LONG BEACH, CA 1.7–8.16
THE AREAS
Plus a skate ramp, video arcade, art exhibits, and food trucks
THE BOOTHS
sustainability at Surfside Quicksilver
Brothers Marshall
Barney Cools
Rip N Dip
THE BRANDS
SURF | SKATE | STREETWEAR
Tried & True…
Crooks & Castles, Adidas, Alpine Stars, Cheap Monday, Reason, K-Way, SLVRD, Ezekiel, Creative Recreation, Herschel, Mattson, Soulstar, Penfield, Beautiful Giant, EPTM, Neff, Primitive, The Hundreds, Diamond Supply Co., Zanerobe, Barney Cools
Up-and-Coming…
T.C.S.S.- The best collection yet from this Aussie surf co. Salty Crew- Cali-based performance beachwear brand. Konus- On it’s second season, Konus is a go-to for wovens. Rhythm- Another Aussie brand & go-to for wovens. Golden Denim- Quality basic and fashion U.S. denim supplier. Melin- Waterproof hats for the active, outdoors consumer. Quicksilver- After filing bankruptcy and closing 30-40 doors, they’re back on the come up with their AM/PM capsule collection. The 1st delivery shipped 12/20, hitting stores now.
THE TAKEAWAY TREND
PUNK ROCK ETHOS- from patches and pins, tie-dye and dip-dye, to destructed graphic tees with sublimation and screen printing, a 90’s-inspired nostalgic design aesthetic is extremely relevant. -Graphic tees best by Quicksilver & Obey -Classic 90’s denim best by Levi’s -Tie-dye and dip-dye tees & flannels best by Reason, Crooks & Castles, Konus -Pins and patches best by Yesterday and Stuzagi
IMPORTANT CONTINUING CALLOUTS
UTILITARIAN-Nylon bombers and coach’s jackets best by Obey, K-Way, Champion -Wovens are KEY (long sleeve crew necks, raglans, polos) best by Cheap Monday, Alpine Stars, Konus, Rhythm -Denim and twill bottoms, best by Blkwd Denim, Golden Denim, Kennedy Denim -Backpacks best by Herschel, hats best by Melin -Color/Print story: neutrals, olive greens, camo prints RETRO BEACH WEAR-16 to 18” board shorts best by Rhythm, Salty Crew, Quicksilver, Beautiful Giant -Repeat print button ups best by T.C.S.S., Handsome Me, Quicksilver -Color/Print story- washed out hues, stripes, and color blocking
AGENDA EMERGE CONFERENCE A conversation on the monetization of social media, marketing strategies, and creative direction. Emerge happens after every Agenda Tradeshow. The latest conference featured the following industry leaders: Jeff Kearl: Co-founder, CEO & Chairman of STANCE Nic Galway: VP of Global Design at ADIDAS Jon Wexler: Global Director of Entertainment & Marketing at ADIDAS Mark Conzales: Pro Skateboarder & Artist
THE TECH
Agenda continues to use tech as a tool to connect with it’s Millennial attendees and facilitate great show experiences. The tradeshow offers an app, which is updated show-to-show. This app allows buyers to plan out their booth stops and see exclusive Agenda information, all in one place. It is only available to registered Agenda guests; through the website or promo emails, registered guests can request a link to download the app via text. Agenda also had a Social Leadership Board for the first time, powered by Hookit. This board showed real-time stats comparing exhibitors total followers, their new followers that day, and how many accounts they’d interacted with that day. The totals were pooled from Facebook, Twitter, and Instagram.
THE ATTENDEES
Buyers, bloggers, stylists, models, and athletes from the worlds of surf, skate, NBA, and NFL, are some of the style influencers in attendance at Agenda each season.
THE AFTER PARTIES
From punk music to hip-hop, after the party is the after party! Various brands, artists, and magazines hosted parties in the Long Beach area on each night of the show.
110 E. 9th St, Suite A525, Los Angeles, CA 90079
P: 213.627.5921