NOVEMBER 2014
FALL 2015 - LADIES RTW
OUTERWEAR Category Shift Projection CLASSIFICATION
JUNIOR
CONTEMPORARY
MODERN MISSES
COMMENTS • Fashion silhouettes on a major uptrend • Creative new fabrics • Tweed, heathers, mélange, texture, stretch, knit and berber expand • Fabric mixing and tonal contrast colors • Classic polar fleece price point volume
FLEECE/POLAR FLEECE
Grow
Grow
Grow
SOFT SHELL: Active
Maintain
Maintain
Maintain
• Scuba zip-front hooded key silhouette • Tonal prints, plaids and fabric mixing • Stretch fabric increase in importance
Maintain
• Crossover career/casual looking street wear • Hooded silhouettes being used as update to rainwear • ¾-lengths most important • Exposed zippers, moto, knit trim, side tabs, belts
SOFT SHELL: Fashion
LIGHTWEIGHT DOWN
DOWN
MINI QUILTS
MIDWEIGHT FILLED
HEAVYWEIGHT FILLED
Down
N/A
N/A
N/A
Grow
Grow
Maintain
Grow
Grow
Down
Grow
Grow
Grow
• Junior looks are poly-filled to emulate the lightweight look • Pant coat and walker lengths are the key growth • Hood major feature • Color multiplier opportunity • Print, pattern, texture and quilt variations
Grow
• Major volume: utility and fashion statement • Juniors ship poly-fill versus down • Parka smooth outer shell, down quilted inside: major growth • An array of silhouettes including jackets, pant coat, walker, vest, and long coat • Faux fur and real fur trims collars and hoods are a key feature • Berber trims and liners for newness
Down
• Classic jacket look slowing down • Longer length stronger • Waist accent key detail • Fabric mixing and quilt pattern variation
Grow
• Major product offering • Active casual, sport technical to street fashion • Anorak, parka major statement • Cotton and cotton looks • Technical details in fabric uptrend: water repellant and stretch
Grow
• Classic to fashion • Poly-fill and down-filled alternative insulations • Stadium silhouette major volume • ¾-length key statement • Parka and ski jacket looks are the fashion statement • Systems jackets look new and novel
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com
NOVEMBER 2014
SPRING 2015 - LADIES RTW
OUTERWEAR Category Shift Projection CLASSIFICATION
VESTS
FAUX LEATHER
FAUX SHEARLING
FAUX FUR
RAINWEAR
JUNIOR
Grow
Down
Grow
Grow
Down
CONTEMPORARY MODERN MISSES COMMENTS
Grow
Down
Grow
Grow
Down
Grow
• Major fashion layering piece • Real and faux fur are the key item • Active poly-fill and lightweight down • Cozy, berber, woobie and long hair furs for seasonal newness
Down
• Scuba silhouette remains the strongest volume • Moto neck and motorcycle looks • Better fabrics, wash and treatment, sherpa and faux fur trim and lining expand in importance
Grow
• Emerging fashion issue • Mid- and heavyweight product offering • Fashion and classic looks • Draped collars • Novelty fur linings
Grow
• Cozy, hairy, texture, patterned and color accents • Soft hand and lightweight fabrics • Vest key item • Blouson, top coat and walker silhouettes • Fun faux fur is an emerging trend
Maintain
• Active technical-inspired jackets that are water repellant continue as fashion direction • Stadium, anorak and trench key volume • ¾-length A-Line and walker uptrend
WOOL/WOOL BLENDS
Down
Maintain
Down
• Solid color faux wool major decrease • Heather/mélange, texture, brushed plaids and hairy fabrics uptrend • Color expansion with key call-outs to greens, blues and burgundy • Neutrals continue with emphasis on grays and all shades of brown • Mid-tone pastels, pale blues and blushes are the standouts
LEATHER
N/A
Down
Down
• Contemporary lifestyle collection • Better skin and brand names have the most meaning • Outfit completer jackets
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com