DECEMBER 2014
FALL 2015
GIRLS 4-16 Category Shift Projection CLASSIFICATION
SWEATERS
WOVEN TOPS
KNIT TOPS
DENIM BOTTOMS
ALTERNATIVE BOTTOMS
DRESSES
SHIFT
COMMENTS
Maintain
•Openwork/crochet •Hatchi/sweaterknits, marled, confetti yarns •Fabric mixing •Unconstructed drapey/cardigans/dusters •Tunics •High/low hemlines •Tribal/Aztec patterns •Hoods •Nordic prints
Decline
•Chiffon, challis •Plaids •Fabric/pattern mixing •Kimono shapes •Button-front •Shoulder/back interest
Maintain
•Key bodies: high/low, raglan sweatshirt, 2-fers •Hatchi key: marled, slub, confetti •Fabric mixing •Add-ons: scarves, necklaces, completer pieces •Icon screen/photo-real tee •License graphics •Active influences: stripe rib trim/hoods
Decline
•Super-soft denim •Extreme washes/finishes •Belts/embellished back pockets •Knit drawstring waistband •Black fill •Trend to wider-leg opening (Juniors)
Grow
•Jeggings •Leggings: prints, foil, sublimation, fleece back •Ponté, scuba, French terry •Soft pant: challis, knit, palazzo/cinched bottom •Athletic influence: side taping, waistband •Culottes: newest silhouette •Jumpsuit
Grow
•Casual category continued growth •Skater/fit & flare •Drop-waist •Maxis becoming seasonless •Completer pieces added to dress for longer season •Popovers/flounces •Techno scuba newest •Crochet/lace inserts •Fabric mixing •High/low hemline key, accommodates various heights
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com
DECEMBER 2014
FALL 2015
GIRLS 4-16 Category Shift Projection CLASSIFICATION
ACTIVE
OUTERWEAR
SHIFT
Grow
Maintain
COMMENTS •Performance fabrics key •Zip-front/pullover hoodie •Capri and ankle-length print leggings •Colorblock/splicing •Shades of gray key with black/pop neon color drawstring, waistband trims •Zipper details: ombré, contrast colors, neon •Quilting: mixed sizes and shapes, graded small to large, small box quilts newest •Shine details: gold trims, metallic yarns (color and silver) within embroideries •Color: corals still strong, pinks, blues, aqua, red/black/white •Patterns: winter florals, leopard, galaxy/clouds, watercolor stripes •Mixed media: fabric and print
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com