Fa15 nitboys tdgcategoryshift

Page 1

DECEMBER 2014

FALL 2015

NEWBORN, INFANT, TODDLER BOYS Category Shift Projection

CLASSIFICATION

SWEATERS

WOVEN TOPS

KNIT TOPS

DENIM BOTTOM

NON-DENIM WOVEN PANT

ACTIVE/PERFORMANCE

PLANNING SHIFTS

COMMENTS

Maintain

•Sweater vest: argyle, chest pattern, colorblock, cable, holiday motif -best in sets •¼-zip, textured cardigan •Chest stripes, Nordic-inspired

Maintain

•Flannels, shirt jackets •Bright plaids, checks •Allover prints newest •Mixed media •Convertible roll-sleeve

Grow

• Fabric mixing • Large graphics: photo-real, trompe l’oeil, animals • Raglan and ringer updates to the long-sleeve tee • Textured knits, heathered and marled grounds • Contrast bright trims • V-neck, pullover jersey hoodie

Decline

•Slim straight, bootcut, carpenter newest •Rib waist •Back pocket detail •Roll-cuff

Maintain

•Rib waist •Updated camo •Cargo pocket key •Belted •Banded rib bottom jogger

Grow

•Bright accents, pattern inserts •Add-in layering pieces: track jacket, hoodie •Separates and sets: for newborn emphasis on product suitable for baby (bodysuits, multi-piece) •Logo/icons/verbiage key •Performance fabrics gaining importance

463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com


DECEMBER 2014

FALL 2015

NEWBORN, INFANT, TODDLER BOYS Category Shift Projection

CLASSIFICATION

PLANNING SHIFTS

KNIT PANT

Maintain

•French terry/fleece •Banded bottom jogger •Cargo pockets

Maintain

•Zipper details: ombré, contrast colors, neon •Contrast taping •Simple colorblocking •Quilting: mixed, graded small to large •Patterns: galaxy/stars, digital, geometric

OUTERWEAR

COMMENTS

463 Seventh Avenue, New York, NY 10018 • Phone 212.564.1266 • Fax 212.560.3699 • Visit us online at www.doneger.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.