Fall ’16
FAST
FA SHIO N
ED IT
Seasonal Overview Fall 2016 is all about updated silhouette, texture and prints and pattern with a heavy influence of feminine boho chic mixed with ’90s grunge. Novelty fabrications and mixed media are key elements that bring newness and excitement to the fall assortment. This season’s must-haves include feminine tops, lightweight sweaters and novelty jackets and vests as third layering pieces. Value pricing and seasonless items continue to be the focus for all categories of business.
HERE’S TO A SUCCESSFUL FALL • Femme Tops
• Suede
• Fashion Knits
• Lace Dresses
• Plaids
• Fashion Denim
• Rompers
• Novelty Sweaters
• Novelty Jackets
Keepsake A collection of heirloom pieces, statement-making and eclectic items reinterpret the bohemian style. The gypset continues to mix and match nomadic themes and retro influences, updated by Victorian drama and worldly motifs. She is a muse for carefree opulence and folk fashion, layering modern silhouettes with a fall fairytale of magical prints and handcrafted embroideries. This timeless free-spirit is forever changing, but never strays from her true feminine identity.
ChloĂŠ
Rodarte
ChloĂŠ
The Outsiders The rock goddess pays homage to young musicians and the Sunset Strip, where day-to-night dressing has no boundary. Alternative sounds inspire edge and individuality, reinventing punk attitude and grunge style with a mixture of skin-baring and effortlessly worn-in looks, with a no-holds bar on mix and match style. Itching to be the Saint Laurent girl, retro with a twist and a bit of tomboy spunk, and the music scene is ingrained in this L.A. eccentric style.
Saint Laurent
Rebecca Taylor
Saint Laurent
Glamping/ Weekender Loungewear and cozy classics for lazy weekends and everyday comfort living are the wardrobe staples of the weekender. Casual basics reinvented as fashionwear through cutouts, new shapes, luxury fabrications and feminine influence do not shy away from being statement-making pieces. Minimal, chic and effortlessness, she’s aware that the new normal is styled to ingrain ease.
ChloĂŠ
Coach
Rebecca Minkoff
Geek Chic A tribute to nerdy cool, the vibe is fashionable in an awkward way, with schoolgirl naïveté and a playful mix of print and pattern. An ingénue with an eccentric side, she’s the one who looks like she shops at estate sales and vintage stores. The offbeat sensibility of Wes Anderson’s Margot Tenenbaum and Gucci’s pre-fall collection are the inspiration and influence for this look. The new vintage prepster is retro-inspired but redefined for the modern trendsetter.
Gucci
Valentino
Miu Miu
Femme Tops Feminine blouse silhouettes and shoulder and tie details are key for the fall.
ChloĂŠ
Damo
Damo
Damo
FashiononEarth
Have
Milla
MustardSeed
SoieBlu
Fashion Knits Updated silhouettes and mixed fabrications make fashion knit pieces a comeback for fall.
Carven
Cherish
Freeloader
Nu Label
Damo
Nu Label
Nu Label
Nu Label
Damo
Plaid Matters From gingham to tartan, plaids stand out as a key pattern detail this season.
Isabel Marant
Damo
Signature 8
Damo
Ellie & Kate
Signature 8
Signature 8
Signature 8
Signature 8
Wonder Onesies All-in-one. Depending on the fabric and style, the romper/jumpsuit is an item that can be easily glammed up or dressed down.
Elie Saab
Just me
Mustard Seed
Just me
Mustard Seed
Symphony
Nu Label
Symphony
Symphony
Novelty Jackets From utility to bomber and moto, the jacket is trending with key details in textures and prints and patterns.
Paul & Joe
Damo
Joy Edition
Joy Edition
Joy Edition
Signature 8
Signature 8
Signature 8
Signature 8
Easy Suede Suede is happening across all classifications in trim and allover.
Anthony Vaccarello
Damo
Damo
Have
Have
Signature 8
Milla
Symphony
Signature 8
Lace Dresses Whether delicate or boldly patterned, it is all about novelty and newness in lace.
Elie Saab
Just Me
Monoreno
Just Me
Just Me
Soieblu
Symphony
Soieblu
Symphony
Denim Duty From clean and basic to ombrĂŠ and distressed, denim is still working well across all classifications.
Stella McCartney
Signature 8
Signature 8
Signature 8
Signature 8
SpecialA
SpecialA
SpecialA
SpecialA
Cozy Call Pullover sweaters get updated with new hemline interests and unique textured yarns.
Balenciaga
Cherish
Cherish
Cherish
Cherish
Freeloader
Freeloader
Freeloader
Signature 8
Vendor Index Cherish Jessi Yoon cherishmanager@hotmail.com 213.745.8282
Freeloader CJ freeloaderws@gmail.com 213.745.3057
Milla Soo Oh soo@monoreno.com 213.747.6574
Signature 8 Janice Yun s.eight@hotmail.com 213.402.1478
Damo Ana Del Rio ana@tresics.com 213.741.1323
Have Sue Kim sue@havefashion.com 323.78.0077
Monoreno Soo Oh soo@monoreno.com 213.747.6574
Soie Blu Sara Lee sara@marineblustyle.com 213.741.0030
Ellie & Kate Julie Kim julie.kim@annstrading.com 323.277.7930
Joy Edition Jay Lee jaylapparel@gmail.com 571.285.7169
Mustard Seed Alfredo Kim mustardseedfashion@hotmail.com 213.748.6463
Special A Shanny Kim specialajeans@gmail.com 213.748.3925
Fashion On Earth Jay An jay@doublezerousa.com 323.234.6000
Just Me Michael Kim justmelosangeles@gmail.com 213.747.7783
Nu Label Cristian Hong cristian@nulabelclothing.com 213.747.8810
Symphony Ellys ellys.symphony@gmail.com 323.585.3633
Reach Out Shelda Hartwell Vice President 213.362.0957 shelda@directiveswest.com Sunnie Myung Merchandising Strategist Fast Fashion 213.362.0953 sunnie@directiveswest.com Jae Park Associate Merchandising Strategist Fast Fashion 213.362.0961 jae@directiveswest.com
110 E. 9th Street, Suite A525 Los Angeles, CA 90079 213.627.5921
Fall ’16
FAST
FA SHIO N
ED IT