Fa15 trendsoftheseason dw

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Mythical Nomad Homepsun Caught Up In Comfort The New Normal Fall Into Romance


Rebecca Minkoff


Free spirited, folklore-inspired, retro • Folklore-inspired dressing with a free-spirited attitude gives a ’70s retro vibe to this trend • Styling is effortless with layers of mix-and-match items


Ashish


Nordic, vagabond chic, distressed • Vagabond chic looks that include a plethora of textured sweaters • Nordic prints and plaids galore mixed with distressed denim, her way


Baja East


Cutting edge, casual, cozy • The casual California lifestyle with easy, cozy dressing and techno fabrics is on the cutting edge • Everyday versatility with unconstructed shapes and layers are directionally styled with an urban sophistication


Each x Other


Luxe, boy-meets-girl, trendsetter • The city trendsetter prefers clean lines that go from day to night • Boy-meets-girl style with menswearinspired looks mixed with feminine touches and luxe layering


Chloé


Romantic whimsy, vintage inspiration, delicate • A balance of rich and dark fabrics, soft and pretty colorations, shine and embellishment that create a new femininity with a bit of vintage inspiration • Driven by a delicate aesthetic, this ladylike feel adds a touch of romantic whimsy



Contemporary Juniors Girls Better/Moderate Dresses Accessories



Coatigan

The Cozy Fuzzy

Comfy, cozy and oversized, key completer piece,

This statement completer piece adds dimension

texture and surface interest, grandpa cardigan,

to any outfit, cozy fashion perfect for layering and

cape, vest, serape and wrap, lots of fringe

adding glamour; all about the fur in jacket and vests

Oxford Shirt

Distressed Knit

Menswear work-inspired, boy-meets-girl world,

Edgier take on knits, destructed, worn-in, ripped,

buttoned-up and tie necks, solid white most

holes, distressing, shredding, frayed edges,

important, tailored slim or paper-bag silhouettes

silhouettes range, tee, sweatshirt and jogger focus

Fall’s Best Jackets

Retro Denim

Focus on third piece outerwear as sportswear

Look to the past a nod to the retro, Americana

completers, utility references, soft trench, boyfriend

heritage and bohemian lifestyle to inspire a modern

blazer, moto, bomber, drape-front and jean jacket

take to denim, ’70s flare, skirt, ’90s girlfriend fit, distressing, worn-in feel, undone hems and frayed

Popover

edges

Poncho is the highlight, short and sleeveless sweater pullover in cropped and tunic lengths

The 2-Fer

with deep slits, funnel necks, chunky, fuzzy and

A new take from the contemporary market, with an

buttery soft textures, Fair Isles, Nordic, Aztec

edgier look, a brilliant take on a classic, updated and

and tribal prints

elevated, play on fabrics, top layer crop in style, a need to see the layers

Trouser Menswear-inspired, trendsetting street style,

The New Skirt

day-to-night dressing, work wear essential,

Play on hemlines from mini to maxi, with a focus

emphasis on directional design, ultra-chic yet

on the midi-length or just below-the-knee, retro-

has ease, slouchy, soft draping and pleating

inspired for a vintage yet modern style

Femme Top

The Tunic

Victorian influence, lace allover, placement and

Nod to mod inspires shift shapes that transition

as inserts, intricate, delicate patterns, soft sheers,

from top to dress, simplistic design choices yet

bare silhouettes, high neck, adornments and

creatively pretty details, ease, comfort and style

romantic florals

seen in range of fitted to oversize shapes



Get Layered

New Denim Washes & Treatments

Open cardigans, dusters and vests dominate in

Destruction is major along with softer fabrics,

textured, lightweight fabrics with new details and

varied washes and new hem details

varied lengths Boots & Flares Ponchos/Blanket Wraps

Skinny still dominates but these new leg

The item of the season adds a winning combination

openings are happening

of newness in shape with functional fashion Casual Bottoms The Button Down

From pontĂŠ to joggers, leggings and twill

The shirt is a must-have: top it off in plaids, denim and more, layering here is key

The Day Dress Peasants, sheaths, shirtdresses, prints abound

Easy Knits From textured knits to hoodies and henleys, cozy

The Statement Pieces

and comfortable is the essential element here

The outfit topper doesn’t disappoint this fall, from colored fur to vegan leather and denim

Femme Top Pretty always matters with new sleeve details,

Active Attire

longer lengths and mixed media

All the time and every day, this is her lifestyle

Enhancement Denim Fit solutions dominate with curvy, short inseams and more



The Easy Dress

Fur/Sherpa

Free flowing, swing shapes in non-restricting

The vest dominates this category! A dose of glam

silhouettes are key. Trapeze and babydolls are new,

in soft, cozy and shaggy textures, animalistic prints

fit & flare, shifts, shirts, popovers and skaters are

and unexpected pops of color

still important Novelty Knit Tops Denim

An array of lightweight fabrications, textures,

Boyfriend, jogger, high-waist, rolled cuff, moto

mixed media and novelty details provides a fresh

and pull-on waistbands. Destruction, slits,

interpretation

embellishments, patch and repair. Acid, light to dark washes. The skinny remains staple

The Poncho The “It” pullover of the season, pattern and

Soft Bottoms

texture are key

Joggers, leggings, palazzo and kick flare. It’s all about comfort

Fashion Graphics Raglans, henleys, hang-downs, sweatshirts, hoodies,

The Plaid Shirt

high/lows, popovers, tunics and trapeze shapes.

Sleeveless, convertible, high/lows, tunics, tie-fronts,

Novelty fabrics update

hoods, flyaway and split backs. New print mixes and trims like crochet/lace yokes and hems, over dyes,

The Jumpsuit

back hit verbiage, screens and scarf prints update

This one-piece wonder is gaining momentum. Knit, challis, denim and mixed media

Peasant/Femme Tops Crop to tunic lengths, swing shapes, smocked

Two-Piece Sets

details, keyhole necks, novelty sleeves, bib-fronts,

Meet-and-greet, skooter, soft pant, leg and active

cold shoulders, pom-poms, fringe, lace and crochet

sets make trend right outfits an ease

Open Cardigans/Cozies/Vest Separates and 2-fers in dusters, high/lows, cocoon and blanket wraps are a major call-out



The Poncho

Non-Denim Bottoms

The item of the season. Newness in prints and

The easy pant is still essential, the gaucho

patterns. Cropped to tunic lengths. Fringe details

continues and the trouser is the newest buzz

lead the way

word. PontĂŠ and tencel are key fabrics

The Pullover Sweater

Denim

Texture, pattern and chunky knits are key. 2-fers,

Fit solutions have come to the forefront. Baby

cowls and uneven hemlines dominate

boot, straight-leg, the boyfriend and skinny still are key. The flare is newest

The Femme Blouse Fashion silhouettes in updated prints and trim,

Casual Athleisure

embellishments adorn

Head-to-toe knits and cozy layers set the tone. The sweatshirt and jogger remain the focus and

The Casual Shirt

are both sporty and fashionable

No longer your basic white shirt. Plaids are the biggest buzz. Newness in hem length and fabrics

The Fall Dress A variety of silhouettes that mix femininity and

The Fashion Knit Updated silhouettes bring newness. Novelty trims, fabrics and mixed media. Conversational prints, sublimation and washes The Third Piece The blanket wrap, cascading drape, coatigan and fur trim are the perfect layering pieces this season. Jackets and vests remain

sophistication while creating a statement



The Knit Dres

The Femme Dress

The sweater dress is updated in textures, jacquards

Sheer, allover or placement lace, cutout details,

and prints. Tunics to body-con. Rib knits add a

mesh trim, ruffle details, skin-baring.

casual feel. The Maxi The Fit & Flare

’70s-inspired, billowy sleeves, high slits.

Midi is newest. New details in lace and

Newness in prints.

embellishment. Print mixing and texture is still important.

The Jumpsuit Day-to-night, full-length to culottes, chambray

The Shirt Dress Tunic to knee-length, slim or paper bag silhouettes, shirttail hems. Cottons, chambray and chiffon fabrics.

to gabardine. Solids and prints.



The Delicate Layered Necklace

The Felt Hat

Pendants, Y-necks, rosaries, tassels, leather

Panama, floppy, fedora, gaucho, wide-brims

and natural stones

and novelty trims

The Drama Earring

The Slouchy Beanie

Earrings make a statement: chandelier, fringe chain,

Oversized pom-poms, chunkier knits, verbiage

filigree, tassels, ear cuffs, crawlers and threaders

and jewels

Modern Metal Bracelets

The Stretch Headband

Bangles and cuffs, architectural geo cuts, etched

Luxe fabrications; velvet, vintage lace, marled

metals, open end bangles, natural stones, laser-cut,

knits, plaids, jewel-encrusted, turbans

hand jewelry The Blanket Scarf The Choker/Collar

Plaids, Aztec, nubby yarns, animal, colorblocking

Clean metal, cording, velvet, chain, pendants and layering sets

The Fur Piece Stoles, muffler, vest, loopy and shag fur newest

The Cross-Body Bag Boyfriend bag, saddle and canteen bags look

Cozy Legwear

fresh, fringe continues

Chunky, soft, textured, openwork crochet, marled yarns, legwarmers, boot socks,

The Drawstring Bucket Bag Exotic skins, patchwork, tassels, metal tipping

over-the-knee, boot toppers


Sandy Richman

Shelda Hartwell-Hale

President

Vice President

213.362.0951

213.362.0957

sandy@directiveswest.com

shelda@directiveswest.com

Monica Ruiseco

Samantha Pollicino

Market Analyst

Assistant Market Analyst

Moderate Update & Dresses

Accessories/Footwear & Swimwear

213.627.8306

213.623.2769

monica@directiveswest.com

samantha@directiveswest.com

Rachael Robbins Kachko

Sunnie Myung

Merchandise Manager

Manager Market Research

Contemporary Sportswear & Young Men’s

Business Development

213.362.0959

213.362.0953

rachael@directiveswest.com

sunnie@directiveswest.com

Carrie Harris

Ashley Cho

Merchandise Manager

Assistant Market Research Analyst

Juniors

Business Development

213.362.0950

213.362.0952

carrie@directiveswest.com

ashley@directiveswest.com

Tonya Kinsey

Debbie Waggener

Merchandise Manager

Market Analyst

Accessories/Footwear & Swimwear

Girls & Boys 4-16

213.362.0973

213.362.0969

tonya@directiveswest.com

debbie@directiveswest.com

Visit us at directiveswest.com



110 E. Ninth Street, Suite A525 Los Angeles, CA 90079 • 213-627-5921


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