FALL 2015 ACTIVE FOOTWEAR DECEMBER 2014
SEASONAL PREVIEW Active footwear has ventured into uncharted territory. The line of demarcation between true sport specific product and fashion newness continues to blur. The excitement in the category comes from the limitless options the consumers have to choose from, most of which are hybrids including sneaker boots, loafer sneakers or fashion sneakers (shoes with sport inspiration). As retailers we must embrace the newness while not pigeonholing a specific look or silhouette into a category. 2015 is less about active and more about lifestyle or lifestyle empowerment. These products are ageless, seasonless and perpetuate the selling season for this category.
FASHION ISSUES
SILHOUETTES
• Sneaker boots
• Slip-on, skate shoe
• Sport everyday hybrids
• High-top
• Sport specific silhouettes
• Low-rise
• Loafer sneaker
• Fashion wedges, platform wedges
• Laceless sneaker
• Sporty flats • Mary Janes (double-grip, strap)
DETAILS
• Quilted sneaker ballerina
• Stretch woven uppers
• Rain sneakers
• Metal accents • Fringe
• Glitter, sparkle • Bow accents
THAKOON
• Jewel/stone detail
RAG & BONE
• Fur lining
COLOR • Bright mixing • Metallic
PRINTS • Floral • Camo • Animal or reptile
MATERIALS • Leather • Leather with micro stretch • Neoprene
the done g e r g ro u p • New York Office: 463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 West Coast Office: 110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • Phone 213.627.5921 • Visit us online at www.doneger.com
FALL 2015 ACTIVE FOOTWEAR
CHANEL
NIKE
ALEXANDER WANG
DECEMBER 2014
UNCONVENTIONAL
HYBRID SNEAKER
TRAINER
• Stretch woven uppers
• Waterproof boot
• Print and pattern
• Padded insole
• Fur accents
• Mixed media
NO. 21
BALENCIAGA
MARC BY MARC JACOBS
• Sport specific
HIGH-TOP
SHOOTIE
SLIP-ON, SKATE
• Exaggerated platform sneakers
• Neoprene accents
• Chunky rubber sole
• Protection rubber caps
• Varied uppers: lace, woven, animal, metallic to quilted
the done g e r g ro u p • New York Office: 463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 West Coast Office: 110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • Phone 213.627.5921 • Visit us online at www.doneger.com