UNO STILE DI VITA An exhibit on a ‘Way of Life’ that has stemmed from Vespa culture from the 1940s until today.
The work will be shown in The Design Museum on the third floor in London.
The branding is based off of photography from the 1940s 2000s. All are black and white to keep the consistent branding. Most ads would be near common modes of transportation. An example of the promotional material is the tote bag that would be sold in the giftshop. The ads located in the underground are shown to the right of the tote bag. These would be shown during the duration of the exhibit.
GRA 421: Fall 2017 Exhibit Design
Student: Lauren Schaecher Instructor: Eric Montgomery