FALL ’15
F A S T
F A S H I O N
E D I T
F A L L ’1 5 F A S T F A S H I O N The vintage-inspired ’70s bohemian trend is having a moment this fall along with emerging normcore basics. Cozy textures and prints/patterns are key within the boho trend, while the new normal emphasizes clean silhouettes and casual dressing with a modern twist. Sweaters are more important than ever, as well as wraps and ponchos. Fringe and plaids are key details across all classifications. Suede is uptrending as the newest fabrication while shine becomes important to the assortment.
HERE’S TO A SUCCESSFUL FALL • Pullover Sweaters • Sweater Coats • Fur Jackets/Vests • Wraps/Ponchos/Capes • Plaid Shirts
• 2-Fer Tops • Sweater Dresses • Matching Sets • Athleisure/Performance
FA LL ’ 15 FA S T FA SH ION •
TRENDS
TRENDS
MYTHICAL NOMAD
Folklore-inspired dressing with a free-spirited attitude gives a ’70s retro vibe to this trend. Styling is effortless with layers of mixed & matched items.
Rebecca Minkoff FA LL ’ 15 FA S T FA SH ION •
TRENDS
HOMESPUN
Grunge meets vagabond chic with looks that include a plethora of textured sweaters, Nordic prints, plaids and distressed denim.
Ashish FA LL ’ 15 FA S T FA SH ION •
TRENDS
C AUGHT UP IN COMFORT The casual California lifestyle with easy, cozy dressing and techno fabrics is on the cutting edge. Fashions that utilize everyday versatility along with unconstructed shapes and layers are directionally styled with urban sophistication.
Baja East FA LL ’ 15 FA S T FA SH ION •
TRENDS
THE NEW NORMAL
The city trendsetter prefers clean lines that go from day-to-night. Boy-meets-girl style combines menswear-inspired looks with feminine touches and luxe layering.
Each x Other FA LL ’ 15 FA S T FA SH ION •
TRENDS
FALL INTO ROMANCE
A balance of rich and dark fabrics, soft and pretty colorations, shine and embellishment that creates a new femininity with vintage inspirations. Driven by a delicate aesthetic, this ladylike feel adds a touch of romantic whimsy.
Chloé FA LL ’ 15 FA S T FA SH ION •
BIG IDEA S
BIG IDEAS
THE THIRD PIECE
From the poncho to the blanket wrap and sweater coat, these are the biggest call-outs for the season.
Ina
Carapace
Carapace
Double Zero
Carapace
Double Zero
Double Zero
Lumiere
Double Zero
Double Zero
Sacai
FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
COZY CALL
Pullover sweaters look updated with new hemline interest and unique texture.
Lumiere
Urbanday
Urbanday
Urbanday
Urbanday
Urbanday
Urbanday
Urbanday
Valentino
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BIG IDEAS
STAT EMEN T FUR S Whether it be trim or allover, fuzzy textures make a statement.
Double Zero
Love Posh
Love Posh
Love Tree
Love Posh
Love Tree
Love Tree
Lucy Paris
Double Zero
Double Zero
Love Posh
Carapace
Emilio Pucci
FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
TOP COAT
Update this layering piece with new details and clean,oversized and sleeveless silhouettes.
Dance and Marvel
Endless Rose
Ina
Ina
Joompy
Love Posh
Prada
Zenana FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
EASY SUEDE Suede updates the 1970’s vintage chic look.
Carapace
La Reine
Lucy Paris
Lucy Paris
Olivacious
Olivacious
Anthony Vaccarello
FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
FRINGE ELEMENT Fringe is a key for sweaters emerging across all classifications.
Carapace
Lucy Paris
Lucy Paris
Lucy Paris
Lumiere
Nu Label
Burberry Prorsum
Wow Couture FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
PL A ID M AT T ER S
From gingham to tartan, plaids stand out as a key detail this season.
Nu Label
Double Zero
Double Zero
Love Tree
Endless Rose
English Factory
Heart and Hips
Lucy Paris
Ina
Joompy
Tea N Rose
Celine
FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
SW E AT ER DR E SSE S
Sweater dresses looks fresh and updated with cozy textures and statement prints.
Joompy
Joompy
Lucy Paris
Lumiere
Mezzanine
Wow Couture
Jolt Bottom
Wow Couture FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
PERFECT M ATCH
Matched sets evolve with feminine details and bodies as the essential ensemble.
Endless Rose
English Factory
Lucy Paris
Lucy Paris
Lucy Paris
Monocracy
As You Wish Dress
FA LL ’ 15 FA S T FA SH ION •
BIG IDEAS
AT HL EI SUR E T IME Athleisure is more than a trend, it’s a lifestyle.
Endless Rose
Heart and Hips
Ina
Zenana
Joompy
Love Tree
Zenana
Zoompy
Zenana
Zenana
Lacoste
FA LL ’ 15 FA S T FA SH ION •
VENDOR INDEX Carapace Anita Cha anita@7summitsapparel.com 213.748.1825
La Reine Alison Kim alison@la-reine.us 323.770.8555
Nu Label Cristian Hong cristian@nulabelclothing.com 213.747.0486
Dance & Marvel Cindy Cho cindycho@danceandmarvel.com
Lov Posh Phoebe lovposh@gmail.com 213.622.9909
Olivacious Aileen sales@olivaceous.com 213.744.1702
Love Tree Jasper Rhee jasper@lovetreefashion.com 323.589.8801
Tea N Rose Guilian Ahn guilian@teanrose.com 213.493.4333
Lucy Paris Marcela Ortiz marcela@lucyparis.com 213.746.8835
Urban Day Susan Woo susan@cozycasual.com 323.235.5757
Lumiere Alice alice@lumierefashion.com 310.995.1165
Wow Couture Mike mike@wowknitinc.com 513.226.1978
Mezzanine Chris chris@mezzanineusa.com 213.905.9647
Zenana Eugene Kim zenana_eugene@hotmail.com 213.746.8817
Double Zero Jay An jay@doublezerousa.com 323.234.6000 Endless Rose/English Factory Adrien Rho adrien@endlessrose.com 213.742.0121 Heart & Hips Jarvis Park jarvis@heartandhips.com 323.584.5900, ext. 332 Ina Rennan Joo jrennan.ina@gmail.com 213.748.9620 Joompy Mimi Chung joompyfashion@gmail.com 818.521.9071
Monocracy Jay Kim jay@monocracyclothing.com 571.285.7169
FA LL ’ 15 FA S T FA SH ION •
REACH OUT Shelda Hartwell-Hale Vice President Merchandising 213.362.0957 shelda@directiveswest.com Sunnie Myung Market Research Manager 213.362.0953 sunnie@directiveswest.com Ashley Cho Associate Market Analyst 213.362.0952 ashley@directiveswest.com 110 E. 9th Street, Suite A525 Los Angeles, CA 90079 213.627.5921
FA LL ’ 15 FA S T FA SH ION •
FALL ’15
F A S T
F A S H I O N
E D I T