Fashion Moves West
As designers continue to depart from showing at the traditional New York Fashion Week, fashion continues to move West in both location and design inspiration. With renowned designers Rachel Zoe, Rebecca Minkoff and Tommy Hilfiger all hosting shows in Los Angeles for Fall/Winter 2017, the West Coast continues to grow as a fashion hotspot. More designers continue to share plans of a West Coast shift as Dior announced that it will show its Cruise 2017 collection in Los Angeles, CA this coming May. West Coast trend elements appear in collections as Rebecca Minkoff channeled a '70s California theme in her designs, and Tommy Hilfiger shut down Venice Beach to create his own California carnival, ‘Tommyland.’
Rebecca Minkoff Spring ’17 Runway Show Where: The Grove, Los Angeles, CA // Who: 500 seated guests including celebrities, influencers and West Coast press, and more than 1,000 standing room attendees.
Influencers Who Walked the Show: Coco Rocha, Jamie Chung, Aimee Song, Victoria and Maddy Justice, Natalie Suarez, Chriselle Lim and Pyper America Smith.
“Leading up to the show, we know which influencer moves the most product, versus someone who just has a lot of followers.” – Minkoff
Tommy Hilfiger X Gigi Spring ’17 Runway Show Where: Venice, CA // Who: 3,000 guests including celebrities, influencers and press
Venice boardwalk turned into "Tommyland," a temporary beachside theme park filled with branded carnival rides, Hilfiger clothing pop-ups, food trucks and virtual stylists. Models Included: Gigi Hadid, Bella Hadid, Joan Smalls, Devon Windsor, Alanna Arrington "The casual, cool, chic look that is leading the fashion world this season was born and bred in L.A., and I knew this show would feel at home on Venice Beach." – Hilfiger
California-Inspired Campaigns
California's Most Famous Girl Cults // According to Vogue Valley Girls: Clueless Style
Chola Squads: Denim & Timberlands
Tomboys: Baseball Tees & Zip-Ups
Skater Girls: Denim Paneling & Vintage Tees
Surfer Pinup: Vintage-Inspired Swim
Flower Children: Midi Skirts, Embroidered Boots & Tops
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