JANUARY 2014
FALL 2014 - LADIES RTW
OUTERWEAR Category Shift Projection CLASSIFICATION
MINI QUILT
SOFT SHELL: ACTIVE
SOFT SHELL: FASHION
FLEECE/POLAR FLEECE
VESTS
FAUX LEATHER
RAINWEAR
JUNIOR
N/A
Maintain
Maintain
Grow
Grow
Down
Down
CONTEMPORARY
Grow
Maintain
Maintain
Grow
Grow
Down
Down
MODERN MISSES
Grow
COMMENTS
• Zip-front side tab key silhouette • Faux silk volume fabric • Mixed quilt patterns • Fabric mixing updates the look
Maintain
• Zip-front scuba silhouette key body • Hood detail is key • Black is #1 color • Fabric mixing, tonal prints and plaids are important
Maintain
• Career-looking street wear • Classic DB hooded trench key item • Exposed zippers, knit trim, side tabs and belts are key details and adds femininity
Grow
• Zip-front polar fleece major volume • Polar fleece mixed with nylon is key • Fleece sweatshirt fashion bodies uptrend • Quilted fleece emerging • Sherpa trim and lining strong fashion detail • Reversible or mixed to other fabrics • Tweeds, heathered and mélanges update the assortment
Grow
• Major fashion layering piece • Faux fur, faux fur reversible are key items • Mini quilt and lightweight down fashion uptrend • Fabric mix and/or reversible are key features
Down
• Scuba silhouette major volume • Moto neck is a key detail • Fleece hood is a major detail for junior looks • Moto continues • Bomber uptrends • Fabric quality, wash and treatment expand importance • Fabric mixes and stretch knit panels
Maintain
• Active technical-inspired jackets that are water repellant become major competition to rainwear • Stadium and anorak uptrend • A-line and ¾ A-line maintain • Trench downtrend
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com
JANUARY 2014
FALL 2014 - LADIES RTW
OUTERWEAR Category Shift Projection CLASSIFICATION
WOOL/WOOL BLENDS
LIGHTWEIGHT DOWN
DOWN
MID-WEIGHT FILLED JACKETS
HEAVYWEIGHT FILLED JACKETS
JUNIOR
Maintain
Maintain
N/A
Grow
Grow
CONTEMPORARY
Grow
Grow
Grow
Grow
Grow
MODERN MISSES
COMMENTS
Grow
• Junior maintain, because of alternatives to the wool look • Classic misses key volume fourth quarter • Contemporary and modern misses third quarter presentation with early fourth quarter peak • Heather, mélange, texture and hairy fabric uptrend • Brushed plaid fashion statement • Collar emphasis • Shoulder and armhole details present an oversized appearance
Grow
• Junior looks are poly-filled to emulate lightweight down look • Key look of the season, in vests, jackets and ¾-length walkers • Quilt pattern, variations and mixes update the look • Matte ciré fabric is key volume • Iridescent fabric seasonal update • Hood major feature
Grow
• Junior ships poly-fill versus down • Key look of the season • Wide array of silhouettes: jacket, pant coat, walker, vest and coat • Hoods are a key feature • Faux fur, real fur trim • Quilt pattern, quilt pattern mixing, side panel detail, fabric mixing • Waist accent a key look
Grow
• Major product offering • Junior, contemporary, modern and classic looks • Active casual to sport technical-inspired • Layering as a fashion statement • Cotton and cotton looks are a major uptrend • Anorak, parka, major statement • Fleece hood, knit vestee, sherpa and plaid linings key details
Grow
• Classic to fashion • Poly-fill to down alternative insulations • Stadium silhouette major volume • ¾-length major statement • Parka fashion statement
FAUX FUR
Grow
Grow
Grow
• Vest is key item • Texture and pattern are key statements • Soft hand and lightweight fabrics as outfit completer jackets • Traditional weight in blouson to walker silhouette
FAUX SHEARLING
Grow
Grow
Grow
• Emerging fashion issue • Classic pant coat key silhouette • Large collar brings newness
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com