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The new vintage prepster is retro-
Eccentric, vintage-inspired aesthetic,
inspired but redefined for the modern
head-to-toe mix prints, ruffles and lace,
trendsetter
sweet bows and glittery embellishment
Bombers, dresses and denim are morphed with lavish appliqués, iron-ons,
in endless combinations, a true feast for the eyes
handcrafted embroideries and shining
Layering of playful furs, satin bombers,
patchworks for a retro collegiate look
velvet blazers, shrunken pullovers and
and Western influence
grandpa cardigans
Feminine jumpers and dresses, blouses,
Clashing prints, vintage tinged florals,
shirting, cropped trousers and novelty
Asian influence, wallpaper patterns,
skirts
whimsical repeats, embroidered birds
A celebration of the unconventional, Magpie represents a surreal wonderland where granny’s closet inspires a vintage renaissance, while simultaneously pulling different eras together. Geek chic playfulness reads fashionable in an awkward kind of way, with a nerdycool youthful naïveté and spirited blend of print & pattern. An ingénue with a quirky mix & match aesthetic, cheerfully joins the riot of cohesion in a testament to the fluid creative flair and modern attitude of individual interpretation. The offbeat madcap sensibilities of the
Mix & match styling, ladylike silhouettes,
new Gucci direction influences optimistic
unabashedly retro
eccentricity. The modern square peg trendsetter pervades fall fashion with retro inspiration, feminine sweetness and embroidered opulence.
Sheers, silks, intricate lace, mesh, layered with ruffles , pleats and novelty yarns, brocade, corduroy, velvet, leather and suede
and flowers, retro stripes, prairieinspired paisley and plaids Eclectic combos and collision of color pallets: pastels, electric brights, metallics and nostalgic tones
Retro, soft and pretty with a touch of
Femme dresses and poet blouses:
romance: opt for floor sweeping maxis,
Victorian-inspired, sheers, lace, sweet
semi-sheer blouses, updated florals,
eyelets, ruffles, tie necks, tassels, exposed
translucent chiffon, daydream laces and
shoulders, billowy balloon sleeves,
ruffles to evoke imagination
cutouts, wrapped, slits and a play on
Layering is key, mixture of texture, color
hem length
and print
An air of decadence, lavish textures and decorative details give palpable nods to the beloved late ‘70s, evoking a touch of romance and dramatic flair. A collection of heirloom pieces, statement-making layers and dreamy florals reinterpret the bohemian style with a modern impact. The gypset continues to mix & match
Fringe, embellishment, hardware,
Rich textures and fabrications: velvet,
patchwork details and hand crafted
jacquards, tapestry, leather, suede, fur,
embroidered details: neck adornments
waffle and ribbed knits, soft wovens and
and lace cuffs are key
retro-inspired rigid denim
fashion, layering modern silhouettes
Pattern mixing: world of interiors,
A kaleidoscope of heirloom colors,
with a fall fairytale of magical prints and
mystic folklore, the new tribal, worldly
tapestry-inspired, bold spice tones, green
frothy transparent fabrics, injecting a
motifs, and vintage florals seen in soft
and golds, soft nudes, winter whites,
sense of richness. This timeless free spirit
and dark grounds
beautiful blush hues and jewel tints,
nomadic themes and retro inspirations, but is updated by Victorian drama of ruffles, lace and embroideries. She is a muse for carefree opulence and folk
is forever changing but never strays from her true feminine identity.
especially burgundy
LA girls do streetwear with a ‘90s edge:
Hard and soft combined: leather, suede,
playful details, retro influence and iconic
fur, feminine wovens, crinkle silks, skin
silhouettes
bearing sheers, mesh and every variation
Utilitarian influence in toppers and cargo
of lace
bottoms, army greens and camo prints
Our Instagram girl, the new street style setter, unabashedly twists and tweaks fashion, exemplifying everything possible for the young generation. LA girls and off-duty models are the muses for the rebellious dresser, mixing the club kid fantasy and the new interpretation of ‘90s grunge. Social media is king, Snapchatting is the rock goddess and the urban dweller is paying homage to dressing with no boundaries. The outsiders inspire edge and individuality, reinventing punk attitude towards mall Goth style, with a mixture of bare skin, an effortlessly put together
Denim everything : high-waisted for
Retro stripes, dots, stars, cats, skulls,
the nineties supermodel fit, crop flares,
lips, conversationals, animal skins, plaids
distressed, frayed edges, rip & repair,
and moody florals, print and fabric
mending, worn-in, vintage-inspired,
mixing
patch working, iron-ons and fabric play, skinny, straight leg and girlfriend fit
look and a no holds barred on mix &
Flight jackets, leather motos with bold
match style. LA ladies layer in order to be
hardware, ribbed and fitted knits,
a little rock ‘n’ roll, retro with a twist, a
cropped tees or bodysuits for layering,
bit of tomboy spunk, and the ever casual
chunky knits, men’s shirting, graphic
weekender, all ingrained, of course, in
tees, slip dresses and sheer skirting
the West Coast eccentric style.
Metallics, white, shades of gray to black, shades of blues, pinks, reds and purples
Glitterati: crystalized embellishment and
Lingerie sets, bodysuits and mesh pieces
ultra-dressy shine, sequins, Lurex, lame,
perfect for layering under translucent
paillettes, iridescents, candy foil-colored
dresses
fabrics, focus on neck adornments
Dresses are skin bearing, statement
Cutouts, sheer panels, high slits and
shoulder focus, deep cleavage, slits, mini
popping power shoulders
to midi hem length is key
Statement furs, moto jackets, date tops,
Variations of lace, laser-cut and burnout
paired back to mini-skirts, skinny leather
patterned fabric, rich velvet, mesh,
and denim jeans to complete the look
sheers, satins, silks, fur and leatherr
is at its finest and the look is sexy yet
Sleepwear as daywear, silky slip dresses,
Victorian drama: high collars, ruffles and
oozes sophistication. Silky slips and
lace trimmed camis, spaghetti straps,
dark romantic florals
see-through laces are on display. Paying
pajama-inspired two-piece sets and one-
homage to club goers, the disco friendly
piece playsuits
Party like its 1985. A disco inferno where the rules of attraction are electric. Perfect for staying up late, her attitude radiates through shimmer, shine and skin bearing moments. It’s all about the exciting nightlife, a little dangerous and especially fun. Decked out in sequins, rich velvets and ultra-dressy gloss, this girl will be out having the time of her life until the sun comes up. With a very literal take on lingerie dressing, boudoir
’70s and a fondness for the ‘80s brings together elements that have the universal cool-girl keeping a finger on the pulse of fashion today.
Black and white, shimmer metallics, lustrous jewel colors, pops of pink and moody reds
mix & match styling, unabashedly retro, feminine themes, preppy suitables, skin bearing sheers and laces, bare shoulders, pleating, ruffles, tie necks, bows, lingerie as daywear, patches, appliqués, embroidery, stitching and seaming, embellishment, neck adornments, western influence, fringe, the completer piece highlighted, statement layering washed and worn-in, frayed edges and undone hems, ankle focus, comfy casual weekendwear, gym to brunch, athleisure knit dressing, rip & repair, denim on denim styling, pockets, fitted layering pieces, retro ‘70s and ‘90s grunge focus, mixed media, range of sleeve and hem lengths, craftsmanship, utilitarian, exposed buttons and zippers, pockets, high-waists, mock, funnel and turtlenecks, see-now-buy-now
leather, suede, velvet, plush, corduroy, brocade, jacquards, tapestries, nylon, both faux and real fur, shearling, ribbed, waffle, thermal, cotton, tri-blends, slub, fleece, french terry, jersey, indigo knits, silks, satin, chiffon, sheers, cotton gauze, burnout, mesh, laces, ponté, flannel, chambray, Tencel, variations of rigid, stretch, and technical denim, utilitarian canvas, focus on textures and surface interest, lightweight, blended and heavy sweater knits
olive, bottle and hunter green, brown, camel, tan, mustard, cinnamon, rust, burnt sienna, wine, cherry red, oxblood, blush, dusty rose, plum, purple, petal pink, fuchsia, cosmetic tones, nudes, winter white, cream, shades of gray to black, super shine, every variation of blues including sky, indigo, blueberry, navy and retro washed tones
florals are key, romantic, ditsy, moody, retro and garden, camouflage, updated plaids, checks, traditional, variegated and rainbow stripes, folkloric, artisan, paisley, batik, tie-dye, bleached, ombré, wallpaper, Asian-inspired, whimsical, doodles, allover, stars, birds, snakes, bears, dots, leopard, skins, print mixing and patchwork, verbiage, alcohol and coffee, humor, girl power, skulls, vintage themes and retro influence, destination, rock music, glamping, branding, licensing, sport, wit and embroidered patterns
The crop flare or kicker is a key silhouette
Distressing, mending, rip and repair,
with the wide leg culotte, straight leg and
tonal patches, stitching, slashed knees,
skinny ankle continuing: inseam from
washed tones, fading, stonewash and
25 -28” and high-waits from 9 ½- 11”
cleaned up washes for sophistication
Iron-on, playful appliqués, patchwork
Hem focus: undone, hand cut, over-dyed,
techniques, exposed buttons, zipper
frayed edges, zippers and hardware
details, robust hardware, pleating, rope ties, embroidery and embellishment The girlfriend fit inspired by the vintage 501 with a ‘90s reference, high-waist, tapered fit in rigid denim worn
Utilitarian influence with pocket details and nautical button themes Rigid for retro feel, tech infused and stretch fabrics for comfort and innovation Shades of gray to black as well as all shades of indigo blue, dark rinses and olive green
One-piece playsuit continues with new
Lace is key, allover, placement or delicate
elevated details and luxurious textiles,
pattern placements, heavy eyelets,
great for buy-now-wear-now
Victorian-inspired ruffle edges and high
This all-in-one item can be playful yet
necks, feminine and moody floral prints
elegant, worn day or night, casual yet
Utilitarian-inspired canvas coverall,
dressy
velvet pinafore and the retro denim
Transparent long sleeves, embroidery,
shortall continues
embellishment and neck focus, this
Velvet, soft wovens, cotton gauze and
onesie is beyond basicc
corduroy all play on fabric and texture
Daring cutouts, bare shoulders, deep
Caravan of rich hues, rustic colors such
cleavage, skin bearing panels, open
as olive and burnt sienna, soft blush, pop
backs, tie-fronts, scalloped edges and
pink and red, creamy winter whites and
crisscross straps
black
Victorian influence: allover lace,
Cutouts, open backs, skimming the
placement and inserts, intricate and
waist, sheer paneling
delicate patterns, heavy eyelet, mesh, flounce, ruffles and peplum Updated peasant blouse : billowy, balloon and bell sleeves, folkloric embroideries, embellishment, sequins, Lurex thread, pom-poms and tassels, key in cotton gauze and Indian fabrics Bare shoulder focus: cold-shoulder, offthe-shoulder, shoulder cutouts High neck and tie neck details
Soft silks, cotton gauze, sheer chiffons, airy and translucent textures Romantic, garden and moody florals, folkloric, paisley, conversational, dots, and allover whimsy prints Starch to creamy whites, cosmetic tones and soft blush, cinnamon, rust, blue shades, black and rich wine hues
Focus on the topper and statement
The sleeveless trench, updated shrunken
completer pieces, the instant outfit
blazer, denim and trucker jacket, mixed
transformer
media, fur and shearling lining and
Foremost is the bomber: variations of
enamel pins attached for playful message
the varsity, flight or satin blouson jacket,
Range from fitted to voluminous shapes,
either traditional nylon or newness in
cropped silhouettes are key, midi duster
shape, fabric, embroideries, patches and
lengths continue, range in sleeve length
prints
as well
The moto is always a staple, necessary in
Leather, suede, structured denim,
leather and suede, fringe for fun
gabardine and novelty furss
Utility references continue, anorak or
Colors range from all neutral to black
survival jacket, canvas, ripstop, nylon,
and white, to spirited colors: camel, olive
range of fabric weights, military iron-
green, rust, browns, indigo blue, reds
ons, olive, tan and camo prints, pockets
and shades of pink
and hardware
Fall dresses inspire retro girlishness,
Range of woven textiles, translucent
modern playfulness and party lifestyle
sheers, soft chambrays, true denim,
with range of statement making
pontĂŠ and innovative rayons
silhouettes
Creative details: embroidery,
Beyond one silhouette: he wrap dress,
embellishment, sequins, sheer inserts,
soft shift, collared shirtdress, mini
ruffles and tiered layers, pockets, playful
flounce, drop waits, A-line, boho maxi,
straps and high slits
slip dress, with range of sleeve and hem lengths
Best peek-a-boo moments: lace, lace and more lace, plenty of bare skin,
Shoulder cutouts are a major call-out
understated yet sexy
Victorian influence with patterned laces,
Colors consist of all seasonal fall hues:
feminine prints, ruffle edges, neck focus
prints of ladylike gardens, retro-inspired,
and tie-fronts
wallpaper, ditsy and allover florals, conversational stars and dots, print mixing and patchwork
This fashion item continues to surprise,
Lace-up neckline, cold-shoulder, off-the-
with elevated details and fabric choices
shoulder, plunging front, scoop front,
Fitted and body-con silhouettes perfect for layering with style: throw it on under
playful straps, cutouts, sheer paneling and low back
cute skirts, high-waisted jeans or under
Varying sleeve lengths, tank to long
a sheer dress for a bold look
sleeve
Retro influence
Retro colors such as rust, cinnamon,
Ribbed key in variation of size and weight, soft and stretchy, cotton, jersey, knit blends, faux suede, lace and wovens for the blouse effect High necks continue with mock and turtleneck focus
dusty pink and neutrals such as white, heather gray and black
This peek-a-boo trend focuses on the
Soft silks, cotton gauze, rayon blends,
exposed shoulder, flirty and understated,
sheer chiffons
remaining fashion’s favorite erogenous zone, looking good in a dress, shirt or sweater The shoulder effect: strapless, flutter, off-the-shoulder, one-shoulder, coldshoulder or cutouts
Ruffles, balloon sleeves, peplums, trapeze and flirty flounce plus appliquĂŠs, embroidery and embellishment Print variations: romantic, ditsy and garden florals both in soft and dark grounds, vintage-inspired,
Dramatic blouses in skimmer and
conversational, tribal motifs, and allover
flowy silhouettes: dresses and one-piece
whimsy
playsuits also focus on bare shoulders with ruffled edges and arm draping fabrics, subtle yet sexy Lace is eye-catching, allover or pieced, pattern play, intricate designs, heavy eyelet, mesh and crafted crochet placement
Pop of color, blushing nudes, retro tones, creamy whites and sinful black combinations
The pant silhouette of the season takes
Pockets, pleating, cuffs, tie waists, true
crop to a new level, slim or oversized for
and high-waisted, belted details
drape, a play on proportion
Textured wovens and knits, silks,
Casual twills for daywear, soft and
gabardine, corduroy, leather, suede,
slouchy, utilitarian call-outs, loungewear-
lace, denim and non-denim fabrics,
inspired knits, raw or cut hems
with innovation in soft hand and stretch
Menswear tailoring inspired for a
technology
sophisticated look, great for day to night
Plaids, windowpane, stripes and novelty
dressing and update to suit separates
patterns: solid neutrals of tan, camel,
The nerd length 26-27� inseam Straight, kicker, tapered and wide leg silhouettes
olive, grays, winter white and black
Whether it’s the power suit or a
The mixtures are in every variation,
nighttime pairings, 2-piece sets offer
jackets to shorts, femme tops to culottes,
an effortless head-to-toe outfit and
crop tops to skirts, blazers to pants and
savvy style
so on
Luxury fabrics such as velvet, leather
Range of woven fabrics, silky satins,
and suede, corresponding together for
structured corduroy, breezy textures and
ensemble magic with retro undertones
patterned laces are designed in unison
For feminine appeal with a soft and
glory
pretty ambiance, uniting tops to bottoms
Key silhouettes experiment with
with a cohesion of fabric, print and
proportion: whether it is simple in shape,
color: lace and sheers are the highlight
with movement and ease or skin bearing
Denim combinations in new mismatch of jackets, skirts, tops and jeans
items in slim designs Print and color are in identical combinations or mixed and matched for a more playful look
Elevated basics worn head-to-toe or
Retroactive and new collegiate style,
specialty items paired to any outfit for
the new hook up or track suit, ringer
luxury comfort
tees, sporty influence, velour makes a
Ribbed in all variations and weights,
comeback
cotton and jersey, closer to the body,
Embroidery, patches, flocking, mixed
perfect for layering
media, and cutouts
Knit dress or fashion ensembles offer
Texture is key: waffle, thermal, buttery
updated silhouettes with off-the-
fleece and french terry, slub, burnout,
shoulder, cold-shoulder, button-front,
tri-blends
high slits and peplums
Magical stripes, retro rainbow, nautical
Trending details: lace-up, cold-shoulder,
and sun washed color combinations,
high necks, flounce, halter necks, worn-
retro graphics, humorous verbiage, focus
in aesthetic, asymmetrical hems, rips,
on coffee and alcohol, rock band tees,
holes and frayed edges
destinations, tiny placements and allover patterns
Classic and everlasting, this staple
Western and prairie inspiration new,
continues and is a forever essential
yolk details, conversational prints and
wardrobe item
florals
Slim menswear tailoring and street style
Range in hem lengths: cropped, tunic,
oversized shapes
rounded or standard classic, sleeve
Mad for plaid, updated in fresh combinations and pattern play,
lengths updated with cap, rolled, cuffed, short or long
traditional checks maintain, new femme
Cotton poplin, canvas, gauze, brushed
colors and endless neutrals
and washed flannel, soft blends, rayons,
Buttoned up, tie necks, ruffles, peplum,
silks, chambray and Tencel fabricss
cold-shoulders, elaborate cuffs, lace,
Crisp white, chambray and denim blues,
print and fabric mixingg
utilitarian camo and olive greens and dark overdyed color combos
Skimming the high-waisted bottoms
High, funnel, mock and turtlenecks,
trending for the season, best layering
tie-fronts, deep V-necks, rounded
over dresses and shirting in longer
shoulders
lengths
Pullovers are key, shrunken or fitted
Focus on buy-now-wear-now pieces for
silhouettes, oversized boxy, rounded
early fall deliveries with softer weights,
hems and range of sleeve lengths
fabrics and colors
Novelty yarns in a range of weights,
Innovative and novel embroideries,
open weaves, loopy and light textures,
variations of fringe and shredded yarns
important to be soft to the hand
Feminine details, new intarsias and
Range of neutrals: butter creams, nudes,
pattern play, boarder placement,
sand, camel, shades of gray, white and
stitching, swing and off-the-shoulder,
black, plus retro and jewel tones
slits on side and the back
S H E L DA H A R T W E L L - H A L E Vice President Merchandising 213-362-0957 shelda@directiveswest.com
R AC H A E L RO B B I N S K AC H KO Merchandising Strategist Contemporary Sportswear 213-362-0959 rachael@directiveswest.com
M A RL E E S HE RWI N Assistant Merchandising Strategist Contemporary Sportswear 213-362-0962 marlee@directiveswest.com
110 E . Ni nt h S tre e t , Su i te A 52 5 / L o s A nge le s , C A 9007 9 / 2 13-62 7-592 1