MODERATE SPORTSWEAR Spring 2015
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OVERVIEW
SPRING 2015 MODERATE SPORTWEAR SEASONAL OVERVIEW The Spring ’15 season looks fresh with an array of newness from print direction to silhouettes and details in both top and bottom classifications. There is buzz on the new culotte style which is an addition to the soft bottoms family in an array of prints and fabrics. The jumpsuit is another key body that has proven success and will be a hit for spring. Prints are alive with florals, tropicals and ethnic prints leading the way. Casual lifestyle looks still remain important in soft fabrics and new washes. With all of the exciting opportunities that await within the moderate update category, new customers will be eager to shop and existing consumers will be coming back for more.
BIG IDEA CALL-OUTS: • Great Lengths • In the Details • Prints • New & Notable Silhouettes • One-Piece Craze • Skirt Alert • SoCal Casual • Bottoms Up 110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com
Copyright © 2014 Henry Doneger Associates Inc., a member of The Doneger Group, 463 Seventh Ave., New York, N.Y. 10018 USA. All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy or recording, or by any information storage orretrieval system. 03
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TRENDS
The laidback West Coast girl has aesthetics reminiscent of past eras. Looks are injected with a shot of bohemia and hints of the Southwest. Bold prints, playful vintage graphics, bright colors and stonewashed denim make up this easygoing canvas. Athletic-inspired sporty trims and performance fabrics play into the athleisure looks as soft muted tones are juxtaposed with bold pops and edgy graphics. California style is ingrained in a culture of carefree and fun-spirited indulgences.
Simply California RACHEL COMEY
Nothing says feminine like ethereal sheers and delicate laces with a touch of romantic whimsy. This season, throw caution to the wind and take inspiration from easygoing indulgence. There’s no question that spring brings out the light, ladylike spirit. This season, feminine touches are present in translucent layers while metallics lend an air of luxe. Sugar-coated pastel tones, sundrenched sorbets and white-washed shades have a nostalgic aesthetic. This casual approach to elegance finds a sophisticated side to simple.
Effortlessly Feminine ISABEL MARANT
Global Bazaar MARA HOFFMAN 04
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Take an indulgent excursion and explore the unknown. Embrace the global bazaar and journey to the landscapes of vivid culture. An alluring arrangement of visual interest is revealed through artisanal touches and exotic wonderment. A parade of earthy, rich and sculptured textiles glistens with touches of sheen and iridescence. A kaleidoscope of beauty, painterly florals, vintage foliage tropical, native graphics and tribal motifs is enchanting. Lavish manipulations of needlepoint embroidery, delicate beading, ornate embellishment and stitch work recreate the past with a new energy.
BIG IDEAS
BIG IDEAS
Tru Self
New Direction Figueroa & Flower Vanilla Star
Vanilla Star
New Direction New Direction
Tru Self
New Direction
GREAT LENGTHS New length variations for the soft pant. This exciting trend includes shorter lengths to the new culotte style. The updates in prints look great. Rayon challis or ITY are the fabrics to watch.
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Fred David
BIG IDEAS
By Design
Tru Self
New Direction
New Direction
Figueroa & Flower Figueroa & Flower
PRINTS PLEASE Newness in prints gives the top category a reason to get excited. Whether it be florals, ethnic prints, tropicals, mixed prints or sublimations, these updated prints will be sure to brighten up the season.
Deb & Dan
By Design
B.L.E.U.
By Design 07
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BIG IDEAS
Velvet Heart
Fred David
Eva France
Per Se
ONE-PIECE CRAZE Jumpsuits and rompers will be big for the spring season. Whether it be printed or solid, woven or knit, these items will be in demand.
Vanilla Star Kandy Kiss 08
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Isela
BIG IDEAS
By Design
Fred David Kandy Kiss
Vanilla Star
Per Se
89th & Madison
Per Se
Kandy Kiss
By Design
One World
SOCAL CASUAL
The California lifestyle has made its mark for the season and it’s all about easy bodies and a relaxed look for spring. Tie-dyes and mineral washes add a beachy vibe, while casual twill shorts and linen pants offer a fresh alternative in the bottoms category.
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BIG IDEAS
Adiva
By Design
Deb & Dan
Deb & Dan
IN THE DETAILS Crochet and lace adornments, pleated tops, embellished necklines, braiding and chiffon trims—it’s all about the finishing touches which bring added value to any look.
Figueroa & Flower
Adiva Adiva
Verve
Kandy Kiss Adiva 10
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BIG IDEAS
One World
Kandy Kiss
Sarah Michelle
NEW & NOTABLE SILHOUETTES
Deb & Dan
The top category has new bodies as well as current favorites that are at the forefront for spring. From proven bestsellers such as the shark-bite, high/low, tie-front and peasant body to the newer shapes such as layered tops, the kimono, duster, poncho and open back, these silhouettes will be important for the season.
Figueroa & Flower
By Design
Tru Self
CKW
B.L.E.U. Verve
Deb & Dan 11
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BIG IDEAS
Verve
Verve
Femme By Tresics
SKIRT ALERT The midi-length is the must-have length. The pencil skirt and maxi still remain. Pleats, texture, lace and crochet update the look.
New Direction
Adiva
CKW Adiva
Adiva
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Femme By Tresics
BIG IDEAS
Per Se
Rhythm in Blues
Vanilla Star
Per Se
Vanilla Star
BOTTOMS UP New washes and updated bodies in denim look strong. Alternative lengths, including crops and Bermudas carry forward. Shorts in twill, denim and linen look strong and remain a staple for the season.
Vanilla Star
Rhythm in Blues Rhythm in Blues
Vanilla Star
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VENDOR INDEX
VENDOR INDEX
89TH & MADISON Laura Ferraro laura.ferraro@nycknit.com 212.840.1313
FIGUEROA & FLOWER Shant Assordian shant@glorialance.com 310.767.4400
SARA MICHELLE Bob Hempling bob@glorialance.com 310.767.4400
ADIVA Stanley Goodman stanley.goodman@bodywaves.com 714.898.9900
FRED DAVID Russell Kirstein russellkirstein9@aol.com 212.768.2070
FEMME BY TRESICS Paul Astuto champseas@aol.com 212.764.6500
AGB Richard Newcomb rnewcomb@byer.com 213.622.8000
ISELA Colleen Donohue colleen@fashionavenueknits.com 212.302.8282
TRU SELF Jeff Lewis jeff.lewis1123@gmail.com 323.889.4300
B.L.E.U. Sue Bundy sue@bluprintnyc.com 212.395.9550
KANDY KISS Chris Laurita chris.laurita@kandykiss.com 818.833.6360
US SWEATERS Colleen Donohue colleen@fashionavenueknits.com 212.302.8282
BY DESIGN Michele Braun mbraun@bydesignllc.com 213.232.3113
MEL & MO Marie Moser marie.melandmo@gmail.com 213.234.7538
VANILLA STAR Chrissel Battaglia chrissel@vanillastarjeans.com 212.827.0301
CKW Paul Astuto champseas@aol.com 212.764.6500
NEW DIRECTION Andrew Tabor andrewnds@gmail.com 212.221.0920
VERVE Ilona Chomsky ilona.chomsky@nycknit.com 212.840.1313
DEB & DAN Beth Cohen beth@lamainconnection.com 323.235.2600
ONE WORLD Eileen Bushman ebushman@oneworldapparel.com 213.743.5890
EARL JEANS TOPS Jennifer Montecelli jennifer@earljeantop.com 212.684.5520
PER SE Jim Ferree jimferree@srpapparelgroup.com 212.764.4810
EARL JEANS Danny Gladstone danny.gladstone@earljean.com 212.944.6690
RHYTHM IN BLUES Amanda Giglio amandag@jadejeans.com 860.878.2959
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CONTACT US
SHELDA HARTWELL-HALE Vice President Merchandising 213.362.0957 shelda@directiveswest.com
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MONICA RUISECO Market Analyst 213.627.8306 monica@directiveswest.com
110 E. Ninth Street, Suite A525, Los Angeles, CA 90079 • 213.627.5921 • Visit us online at www.directiveswest.com S P R I N G 2 015 M O D E R AT E