S17 missy dwedit

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S17 M I S S Y

E D I T


Spring ’17 blossoms with femininity and fashion items. The four key trends -- Girl Code, California Chill, Blue Jean Baby and Sugar & Spice -- are bursting with newness! A fresh look at the hot topics for each classification will update the assortments and keep items on-trend.

HOT TOPICS

S TA N D O UT D E TA I L S

COLOR ME RIGHT

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Shoulder focus Get back Textures abound Destruction Third finishing piece Mega madness Soft beach pants & shorts Easy knit dresses

Cutouts Caging Embroideries Screens Lace-up Sleeve interests Ruffles Tassels Lace & crochet trims Pleating Laser cut

Blushes Apricots China blues Eggshell Anything tie-dye Olive White Indigos Reds


BLUE JEAN BABY / GIRL CODE / CALIFORNIA CHILL / SUGAR & SPICE


Blue Jean Baby At its core denim is timeless, boundary transcending and can anchor almost any outfit. Reinvented materials and elevated details have reinvigorated the way we style denim. Vintage interpretations, worn-in and youthfully distressed represent the quintessential West Coast style. Artisan embroideries are the provenance of street style. The latest in cool jeans is full of retro renaissance, driven by ’90s influences.

ChloĂŠ

Gucci

Ulla Johnson


Girl Code Streetwear’s ongoing influence makes its presence known with social media darlings and off-duty models spinning the most up-to-date, trend-savvy pairings, highlighting the importance of now dressing. A youthful yet sexy twist for our casual weekender pairs together various combinations of retro California looks. Nostalgic fashion references the ’90s, with club culture and reinvented Goth mall style for a mashup of our new festival girl. Instagram-ready style paves the way for millennial dressing.

Fenty x Puma

Sass & Bide

Alexander Wang


California Chill Cali lifestyle is the driving force behind the casual fashion takeover. With beach-to-street dressing, L.A. trendsetters define laid-back cool. Carefree and layered, a spirited hodgepodge of street, surf, gypsy and active redefines urban boho chic. Retro references continue to inspire, with soft feminine dressing that moves with ease, and skin-baring moments styled with a simplistic edge. Loungewear and cozy classics for everyday relaxed living are taken apart and redone in a youthful, playful way.

BCBG

No. 21

Tommy Hilfiger


Sugar & Spice Ultra femme, sinfully playful yet innocently sweet, our fresh-faced girl is rooted in retro charm. An emphasis on romantic ease, ladylike edginess and sophisticated simplicity are part of her everyday styling. The whimsy of boudoir dressing, eye-catching laces, translucent fabrics and imaginative pairings are her go-to looks. Wildly romantic florals, a watercolor of sweet candy colors, blushing nudes, barely-there blush and creamy whites satisfy her love of femininity.

ChloĂŠ

Roberto Cavalli

Zimmerman



Blueprint Top, Vintage America Jean

Shoulder Focus /

CO L D -SHO UL D E R

O F F -THE -SHO UL D E R

P E ASA NT CO NV E RTI BL E S

The bare shoulder continues. Updated details and shapes add newness. All At Once

Cha Cha Vente

Democracy

AVEC by August Silk

By Design

Nicola

Fever

W5


AGB Outfit

Shoulder Focus /

CO L D -SHO UL D E R

O F F -THE -SHO UL D E R

This trend keeps evolving. Newness is found in knits and mixed media. AVEC by August Silk

Fred David

Harkan

Harkam

ECI

Bobeau

P E ASA NT CO NV E RTIBL E S


Top Harkam, Jean Liverpool

Shoulder Focus /

CO L D -SHO UL D E R

O F F -THE -SHO UL D E R

The peasant gains momentum, especially as a convertible neckline or drop off-the-shoulder for a trendier look. Status by Chenault

John Paul Richard

Bobeau

Figueroa & Flower

Studio West

Fever

P E ASA NT CO NV E RTIBL E S


Get Back Caging, strapping, draping, lace insets and yokes. The newest emerging issue to add to the skin exposure craze. Blueprint

Able

By Design

Able

CG Sport

Tru Self

W5

Nicola


Angles Outfit

Texturize It /

RIBS

PL E ATS

SP R I NG SW E ATE R S

Gauzy textures and slubs. Ribs dominate, sweater knits or cut & sewn. The focus is on texture in new shapes and details. Love Scarlett

NYC Alliance

W5

Status by Chenault

Status by Chenault

Status by Chenault


Texturize It /

RIBS

PL E ATS

SP R ING SW E ATE R S

Pleats Please! As a detail or allover, more and more pleats show up for spring. Blueprint

NYC Alliance

To The Way

Nicola

Status by Chenault

W5


Top Lulu, Jean Stitch + Star

Texturize It /

RIBS

PL E ATS

SP R I NG SW E ATE R S

Lightweight spring sweaters are the wear-now item for 1/30 and 2/28 deliveries. This category gains momentum for 1st quarter. Fashion Avenue

Fashion Avenue

John Paul Richard

John Paul Richard


Crimson in Grace

All In The Details: Lace, Tassels & Pom-Poms Embroidery, crochet and cutwork add feminine touches. Tassles and pom-poms complete the look. Angels

Angels

Democracy

Kaktus

Indigo Rose

Status by Chenault

New Direction

Tempo


Democracy Jacket and Jean, Vanilla Sugar Tee

Get The Message Message tees are back. Cocktails, coffee, tea and inspirationals speak to this trend. Conversationals tone down the message but keep the whimsy. Angels

Blueprint

Earl Tops

Vanilla Sugar

Vanilla Sugar

W5

W5

W5


Amma Duster, Status by Chenault Top, Vintage America Jean

New Necklines Caging, slits and peek-a-boos all add a new element of skin exposure. By Design

Como By Fred David

Love Scarlett

Supplies by Unionbay

Allen Allen


Tru Self Top, Stitch + Star Jean

Emerging Silhouettes /

D R O P WA ISTS

CA M I S & L AY E R I NG P I E CE S

M E GA TUNICS

Dropped waists are showing up and look so fresh. Bobeau

Angels

Angels

Cha Cha Vente

SIA

John Paul Richard

Status by Chenault

Tru Self


Crimson in Grace, Democracy Jean

Emerging Silhouettes /

D R O P WA ISTS

CA M I S & L AY E R I NG P I E CE S

Camisoles and layering pieces make a comeback with a feminine twist. Direct Alternative Group

Direct Alternative Group

Direct Alternative Group

Harkam

Direct Alternative Group

Status by Chenault

M E GA TUNICS


Cha Cha Vente, Earl Jeans

Emerging Silhouettes /

D R O P WA ISTS

CA M I S & L AY E R ING P I E CE S

M E GA TUNI CS

From high/low to ankle grazing, this new hot top is a winner, seen in every fabrication! AVEC by August Silk

By Design

Cha Cha Vente

Nicola

Fever

Kaktus

Nicola

W5


Bagatelle, Cha Cha Vente, Miracle Jean

Third Finishing Piece Top it off with newness. Mega lengths, midi and cropped. Vests, cardigans and high/low hemlines look so right. The bomber is the new essential. Love Scarlett

Dolce Cabo

Dolce Cabo

Dolce Cabo

Fashion Avenue

Fever

Nicola

To the Way


Bagatelle Vest, Vanilla Sugar Tee, Sound Style Jean

Destruction Rip & Repair, frayed edges, release hems, cuffed or not, its all in the details. Embroidery adds a feminine touch, softer hand feel and color in twill emerges. The 28� inseam a new staple 12 months a year. Angels

Liverpool

Earl Jeans

Soundstyle

Stitch + Star

Vintage America

Kayo

Supplies by Unionbay


Adiva Top, New Direction Bottom

The Soft Bottom Gauzy texture and linen weaves are key. Stripes are the stars! Full lengths to crop lengths and the soft short just add life to the craze. Stitch + Star

Soundstyle

Soundstyle

Stitch + Star

Stitch + Star


Rabbit Rabbit

Easy Knit Dresses Casual easy knit dresses go from the office to the beach. Simple, comfy and a total winner. Bobeau

Bobeau

CG Sports

Fashion Avenue


Vendor Index Able/American Able Howard Meyers howard@hemshowroom.com 213.623.6655

Angel Tops Melissa Smith melissa.smith@mambro.com 212.216.6064

Bobeau Simone simone@trendrequest.com 646.710.4611

Democracy Judy Owens judy.owens@kellwood.com 626.934.6463

Focus by JJ Mike mikebowlingfocussales@gmail.com 323.264.2306

Adiva Stanley Goodman stanley.goodman@bodywaves.com 212.871.8440

August Silk/AVEC Francine francineshane@augustsilk.com 888.751.8224

By Design Dean, Russell larensberg@bydesignllc.com 212.500.4400

Earl Jeans Tops Jennifer jennifer@earljeantop.com 212.684.5520

Harkam/Jonathan Martin Sharon Koshet 310.525.0572

AGB Richard Newcomb rnewcomb@byer.com 213.622.8000

Baciano Eli Pirian eli@bacciinc.com 213.747.1999

Cable & Gauge/CG Sport Mary Jo Keeble, Sharon Parisi maryjokeeble@nubby.com 646.699.5497

Earl Jeans Danny Gladstone danny.gladstone@earljean.com 212.944.6690

All at Once Lil Arbogast lil@global1530.com 212.997.7464

Bagatelle Howard Roth howard@bagatelleny.com 213.947.3650

Casual Express Neil Mishkin neil@casualexpressapparel.com 212.302.0444

ECI Julie jsprayregen@ecinewyork.com 212.302.2244

Allen Allen Kari Carpino kcarpino@allenallen.net 213.627.8555

Beach Lunch Lounge Glenn Dubello glenndebello@atlast.us 516.510.9658

Como Black by Fred David Russell Kirstein russellkirstein9@aol.com 212.768.2070

Edista Mike Davie mikedavie1@aol.com 310.930.4083

Allison Brittney/Golden Touch Kathy Weck kweck@gtimports.net 212.967.4933

Benares Scott Weiser scottjweiser@att.net 310.237.8416

Crimson in Grace/Famma Kelly Fountain kelly.fountain@fammagroupinc.com 213.688.0388

Fashion Ave/Isela Colleen Donohue colleen@fashionavenueknits.com 212.302.8282

Amma Shlomi, Martha info@ammadesign.com 310.920.3485

Biz/Paparazzi Liliana Bustamante liliana@biznet.com 213.748.2900

D.A.G. Direct Alternative Group Stacia Lambrinos Diamond sdiamond@directalternativegroup.com 818.395.8919

Figueroa and Flower Shant Assordian shant@glorialance.com 310.767.4400

Angel Jeans Joe Purritano joe.purritano@angelsjeans.com 646.787.2469

B.L.E.U. Sue Bundy sue@bluprintnyc.com 212.395.9550

Dolce Cabo Isaac isaac@dolcecabo.com 213.749.7844

Fever Allison azuckerman@feverclothing.com 212.398.7048

Indigo Rose Brent Evans brentevansnyc@gmail.com 917.470.9151 Insight Michael Bush michaelbush1@att.net 213.689.9150 Kactus Xerxes Bhappu, Angele Ventola xerxes@kaktussportswear.com 212.944.1444 Kayo Jonathan Kaye jonathan@kayo.com 323.233.6107 Kim & Cami/Cha Cha Vente Cami Gasmer cgasmer@kimandcami.com 323.584.1300 Kut Nancy Kanizo nkanizo@swatfame.com 213.627.2872


Vendor Index Love Scarlett Susan Agnello susan.agnello@nycalliance.com 212.944.6100 Liverpool Holly Arneson holly@liverpooljeans.com 323.837.9800 Matty M Denyse Shockett denyse@completeclothing.com 323.277.1470 Miracle Body/Miracle Jeans Fran fboland@OJG.com 212.575.2571 Nally & Millie Ben Kotler ben@nallyandmillie.com 714.267.8988 New Direction Andrew Tabor andrewnds@gmail.com 212.221.0920 Nicola/Harmony Tony, Robin, Kenny kenny.reitman@saymeekinc.com 212.921.3500 NYC Alliance/89th & Madison Laura, Lynn, Ilona lauren.parker@nycalliance.com 212.840.1313

One World Larry lweber@oneworldapparel.com 213.743.5890 Papillion Bhaj bhajneetsingh@gmail.com 213.422.3241 Picadilly Chris neild@picadillyfashions.com 800.663.3069 Rabbit Rabbit Alexis alexis.carlson@divallc.com 212.871.8440 Rain & Rose Sharon / Simon simonadot@aol.com 213.623.6689 River + Rose James Meyer james@smiths-workwear.com 646.274.2808 Sara Michelle Bob bob@glorialance.com 310.767.4400 Select Irwin / Heather g2heather@gmail.com 213.745.5556

Sia Soy Jung soy@it-closet.com 323.268.2603

To the Way Alena, Joel Knapp t28pilot@aol.com 310.429.0030

Side Stitch Kerry Jolna, Steve Palay steven@belladahl.com 213.746.4466

Tru Self Jeff Lewis jeff.lewis1123@gmail.com 323.889.4300

Status by Chenault Suzanne Monroe, Linda Chenault lindac@vesturegroupinc.com 213.280.2391

Us Sweaters Colleen Donohue colleen@fashionavenueknits.com 212.302.8282

Stitch + Star Dana Byrne dana@stitchandstar.com 212.827.0301

Vanilla Sugar/Skinnie Minnie Mike Davie mikedavie1@aol.com 310.930.4083

Studio West Anil anil@studiowest1.com 212.869.2090

Velvet Heart Moshe / Kellie mosche@velvetheart.com

Sound Style by Beau Dawson Steve Kaplan steve@rewash.com 212.997.4141 Supplies by Union Bay Dana, Brittany dana.byrne@unionbay.com 212.402.4362 Tempo Chris neild@picadillyfashions.com 212.768.1060

Vintage America Dena Cohen dcohen@OJG.com 212.835.3578 W5 Karyn Kim karyn@W5concepts.com 323.749.0003


Shelda Hartwell-Hale Vice President 213.362.0957 shelda@directiveswest.com

Lynn Miller Merchandising strategist 213.362.0969 lynn@directiveswest.com

110 E. 9th Street, Suite A525 Los Angeles, CA 90079 213.627.5921


S17 M I S S Y

E D I T


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