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Marques Almeida
Alexander Wang
California Chill
Ulla Johnson
Sugar & Spice
Jill Stuart
Baum Und Pferdgarten
Marques Almeida
• • • • • • •
Alexander Wang
California Chill
California Chill
Inspiration‌
California Chill
Details…
Ulla Johnson
Sugar & Spice
Sugar & Spice
Inspiration…
Sugar & Spice
Details…
Jill Stuart
Baum Und Pferdgarten
Floral Party
Over The Rainbow
Oxford Circus
The Splice Girls
Retro Chic
Embroidery/Patches
Ruffles
Sleeve Interest
Proportion Play
Translucent
Boudoir
Blue Dye
Garden Party
Gypset
Kitschy Carnival
Pink Floyd
Hello Sunshine
Laurel Canyon
Noisy May
Rolla’s
STRAIGHT LEG JEAN Frame Denim
MCQ
Isabel Marant
Privacy Please
THE ONE PIECE Rebecca Minkoff
Kendall + Kylie
Rebecca Taylor
Kaelen
CHOKER TOP Keniston
Ulla Johnson
Maggie Marilyn
Pam & Gela
SILKY BOMBER Off White
Cinq a Sept
SEA
Zimmerman
SHIRT DRESS Ulla Johnson
Luxe Deluxe
Karen Walker
Saltwater Luxe
SOFT SHORT Rebecca Taylor
Otis and Maclain
Rosetta Getty
Camilla & Marc
SHOULDER EXPOSURE WAYF
Milly
Tracy Reese
Line & Dot
Victoria Victoria Beckham
ACTIVE INSPIRED PANT Pam & Gela
Yeezy
MSGM
Pam & Gela
FASHION SWEATSHIRT Victoria Victoria Beckham
Adam Lippes
Elizabeth & James
C/MEO Collective
MODERN SHIRTINGS Rosetta Getty
Creatures of Comfort
Maison Margiela
PAJAMA DRESSING Marcus Lupfer
L’Academie
WAYF
JOA
Rebecca Taylor
SKIRTING STATEMENTS See By Chloe
CHANGING RETAIL LANDSCAPE
THE SOCIAL MEDIA OUTCOME
“Hiding hundreds of Snapchat filters at local stores around the country felt like a fresh take on a scavenger hunt or sweepstakes,” “One of our insights came from Pokémon Go and that mobile user behavior.
STREET TWEET
BUY-NOW
NOSTAGLIC DRESSING
The end…