Stores were busy over the weekend. Below is a brief recap of what we saw by store.
PacSun
Forever 21
The best presentation of lounge, bodysuits and forward-looking denim with powder washes and destruction
Strongest statement of amber and marigold. Very few patched bombers on floor, newest was the patched pleather moto. Prices seemed even sharper than last year.
Topshop
Brandy Melville
They stood for denim in all fits. Highlighted the mom and cropped flare. Gray denim was also a focus. Very street casual. Bodysuit and bomber central.
Brandy is all about summer and represents seasonless dressing at its best. Made a strong statement in red and white: patches, pins and vintage graphic tees.
Directives West, CopyrightŠ2016, Henry Doneger Associates, Inc. 463 Seventh Avenue, New York, NY 10018. All rights reserved. No part of this content may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or recording, or by any information storage or retrieval system.
American Eagle
Tillys
American Eagle dominates the flex denim story in both color and fabrication. Other stories were plaid shirts and destructed denim shorts.
Sadly, best impact was their backpack wall. Kudos for their lounge story.
Urban Outfitters Wrangler and Adidas made the biggest impact. Dresses, skirts, bombers and backpacks were also key.
Directives West, CopyrightŠ2016, Henry Doneger Associates, Inc. 463 Seventh Avenue, New York, NY 10018. All rights reserved. No part of this content may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or recording, or by any information storage or retrieval system.