DRESSES Spring 2015
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OVERVIEW
SPRING 2015 DRESSES SEASONAL OVERVIEW The Spring 15 season is alive with newness across the board in the dress classification. New details on already proven bodies such as the fit & flare and the sheath, the importance of the statement-making jumpsuit and romper silhouettes and the popover and midi-lengths are all standouts. These are the important items to have on the floor for the spring season. Fresh takes on new and exciting prints will continue to benefit this category, while the everyday staples such as the maxi will complete the recipe for a successful season. Key items are a direct way to steer through the season and are featured throughout each Big Idea: • Girls Night Out • Ladies Who Lunch • Details Matter • Casual Dressing • New & Notable Silhouettes • The Go-To Dress
110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com
Copyright © 2014 Henry Doneger Associates Inc., a member of The Doneger Group, 463 Seventh Ave., New York, N.Y. 10018 USA. All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or recording, or by any information storage orretrieval system. 03
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TRENDS
The laidback West Coast girl has aesthetics reminiscent of past eras. Looks are injected with a shot of bohemia and hints of the Southwest. Bold prints, playful vintage graphics, bright colors and stonewashed denim make up this easygoing canvas. Athletic-inspired sporty trims and performance fabrics play into the athleisure look as soft muted tones are juxtaposed with bold pops and edgy graphics. California style is ingrained in a culture of carefree and fun-spirited indulgences.
Simply California COMEY
Nothing says feminine like ethereal sheers and delicate laces with a touch of romantic whimsy. This season, throw caution to the wind and take inspiration from easygoing indulgence. There’s no question that spring brings out the light, ladylike spirit. This season, feminine touches are present in translucent layers while metallics lend an air of luxe. Sugar-coated pastel tones, sundrenched sorbets and white-washed shades have a nostalgic aesthetic. This casual approach to elegance finds a sophisticated side to simple.
Effortlessly Feminine ISABEL MARANT
Global Bazaar MARA HOFFMAN 04
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Take an indulgent excursion and explore the unknown. Embrace the global bazaar and journey to the landscapes of vivid culture. An alluring arrangement of visual interest is revealed through artisanal touches and exotic wonderment. A parade of earthy, rich and sculptured textiles glisten with touches of sheen and iridescence. A kaleidoscope of beauty, painterly florals, vintage tropical foliage, native graphics and tribal motifs are enchanting. Lavish manipulations of needlepoint embroidery, delicate beading, ornate embellishment and stitch work recreate the past with a new energy.
BIG IDEAS
BIG IDEAS
Endless Rose
Wow Couture Eva Franco
Eva Franco
GIRLS NIGHT OUT
Flirty, fun and sexy looks make her a standout in body-con silhouettes, party dresses and updated takes on the sheath.
Wow Couture
Va Va Voom
Va Va Voom
Va Va Voom Alythea
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Peach Puff
BIG IDEAS
Lucy Paris
Wow Coture
Julia Jordan
Esley
Wow Gold
DETAILS MATTER It’s all about the added details to make the dress stand out. Lace and crochet trim, sequins, embellishment, mesh, sheer/illusion inset, and newness in sleeves make a statement.
Va Va Voom
Mezzanine
Wow Coture
Fred David 07
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BIG IDEAS
Julia Jordan
Rabbit Rabbit Rabbit
Julia Jordan
Lumiere Lumiere
Rabbit Rabbit Rabbit
NEW & NOTABLE SILHOUETTES The midi looks fresh, the fit & flare has become a staple, the jumpsuit has picked up steam and the popover is newest.
Lumiere
Julia Jordan
Peach Puff Mezzanine
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BIG IDEAS
Rabbit Rabbit Rabbit Eva Franco
Rabbit Rabbit Rabbit
Rabbit Rabbit Rabbit
Rabbit Rabbit Rabbit
LADIES WHO LUNCH Ladylike charm and feminine prints dominate while waist interest, pleats and novelty details add a touch of elegance.
Julia Jordan
Just Me
Eva Franco
Eva Franco 09
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BIG IDEAS
Velvet Heart
Velvet Heart
Lumiere
CASUAL DRESSING The shirt dress is making a comeback in plaids, stripes and new washes. Denim, tencel, chambray and cotton blends are key. The belt adds an extra touch to complete the look.
Velvet Heart
Lumiere Velvet Heart
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BIG IDEAS
Everette Blu
Peach Puff
Mono B
Lumiere
THE GO-TO DRESS The maxi dress has become a staple in her wardrobe and is maximized in new bodies and strong prints that are sure to brighten up the season.
One World
Mono B
Isela
Peach Puff 11
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VENDOR INDEX
VENDOR INDEX
DEB & DAN Beth Cohen beth@lamainconnection.com 323.235.2600
MEZZANINE Chris Kim chris@mezzanineusa.com 213.905.9647
EVA FRANCO Debbie Givgliano debbie@evafranco.com 310.308.5929
WOW COUTURE/ WOW GOLD Mike Guimm mike@wowknitinc.com 213.503.0575
JULIA JORDAN Richard Silverstein rsilverstein@zargroupny.com 212.921.2045
ALYTHEA Euny Cho eunyhcho@yahoo.com 213.749.7608
RABBIT RABBIT RABBIT Alexis Carlson alexis.carlson@divallc.com 714.893.3300
ENDLESS ROSE Adriene Rho adrien@endlessrose.com 213.742.0121
VA VA VOOM Glynn Barrish-Dreyer glynn@ragroyalty.com 310.938.5203
PEACH PUFF Jay An jay@doublezerousa.com 323.234.6000
VELVET HEART Moshe Tsabag moshe@velvetheart.com 213.488.8400
JUST ME Michael Kim justmelosangeles@gmail.com 213.747.7783
LUMIERE Alice Kim alice@lumierefashion.com 310.995.1165
MONO B Alan Lee alan@monobclothing.com 213.746.0000 x205
ESLEY Bernard Chung bernard@esleycollection.com 213.747.8938 LUCY PARIS Marcela Ortiz marcela@lucyparis.com 213.746.8835
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CONTACT US
Shelda Hartwell-Hale Vice President Merchandising 213.362.0957 shelda@directiveswest.com
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Monica Ruiseco Market Analyst 213.627.8306 monica@directiveswest.com
110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com S P R I N G 2 015 D R E S S E S