Socialytics An Overview of Current Social Media January 2017
Introduction Introducing Socialytics, an update of the latest in trending social media. Social media has grown immensely over the past year and will continue to do so as we move into 2017. Platforms such as Instagram, Snapchat, Facebook, etc., are an essential tool and almost a necessity for companies to stay relevant among users. The ever-changing nature of social media poses a challenge for those looking to capitalize on it. Therefore, staying up to date with the most relevant trends, platforms, and influencers in social media can be beneficial. Each month this report will provide you with key insights in different areas of social media including: trends, analytics, platforms, influencers, brands, events, and websites. Socialytics is the map to navigate the world of social media relevant to the fashion industry.
Key Insights The Trending Platforms:
/ Instagram / Facebook / Snapchat / Twitter / Blog /
Social Media Trends: •
Content is starting to be strictly filtered through social media platforms and search engine results.
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Social messaging apps, like Snapchat, are growing in popularity and are pushing other social networks to incorporate messaging features to communicate with consumers.
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Brands are targeting markets by focusing on influencers that help them to meet a specific objective as opposed to employing people with large networks.
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The increasing use of social storytelling to better engage audiences on Snapchat, Instagram stories, and Facebook live.
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Businesses are developing ideas to create an environment for selling directly on social media platforms. An example of this being Pinterest’s addition of the ‘buy’ button on pins, allowing users to directly purchase goods in the photo.
The Trending Influencer: Chiara Ferragni (Blog & Store: The Blonde Salad) @chiaraferragni 7.4 million followers #ChiaraDoingThings #ChiaraFerragniCollection #ChiaraFerragniShoes #ItalianDays
@theblondesalad 265k followers #shoptheblondesalad #LiveTBS
http://www.chiaraferragnicollection.com …also carried by shopbop.com, Nordstrom, Saks Fifth, Farfetch…
From Instagram to Fashion Week, Chiara Ferragni has a presence across all major platforms of the fashion industry. Ferragni has collaborated with iconic brands such as Dior, Chanel, Louis Vuitton, etc. and launched a successful self labeled shoe brand in 2013. In 2016, she was announced as Pantenes’ brand ambassador as well as the global ambassador with Amazon Fashion campaign. influence.iconosquare.com
Among influencers Chiara Ferragni is ranked #17 for her number of followers. She is ranked #1669 for her engagement rate meaning the rate at which she receives response from users relative to her following.
The Trending Brands: Zara's Instagram added 4.6 million followers in 8 months
Zara is consistent across its multiple social platforms. Among brands Zara is ranked #65 for its number of followers.
Trending Elements: / social media influencers / celebrities / current events / user interaction / shopability / interactive content / mobile video / cross channeling / unique hashtags / communicative / product driven / quality imagery / livestreaming / Compared to other brands, Revolve posts more frequently on its social media as the Instagram has 25 new posts per week whereas other brands average around 7. Among all Instagram accounts, Revolve ranks #1922 for the number of posts posted by others using the Revolve hashtag.
Revolve Social Club on Melrose
The Trending Event: Revolve x Majorelle take St. Lucia / #majorelletravels When: 12/16 – 12/19 Where: St. Lucia Who: @helenowen (1.1M Followers), @tesschristinexo (584K Followers), @happilygrey (755K Followers), @collagevintage (748K Followers)
The Result: •
Increased @revolve and
@majorelle audience as influencers promoted Revolve and Majorelle on their own platforms •
Created trending hashtag for users to follow #majorelletravels
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Sparked communication amongst users and with brands (Revolve and Majorelle) through comments and tagging
Growth:
During the week of this event, Revolve posted 30 times, grew its following by 4,484 users and by 794 posts on hashtags.
The Trending Site: Foray Collective
http://foraycollective.com •
A shopable experience with top style influencers How it works: Browse Instagram posts / Click “shop now” / Buy from retailer’s site •
Gives women who are passionate about fashion direct access to emerging designer labels and today’s top style influencers
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For the woman who wants to discover new favorites, and find inspiration