The Less Waste, More Money campaign and app design focuses on scenery imagery, showing what could be bought with money saved from reducing food waste, a family vacation. The campaign provides statistics on the amount of food and resources wasted as well as information on how to reduce food waste in the home.
The book design provides information on the campaign, history and importance of food waste and how it is something that we all need to take part in reducing.
GRA 462: Spring 2015 Visual Communication VI
A magnet takeaway with food waste tips becomes a simple reminder that is seen everyday to keep reducing food waste at the top of mind.
Student: Hannah McLean Instructor: Michelle Fehler