FALL 2015 JUNIOR SPORTSWEAR DECEMBER 2014
PRELIMINARY THINKING In keeping with our corporate trends, the following is a drill down with emphasis on Juniors.
Themes GAME DAY
Back-To-School Business Drivers
• Utility inspirations return with an emphasis on camouflage prints • Varsity influences take on a young, fun twist in preppy variations • Active remains an important aspect to the junior lifestyle
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Third topper piece (kimono/duster/vest) Plaid Destructed denim Knit bottoms
FEELIN’ GROOVY ’60s and ’70s influences are key Shape changes are a key component Watch for trapeze shapes, flare legs, mock and T-neck treatments Ribs and dusters
HERITAGE • Think: American Indian, Ralph Lauren-inspired • Plaids, stripes and Navajo redo • Blanket cardies, capes and ponchos
CABIN FEVER
ALICE & OLIVIA
MARISSA WEBB
ISABEL MARANT
• Influence from the great outdoors: layering is key • Emphasis on cozy fabrics, faux fur, woobie/shearling • Textures, Nordic prints and cozy fabrics
Fashion Must-Have Issues • • • • • • • • • • • • • •
Elongated tees Poncho/cape silhouettes Rib knits Graphic tees Dusters: knit/woven/sweaters Textured oversize sweaters (slit details key) Plaid shirts/cozies: newest with mixed media treatments Woobie/sherpa/fur topper pieces Gauchos/culottes Utility bottoms: camo prints important Heavy destruction/patching High-waists: rolled cuffs new detail Flare leg openings Coated leggings and ponté
RALPH LAUREN
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the done g e r g ro u p • New York Office: 463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 West Coast Office: 110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • Phone 213.627.5921 • Visit us online at www.doneger.com