JUNIORS Spring 2015
02
S P R I N G 2 015 J U N I O R S
OVERVIEW
SPRING 2015 JUNIORS SEASONAL OVERVIEW Spring 2015 is all about getting better—better fabrics, better details and better product. Business as usual just isn’t an option anymore. Giving her a reason to buy continues to be our biggest challenge in juniors. Spring 2015 explodes with an amazing array of prints, textured knits and a plethora of new details and trims. From the must-have printed bottom, to the femme top mixed with the season’s new kimono, our girl continues to make it her own.
READ ON FOR SOME OF THE SEASON’S BEST ITEMS: • Soft Bottoms
• Joggers
• Rompers & Jumpsuits
• Denim Shorts
• Lace & Crochet Tops
• Shortalls, Coveralls, Rompers in Denim
• Swing Tops
• Jeans
• Graphic Tees
• The Topper
• Femme Tops
• Easy Dresses
110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com
Copyright © 2014 Henry Doneger Associates Inc., a member of The Doneger Group, 463 Seventh Ave., New York, N.Y. 10018 USA. All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or recording, or by any information storage orretrieval system. 03
S P R I N G 2 015 J U N I O R S
TRENDS
Simply California
Blu Pepper
En CrĂŠme
Weavers
Dollhouse Vanilla Star 04
S P R I N G 2 015 J U N I O R S
TRENDS
The laidback West Coast girl summons up nostalgic aesthetics, living up to her carefree and vibrant nature.
Freshman
Love Fire
Heart N Crush
Self Esteem
Weavers
Jolt Vanilla Star
05
S P R I N G 2 015 J U N I O R S
TRENDS
Effortlessly Feminine
Taylor & Sage
Revolution by Revolt
Love Fire
06
S P R I N G 2 015 J U N I O R S
TRENDS
This casual approach to femininity finds a simple and sweet side.
Late for Dinner
Paper Crane
Revolution by Revolt
Ariya
Soprano
Series Jolt YMI
07
S P R I N G 2 015 J U N I O R S
TRENDS
Global Bazaar
Paper Crane
Boom Boom Jeans
Indigo Rein
Jolt
Love Fire 08
S P R I N G 2 015 J U N I O R S
TRENDS
Embrace the global bazaar and journey to landscapes of vivid cultures.
Band of Gypsies Boom Boom Jeans
Boom Boom Jeans
Dollhouse
Band of Gypsies Band of Gypsies 09
S P R I N G 2 015 J U N I O R S
BIG IDEAS
BIG IDEAS
New Glory
New Glory Kandy Kiss
Jolt
Band of Gypsies
Living Doll
Self Esteem
PRINTED BOTTOMS From full-length wide and pegged to shorts and the new gaucho length.
11
S P R I N G 2 015 J U N I O R S
BIG IDEAS
Band of Gypsies
Living Doll Soprano
Emerald Sundae
Blu Pepper
Jolt
ONE & DONE One-piece wonders rule here.
Paper Crane 12
S P R I N G 2 015 J U N I O R S
BIG IDEAS
PRETTY ON TOP The mixing makes this item new.
Paper Tee
Love by Design
Penelope
Jolt En Créme
Takeout
En Créme
Urban Doll
13
S P R I N G 2 015 J U N I O R S
BIG IDEAS
Love Fire
Self Esteem Jolt
Trixxi
IN THE SWING From skimmer to tunic and everything in between, hemlines are a big issue too.
Paper Crane
Urban Doll
Wallflower 14
S P R I N G 2 015 J U N I O R S
BIG IDEAS
House of Mental
Self Esteem
La Mamba
Lily White
Weavers
Weavers
La Mamba
Weavers
Weavers
TOUT THE TEE Not basic at all, texture dominates along with tons of detail and trims.
Living Doll 15
S P R I N G 2 015 J U N I O R S
BIG IDEAS
CHARMING & SWEET Everything romantic: tiers, ruffles, lace and delicate necklines, woven and knit.
Lily White Late for Dinner
Taylor & Sage
Jolt Ten Sixty Sherman
Late for Dinner Eyeshadow 16
S P R I N G 2 015 J U N I O R S
BIG IDEAS
Jolt Inspired Hearts Indigo Rein
Inspired Hearts
ACTIVATION The “It” bottom continues in knit and denim.
Jou Jou
Unionbay
Inspired Hearts
Jou Jou 17
S P R I N G 2 015 J U N I O R S
BIG IDEAS
SHORTSVILLE Frays, destructed, high waists, short, mid and Bermuda lengths.
Amethyst
Dollhouse
Boom Boom Jeans
Vanilla Star
Almost Famous
Wallflower
Celebrity Pink 18
S P R I N G 2 015 J U N I O R S
Amethyst
BIG IDEAS
Wallflower Jolt Jolt
Indigo Rein
DENIM-ALLS Extreme and light washes.
Dollhouse
Jou Jou
Highway Jeans 19
S P R I N G 2 015 J U N I O R S
BIG IDEAS
DENIM
Light washes, destructed, slim boyfriends and skinny.
Almost Famous
YMI
Series
Revolution by Revolt
Celebrity Pink
Ariya 20
S P R I N G 2 015 J U N I O R S
Dollhouse
Jolt
BIG IDEAS
Celebrity Pink
Band of Gypsies Self Esteem
TOP THAT From open cardigans to the infamous kimono and denim.
Highway Jeans
Eyeshadow
Soprano
Takeout 21
S P R I N G 2 015 J U N I O R S
BIG IDEAS
EASY DRESSES Maxis have company from shifts to slip dresses, hanky hems, midi lengths and sets.
Emerald Sundae
Trixxi
En CrĂŠme
Paper Crane
My Michelle 22
S P R I N G 2 015 J U N I O R S
VENDOR INDEX
VENDOR INDEX
A.BYER Richard Newcomb rnewcomb@byer.com 213.622.8000
COCO AND JAMESON Renee Vida renee.vida@fammagroup.com 310.993.9938
HIGHWAY JEANS Robert Lembersky robertl@highwayjeans.com 212.938.0088
ALMOST FAMOUS Sabrina Grullon sabrinag@almostfamousclothing.com 212.764.4545
DOLLHOUSE Steven Sertner steven@dollhouse.com 212.719.9363
HOUSE OF MENTAL Joy Aveni joyaveni@gmail.com 213-700-6368
AMETHYST Morgan Kelleher morgank@jadejeans.com 860.233.1330
EN CRĂˆME Lauren Hernandez lauren@studioashowroom.com 213.236.9558
INDIGO REIN Kristen Roberti kristen@indigorein.com 917.873.4348
ARIYA Kristi Durand kristid@jadejeans.com 860.233.1330
EMERALD SUNDAE Caroline Rocky caroline@emeraldsundae.com 213.797.6780
INSPIRED HEARTS Rochelle Murset rochelle@evolutionaryapparel.com 626.279.2008, ext.105
BAND OF GYPSIES Andrew Strasmore astrasmore@bandofgypsies.com 213.222.1010
EYESHADOW Elyse Copeland elyse@stonyapparel.com 323.981.9080
JOLT BOTTOMS Richard Kim rkim@kellwood.com 917.282.6637
BE BOP Ken Ferestien ken@sec2gen.com 212.921.9868
FRESH BREWED Randy Kwan randy.kwan@lamambafashion.com 323.526.3400
JOLT TOPS Shannon Birmingham shannon.birmingham @kellwood.com 415.836.6766
BLU PEPPER Sarah Kang sarah@edgemine.com 323.267.8222, ext. 200
FRESHMAN Evan Salton evansalton@takeoutsweaters.com 212.205.4705
BOOM BOOM JEANS Carlo Vieni cpv37@optonline.net 212.768.2600
H.I.P. Simone Carillo simone@trendrequest.com 714.321.8875
CELEBRITY PINK Judy Rutt judy@celebritypinkusa.com 323.837.9800
HEART-N-CRUSH Mitchell Santini mitchnyck@aol.com 212.944.6100
24
S P R I N G 2 015 J U N I O R S
JOU JOU Bob Acampora racampora@joujou.com 212.997.0230, ext. 243 KANDY KISS Natalia Rodriquez nataliar@kandykiss.com 818.833.6360 LATE FOR DINNER Brent Evans bevans@jayallc.com 323.584.3500
VENDOR INDEX
LILY WHITE Jessica Yturri jessica@secretcharm.com 213.742.7744
PENELOPE PROJECT Carlos Gomez carlos@houseofgomez.com 310.497.0673
UNIONBAY Dana Ascione dana.ascione@unionbay.com 212.947.1888
LIVING DOLL Kristen Uppal kristen@ldlaclothing.com 323.721.5352
REVOLUTION BY REVOLT Tim Perry tim@federaljeans.com 212.302.5140
URBAN DOLL Jeannie Boyd jboyd@urban-apparel.com 213.465.4802
LOVE BY DESIGN Dean Krauss dkrauss@bydesignllc.com 212.500.4400
SELF ESTEEM Kerri Lauter klatuer@selfesteemclothing.com 213.895.0450
VANILLA STAR Chrissel Battaglia chrissel@vanillastarjeans.com 212.827.0301
LOVE FIRE Michelle Mullineaux michellemullineaux@ topsondowns.com 310.558.9100
SERIES Allison Pangilinan allisonp@jadejeans.com 860.233.1330
WALLFLOWER Jennifer Laforest jennifer.laforest@mambro.com 212.216.6000
SOPRANO Patricia Jablon patricia@sopranowear.com 212.575.6270
WEAVERS Bruce Gardner brucemadbag@aol.com 213.891.1526
TAKEOUT Angie Hammel angiehammel@takeoutsweaters.com 212.997.7464
XOXO Jillian Coulter jilliancoulter@kellwood.com 516.749.7359
TAYLOR AND SAGE Renee Vida renee.vida@fammagroup.com 310.993.9938
YMI JEANSWEAR Michael Godigian michael@ymijeans.com 323.581.7700
MY MICHELLE (DRESSES) Clem Ricca clemencia.ricca@kellwood.com 212.596.0400 MY MICHELLE (SPORTSWEAR) Lori Brennan lori.brennan@kellwood.com 212.596.0400 NEW GLORY Priyanka Puri priyanka@newgloryclothing.com 212.944.2100 PAPER + TEE Mary Ann Casale Tooker maryannc@louiseparis.com 212.354.5411 PAPER CRANE Sam Paik samuelpaik@gmail.com 714.785.8463
TEN-SIXTY-SHERMAN Monica Miller monica@avalonapparel.com 212.869.4489 TRIXXI Megan Swartz megan@trixxi.net 323.585.4200
25
S P R I N G 2 015 J U N I O R S
CONTACT US
SHELDA HARTWELL-HALE Vice President Merchandising 213.362.0957 shelda@directiveswest.com
26
S P R I N G 2 015 J U N I O R S
HALLE REDMAN Merchandise Manager Junior Related Separates/Denim/Plus 213.362.0960 halle@directiveswest.com
CARRIE HARRIS Merchandise Manager Junior Separates/Dresses 213.362.0950 carrie@directiveswest.com
110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com S P R I N G 2 015 J U N I O R S