Directives West, CopyrightŠ2016, Henry Doneger Associates, Inc. 463 Seventh Avenue, New York, NY 10018. All rights reserved. No part of this content may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or recording, or by any information storage or retrieval system.
No. 21
Gucci
Keepsake
Alexander Wang
The New Generation
Saint Laurent
Glam Squad
Gucci
Alberta Ferretti
Gucci
Gucci
Fendi
Blumarine
Paul & Joe
Coach
Fay
Tommy Hilfiger
Paul & Joe
Miu Miu
Rochas
No. 21
Keepsake
Keepsake
Inspiration‌
Keepsake
Details…
Roberto Cavalli
Sonia Rykiel
Valentino
Chloe
Philosophy
Creature of Comfort
Eli Saab
Rochas
Rochas
Chloe
Eli Saab
Valentino
Alexander Wang
The New Generation
The New Generation
Inspiration‌
The New Generation
Details…
Alexander Wang
Au Jour Le Jour
Isabel Marant
Each x Other
R13
R13
Pringle of Scotland
Anya Hindmarch
Fenty x Puma
Topshop Unique
Public School
No. 21
Saint Laurent
Glam Squad
Glam Squad
Inspiration‌
Glam Squad
Details…
Jill Stuart
Alexis Mabille
Monse
Eli Saab
Balmain
Just Cavalli
Giamba
Topshop Unique
Monique Lhuillier
Julien Macdonald
Preen
Saint Laurent
PRINT MIXING
FLORALS
STRIPES
FOLKLORIC
PLAIDS
ALL-OVER WHIMSY
PATTERNED LACE
Grey Matter
Autumn
Kaleidoscope
Code Red
Heirloom
Glitterati
Tapestry
Camp Site
Hidden Jeans
Banjara
ANKLE JEAN 10 Crosby
Rolla’s
Elliatt
Privacy Please
ROMPER NBD
Misha
Sea by Chloe
Deby Debo
POET BLOUSE Rebecca Taylor
Jenni Kanye
Blank NYC
Fate
Child of the Universe
OFF-DUTY ELEVATOR Dondup
Willow & Clay
D.RA
FEMME DRESS WAYF
Paul & Joe
Spenglish
WAYF
BODYSUIT Lovers & Friends
Sugar Lips
Veronique Leroy
Rosie Assoulin
Bare Shoulder Wes Gordon
Cameo
Kowtow
Dzojchen
Cropped Pant Sea
Jenni Kanye
Erin Fetherston
Ulla Johnson
2-Piece Sets Pam and Gela
The Fifth
ATM
Baja East
Fashion Knits ALC
NYTT
Bella Dahl
Zoe Karsson
The Shirt No. 21
Free Heart
Isabel Marant
Moon River
Crop Sweater Rebecca Minkoff
Acler
STREET
CHANGING RETAIL LANDSCAPE
SUBSCIPTION RETAIL PLATFORMS
VIDEO STREAMING IN SOCIAL MEDIA •
In order to engage, entertain, and educate consumers, crosspromoting/branding platform to platform
•
Leads to increased customer retention due to relatability in the mind of the customer
•
Persuasive, influential marketing and branding occurs when brands connect to their target market the digital platforms most relevant to that demographic.
•
According to eMarketer, 20-25% of people who see an ad on Facebook, Instagram, Twitter or Pinterest will visit the website or store, and of those, 14-17% will make a purchase.
•
Exclusive deals and promotions can be offered to brand-loyal consumers who are FOLLOWING.
•
Engagement and analytics can be quantified a number of ways, through various services, ex: Hookit, Neilsons, Google Analytics, Mashable, Brandwatch, looking at traffic, followers, interactions, hashtags usage, revenue from ads and partnerships, and so on.
THE APPS: Snapchat, Periscope, Meerkat
VIDEO STREAMING IN SOCIAL MEDIA
Snapchat is the fastest growing video streaming network, valued at $16 million. •
Over 1 million users snapping 400 million snaps per day (compared to 50 million tweets per day during Twitters 2010 usage peak.)
•
60% of Americans with smart phones between the ages of 13-34 use Snapchat, a rate growing at 69% among Millennials specifically, according to comScore.
•
Snap Stories: Brands and influencers can create 24-hour lasting video content, which creates an urgency among viewers to continuously check in, enables transparency facilitating trust, & leads to a high level of customer engagement.
•
Snap Discover: Brands can also get their own sponsored channels on the platform. The Cosmopolitan Magazine channel averaged 3 million views per day in 2015. There are 19 channels, such as: MTV, Food Network, ESPN, National Geographic, Vox, People, VICE, Wall Street Journal, CNN, and iHeartRadio
CHANGING FASHION CALENDAR
CONTEMPORARY RESOURCES LINE NAME Arrow & Sol
SHOWROOM Blank Slate Showroom – New Mart, Suite # 1108
PHONE/EMAIL 213.614.7930
CONTACT Christian Wicks
christian@blankslateshowroom.com Banjara Band of Gypsies
By Appointment Only
212.997.0900
Kim Tootell
California Market Center, Suite # A819
kim@banjaracollection.com 213.222.1010 x 7286
Stevee Aluis
steveea@bandofgypsies.com BB Dakota/Jack
New Mart, Suite # 811
Bella Dahl
Cooper Building, Suite # 310
Blank NYC
The One Showroom – Lady Liberty, Suite # 200
BOEMO
Lily Kate Showroom – Cooper Building, Suite # 503
C/MEO Collection
Place Showroom – Cooper Building, Suite # 1130
Charles Henry Dresses
Hasson Costa - New Mart, Suite # 700
Chaudry
Niche Showroom - New Mart, Suite # 400
Closet London
Blank Slate Showroom – New Mart, Suite # 1108
Day Dreamer
Marked Showroom – Cooper Building, Suite # 412
Deby Debo
Globe Showroom – Lady Liberty, Suite # 201
949.632.6342 kate.cotter@bbdakota.com 818.307.5054 steven@belladahl.com 212.944.3676 noelle@blanknyc.com 21.488.9229 jenny@lilykateshowrrom.com 213.243.0741 dwells@placeshowroom.com 213.229.8700 Ext. 205 dusty@hassoncosta.com
Meghan Janzen
213.955.8088 suzie@nichela.com 213.614.7930 christian@blankslateshowroom.com 213.622.9760
Suzie Hart
ann@markedshowroom.com 213.955.6116 tracey@theglobeshowroom.com
Steven Milman Noelle Collet Jenny Ewing Danna Wells Dusty Costa
Christian Wicks Ann Choi Tracey Burton
CONTEMPORARY RESOURCES LINE NAME D.RA
SHOWROOM Em Productions – Cooper Building, Suite # 402
PHONE/EMAIL 213.614.9292
CONTACT Erica Ojeda
erica@emprds.com By Appointment Only
213.744.7900
Raphael Javeheri
Fate
Niche Showroom - New Mart, Suite # 400
rnj@ecotex.com 213.955.8088 suzie@nichela.com
Suzie Hart
Finders Keepers
Place Showroom – Cooper Building, Suite # 1130
Free Heart
Velvet Heart - New Mart, Suite # 403
French Mauve
Cal Mart #B525
Glamorous
Place Showroom – Cooper Building, Suite # 1130
Greylin
Marked Showroom – Cooper Building, Suite # 412
Hidden Jeans
By Appointment Only
Jachs Girlfriend
The One Showroom- Lady Liberty, Suite # 200
JOA
Place Showroom - Cooper Building, Suite # 1130
Keepsake
Place Showroom - Cooper Building, Suite # 1130
EVOQ
213.243.0741 dwells@placeshowroom.com 213.488.8400 x 101 moshe@velvetheart.com 213.407.8106 wendy7851@gmail.com 213.243.0741 dwells@placeshowroom.com 213.622.9760 ann@markedshowroom.com 213.746.4223 lee@hiddenjean.com 213.623.2474 kristen@theoneshowroom.com
Danna Wells
323.267.8222 julie@joawholesale.com 213.243.0741
Julie Kim
Moshe Tsabag Wendy Jung Danna Wells Ann Choi Lee Ha Kristen Aguilera
Molly Cunningham
molly@placeshowroom.com Keniston
By Appointment Only
323.243.0202 liliana@bacciinc.com
Liliana Bustamante
CONTEMPORARY RESOURCES LINE NAME
SHOWROOM Niche Showroom - New Mart, Suite # 400
PHONE/EMAIL 213.955.8088
CONTACT Suzie Hart
Lipsy London
Blank Slate Showroom – New Mart, Suite # 1108
suzie@nichela.com 213.614.7930 christian@blankslateshowroom.com
Christian Wicks
Lovers + Friends
Place Showroom – Cooper Building, Suite # 1130
213.243.0741 dwells@placeshowroom.com
Danna Wells
Maise
By Appointment Only
Shawn Azad
Minkpink
House of Quirky – Cooper Building, Suite # 326
Moon River
Place Showroom – Cooper Building, Suite # 1130
Napean Sea Road
Marked Showroom – Cooper Building, Suite # 412
213.614.9292 shawn@nouveaufabrics.com 213.623.8400 casey.p@houseofquirky.com 213.243.0741 dwells@placeshowroom.com 213.622.9760
La Fee Verte
NYTT
Place Showroom – Cooper Building, Suite # 1130
Only The Just
By Appointment Only
On The Road
Jackie B. Showroom - New Mart, Suite # 1004
Ontwelfth
Cal Mart - # B583
PPLA
By Appointment Only
jackie@markedshowroom.com 213.243.0741 dwells@placeshowroom.com 212.840.8810 nealspearling@appareline.com 213.239.9109 jackie@jackiebshowroom.com 323.923.5810 angielosangeles@gmail.com 323.463.1535 x226
Casey Pham Danna Wells Jackie Yi Danna Wells Neal Spearling Jackie Bartolo Angie Lee Kris Tornatore
kris@pplaclothing.com Rahi Cali
Jackie B. Showroom - New Mart, Suite # 1004
213.239.9109 jackie@jackiebshowroom.com
Jackie Bartolo
CONTEMPORARY RESOURCES LINE NAME Raga
SHOWROOM Place Showroom – Cooper Building, Suite # 1130
PHONE/EMAIL 213.243.0741
CONTACT Danna Wells
dwells@placeshowroom.com Reverse
Babel Fair - Appointment Only
646.455.0524 erica@babelfair.com
Erica Kiang
RES Denim
Marked Showroom – Cooper Building, Suite # 412
213.622.9760 ann@markedshowroom.com
Ann Choi
Somedays Lovin'
House of Quirky - Cooper Building, Suite # 326
Kelly Brett
Sugarlips
By Appointment Only
Spenglish
By Appointment Only
The Beginning Of…
Niche Showroom - New Mart, Suite # 400
213.623.8400 kelly.b@houseofquirky.com 213.220.2962 nina@officeinc.com 646.596.9956 jennifer@spenglish.net 213.955.8088 suzie@nichela.com
The Fifth Label
Place Showroom - Cooper Building, Suite # 1130
Danna Wells
U.S.J.C.
Season After Season – Cal Mart, Suite # B498
WAYF
Hasson Costa - New Mart, Suite # 700
White Eyelash
Project DL - New Mart, Suite # 603
213.243.0741 dwells@placeshowroom.com 213.949.5088 matt@seasonafterseason.com 213.229.8700 Ext. 205 dusty@hassoncosta.com 213.622.8020
Nina Hong Jennifer Morgan Suzie Hart
Matt Bloomingdale Dusty Costa Dalia Shporer
dalia@projectdlusa.com Willow & Clay
Hasson Costa - New Mart, Suite # 700
213.229.8700 Ext. 205
Dusty Costa
dusty@hassoncosta.com William Rast
Jones Group – NY Only
212.822.1330 sfrangione@onejg.com
Suzanne Frangione