NOVEMBER 2014
FALL 2015
MEN’S OUTERWEAR Category Shift Projection CLASSIFICATION
FLEECE/ POLAR FLEECE
LIGHTWEIGHT JACKETS
SOFT SHELL
LIGHTWEIGHT DOWN
DOWNS
ANORAK/ PARKA
VESTS
YOUNG MEN’S
Grow
Maintain
Maintain
Grow
Grow
Grow
Maintain
SYSTEMS
HYBRID
Grow
Grow
CLASSIC YOUNG MEN’S
Grow
COMMENTS •Major product expansion and fabric creativity •Sweatshirt fleece uptrends for young men’s •Athleisure/outdoor apparel emphasis •Tweed, heathered and mélange fabric, print/pattern uptrend •Power stretch, knit face fleece, thermal texture and bonded fleece update the assortment
Maintain
•Classic look in golf jackets •Modern look in zip-front hipster •Young attitude in varsity, baseball and bomber •Cotton utility and military looks uptrend •Tech-inspired hooded shell jackets that are water repellant
Maintain
•Zip-front scuba silhouette key body •Hooded silhouette uptrending •Stretch fabric update •Texture face, scratch prints and fabric mixing key newness •Black major color •Vestee bibs update the look
Grow
•Major transeasonal and layering look •Longer-length fashion direction •Color multiplier opportunity •Larger quilt pattern and quilt variation seasonal update •Colorblocking and pattern/print updating look
Grow
•Waist and fingertip-length major volume •Ski jacket influence uptrend •Longer-length seasonal direction •Hood major feature •Anorak and parka become category statements
Grow
•Outdoor rugged key look •Light, mid-weight and heavyweight fills •Cotton fabric for younger attitude •Cotton/Nylon or Polyester fabrics for modern look •Hoods, faux fur and real fur trim for expedition look •Crossover weekend-to-work look
Maintain
•Fashion layering piece •Puffer look key volume •Lightweight to heavyweight options •Fabric mixing, colorblocking and reversible looks •Mini quilt and lightweight down fashion look
Grow
•Ultimate layering look •Three-in-one major product offering •Mid-weight and heavyweight product offering •Sport tech to upscale refined street fashion •Blouson to anorak silhouettes
Grow
•Shirt jacket major uptrend •Cozy sherpa and hood major detail •Rugged outdoor look •Blazer and travel blazer for the refined dressy to casual look
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com
NOVEMBER 2014
FALL 2015
MEN’S OUTERWEAR Category Shift Projection CLASSIFICATION
MINI QUILT
MID-WEIGHT FILLED
HEAVYWEIGHT FILLED
LEATHER
FAUX LEATHER
ALL WEATHER
WOOL
YOUNG MEN’S
Grow
Grow
Grow
N/A
Decline
Maintain
Decline
CLASSIC YOUNG MEN’S
COMMENTS
Grow
•Fashion uptrend •Barn and anorak major volume •Outdoor country and military inspiration •Vest as a layering piece •Baseball and workwear silhouettes as a young attitude •Corduroy collars, fabric banding trim and fleece hoods key details
Grow
•Young men’s, modern and classic looks •Active casual to sport tech-inspired •Sport active stadium major volume •Hoods, bibs, knit/fleece, sherpa linings key details •Waist, barn, stadium, anorak and parka product offering
Grow
•Seasonal uptrend, utility to fashion looks •Downfilled major volume •Polyfill and down alternatives uptrending •Faux fur and real fur trims uptrending
Maintain
•Better skins, better quality uptrend •High-end national brand-driven •Washed skins key treatment •Multiple shades of brown uptrend •Shearling and fur key details
Maintain
•Washed fabric and fabric quality upgrade key •Zip-front scuba with fleece hood key item •Moto neck, quilt detail, zipper accents major details •Sherpa, cozy trim statements •Longer-length silhouettes trend direction
Maintain
•Multi-functional active tech-inspired water repellant jackets and pant oats •Hoods, bibs and vestee looks •Bonded or membrane backed fabrics uptrend •Topper uptrend •Trench downtrend
Decline
•Topcoat and ¾-length toppers fashion uptrend •Classic: pantcoats with scarves and bibs maintain •Solid texture, heathered/mélange fabrics uptrend •Outdoor rugged wools emerging fashion issue
463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com