Visual Communication GRA422 Choi Chmaj / Fehler

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THE SEVEN PRINCIPLES OF LEAVE NO TRACE

As a team, we were responsible for directing, filming and editing a nature themed instructional video communicating a step-by-step process. The video educates how to enjoy the outdoors responsibly, based on the seven principles established by the Leave No Trace Center for Outdoor Ethics. Drawing inspiration from 70’s films, we adopted a retro aesthetic and incorporated it into every aspect of the project, including the typography, credits, music, transitions, and composition.

“Did you know that roughly 300 million people visit national parks every year? Which is great - but, this means that more people are entering the parks...”

“...which puts more of a strain on the natural environment. And that’s where I come in. Today, I’ll be teaching you the Seven Principles of Leave No Trace.”

“The first principle of Leave No Trace is: Plan ahead and prepare.”

Veteran camper has all camping equipment and gear ready. “Before embarking on your trip, be sure to check weather conditions, and get to know the area...”

He also makes sure to research the park before he embarks. “...by checking maps and reviewing park regulations.”

“When packing, it is crucial to include a first aid kit...”

Rookie camper wakes up in the afternoon, unprepared. “...and make sure to have enough food and water to last you the duration of the trip.”

“Make sure to bring the proper gear and clothing for the skill level of your trip. The more you plan ahead and prepare, the more you can enjoy your trip.”

“Principle number two: Travel and camp on durable surfaces.”

Veteran camper avoids straying off the path. “Be sure to stay on established trails...”

Rookie camper leaves trail, gets lost in wilderness. “...and never make your own paths.”

“The third principle of Leave No Trace is: Dispose of waste properly. Pack it in, pack it out.”

Someone is breaking principle number three. “Hey!” *blows whistle*

“Principle number four: Leave what you find.”

“As tempting as it may be to pick up and pocket that old rock or arrowhead...”

Rookie camper picks up skull and takes selfie with it. “...out of respect for future explorers...”

Veteran camper takes a picture of it from a distance and moves on. “...it is courteous to admire them at a distance...”

“...instead of removing them, so that others may experience that same joy of discovery as well.”

“Principle number five: Minimize campfire impacts.”

Veteran camper uses a small stove. “Campfires can cause lasting impacts to the land. Use a lightweight stove for cooking...”

Rookie camper makes an unecessary fire. “...and keep your fires minimal.”

“Principle number six is to respect all wildlife.”

Rookie camper chases small wild animal across screen.

“And lastly, the final principle of Leave No Trace,is to be considerate of other campers.”

Rookie camper blasts music on speakers. “Let nature’s sounds prevail...”

Grumpy camper at adjacent campsite rolls his eyes. “Be courteous and respectful of other campers and their experience.”

“There are ways you can enjoy these parks and nature, while maintaining the land for generations to come.”

GRA 422: Fall 2015 Motion Graphics/ Interactive Design

Students: Candace Choi, Caitlin Chmaj Instructor: Michelle Fehler


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