FAST FASHION spring 2015
SEASONAL OVERVIEW
From Global Bazaar to Effortlessly Feminine and Athleisure, the Spring 2015 trends continue to emphasize newness in print/patterns, textures and silhouettes. Mixed media, lace with new engineered techniques as well as openwork are major factors in textures, while mixed prints and patterns make an impact. Updated cropped bodies continue to play in matching sets; newness in skirt shapes and soft bottoms remain key in silhouettes. Athleisure and performance continues to be the hot topic in elevated and innovative fabrications.
Here’s to a successful spring.
BIG IDEAS • Lace & Crochet
• Crop Tops
• Prints & Pattern
• Soft Bottoms
• Rompers & Jumpsuits
• The Skirt
• Matching Sets
• Distressed Denim
• Athleisure
• The Dress
• Swing Tops
• Tie-Dye
110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com
Copyright © 2014 Henry Doneger Associates Inc., a member of The Doneger Group, 463 Seventh Ave., New York, N.Y. 10018 USA. All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or recording, or by any information storage orretrieval system. 03
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SEASONAL TRENDS The laidback West Coast girl assembles aesthetics reminiscent of past eras, to suit her at-ease vibrant nature. Looks are injected with a shot of the Bohemian and hints of the Southwest. Bold prints, playful vintage graphics, bright colors and stonewashed denim make up this easygoing canvas. Athletic-inspired sporty trims and performance fabrics play into the athleisure looks as soft muted tones are juxtaposed with bold pops and edgy graphics. California style is ingrained in a culture of carefree and fun-spirited indulgences.
RACHEL COMEY
Nothing says feminine like ethereal sheers and delicate laces with a touch of romantic whimsy. This season, throw caution to the wind and take inspiration from easygoing indulgence. There’s no question that spring brings out the light, ladylike spirit. This season, feminine touches are present in ethereal ensembles with novel looks of translucent layers that give solidity to head-to-toe styling; metallics lend an air of casual luxe. Sugar-coated pastel tones, sundrenched sorbets and white-washed shades have a nostalgic aesthetic. This casual approach to elegance finds a sophisticated side to simple.
ISABEL MARANT
Take an indulgent excursion and explore the unknown. Embrace the global bazaar and journey to the landscapes of vivid culture. Living the wildest adventure in the ultimate paradise, an alluring arrangement of visual interest is revealed through artisanal touches and exotic wonderment. A parade of earthy, rich and sculpted textiles glistens with touches of sheen and iridescence. A kaleidoscope of beauty, painterly florals, vintage foliage tropical, native graphics and tribal motifs are enchanting. Lavish manipulations of needlepoint embroidery, delicate beading, ornate embellishment and stitch work recreate the past with new energy. MARA HOFFMAN
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BIG IDEAS
BIG IDEAS
Lov Posh Mezzanine Alythea
MATCH POINT
Alythea
Matched sets are ensemble essentials; they’re here to stay.
Wow Couture
ERIN FETHERSTON
Mezzanine See You Monday 06
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Alythea
BIG IDEAS
Mezzanine
WONDER ONESIES
All-in-one outfit. Depending on the fabric and style, the jumpsuit/ romper is an item that can be easily glammed up or dressed down.
Double Zero Peach Puff
Lucy Paris
Double Zero
Lov Posh
JENNY PACKHAM
Lov Posh
Love Tree Heart and Hips 07
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BIG IDEAS
Tea N Rose
Mezzanine Love Tree
Love Tree
Active
Peach Puff
C REATURES OF COMFORT
Love Tree
SOFT BOTTOMS Lightweight fabrics in knit or woven create the easy pant for a casual chic look.
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Love Tree
BIG IDEAS
See You Monday Zenana
Heart and Hips
SWING ALONG Simple and minimal designs, a style updated with bold prints yet soft.
Lumiere
See You Monday Comme Toi
LISA PERRY
Heart and Hips
Active 09
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BIG IDEAS
Active
Niki Biki Alythea
ATHLEISURE The classic uniform gets updated with luxe athletic styling by mixing fashion bodies with fabrications like scuba, mesh and jersey knit. Niki Biki
LAC OSTE
Zenana Tea N Rose 10
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BIG IDEAS
ATHLEISURE
Niki Biki
Active
Active
Mono B Tea N Rose
Niki Biki
Niki Biki Mono B
Mono B 11
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BIG IDEAS
Endless Rose Mezzanine
Freeway
Lucy Paris Lov Posh
SKIRT ALERT Flared or fitted, midi or mini, the skirt is the go-to piece, worn dressed up or down. Comme Toi DONNA KARAN
Lov Posh 12
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Alythea
BIG IDEAS
Tea N Rose
Zenana
LACE & CROCHET
Urban Day
It is all about fabric and texture to bring out the feminine, vintage girl, whether used allover or as trim.
Tea N Rose
Lov Posh
Alythea Endless Rose
BLUMARINE
Urban Day Lucy Paris Lov Posh 13
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BIG IDEAS
Kancan
Just USA
Kancan
Blue Republic Just USA
Kancan
Just USA RACHEL ZOE
DISTRESSED FOR DAYS
Anything shredded to low-slung, highwaisted, and even patched or bedazzled.
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Kancan
BIG IDEAS
Zenana Lucy Paris Endless Rose
CROP TOP Whether fitted or flowy, the crop top takes on a more feminine approach with a hint of sexy.
Lucy Paris
Mezzanine
Heart and Hips
Endless Rose
MARC O DE VINCENZO
Freeway 15
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BIG IDEAS
See You Monday Peach Puff
Lumiere
PRINT & PATTERN
Mezzanine
A playful mix of florals, logo prints, graphics, tropical and native motifs are bringing new energy.
Lov Posh
Lumiere
Peach Puff
Alythea
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ELIE SAAB
BIG IDEAS
Just Me Lov Posh
Olivacious
DRESS ME UP
Keep it tight and sexy with body-con dresses or go playful in fit & flare silhouettes.
Peach Puff
Six Crisp Days
Zenana ERIN FETHERSTON
Peach Puff
Lumiere 17
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BIG IDEAS
Mono B Olivacious
Mono B
Mono B
ISABEL MARANT
Mono B
TIE-DYE OmbrĂŠ, dip-dyes and allover washes add an effortless new look to boho. See You Monday 18
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VENDOR INDEX
VENDOR INDEX
ACTIVE Joseph Cho josephcho@activeusainc.net 323.235.7408
JUST ME Michael Kim justmelosangeles@gmail.com 213.747.7783
OLIVACIOUS Aileen Kang sales@olivaceous.com 213.744.1702
ALYTHEA Euny Cho eunyhcho@yahoo.com 213.749.7608
LOV POSH Phoebe Lee lovposh@gmail.com 213.622.9909
PEACH PUFF Jay An jay@doublezerousa.com 323.234.6000
COMME TOI Cindy Moon cindy@commetoi.com 213.749.1208
LOVE TREE Sean Jang sean@lovetreefashion.com 323.589.8801
SEE YOU MONDAY Anna Lee anna@seamlessland.com 323.887.9900
DOUBLE ZERO Jay An jay@doublezerousa.com 323.234.6000
LUCY PARIS Marcela Ortiz marcela@lucyparis.com 213.746.8835
SIX CRISP DAYS Mina You sixcrispdays@yahoo.com 562.233.4648
ENDLESS ROSE Adrien Rho adrien@endlessrose.com 213.742.0121
LUMIERE Alice Kim alice@lumierefashion.com 310.995.1165
TEA N ROSE Dee Kim deekim@hotmail.com 949.599.5097
FREEWAY Yul Kwon yul@freewayapparel.com 213.747.3222
MEZZANINE Chris Kim chris@mezzanineusa.com 213.905.9647
WOW COUTURE Mike Guum mike@wowknitinc.com 513.226.1978
HEART & HIPS Jarvis Park jarvis@heartandhips.com 323.584.5900, ext. 332
MONO B Alan Lee alan@monobclothing.com 213.746.0000, ext.205
ZENANA Eugene Kim zenana_eugene@hotmail.com 213.746.8817
JUST BLACK Diane Kim diane@justusajeans.com 213.748.1711
NIKI BIKI Terry Park inwang_park@hotmail.com 323.584.5133
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CONTACT US
Shelda Hartwell-Hale Vice President Merchandising 213.362.0957 shelda@directiveswest.com
Sunnie Myung Market Research Manager 213.362.0953 sunnie@directiveswest.com
Ashley Cho Associate Market Analyst 213.362.0952 ashley@directiveswest.com
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110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com