Non-Profit Website Redesign For web and mobile
Hoofbeats with Heart is a non-profit that provides equine assisted physical, mental, and emotional rehabilitation for children and adults. I aimed to communicate depth and sincerity, while maintaining an air of light-hearted fun. I was able to strike that balance with horse portrait focal points at the top of each landing page off-set by a bold color scheme and san serif typography. Each color, margin, and font was carefully selected to engage the viewer
and create a user friendly responsive site that would encourage donations and enrollment in their programs. I built personas, redesigned the logo, built a site map and style guide, and finished with a total of 12 web pages. Below, I showcased a mix of web and mobile pages that are indicative of the look and feel of the entire site.
01 Color Palette
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02 Typography
AaBb Brandon Grotesque
AaBb Open Sans
Titles BOLD
Body Regular
Body This is a web body paragraph using Open Sans Regular at 19px with tracking at 60px and leading at 21px. Lorem ipsum dolor sit amet, conse. This is a text link using Open Sans Bold. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor per suscipit. This is a small note using Open Sans Regular at 16px with tracking at 65px and leading at 32px.
Static Link Hover Link Active Link
areiadesign.com
GRA 321: Fall 2018 Technology for Design I
Student: Areia Worden Instructor: A. Saft, N. Ferentheil