SPRING 2015 CONTEMPORARY SEASONAL OVERVIEW
The inspiration for Spring 2015 is a combination of California style, effortless femininity, day/night modern sensibility and global inspiration embracing print, color and embroidery. Spring’s bravest choices are newness in casual aesthetics and sport-infused attire. There is a burst of texture in fabrications and vintage-inspired distressing. A variety in one-piece playsuits and an array of lace, eyelet and cutout patterns enhance items in all classifications. Creative layers summon the West Coast lifestyle as whimsical ’70s Gypsies collide with ’90s casual and modern tech elements from the 2000s. Ethereal sheers, sugar coated pastels, playful mix of florals,and shimmery day shine add romantic whimsy, spring’s overall message. Statement pieces dare to be sophisticated, updating classics for any occasion. The contemporary customer’s need for convenience doesn’t diminish the importance of fashion items, layering for eye-catching day-to-night or street-to-party style. With an energetic approach and a flair for edginess, our West Coat style setter looks to the key items to translate her everyday spring fashion outfit.
THE KEY ITEMS
Athletic Attire Completer Piece Culotte Day Dress Femme Top Full Skirt
Mixed & Matched Sets Playsuit Sleeveless Jacket Soft Short The New Tee Vintage Denim
CONTEMPORARY SPRING 2015 TRENDS
SIMPLY CALIFORNIA
RETURN TO FEMME
THE ARTISAN
DAY/NIGHT
SIMPLY CALIFORNIA
DSQUARED2
SIMPLY CALIFORNIA
Inspiration: This laidback West Coast girl is nostalgic for past eras • • • • • • • • • •
Gypsies collide with ’70s whimsical mixes, ’90s casual and modern tech elements from the aughts, creating a redux of fresh layers and creative dressing Casual takes over with beach and active lifestyle influences Cutout panels, sheer fabrics, delicate laces, skin-baring items for a feminine feel New variations of joggers, sweatshirts, T-shirts, crop tops and knit skirts One-piece dressing, from jumpsuits, rompers, overalls, shortalls and suspender attachments to two-piece sets, mixed and matched to perfection Athletically-inclined hybrid fabrics such as Neoprene, scuba, mesh and nylon as well as new innovation in textures and knits. True gym-inspired details of mixed media and colorblocking A wide range of print and pattern stories: florals, stripes, tribal and worldly influences Graphics in licensed logos, whimsical prints, repeat patterns and verbiage Vintage-inspired denim in light washes, destruction, frayed hems, soft to hand, and retro-inspired details. High waists, updated skinnies, girlfriend fits and overalls take a new twist. Chambrays and tencels a must Pops of bright pinks, yellows, blues and reds for a bold statement; a palette of classic neutrals, black, white and heather grays play into the minimalistic feel while metallic hues of iridescent silver and gold lend a street style look
Marques Almeida
Felder Felder
Au Jour Le Jour
Rebecca Taylor
DSquared2
MM6
Jacquemus
Creatures of the Wind
Marques Almeida
Roberto Cavalli
Richard Nicoll
Baja East
Coach
Bottega Veneta
Tracy Reese
Isabel Marant
Naeem Khan
Au Pour Le Jour
Rebecca Minkoff
Zadig & Voltaire
DETAILS
STREET STYLE
Return to Femme
BCBG Max Azria
Return to Femme
Inspiration: The starry-eyed dreamer takes inspiration from easy-going romance and enchanting youthfulness • • • • • • • • • •
Driven by delicate aesthetic, a ladylike feel adds a touch of romantic whimsy and enchanting youthfulness highlighted by ethereal sheers and feminine colors Lace, sheers, eyelets, crochet and ruffle edges lightly cover the skin to tease the eye Soft dressing: one-piece playsuits and two-piece sets have movement and flow Drapey layering and mixed and matching of color, print and fabric Modern silhouettes highlight the feminine touch including dresses, full skirts, day-to-night tops and third-piece layers with clean lines and volume Day shine: sequins, soft metallics, beading and jewels, iridescent fabrications Neck details, skin bearing cutouts, open backs, playful straps, accentuated waists and bare midriffs Muted opaque, shades of whites, barely there blush, pretty pastels and icy blues, black and white continue A mix of florals: garden, ditzy, liberty, cabbage, painterly and 3-D effects play back to stripes, checks and gingham Bit of nostalgia: vintage inspirations, themes with a present-day makeover
Au Jour Le Jour
Blumarine
Andrea Incontri
Erin Fetherston
Monique Lhuillier
Tracy Reese
Topshop Unique
No. 21
Rebecca Taylor
Vera Wang
Tanya Taylor
Topshop Unique
Michael Kors
Monique Lhuillier
Rebecca Taylor
Osman
Erin Fetherston
Erin Fetherston
Prabal Gurung
Rebecca Taylor
DETAILS
STREET STYLE
The Artisan
ETRO
The Artisan
Inspiration: Embrace the global bazaar and journey to the landscapes of vivid culture • • •
• • • • • •
The exotic brought to life in an adventurous excursion and exploration of the world unknown India, Africa, Morocco, South America and tropical beach inspirations reflect a colorful spectrum and worldly prints Tropical and botanical florals, vintage foliage, primitive, tribal and Moroccan motifs, tile, native graphics and updated digitized prints; hamza, elephants, birds and prayer goddess graphics Embroidery, crafted macramé, crochet and intricate needlework as eye-catching details; beading and ornate embellishment entice Draped and soft items, such as dresses, skirts and loose pants paired with structured tops, statement jackets and bare midriff pieces Richly textured wovens and knits, technical fabrics and spring bouclé and tweeds Peasant tops, tunics and caftans are updated, utility jackets and bottoms have a fresh appeal Two-piece sets and one-piece dressing with Bohemian nostalgia, feminine themes and sporty influences Warm reds, yellows, purple and oranges, shades of green, tan, sand and creamy white neutrals
Isabel Marant
Nanette Lepore
Mara Hoffman
Dries Van Noten
Barbara Bui
Mara Hoffman
Etro
Emilio Pucci
Libertine
Blugirl
Isabel Marant
Rag & Bone
Sophie Theallet
Mara Hoffman
Matthew Williamson
Isabel Marant
Thakoon
Nicole Miller
Just Cavalli
Stella Jean
DETAILS
STREET STYLE
Day/Night
Yigal Azrouël
Day/Night
Inspiration: The modern women exemplifies confidence with mystery and simplicity
• • • • • • • • • •
Sophistication and refinement for the modern women where day-to-night is a way of life Urban blend of street influences creating a mixed and matched style of classic tailoring, heritage denim on denim, feminine items, voluminous shapes and novelty details Third layers seen in the blazer, the bomber, the utility coat, the moto, the spring trench and the sleeveless jacket, a major spring call-out One-piece jumpsuits and rompers dressed up Lace, embellishment, embroidery, laser-cut, and sheer fabrics for a feminine touch Skin-baring open backs, cutouts, ab-baring crops, and cold shoulders in femme tops, dresses, reimagined collared shirts and playsuits Luxe basics in textured knits such as linen slub, cotton modal, tencel blends and in neutral colors, the date night tee and tank a must Soft bottoms: the slouchy trouser, the track pant, the pull-on short and the culotte Two-piece sets both matched and mixed and matched in color, print and fabric Pretty pastels, skin tones and barely there nudes, tan, olive green, navy and the always popular black and white combo with pops of red, pink and blue. Floral, tropical, tribal, stripes and digitized prints for playful whimsy
Jason Wu
Emilio de la Morena
Proenza Schouler
Marissa Webb
BCBG Max Azria
Ports 1961
Bottega Veneta
Rebecca Taylor
MSGM
Creatures of the Wind
Zadig & Voltaire
Emilio de la Morena
Altuzarra
DSquared2
No. 21
Tome
Tome
Paul Smith
Tess Giberson
Michael Kors
DETAILS
STREET STYLE
COLOR CODE
pastels
Shades of Gray
barely there
POP ART
19-4342
15-0538
17-5638
16-1361
19-2630
18-4440
18-2143
19-4121
18-4440
16-4519
19-4006
11-0604
11-0602
15-0543
12-0435
18-4214
18-3910
13-4108
14-3903
19-1764
CARNIVAL 18-1761
GREEN THUMB 14-0957
14-4112
13-3820
11-0603
15-0703
INDIGO BLUES
12-0642
17-1930
16-4519
15-1621
13-5714
WHITE & BLACK
WHITE & BLACK
Shades of Gray
barely there
pastels
INDIGO BLUES
GREEN THUMB
CARNIVAL
POP ART
SPRING ’15 KEY ITEMS
ATHLETIC ATTIRE Fashion is combined with comfort and sport, uniting street & gym style
Saylor
Pam & Gela
Nanushka
Whitney Eve
ATHLETIC ATTIRE
The Fifth Label
Sea
Lacausa
Lats
COMPLETER PIECE The spring trench, bomber, blazer and moto are ever-present with newness interjected and highlight third- piece layers
Sachin & Babi
Ulla Johnson
June & Hudson
American Retro
COMPLETER PIECE
Sea
Deby Debo
Asilo
Whitney Eve
CULOTTE
Excitement for freshness in silhouette. Shape made popular by the street maven wearing the newest trouser with structured drape for a lesson in sophistication
T BY ALEXANDER WANG
Wayf
Rachel Comey
Search for Sanity
Elizabeth and James
CULOTTE
Rosie Assoulin
Love Sadie
Nolitha
Thakoon Addition
DAY DRESS Where fashion and comfort unite design choices both simplistic in nature yet creatively pretty, spring’s best dresses encompass stylish ease
Bella Dahl
Sugarlips
Mink Pink
The Wallflower
DAY DRESS
Raga
Boemo
Clayton
Charles Henry
FEMME TOP Strong attention to detail is seen in new proportions with a play on design, updated classic bodies and fabric combinations
Charlotte Ronson
Nolitha
Deby Debo
Sachin & Babi
FEMME TOP
Line & Dot
Cameo
Cameo
Veronica Beard
FULL SKIRT From the mini to the midi, this retro-inspired silhouette skims the legs in a fresh choice of ladylike swing, skater sport and charming details
Nolitha
Elizabeth and James
M. Patmos
Keepsake
FULL SKIRT
Wayf
Sam Edelman
d.Ra
Elliatt
MIXED/MATCHED SETS As the essential outfit paring of tops and bottoms, make bold statements through color and print and experimentation with fabrication
Sam & Lavi
Nolitha
Charles Henry
Lucca
MIXED/MATCHED SETS
The Fifth
Charles Henry
Nanushka
Whit
PLAYSUIT One-piece dressing takes statement style to new heights with a youthful revelry; every girl’s onesie is beyond basic
Willow & Clay
Solace
Ladakh
Kensie
PLAYSUIT
Somedays Lovin
Charles Henry
Rules of Etiquette
A.C.E.
SLEEVELESS JACKET Edgy jackets are reimagined without sleeves elevating the third-piece layer to read feminine yet clean
D.Efect
Heather
Cut 25
Wayne
SLEEVELESS JACKET
Theory
Wayne
Elizabeth and James
Chadwick Bell
SOFT SHORT A Spring mainstay has been reimagined in girly and sporty aesthetics and comfort styling
NSF
Sam & Lavi
Thomas Maier
Thakoon Addition
Cameo
SOFT SHORT
Bella Dahl
JOA
Whitney Eve
Lovers & Friends
THE NEW TEE The T-Shirt with more newness interjected than ever, design choices are updated to read luxe basic, date night wear and everyday casualness with a twist
Chaser
Laundry Room
Pam & Gela
Wildfox
THE NEW TEE
Clayton
Lacausa
Wylder
Wilt
VINTAGE DENIM With a nod to the retro, the classic 501 inspires a back to basic rigid fabrication and destructed perfection that exemplifies the perfect worn-in pair of jeans
Gant Rugger
Siwy
Tortoise
Lovers & Friends
VINTAGE DENIM
Siwy
Tortoise
Lovers & Friends
Frame Denim
CONTEMPORARY RESOURCES LINE NAME
SHOWROOM
Appareline
213 W. 39th Street, Suite 318
BB Dakota/Dakota Collective
New York, NY 10018 New Mart, Suite 811
Bella Dahl
Cooper, Suite 310
BOEMO
New Mart, Suite 400
Blank NYC
By Appt. Only
Bou Jeloud
By Appt. Only
Cameo
Cooper Bldg., Suite 1130
Charles Henry
New Mart, Suite 700
Clayton
New Mart, Suite 700
Day Dreamer
Marked, Showroom 18131
Deby Debo
Lady Liberty, Suite 201
Dittos
New Mart, Suite 909
D.RA
Cooper Bldg., Suite 402
Elliatt
Marked, Showroom 18131
Fate
New Mart, Suite 400
Finders Keepers
Cooper Bldg., Suite 1130
PHONE/EMAIL 212.840.8810 sarahbenditt@appareline.com 949.632.6342 kate.cotter@bbdakota.com 213.488.0116 steven@belladahl.com 213.955.8088 suzie@nichela.com 212.944.3676 will@blanknyc.com 323.648.3035 jeff@jactradingusa.com 213.243.0741 molly@placeshowroom.com 213.229.8700 Ext. 205 dusty@lauriehasson.com 213.229.8700 Ext. 205 dusty@lauriehasson.com 213.622.9760 ann@markedshowroom.com 213.955.6116 smazawey@jordache.com 646.383.8244 smazawey@jordache.com 213 614 9292 lisa@emprds.com 213.622.9760 ann@markedshowroom.com 213.955.8088 suzie@nichela.com 213.243.0741 molly@placeshowroom.com
CONTACT Sarah Benditt Kate Cotter Steven Milman Suzie Hart Will Redgate Jeff Polanco Molly Cunningham Dusty Costa Dusty Costa Ann Choi Tracey Burton Sue Mazawey Lisa Elliot Ann Choi Suzie Hart Molly Cunningham
Glamorous
Cooper Bldg., Suite 1130
Greylin
Marked, Showroom 18131
JOA
Cal Mart, Suite B832
June and Hudson
1411 E. 26th Street
Keepsake
Cooper Bldg., Suite 1130
Keniston
By Appt. Only
Kensie
By Appt. Only
Kiind Of
By Appt. Only
Ladakh
Cooper, Suite 314
Lats
New Mart, Suite 1007
Laundry Room
Cooper Bldg., Suite 1130
Lovers + Friends
Cooper Bldg., Suite 1130
Love Sadie
New Mart, Suite 700
Lucca Couture
Cooper Bldg., Suite 1130
Madison Square/Wilde Heart
Cooper Bldg., Suite 3
Minkpink
Cooper Bldg., Suite 326
Motel Rocks
Cooper, Suite 520
213.243.0741 molly@placeshowroom.com 213.622.9760 ann@markedshowroom.com 323.231.8700 sarah@edgemine.com 213.742.7744 adriana@secretcharm.com 213-243-0741 molly@placeshowroom.com 323.243.0202 liliana@pakintlnc.com 212.216.6033 dane.lamendola@mambro.com 212.835.3511 blewison@jny.com 213.327.0805 claudia@loveladakh.com 213.624.9021 barbara@barbarajamesshowroom.com 213.243.0741 molly@placeshowroom.com 213.243.0741 molly@placeshowroom.com 213.229.8700 ext. 205 dusty@lauriehasson.com 213.243.0741 molly@placeshowroom.com 213.489.4789 alicia@agentfashion.com 323.333.1379 ravid.l@houseofquirky.com 213.488.9420 matt@motelrocks.com
Molly Cunningham Ann Choi Sara Kang Adriana Nataf Molly Cunningham Liliana Bustamante Dane Lamendola Brandy Lewison Claudia Argiro Barbara James Molly Cunningham Molly Cunningham Dusty Costa Molly Cunningham Alicia Rodrigo Ravid Levy Matt Cabral
Nikki Rich
New Mart, Suite 1104
Nolitha
By Appt. Only
Priem
By Appt. Only
Raga
By Appt. Only
Rules of Etiquette
By Appt. Only
Sam Edleman
By Appt. Only
Sister Jane
Marked, Showroom 18131
Somedays Lovin'
Cooper Bldg., Suite 326
Sugarlips State of Being
2250 Maple Avenue Los Angeles 90011 Cooper Bldg., Suite 326
The Fifth
Cooper Bldg., Suite 1130
The Wallflower
Marked, Showroom 18131
Wayf
New Mart, Suite 700
W118 Walter Baker
By Appt. Only
Whitney Eve
New Mart, Suite 700
Willow & Clay/ Search for Sanity New Mart, Suite 203
213.622.2233 shana@landasales.com 310.487.1358 ora@ddaholdings.com 213.746.0016 shawn@nicolette-la.com 213.243.0741 molly@placeshowroom.com 213.222.1037 jourique@ungerfab.com 212.515.2684 kimberly.tootell@samedleman.com 213.622.9760 jackie@markedshowroom.com 323.333.1379 laura.w@houseofquirky.com 213.220.2962 paul@officeinc.com 323.333.1379 laura.w@houseofquirky.com 213.243.0741 molly@placeshowroom.com 213.622.9760 ann@markedshowroom.com 213.229.8700 Ext. 205 dusty@lauriehasson.com 212.461.6629 tatiana@walterbaker.com 213.229.8700 ext. 205 dusty@lauriehasson.com 323.277.1470 denyse@completclothing.com
Shana Landa Ora Fine Shawn Azad Molly Cunningham Janine Ourique Kimberly Tootell Jackie Yi Laura Weiss Paul Yi Laura Weiss Molly Cunningham Ann Choi Dusty Costa Tatiana Sestayo Dusty Costa Denyse Shokett
Shelda Hartwell-Hale Vice President 213.362.0957 shelda@directiveswest.com Rachael Robbins Kachko Merchandise Manager Contemporary Sportswear & Young Men’s 213.362.0959 rachael@directiveswest.com Erica Ojeda Assistant Market Analyst Contemporary/Young Men’s & Boys erica@directiveswest.com
110 E. Ninth St., Suite A525, Los Angeles , CA 90079 t.213.627.5921 f.213.489.3919 www.directiveswest.com