DWELLING FOR ST THE 21 CENTURY NOMADS 1937
Redlining Practice institutionalized by the U.S Housing Act, marking the beginning of serial forced displacement across the United States
1968 Fair Housing Act (FHA) established, following the civil rights campaign against housing discrimination
2001
BEGINNING OF THE 21ST CENTURY
2003 Dell “Ranger” was sent to Iraq as part of the U.S military rangers in Iraq War
“Some people don’t want to get off the street. But here, we do. We don’t really content but more accepting to the reality. Just surviving it”
2007
“I’m just ashamed. I don’t want my daughter could possibly see this”
Steve and Katherine started living in the tunnel beneath Caesars Palace, Las Vegas
2011
End of Iraq War Dell “Ranger” came home and found out from his mother that they have nowhere to live
“Yeah, it was at first! (to feel weird living in a world underneath). But now I got to say with the culture we created. No, i don’t think it feels weird. I think we are smart to survive the way we did”
2012
Alpha Base, a self-organized homeless society in Mesa was established Dell “Ranger” was chosen as co-commander
2016
Sewerage dwellers of Maricopa County Sewerage System was found
INTERRUPTION is an act of (dis)comfort that interveres with the irrelevant normalcy The Central Ave underpass (1939) was built in relevance as structure that saves lives.Today, it serves as unoficial temporary shelter to the nomads. Domesticity needs consistency, routines, privacy, safety, and functioning as a safe womb for both a person’s memory and artifacts Memory
Artifact
CENTRAL AVE UNDERPASS E JACKSON STREET-W BUCHANAN STREET
2018 OCCUPATION DIRECT CONFLICT OF INTERESTS. The Neo-Nomads has occupied the whole structure, abruptively denying the underpass’ normal program.
2020 RESISTANCE Driven by disrupted comfort, the static settlers along with the authority RESISTED The Neo-Nomads.
2025 REHABITATION Different attempts of RESETTLEMENT into the available spaces would happened as well as multiple attempt of RESISTANCES , gradually CREATING AN ECOSYSTEM of its own.
UPPER LEVEL floor plan
2050 RECONCILIATION COMPROMISES were made. Static settlers recognized the existence of Neo-Nomads as well as their culture. Both the static settlers and the dynamic settlers found common ground in establishing new kind of dwelling.
LOWER LEVEL floor plan
2050-2100 CO-HABITATION Period where the social system and the ecosystem take control of the project.
SECTION A-A
INT 621: Fall 2017 Global Engagement Studio
Student: Jasmine Zulkarnain Instructor: Jose Bernardi
DWELLING FOR ST THE 21 CENTURY NOMADS 1937
Redlining Practice institutionalized by the U.S Housing Act, marking the beginning of serial forced displacement across the United States
1968 Fair Housing Act (FHA) established, following the civil rights campaign against housing discrimination
2001
BEGINNING OF THE 21ST CENTURY
2003
“Some people don’t want to get off the street. But here, we do. We don’t really content but more accepting to the reality. Just surviving it”
Dell “Ranger” was sent to Iraq as part of the U.S military rangers in Iraq War
2007
“I’m just ashamed. I don’t want my daughter could possibly see this”
Steve and Katherine started living in the tunnel beneath Caesars Palace, Las Vegas
2011
End of Iraq War Dell “Ranger” came home and found out from his mother that they have nowhere to live
“Yeah, it was at first! (to feel weird living in a world underneath). But now I got to say with the culture we created. No, i don’t think it feels weird. I think we are smart to survive the way we did”
2012
Alpha Base, a self-organized homeless society in Mesa was established Dell “Ranger” was chosen as co-commander
2016
Sewerage dwellers of Maricopa County Sewerage System was found
INTERRUPTION is an act of (dis)comfort that interveres with the irrelevant normalcy The Central Ave underpass (1939) was built in relevance as structure that saves lives.Today, it serves as unoficial temporary shelter to the nomads. Domesticity needs consistency, routines, privacy, safety, and functioning as a safe womb for both a person’s memory and artifacts Memory
Artifact
CENTRAL AVE UNDERPASS E JACKSON STREET-W BUCHANAN STREET
2018 OCCUPATION DIRECT CONFLICT OF INTERESTS. The Neo-Nomads has occupied the whole structure, abruptively denying the underpass’ normal program.
2020 RESISTANCE Driven by disrupted comfort, the static settlers along with the authority RESISTED The Neo-Nomads.
2025 REHABITATION Different attempts of RESETTLEMENT into the available spaces would happened as well as multiple attempt of RESISTANCES , gradually CREATING AN ECOSYSTEM of its own.
UPPER LEVEL floor plan
2050 RECONCILIATION COMPROMISES were made. Static settlers recognized the existence of Neo-Nomads as well as their culture. Both the static settlers and the dynamic settlers found common ground in establishing new kind of dwelling.
LOWER LEVEL floor plan
2050-2100 CO-HABITATION Period where the social system and the ecosystem take control of the project.
SECTION A-A
INT 621: Fall 2017 Advanced Interior Architecture Studio III
Student: Jasmine Zulkarnain Instructor: Jose Bernardi
3RD AVE
VAN BUREN ST
MONROE ST
Traveling abroad to Venezia, Italy, the focus of the studio is ethics + aesthetics in architecture. The inspiration for the project came from the La Biennale Arte in Venezia where contemporary artists from all over the world come together to showcase their art to locals and foreigners internationally. The idea of the bringing the Meal and contemporary art to be shared and appreciated in Phoenix, Arizona. First Friday’s is held once a month in Phoenix to showcase local contemporary artists in Phoenix and this would give an opportunity to meet locals and artists in Phoenix like at the restaurant La Biennale. Cultural universal design was the process of trigger memory, emotional experience, creating place and event planning which focuses on inclusion, art validation and recognition to the local social community.
#MeetMeAtTheAbbey
restaurant art
program
retablo
courtyard-day time
courtyard-night time
interior restaurant The meal can be experience outdoors or indoors. There are different foods served from all over the world where users can have an appreciation and meeting locals from diverse backgrounds. Integrating environmental psychology the colors used in the interior of the restaurant are yellow, red, orange and pink based on the type of foods users are eating.
1st Floor n
3rd Floor n
2nd Floor n
section BB
INT 621: Fall 2017 Advanced Interior Architecture Studio III
4th Floor n
section AA
Student: Ali Saman Chopra Instructor: Jose Bernardi
3RD AVE
VAN BUREN ST
MONROE ST
Traveling abroad to Venezia, Italy, the focus of the studio is ethics + aesthetics in architecture. The inspiration for the project came from the La Biennale Arte in Venezia where contemporary artists from all over the world come together to showcase their art to locals and foreigners internationally. The idea of the bringing the Meal and contemporary art to be shared and appreciated in Phoenix, Arizona. First Friday’s is held once a month in Phoenix to showcase local contemporary artists in Phoenix and this would give an opportunity to meet locals and artists in Phoenix like at the restaurant La Biennale. Cultural universal design was the process of trigger memory, emotional experience, creating place and event planning which focuses on inclusion, art validation and recognition to the local social community.
#MeetMeAtTheAbbey
restaurant art
program
retablo
courtyard-day time
courtyard-night time
interior restaurant The meal can be experience outdoors or indoors. There are different foods served from all over the world where users can have an appreciation and meeting locals from diverse backgrounds. Integrating environmental psychology the colors used in the interior of the restaurant are yellow, red, orange and pink based on the type of foods users are eating.
1st Floor n
3rd Floor n
2nd Floor n
section BB
INT 621: Fall 2017 Global Engagement Studio
4th Floor n
section AA
Student: Ali Saman Chopra Instructor: Jose Bernardi
INT 621: Fall 2017 Advanced Interior Architecture Studio III
Student: Susan Cherian Instructor: John Takamura
FABRIC FLAGSTAFF
FABRIC IS MORE THAN JUST A BUSINESS; IT’S A COMMUNITY WORKING TOGETHER TO CREATE ART IN THE NAME OF FASHION.
LOCATED IN THE HEART OF DOWNTOWN FLAGSTAFF, FABRIC’S AIM WILL BE TO BRING THE COMMUNITY OF FLAGSTAFF TOGETHER THROUGH THE ART OF FASHION. FABRIC FLAGSTAFF WILL ACT AS A CENTRAL HUB FOR ANYONE WANTING TO CREATE AND LEARN IN THE FIELD OF FASHION DESIGN. IN ORDER TO CREATE, ONE NEEDS TO BE INSPIRED. BY CAREFULLY SELECTING LOCALLY RESOURCED MATERIALS, FABRIC FLAGSTAFF’S INTERIOR IS BOTH WELCOMING AND STIMULATING. THE RESULT IS A SIMPLE OPEN FLOOR PLAN MADE OF BRICK, PINE WOOD, STEEL AND GLASS. COLLECTIVELY, THE MATERIALS ACT AS A STAGE FOR THE ART THE BUILDING CREATES. THE CITY OF FLAGSTAFF IS MADE UP OF MAKERS AND ARTIST IN THE COMMUNITY. THE DESIGN CONCEPT BEHIND THE ARCHITECTURE OF FABRIC IS TO REVEAL THE PERSONALITY OF THE TOWN THROUGH THE TECTONICS OF THE BUILDING. SINCE FLAGSTAFF NATIVES ARE VERY PARTICULAR ABOUT HOW THEIR CITY FUNCTIONS, HANDCRAFTED JOINERY IN THE CONSTRUCTION OF THE BUILDING AND FURNITURE ARE USED SYMBOLIZING THE DETAILED LANGUAGE OF THE TOWN. THROUGH THE POWER OF HUMAN RELATIONSHIPS AND ARTISTIC ABILITY, FABRIC FLAGSTAFF HAS AN OPPORTUNITY TO PROMOTE FLAGSTAFF BUSINESS AND PUT ARIZONA ON THE MAP OF WORLD CLASS DESIGN.
FASHION DESIGN: CONCEPT ARCHITECTURE: CONCEPT
MATERIAL MATERIAL
WEAVE PATTERN TECTONICS
SITE CONTEXT
FINAL CLOTHING FINAL BUILDING
CUSTOM FURNITURE
ACRYLIC CHAIR
ELEVATION FACING NORTH
SECTION CUTS ELEVATION FACING EAST
STORAGE CREDENZA
RESOURCE DESK
SEWING TABLE
OFFICE DESK
CUSTOM FURNITURE I HAD PREVIOUSLY BUILT INCORPORATED INTO FABRIC FLAGSTAFF
SECTION - A
BRICK
PINE
STEEL
GLASS
TEXTURE
SECTION - B
1/4” = 1’ ARCHITECTURAL MODEL MADE OF BIRCH, BALSA AND BASSWOOD. THE MODEL INTERIOR WAS PHOTOGRAPHED AND RENDERED ACCORDINGLY.
RUNWAY SHOW
EVENT SPACE
MAKER’S SPACE
FLOOR PLANS
RESOURCE LIBRARY
CLASSROOM/ CHANGING ROOM
MAKER’S SPACE
SECOND FLOOR 3/32” = 1’
OFFICE
MAKER’S SPACE
OFFICE
RETAIL
ENTRANCE
EVENT SPACE / FLEX
MAKER’S SPACE RECEPTION
CUTTING TABLE FABRIC STORE
LOBBY
GROUND = 1’= 1’ GROUNDFLOOR FLOOR1/8” 3/32”
LOBBY MAKER’S SPACE OFFICE
OFFICE
OFFICE
BREAK ROOM
STORAGE CONFERENCE ROOM
SHARED WORK SPACE
SCHOLARSHIP OFFICE
GREEN ROOM/ PHOTO STUDIO
SOUND STUDIO SOUND STUDIO
BASEMENT 3/32” = 1’
CLASSROOM
INT 590: Fall 2017 Core Interior Architecture Studio I
Student: Jason Vetsch Instructor: Brie Smith
H oFlagstaff use of Fashion
“House of Fashion” focuses on creating an inclusive environment where a career in fashion design becomes accessible to members of the community. Through the use of collaborative work and learning spaces, “House of Fashion” provides makers the opportunity to form networking connections and refine their craft in a homelike setting. The design deconstructs the concept of the home into three basic elements: the hearth, the house, and the yard. The hearth provides intimate spaces of gathering, including a small catering kitchen in the basement where designers can sit around the kitchen counter to explore ideas over a meal. The house provides plenty of open living rooms where designers can curl up on the couch with their sketchbook and explore their next masterpiece. Finally, the yard provides access to the public as an alternative to the alley and becomes an exclusive environment for fashion shows through the use of large gates at the East and West entrance. “House of Fashion” aims to grow the fashion design community in Flagstaff through the design’s comfortable nature and accessible resources.
Hearth House Yard
GARDEN VIEW
FA S HIO N S HO W
CO W O R K I N G E N V I R O N M E N T
B A CK S TA G E
CL A S S R OO M
CO NF E RE NCE R O O M
2
1
3
1. Classroom/Indoor Venue 2. Coworking 3. Reception/Gallery
SECOND
A 2
3 4
B
B 1
A
1. Yard/Outdoor Venue 2. Fitting Room 3. Coworking 4. Reception/Gallery
G RO U N D
1. Conference Room 2. Computer Workstations 3. Maker Space/Backstage 4. Micro Manufacturing 5. Catering Kitchen/Bar 6. Break Room/VIP 7. Storage
7 1
4 5
2
3
6
BASEMENT
S E C T ION B
SECTION A
INT 590: Fall 2017 Core Interior Architecture Studio I
Student: Rachel Frail Instructor: Brie Smith
PAUSE
PLAY
Pause + Play seeks to connect the dots between children and culture through the most engaging modality: play. ASU’s Master of Interior Architecture students have partnered with sixth graders from Porter Middle School to co-design a play environment that encourages play within cultural context. Through games, conversations, and hands on prototyping techniques, as well as parent and grandparent interviews on their cultural connections to play, ASU and Porter students have designed an active and interactive environment, using poetry, traditional games, Arduino technology, and physical structures that encourage movement and creativity.
Pause + Play provides a playful, empowering atmosphere where children are active agents in their own cultural, as well as creative education.
COLLABORATION 3% 7%
2%
2%
<1%
46%
Hispanic
46%
White
40%
Black
7%
American Indian
3%
Asian
2%
Two or more races
2%
Hawaiian Native/ Pacific Islander
<1%
62%
40%
Porter Elementary Demographics
Students from Low-Income Families
It was essential to us to collaborate with students living in Mesa, and get to know the culture of their community, as well as talk with them about ways in which they play. Our collaboration with Porter Elementary School was mutually benefcial. Porter participates in the AVID program (Advancement Via Individual Determination), a component of the college readiness system that aims to close the achievement gap by preparing all students for college readiness and success in society. We created a workshop that got students on their feet playing, discussing culture and its manifestations in their lives, and introduced them to a design process that informed the final installation.
RESEARCH METHODS Our research included personal exploration of our own cultures through family interviews, collages, and poetic writing. We then gave the same assignments to the Porter students and combined all the information graphically. This process informed the structure of the installation as well as the poetics of the design.
THE MAIN STREET PROTOTYPING FESTIVAL The Main Street Prototyping Festival, a free event, will feature 20 temporary prototypes (created by artists, architects, designers, students, makers, urban planners and others) that activate public space and engage the community toward enhancing connectivity and vibrancy in downtown Mesa. Mesa Arts Center, Neighborhood Development Corp. (NEDCO), Local Initiatives Support Corporation Phoenix (LISC) and Downtown Mesa Association (DMA) are collaborating to engage creative minds and the community in testing ideas that respond to dreams, needs and desires of citizens and visitors. These prototypes seek to answer the question, How does a city design itself, and more importantly, what does downtown Mesa want and need?
CONSTRUCTION DOCUMENTS
INT 521: Fall 2017 Advanced Interior Architecture Studio I
Students: Courtney Davis, Bradley Cantin, Maryam Ali, Jen Grysho, Jessica Tsepal, Joey Daite, Dalal Altassan, Eduardo Robles Instructor: Milagros Zingoni
DESIGN INTERVENTION : DEMOLITION WALLS
DESIGN INTERVENTION : EXISTING WALLS
OFS Brands is a company that stays true to its roots and knows where it is headed. The intent for the redesign of OFS Brands Headquarters is to be “Constantly connected to the woods.” We incorporated sustainable and crafted designs that connect the user back to the basis of the company; the tree. While walking around the office you will experience the evolution of a tree transitioning throughout a single year. DESIGN INTERVENTION : EXISTING WALLS
DESIGN INTERVENTION : DEMOLITION WALLS
DESIGN INTERVENTION : NEW WALLS
DESIGN INTERVENTION : DEMOLITION WALLS
DESIGN INTERVENTION : NEW WALLS
DESIGN INTERVENTION : CIRCULATION PATHS
DESIGN INTERVENTION : CIRCULATION PATHS
DESIGN INTERVENTION INTERVENTION :: EXISTING VISUALS TO EXTERIOR DESIGN WALLS
Main Corridor
DESIGN INTERVENTION : NEW WALLS
DESIGN INTERVENTION : CIRCULATION PATHS
DESIGN INTERVENTION : EXISTING WALLS DESIGN INTERVENTION : VISUALS TO EXTERIOR
INTERVENTION :: DEMOLITION CONFERENCES & BREAKOUT SPACE DESIGN INTERVENTION WALLS
DESIGN INTERVENTION : CIRCULATION PATHS
DESIGN INTERVENTION INTERVENTION :: VISUALS EXISTINGTO WALLS DESIGN EXTERIOR
DESIGN INTERVENTION : DEMOLITION WALLS DESIGN INTERVENTION : CONFERENCES & BREAKOUT SPACE
DESIGN WALLS DESIGN INTERVENTION INTERVENTION :: NEW HUDDLE & BOOKED MEETING SPACE
DESIGN INTERVENTION : EXISTING WALLS DESIGN INTERVENTION : VISUALS TO EXTERIOR
DESIGN INTERVENTION : DEMOLITION WALLS DESIGN INTERVENTION : CONFERENCES & BREAKOUT SPACE
DESIGN INTERVENTION : NEW WALLS DESIGN INTERVENTION : HUDDLE & BOOKED MEETING SPACE
DESIGN DESIGN INTERVENTION INTERVENTION :: CIRCULATION TOUCHDOWN PATHS & FOCUS SPACE
DESIGN INTERVENTION : DEMOLITION WALLS DESIGN INTERVENTION : CONFERENCES & BREAKOUT SPACE
DESIGN INTERVENTION : NEW WALLS DESIGN INTERVENTION : HUDDLE & BOOKED MEETING SPACE
DESIGN INTERVENTION : CIRCULATION PATHS DESIGN INTERVENTION : TOUCHDOWN & FOCUS SPACE
DESIGN INTERVENTION : VISUALS TO EXTERIOR DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
DESIGN INTERVENTION : NEW WALLS
DESIGN INTERVENTION : CIRCULATION PATHS DESIGN INTERVENTION : TOUCHDOWN & FOCUS SPACE
DESIGN INTERVENTION : VISUALS TO EXTERIOR
DESIGN INTERVENTION : CONFERENCES & BREAKOUT SPACE
DESIGN INTERVENTION : HUDDLE & BOOKED MEETING SPACE
DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
Rendered Floor Plan
Reflected Ceiling Plan
DESIGN INTERVENTION : CONFERENCES & BREAKOUT SPACE
DESIGN INTERVENTION : HUDDLE & BOOKED MEETING SPACE
DESIGN INTERVENTION : CONFERENCES & BREAKOUT SPACE
DESIGN INTERVENTION : HUDDLE & BOOKED MEETING SPACE
DESIGN INTERVENTION : TOUCHDOWN & FOCUS SPACE
DESIGN INTERVENTION : CONFERENCES & BREAKOUT SPACE
DESIGN INTERVENTION : HUDDLE & BOOKED MEETING SPACE
DESIGN INTERVENTION : TOUCHDOWN & FOCUS SPACE
DESIGN INTERVENTION : HUDDLE & BOOKED MEETING SPACE
DESIGN INTERVENTION : TOUCHDOWN & FOCUS SPACE
DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
DESIGN INTERVENTION : TOUCHDOWN & FOCUS SPACE
DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
DESIGN INTERVENTION : CIRCULATION PATHS
DESIGN INTERVENTION : VISUALS TO EXTERIOR
DESIGN INTERVENTION : TOUCHDOWN & FOCUS SPACE
DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
DESIGN INTERVENTION : VISUALS TO EXTERIOR
DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
Program
DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
DESIGN INTERVENTION : OPEN WORKSTATIONS & PRIVATE OFFICES
Credit: 6 Employees 6 workstations
Order Entry: 16 Employees 4 Leaders
24 Workstations
Global Accounts: 3 Employees 1 Director 3 Workstations
Customer Service: 20 Employees 1 Leader 20 Workstations
Design Specs: 8 Employees 1 Leader 8 Workstations
Marketing: 4 Employees 1 VP of Sales 4 Workstations
Project Engineers: 4 Employees 4 Workstations
Open Office
Marketing Workspace
Conference Room
Sections & Elevations Elevations
Lounge
Cafe
INT 464: Fall 2017 Interior Design Studio V: Work Environments
Students: Emma Phillips, Allison Laak Instructor: Dala Al-Fuwaires
O F S
B|R|A|N|D|S
Bringing the outside in, the remodel of OFS’s brands headquarters responds to the company’s emphasis on family and environmental responsibility. The idea was to create a locally relevant space that honored the Menke family history and company history.
CcO|N|C|E|P|T The remodel was made to emphasis the origins and craftsmanship of the OFS brand. Collaboration and togetherness were made the forefront of our playful tent breakout spaces, while woodsy and homey accents add to the comfortable cabin like atmosphere.
PcRcOcGcRcAcMcMcIcNcG Recessed Cans LED Strip Lights
^ 2
^ 2
^ 1
^ 1 ^ 3
^ 3
^ 3
CEO
^ 2
Large Pendant
^ 1
LAYOUT PLAN Lobby
Small Pendant
RCP + LIGHTING Business: Creative:
Exposed Ceiling
Credit, Global Accounts, Order Entry, + Cust. Serv.
Marketing, Engineers, + Design Spec.
Break Out Spaces
DcEcScIcGcN
CONCEPT INTEGRATION Acoustical Panel
View of Nature
2x4 Ceiling Tile
Craftsmanship
Acoustical Grid
Camping:
Trees + Cabin
North
Floor plan scale: 1/16” = 1’ - 0” Elevation scale: 3/16” = 1’ - 0”
EcLcEcVcAcTcIcOcNcS 1. BANQUETTE
2. CEO + ASSISTANT
3. LOCKERS
RcEcNcDcEcRcS
CREATIVE
LOG CABIN
KITCHEN
INT 464: Fall 2017 Interior Design Studio V: Work Environments
BUSINESS TENT
Students: Molly Abbott, Clara Midland Instructor: Lori Brunner
DESIGN CONCEPT
“It was like something from space, really, it was so futuristic in its design.” - Hank Marvin
High-tech Feeling
Fender Stratocaster l a t i g i
R V
D
Innovative
se
ra m log ed
R
+
e b i V
ce
n erie
Exp
G
ch e T h Hig g n i l e e F
Ho
m i D
a Bl
Glass
s s la
c i t s i r Futu
ndi a h c r Me d n e g e L
ck
INSPIRIATION IMAGE: Live Rock Concert
Metal
Metal
Light Fender Stratocaster
t r e nc o C k c Ro (Live)
New n o i t c u tr s n o C
Light
Shape e s i d
n a h
rc e M
Curved Line
Combine With...
RENDERINGS
Cash Wrap
Elevator
Back Store
Second Floor
Sound Studio
Merchandise Area
Sound Studio
1 MERCHANDISE AREA
6" LED Recessed Strip Light Red Powder Coated Steel Frame Fender Icon Hologram Projection
Dejian Pan 1811 E Apache Blvd Tempe, AZ 85281
Clear Acrylic Panel Translucent Red Acrylic Panel
SCALE: 3/8" = 1'-0"
421 S 3rd St, Phoenix, AZ 85004
Hologram Projector
CONSTRUCTION DETAILS
LED Tube Light
2 LEGEND AREA
REVISIONS
DATE:
12.05.2017
SCALE: 3/8"=1'-0" 1-1/2"=1'-0" DRAWN BY: DP
PROJECT NUMBER: 001
SHEET:
A14
E: 1-1/2" = 1'-0"
3 VR GUITAR BAND EXPERIENCE
ATRIUM - NIGHT TIME EXTERIOR ELEVATIONS
4 ATRIUM - DAY TIME
SOUTH
WEST
Aluminum Composite Panel
Street Digital Directory
NORTH
Photovoltaic Array
INT 362: Fall 2017 Design Studio III: Retail
EAST
Student: Dejian Pan Instructor: Cindy Louie
FLAGSHIP + MEOW FENDER Concept Statement:
The Gerardo Building, 421 S Third Street, Phoenix
“Journey back to your roots: Dive into the ambiance of a classic garage band and the experimental, exploratory sound that comes out of small groups coming together.”
Small Groups
Raw Materials
Threshold
Experimental Sound
Journey Through the Space: Begin as a starting individual, working your way up to becoming a successful band or artist. Enter through the original corner entrance and become inspired in the Legends Area, pick up and explore a variety of guitars at the featured wall or in the sound studio, find one that fits you and put your own touch on it at the Custom Area, and purchase your guitar at the cash wrap. Explore the Back to Your Roots Venue for a taste of a garage band concert or venture upstairs to the Meow Fender exhibit to discover and interact with new sound.
North Facing Elevation
Showroom Rendered Floor Plan
Overall Site Plan
Showroom
North Section
Englarged Showroom Section
Movable maple plywood blocks display guitars as well as provide seating. The showroom opens up to the second story-- giving an airy feel to the space. Accent wall lighting reflects the garage structure of the exterior.
Original Exposed Brick
Raw Maple Veneer
Holographic Tempered Glass
Original Tin Coffered Ceiling
Plyboo Acoustic Ceiling Panels
3form Resin Panels
Meow Fender Art Exhibit
Fender is a brand that branches out and partners with other brands that push boundaries and bring forth new ideas. At the Flagship Store, Fender partners with the Southwest art exhibit Meow Wolf to create an interative, exploratory installation that allows visitors to experience sound and music under the influence of art.
Street View
Perforated panel on the west exterior wall and tempered glass box on the roof attracts people from blocks away.
INT 362: Fall 2017 Design Studio III: Retail
Enter through any of the three small exhibits and open into the main interactive space.
Back to Your Roots Venue
Reflecting a garage band, live music plays inside while people can grab a drink and enjoy the show outside.
Student: Katelyn Lentz Instructor: Gwendolyn Jarick
THE BACKSTAGE EXPERIENCE
E IT
S E
H T
WAREHOUSE DISTRICT
DOWNTOWN PHOENIX
421 S. 3RD ST PHOENIX, AZ 85003
SOUTH ELEVATION
NORTH ELEVATION FENDER FLAGSHIP AZ:
RENDER
The hypnotic reverberations of poetic sounds travel through body and soul and flourish within the minds of our human race, creating electrifying memories in which we refer to as music. As spectators of the masterminds behind these musical instruments, we often dream of us, too, holding such empowerment. What is it like to be a legend? Here at Fender, everyone is a VIP. Our backstage layout, creates an environment in which all who enter can customize their own experience to feel legendary. Upon entry is a VIP backstage door, inspiring that feeling of importance right away. Through the custom guitar shop and the stage venue, everyone will be inspired to create new sounds— sounds that create legends.
BE THE NEXT LEGEND.
LEGENDS AREA
MERCHANDISE/ STAGE
CUSTOM SHOP
BAR/ LOUNGE
“Let there be bass”
“I never felt so close to a guitar as that silver one with mirrors that I used on stage all the time.”
“I mean, the sound of an amplified guitar in a room full of people was so hypnotic and addictive to me, that I could cross any kind of border to get on there.”
“See, I was nine years old when I saw Elvis on ‘Ed Sullivan’, and I had to get a guitar the next day. I stood in front of my mirror with that guitar on. . . and I knew then that’s what had been missing.
-Leo Fender
-Syd Barrett
-Eric Clapton
-Bruce Springsteen
INT 362: Fall 2017 Design Studio III: Retail
Student: Erica Klipfel Instructor: Cindy Louie
THE
EXPERIENCE
THE ONE-OF-A-KIND FENDER FLAGSHIP STORE
THE OBJECTIVE OF THIS PROJECT WAS TO CREATE THE FIRST FENDER FLAGSHIP STORE. THE SPACE CONSISTS NOT ONLY OF RETAIL ASPECTS, BUT INTERACTIVE ELEMENTS AS WELL . THE COMBINATION OF THESE TWO FEATURES MAKES THE SPACE A DESTINATION OF CHOICE FOR FENDER FANS LOCAL AND ABROAD.
THE HISTORY OF THE SITE
THE HISTORY OF FENDER
DOWNTOWN PHOENIX- WAREHOUSE DISTRICT � HISTORIC LANDMARKS � TWO SEPARATE BUILDINGS � DIFFERENT ROOF LINES AND CEILING HEIGHTS � GOAL IS TO RESTORE AS MUCH OF THE EXISTING STRUCTURES AS POSSIBLE �
� INDUSTRIALIZATION LEAD TO GROWTH IN TECHNOLOGY � GROWTH IN TECHNOLOGY ALLOWED FENDER TO EXPAND � “YOU WON’T PART WITH YOURS EITHER” ADVERTISEMENT � THESE ADVERTISEMENTS SHOW HOW TECHNOLOGY HAS ADVANCED � AS TIMES CHANGED, FENDER ADAPTED
THE CONCEPT
ROOF LINE STUDY
BLOCKING PLAN
ROOF OPTION 01: SLOPED
ROOF OPTION 02: SAW TOOTH
ROOF OPTION 03: FLAT
THE PROGRAMMING THE FENDER EXPERIENCE IS COMPRISED OF THREE ENTRANCES- ONE TO ‘FENDER LIVE’ AND TWO THAT LEAD INTO THE RETAIL SPACE. DUE TO THE EXTENSIVE WALKING CULTURE IN DOWNTOWN PHOENIX, IT WAS IMPORTANT TO CREATE AN ENTRANCE FOR GUESTS WHO BOTH WALK AND DRIVE TO THE BUILDING. THE ENTRANCE TO FENDER LIVE ALLOWS THE VENUE/RESTAURANT TO OPERATE AT NIGHT WHILE THE RETAIL AREA IS CLOSED. FIRST FLOOR PROGRAMMING INCLUDES OPERATIONS-RELATED FACILITIES (STORAGE, RESTROOMS, JANITORS CLOSET, AV/ELECTRICAL) AND GUITAR RETAIL. THE RETAIL AREA INCLUDES GUITARS, AMPLIFIERS, ‘FENDER LEGENDS’, A CLIMATE CONTROLLED ACOUSTIC ROOM, TWO SOUND STUDIOS AND A UNIQUE INTERACTIVE FEATURE. THIS INTERACTIVE FEATURE IS CALLED ‘FENDER FANTASY’. THIS IS A WAY TO BRING NEW LIFE TO A HISTORIC BUILDING. THE FUNCTION OF ‘FENDER FANTASY’ ALLOWS THE USERS TO CONCEPTUALIZE ON A COMPUTER, A NEW, UNIQUE, OUT-OF-THIS-WORLD, GUITAR; THEN, TURN AROUND AND TEST IT IMMEDIATELY THROUGH A HOLOGRAPH PROJECTION FROM THE LED COLUMN IN THE CENTER OF THE SPACE. THE SECOND FLOOR IS DESIGNED FOR A MORE CUSTOMIZED EXPERIENCE. THIS PROGRAMMING INCLUDES A GREEN ROOM, BALCONY SEATING FOR ‘FENDER LIVE’, RECORDED LEGENDARY CONCERT VIEWINGS, THE TUNE-UP SHOP, THE FENDER CUSTOM SHOP, AN OFFICE SPACE, AS WELL AS WORKSHOP AND OUTREACH SPACES.
PROPOSED SITE PLAN SCALE: 1/16”=1’-0”
JANITOR
OUTREACH
CUSTOMS CONSULTATION OFFICE 1
AV/ELECTRICAL
WOMEN’S RESTROOM
ACOUSTIC GUITAR MERCHANDISE
MEN’S W/C
CUSTOM’S LOBBY
SOUND STUDIOS 1 &2
TUNE-UP/MOD SHOP
OFFICE 2
MEN’S RESTROOM
WOMEN’S W/C
GRAND STAIRCASE
GREEN ROOM
GUITAR MERCHANDISE
OUTREACH & WORKSHOP LOBBY
GRAND STAIRCASE
NOT IN SCOPE ACCESSORY MERCHANDISE
COLLECTIBLES MERCHANDISE
OPEN TO BELOW ELEVATOR
ELEVATOR
STORAGE
STORAGE
BAR
FENDER LIVE- BALCONY SEATING LEGENDS- FIRST FLOOR
LEGENDS- SECOND FLOOR WILD CARD: FENDER FANTASY
SEATING AREA
AMPLIFIER MERCHANDISE
OPEN TO BELOW
WORKSHOP
DINING
OPEN TO BELOW STAGE
FIRST FLOOR PLAN
PLAN 07 FURNITURE SECOND FLOOR PLAN
SCALE: 1/16”=1’-0”
SCALE: 1/16”=1’-0”
SECOND FLOOR
SCALE: 1/16" = 1'-0"
THE VISION GUITAR MERCHANDISE, AMPLIFIER MERCHANDISE, & LEGENDS- FIRST FLOOR
1
OVERALL MATERIAL SELECTION
FLOORING
2
1
WALLS
MILLWORK
CEILING
ACCENTS
FENDER LEGENDS INTERACTIVE EXPERIENCE: THESE ARE FLOOR TO CEILING COLUMNS WITH LED SCREENS DISPLAYING LEGENDARY CONCERTS. AMPLIFIER AND GUITAR TESTING BELOW THE SCREENS ALLOW GUESTS TO CREATE A SIMILAR SOUND AS THE LEGEND DEDICATED TO EACH COLUMN, CREATING AN INTERACTIVE EXPERIENCE.
2 STAIRCASE HISTORIC SHADOW: SHADOWS ARE CASTED ON THE WALL AS GUESTS 3
VENTURE UP AND DOWN THE STAIRCASE. THE SHADOWS RESEMBLE THE DIFFERENT FIGURES IN THE HISTORIC “YOU WON’T PART WITH YOUR EITHER” ADVERTISEMENTS. THIS ALLOWS THE GUESTS TO BE EMERGED IN THE HISTORY OF THE FENDER IN A FUTURISTIC WAY.
3 LIGHT-UP STAIR SYSTEM: THE PEOPLE WHO REMAIN ON THE FIRST FLOOR GET AN
EXPERIENCE FROM THE STAIRCASE AS WELL. AS THE GUESTS WALK UP AND DOWN THE STAIRS, THE SIDE OF THE STAIR CASE IS ACTIVATED AND EMITS FENDER RED LIGHTING.
LEGENDS- SECOND FLOOR
SECOND FLOOR FF&E
4
4 FENDER LEGENDS VISUAL EXPERIENCE: THESE ARE COLUMNS WITH LED SCREENS
DISPLAYING LEGENDARY CONCERTS. THE SEATING AREA SOUTH OF THE COLUMNS ALLOWS GUESTS TO SIT END ENJOY THE CONCERTS, CREATING A VISUAL EXPERIENCE RATHER THAN AN INTERACTIVE ONE.
5 SUSPENDED GLASS FLOOR: THE SUSPENDED GLASS FLOOR CREATES A “WOW”
5
MOMENT AS GUESTS EXIT THE STAIRS OR ELEVATOR. IT ALSO CREATES A CONNECTION BETWEEN THE FIRST AND SECOND FLOOR.
FENDER LIVE- VENUE, RESTAURANT & BAR
FENDER LIVE FF&E
7
6
6 CORNER STAGE: THE ORIGINAL ENTRANCE TO THE BUILDING WAS CORNERED TO THIS
STRUCTURE. IN ORDER TO CREATE A BETTER FLOW, THE ENTRANCE WAS RELOCATED TO THE SOUTH END OF THE BUILDING AND THIS CORNER WAS CONVERTED INTO A WINDOW. THE STAGE WAS PLACED IN THIS SAME CORNER TO ALLOW VIEWERS ON THE SIDEWALK TO SEE ALL EXPERIENCE ALL SIDES OF A PERFORMANCE.
7 MEZZANINE & BALCONY SEATING: THE CEILING OF THE FIRST FLOOR WAS TRANSFORMED INTO A MEZZANINE TO OPEN UP THE SPACE AND CREATE BALCONY SEATING FOR PERFORMANCES.
INT 362: Fall 2017 Design Studio III: Retail
Student: Jillian Kelley Instructor: Gwendolyn Jarick
Sound CL IE N T : Fender Musical Instruments Corporation. Since 1946, Fender has been shaping the world of music. Without compromising the products’ quality and craft, Fender continues to push forward on innovation and is always willing to try new methods.
CO N CE P T: At Fender Sound, an interactive invitation is extended to all guests and is experienced by the wavering design from the entrance to exit. The sculptural sound wave that curves from the exterior to the interior is the visualization of sound, bridging together the past and future of both Fender and the site’s historical buildings.
S IT E : The Gerado Building and Arvizu’s El Fresnal Grocery Store are two historically registered buildings located in the Downtown Phoenix Whare House District. This community is on the rise for new business and residential growth. Cross streets are Buchanan & 3rd Street. CHALLE NG E : Three challenges include: Retaining the historic buildings’ integrity. Designing and conceptualizing a flagship store for Fender with competition consideration of online shopping. The educational decrease in the arts and music affecting instrument sales.
EXISTING
PROPOSED PLAN N
SE QU E NCE OF E XP E R IE N CE E NTR A NCE 1 welcome to Fender Sound
11 10
TU NE U P SH O P 2 repairs & upgrades for electrical instruments
9
L E G E ND E XP E R IE NCE 3 diverge into the shoes of a legend
2
MA IN ME R C H A ND I S E 4 user-friendly & open merchandise displays
12
1
SOU ND STU D IOS 5 escape with a Fender product for testing
8
LEVEL 1 N
OU TR E A CH 6 kids rock for free + more programs A COU STIC ME R C H A ND IS E 7 humidified room for specialty woods CU STOMS SHO P 8 ultimate customization & personalization on any fender products
7
open to below
3
A MP S ME R CHA ND I S E 9 perfect finds and all things amplifiers L IF E STYL E ME R CHA ND I S E 10 unique fender accessories & gifts for all ages
6
V E N UE 11 relax & enjoy live free concerts
4
BAR 12 enjoy a drink or two with live music
5 LEVEL 2 N
ENTRA NCE
LEGE ND EX PERI ENCE
M A IN ME RCHANDI SE vintage memorabilia
C ON CE PT S K ETC H E S
Visualization of sound waves, extruded as the architectural shell to connect the existing buildings.
picks
straps
amp
case
sound studio
ear-in monitors
Scanned by CamScanner
Scanned by CamScanner
sound studio
mirror
V E NU E P R OGRAM After the store’s regular hours, the venue remains open for late night entertainment. Level 2 transforms into a lounge and viewing areas.
open to below
INT 362: Fall 2017 Design Studio III: Retail
Student: Stephanie Hernandez Instructor: Gwendolyn Jarick
INT 261: Fall 2017 Interior Design I: Residential Studio
Student: Julia Lopez Instructor: Lori Brunner
Studio Residence for BJ Katz: Glass Artist
“GLASS has reflective and translucent qualities with LIGHT that no other medium can achieve.”
Original North Elevation
Original West Elevation
N
S
Sun Rays West Elevation
Sun Study
Sun Rays North Elevation
R E F R A C T I O N
Gallery
F L O O R
Kitchen
P L A N
Bedroom 2
of L I G H T
Bedroom 1
West to East Elevation
Studio
North to South Elevation
Light Hallway Elevation 3D Light Angles
Glass Art Work
3D Model Study Models
INT 261: Fall 2017 Interior Design I: Residential Studio
Student: Kayley Hulverson Instructor: Lori Brunner
INT 261: Fall 2017 Interior Design I: Residential Studio
Student: Tessa DesRoche Instructor: Lori Brunner