaves Breakfast with the Bunch


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10 digital magazines, published during Click on an image to view.

Issue 1

Issue 2

Issu

E X E C U T I V E C Y C L I S T M AG A Z I N E

Edition 1 Tour Down Under

Friday 17 January 2014

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Saturday 18 January

Issue 6

Issue 7

Wednesday 22 January

Thursday 23 January

Sunday 19

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Friday 17 January

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Friday 24


2 Weeks in Adelaide

the Tour Down Under.

9 January

ue 8

4 January

Issue 5

Monday 20 January

Tuesday 21 January

Issue 9

Issue 10

Saturday 25 January

Sunday 26 January

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ISSUE 7 | E X E C U T I V E C Y C L I S T M AG A Z I N E

RIDE NEW YORK Many people travel for business and often they can take a bike on the journey. But when you make the time to ride, where do you start? Over the coming issues we’ll look at some of the cities important to ACE - Sydney, Melbourne, Brisbane, Singapore, Tokyo, Dubai, London, San Francisco, New York..... This is not a complete guide, but it aims to give you a start point and save you some time.

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Bike paths and shops click map

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Ride New York

Well marked shared bike paths cross many city streets. If you do ride on a street with a bike path, use it. You will find lots of online stories of cyclists getting booked for not

E X E C U T I V E C Y C L I S T M AG A Z I N E

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riding in the bike lane.

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70km Five Borough Ride E X E C U T I V E C Y C L I S T M AG A Z I N E

Eight Brooklyn Bridges for Cyclists

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Brooklyn Bridge Manhattan Bridge Williamsburg Bridge Carroll Street Bridge Union Street Bridge Marine Parkway Bridge Pulaski Bridge Greenpoint Avenue Bridge 118

Click image for bridge information


Ride New York

RIDE

5 Borough Ride • 70km This ‘MapMyRide’ 5 Borough Ride follows Ride (early May) although you won’t benefit from full road closures.

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approximately the route of the annual 5 Borough

- Manhattan, The Bronx, Queens, Brooklyn and

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Staten Island. At the end of the official route you

E X E C U T I V E C Y C L I S T M AG A Z I N E

The route takes in the five boroughs of New York

have the choice of a ferry ride to Manhattan or backtrack and cross the Brooklyn or Manhattan Bridge. You could even continue around into New Jersey. One small note - don’t consider that at 70km this will be a good, fast training ride. Shared paths (car and pedrestrian) ensure this is a great touring route with the opportunity of many stops and diversions. RIDE

Lap of Manhattan • 50km RIDE

Ride to Nyack • 100km RIDE

Ride to Long Beach • 100km

Use these rides (from Strava and MapMyRide) as guides only. Roads may have changed since they were published. Check the sites for yourself.

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Riding in New York Big thanks to Shuntaro

Rapha

Takeuchi who rides with the

64 Gansevoort Street,

Rapha Cycle Club in New York.

New York

Shuntaro took the large photos

Email: ccnyc@rapha.cc

in this story.

Phone: 212 804 5050

If you need to join a group

OPENING HOURS

ride, Rapha have club rides you can join leaving Wednesday, Thursday and Saturday.

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Mon to Sat – 8.00am to 8pm Sunday – 8am to 6pm


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Ride New York

WEDNESDAY CLUB RIDE The best time to cross the

THURSDAY MORNING CLUB RIDE

SATURDAY CLUB RIDE We ride up the Hudson River,

Hudson river is a weekday.

Join the NYC Rapha Racing

over the George Washington

Every Wednesday, we head

team for a few hot laps around

Bridge, and through New

over the George Washington

Central Park. Meet at NE corner

Jersey and New York state

Bridge for a quick 2.5 hours

5:40am at Columbus Circle for

on our way to Nyack, NY. The

up River Road and back down

a spirited training ride of 4-6

route will vary, but will typically

Route 9W. Meet at the Club

laps (finishing before the road

be 50-60 miles. The pace is

at 10am for coffee, wheels at

is open to automobiles). Riders

recreational, and it is a no-

10:30am.

should feel comfortable riding

drop ride. The occasional dirt

in a fast paceline.

roads are a fun challenge to be expected.! Saturdays: Meet at the Club at 8:30am for coffee, pedals turning by 9am.

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Executive Profile

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Richmond, Tas. ACE member Peter Braine taking a rest.

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SYDNEY to

HOBART A BIG RIDE

Phillip Lynch Managing Director Pacific & VP Customer Development Asia Pacific, Johnson & Johnson.

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ISSUE 7 | E X E C U T I V E C Y C L I S T M AG A Z I N E

The Big Ride Tour de Cure Signature Tour 2014 Sydney to Hobart Day 1 - 145km Day 2 - 186km Day 3 - 169km Day 4 - 142km Day 5 - 181km Day 6 - 204km Day 7 - 155km Day 8 - 122km Day 9 - 135km

There’s always a few hours that hurt, a few sections when you wonder “Why am I doing this?” and times when you wonder “Am I the only one hurting?”

Day 10 - 137km

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TRAINING What drives you to participate in long distance charity ride events There’s a number of drivers that go beyond fundraising for E X E C U T I V E C Y C L I S T M AG A Z I N E

Cancer though that’s personally important, perhaps the biggest being the challenge of training up to and completing a fairly arduous distance. But equally it’s also about doing this as part of a team, a great group and keeping up is a powerful driver – guess that’s called being competitive.

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And there’s the notion of

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getting physically stronger with age versus deteriorating unnecessarily, endurance training and events certainly deliver on that. I invest my time in work, in family and in training for both triathlons and with Tour de Cure (TdC), but TdC wins on emotional payback every time.

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And the impact it has on.... Your family. They can live with the routine as its largely over before they wake. The Ironman was a difficult three months, not just in hours but also on being toasted most every night – that’s a once off, at least for now. TDC is an ongoing annual challenge for the 8 week lead up, as the long and necessary Sunday rides takeover but the family appreciate the cause, the fundraising that goes with it and remain enormously supportive.


A Big Ride

Briefly describe your endurance sport history: I was a 1980’s triathlete in my 20’s but living in Asia (Korea, UAE, Thailand, Singapore) took me away from these

principles include a focus on the customer, employee, community and shareholder. So doing TdC is very much what we are all about as regards employees making a difference in the community. The Ironman was done largely without their knowledge as I wanted to ensure that training had no impact on my job performance, difficult but I think necessary given it was

sprint to Olympic and my 10k runs to 21’s, doing reasonably well and getting more experienced each time – even managed an age group 3rd place in a SG Olympic thanks to some rough water that favoured those with an Australian background When you were younger did you have aspirations for endurance sports? Not at all - I was a competitive Windsurfer, racing one design triangles and freestyle and spending lots of time Surf sailing in the early 80’s prior to getting more serious about work and a career. The transition to Endurance events has come with age which favours strength and resilience, and that’s something you can build and maintain – the downside though is it takes a large share of one’s time.

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is a company whose Credo

three girls aged 13, 11 and 9. I built my triathlon distances from

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Johnson & Johnson (J&J)

endeavour’s until Singapore and a more settled family life,

E X E C U T I V E C Y C L I S T M AG A Z I N E

Your business.

far more individualistic pursuit. We also have a Global CEO who wants J&J to have the healthiest employee workforce in the world so we work hard on driving health and wellbeing amongst our employees.

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What steps do you take to

for an event:

over the years?

recover?

Event training starts with a

Plantar Fasciitis from running

Stretch a little – should do

100km bike / 20km run weekly

has been the most problematic

more, hydrate and eat up to

base that I maintain over

and for those who know it’s

fuel for the following day.

winter but build in the August

one difficult to manage injury

and September months. I

but it’s currently in hibernation.

Describe how it feels to

typically will complete a Mini

Most traumatic was a Peloton

complete and finish a long

Mos 10km, City to Surf in

crash just 3 weeks ago, elbow

ride?

Winter and build in Qtr 3 for a

now plated and screwed and I

Its uplifting coming with sense

November / December 70.3,

hope two more weeks till I am

of relief and accomplishment,

Canberra in recent years and

back on the bike.

especially at the end and

Western Sydney later this year.

always best shared with a

Completing my one Ironman

How does your body respond

in 2013 helped me on training

to long hours of riding:

efficiency, I worked with a

All day Tour rides are tough,

During a 10 day event, is

sports coach, Brad Pamp who

particularly when you add in

there a point where it gets

helped me train efficiently and

elevation as we had on the

easier / harder?

injury free, important for such

recent Sydney to Hobart Tour.

There’s always a few hours that

distances at 50 + years of age.

Resilience and a committed

hurt a few sections when you

peer group will get you home.

wonder “why am I doing this”

Consecutive days of long

and times when you wonder

What has been the impact on your long term health: clearly positive as my weight is back to levels last seen in my 20’s, Cholesterol levels are down and my energy levels are up. Losing weight adds a few lines on the face as my Auntie noted recently but being healthy and it’s worth it.

distance cycling tend to wear you down, particularly for me in the thighs and on energy levels. Though there always the element of “soldier on” and the group keeps you going – fortunately my bum seems

group.

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What injuries have you had

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Describe how you prepare

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“am I the only one hurting”. It’s often good to turn your attention to the team, to helping others and from that focus, getting more personally inspired versus focused on one’s own pressure points.

to have hardened up over the years as it was a real pain in my first TDC Brisbane to Mission Beach ride but it travels well these days.

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Have you had doubts? The more you do this the better prepared you are. If you follow the prescribed weekly program you will arrive ready to ride. E X E C U T I V E C Y C L I S T M AG A Z I N E

Any interesting stories from one of your rides Adrenalin is a powerful drug, as post my recent crash I was planning to ride home carefully feeling it wasn’t too bad. That was until the gang lifted my arm warmer to reveal a contorted elbow, amazing how the Body works in such situations. How long does it take to recover? Took a ride break of just a week though with a dramatic reduction on the k’s. It feels like a month to get fully recovered though we all enjoy using up the higher level of fitness post

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Tour. There is also a family first focus post Tour, in my case complimented by a Hamilton Island yacht hire post Tour, nice

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family experience and a definite no run / bike week. What is the next big challenge? A regular year end program is underway, riding with the TDC group out of Neutral Bay, working on my run base and moving up the k’s coming out of winter. My always wanted to do remains the European alps, but that one’s a bigger family challenge so It may have to wait a few more years. Fundraising - a time consuming aspect of charity rides. Do you find this easy? I find it challenging to connect with past donors a second or even third time. But it’s for a cause that’s personal for me having lost my Father at 50 and unfortunately for many others that many have been impacted by, so that helps. Ultimately the Tour is about raising funds for beating Cancer, so that

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helps me push for donations.


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Window Shopping

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Executive Profile

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France • June 2014

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France • June 2014

We spent 4 days in a small town called Saint-JulienneLabrousse which is in the Ardeche region of the Rhone Alpes, stunning roads and scenery. No tourists, proper France. We then drove across to the French Alps where we stayed at Venosc. We are here for 4 days and have done Alp D’Huez, the balcony road to Villard Notre Dame and yesterday, Col du Glandon, Col du Telegraph,

Leigh Parsons, Charter Mason Melbourne

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France • June 2014

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For the Cadel fans

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Maxim Belkov

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2 Weeks in Adelaide

Issue 1

Issue 2

Issue 3

Issue 4

Issue 5

Issue 6

EXECUTIVE CYCLIST MAGAZINE

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Links to past issues

EXECUTIVE CYCLIST MAGAZINE

TOUR DOWN UNDER EDITION

november 2013

january 20134

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