Thakoon
Denim is front and center: contemporary’s hardest working fabric is back. Ode to the new blues, denim goes beyond the jean, layered head-to-toe, reimagined for outerwear, updated jean bodies and sophisticated feminine dressing. Ideal for laid-back city styling, casual pieces are characterized by blue washes, relaxed shapes and distressing. Old meets new for reworked interpretations of vintage styles, retro influences and tongue-in-cheek details. There is a mood of well-loved, traditional American materials, aged and perfectly worn in. Throwback stories focus on the 1970s gypsy spirit mixed with a playful ’90s attitude. Softened silhouettes in tops, dresses, bottoms and one-piece dressing sit nicely with the resurgence of rigid fabrics in girlfriend fits and distressed jean shorts. • SoCal style equals fashion denim all day long. Layered head-to-toe in all shades, weights and shapes, there is plenty of edge and versatility • Fashion silhouettes, feminine tops and dresses, retro A-line and pencil skirts, jean shorts, reinvented jackets and updated shirting. Reused and reconstructed vintage jeans are customized and collectable • One-piece playsuits in rompers, jumpsuits, short-alls and overalls • The jean: skinny is still number one, retro flares, ’90s girlfriend, vintage Levi’s influence, high-waisted straight leg, the culotte, the boyfriend, ankle crops with hem details • Youthful distressing, slashed knees, shredding, rip & repair, tears, frayed edges, undone hems • Exposed buttons, zipper details, playful appliqué, patchwork, embroidery, paint splatter • Rigid, tech-infused, stretch fabrics, chambray and Tencel for movement and drape • Utilitarian marries military styles with workwear pieces: cargo pockets, jumpsuits, army twills, canvas utility jackets in camo prints, olive green and tan • Plays back to shirting: menswear-inspired white, brushed flannel plaids, updated stripes, paper bag silhouettes and classic tailoring • Every shade of denim blue from whitened, sun-bleached, stonewashed, ocean and blueberry to indigo tints and dark rinses. Clean flat finishes and muted neutral colors, grays and black
Jill Stuart
Nostalgic love for the ’70s has an air of femininity and subtlety, creating beautiful heirlooms rooted in chic easy style. Haute hippie sophistication is shaped by flyaway sheers, airy pleats, summer suede, retro denim and a love for delicate lace and artisan embroidery. Americana references, Victorian elements and a touch of Navajo inspires an outcome that maximizes texture, color and print, all with a feminine hand. Modernity spins the combination of California gypsy and Bohemian-inspired looks with a cool attitude reinterpreted with a youthful yet sexy twist for our rock band goddess. From Topanga to Laurel Canyon, the Gypset style setter encompasses the effortlessly cool essence of L.A.’s creative scene. • Haute hippie sophistication, boho nouveau spirit and hippie chic combined with rock goddess edge • Flyaway sheers, soft wovens, rayon blends, gauzy cottons, summer suede, leather and corduroy • With the band festival style, layering hard and soft, retro-inspired graphic band tees, vintage and deconstructed denim, leather and skin is in • Dresses: languid maxis, peasant dresses, soft shifts, drop-waists, light fabrics in sweet florals and tribal prints, cutouts, accentuating skin-baring focus on shoulders and backs • Love for lace and crochet, hand-knotted macramé knits, tie-fronts, open weave sweater layers • Retro denim: high-waists, flare bottoms, culottes, shorts with zippers and exposed buttons, pockets, patches, frayed edges, undone hems and stitching details, vintage influences on modern chambrays, jumpsuits and rompers • Fringe, artisan embroidery, rich embellishments, patchwork and hardware, pleating, ruffles, flutters and tiers of fabric • Culture clash of art and folksy prints, global tribe, Navajo motifs, new tribals, paisley, geos and batik, layered with a range of florals and microflorals, multicolored and patchworked • Updated tie-dye, bleach treatments, pattern play on lightweight denim and heritage stripes • Hippie colors, a caravan of rich earthly luster, rustic tints, Indian summer hues, exotic spice tones, blush and bone whites, shades of blue
BCBG Max Azria
L.A. vagabonds, Cal-Artsy free spirts and hipster beach bunnies define laid-back Cali cool. Carefree, layered and mismatched, nothing looks overworked, paying homage to the West Coast mindset. A spirited hodgepodge of street, surf and athleisure defines the L.A. uniform of found chic. Sunday leisure, wellness and sports fuse comfort and ease with the fashion seen on the beach, it’s in the subtle details, retro influences, texture innovations and feminine simplicity. Decade-defining minimalism suited with luxe fabrics, perfectly worn in knits, ladylike sheers, active influences and a play on proportion. A tie-dye of pop colors and neutral tones, energetic stripes, youthful graphics and print originality unite this casual fashion takeover. • Cali lifestyle: casual elements and creative fashion dressing unite, surf to street, simple redefined, subtle details and feminine fluidity define the L.A. uniform • In motion: ease and sport fused together, minimal chic, carefree layers, a play on proportion • Athleisure: comfort, sport, health and a wellness focus, activewear turned lifewear, urban persona with effortless style, cozy dressing for lounge lifestyle • Skimmer knits, wide leg soft bottoms, dolphin shorts, lightweight brushed shirting, one-piece dressing, day knit dresses, Baja popovers and joggers • Feminine details: halters, racerback, open backs, cutouts, sheer paneling, flowy bodies, bare shoulders, directional straps, tie-fronts and ab-baring crops • Denim, chambray and Tencel: vintage influences in silhouette, washed rinses, bleached treatments, destructed, frayed edges, fashion layers and a range of fabric weights • Textured knit innovation, buttery feel, subtle soft wovens, sport mesh, true active tech, feminine sheers, breezy wovens, worn in, deconstructed tears and holes • Ringer, zippers, pockets, mixed media, open weave and novelty fringe • Prints: every variation of stripe, plaid, colorblocking and tie-dye. Worldly print inspirations, florals, graphics, ’70s retro, gym inspiration, yogi mantras, humorous verbiage, surf and beach visuals • Neutral tones: heathered, sun-drenched, iridescent sheen, calm grays, layered whites, black, bright pop, pretty pastels and a range of blues from sky to ocean
Zimmermann
A beautiful balancing act of gentle sweetness and sinful bareness, femininity with edge, a bit of playful romance and timeless sophistication mixed with youthful whimsy. Fresh-faced flair is a little retro with a lot sugar and spice, skin-baring laces and elevated sheers signal the importance of girly temptations. Soft and pretty, billowy silhouettes, casual classic charm, exposed shoulders and ruffled layers provoke. Eye-catching cutwork, imaginative design patterns, netted mesh, heavy eyelets and translucent latticework, lace for adventurous play, perfect placement and adorned allover. Wildly romantic florals, sweet candy colors, blushing nudes and creamy whites entice. Decadent embellishment and Victorian frilly toppers are essential to pretty young style makers creating their Instagram-ready look. • Soft and pretty: softer silhouettes, movement with ease, feminine free spirit, girlish sweetness with a hint of sensual sophistication • Lace and more lace, delicate or heavy weights, crochet, creative patterns, appliqués, mesh and eyelet, intimates and nightie influence, skin-baring placement or allover • Back details, playful straps, deep cleavage, ab-baring and keyhole cutouts • Feminine edge: off-the-shoulder, strapless, cami and billowy blouses, dresses in a range of silhouettes from shift to maxi, body aware, waist-accentuated or voluminous shapes, soft dressing in rompers, jumpsuits and third piece completers • Skirts and sets: two-piece sets, ballet-inspired tops and skirt combos, mini to midi skirts and a range of volume • Romantic florals, garden to painterly, gingham, checks, stripes, placement border and conversational prints, matched or mixed together for girly fun • Ruffles, pleats and ribbons, decadent embellishment and embroidery, bib-front and hem details • Retro influences, Victorian details, a bit of nostalgia in modern themes • Sheer wovens, draped and layered, peplum, tiered placement and ruffle edges to tease the eye • Barely there nudes, iridescent sheen, blushing tones, pure white to soft cream, pastels, pinks, mint green, lavender, butter yellow and candy colors
’70s prevail: summer suede, fringe, tassels, pom-poms, retro-inspired silhouettes, destructed, shredded, frayed edges, rip & repair, delicate lace, heavy eyelets, crochet allover or placement, artisan embroidery, embellishment, patchwork, billowy shapes, open weaves, high-waists, cutouts, sheer paneling, soft and pretty, exposed shoulders, head-to-toe denim dressing, one-piece playsuits, skin-baring, ruffles and pleats, utility layers, nautical themes, tie-fronts, zippers, exposed buttons
Summer suede, leather, rigid, soft and tech-infused denim, chambray, Tencel, corduroy, flyaway sheers, silks, rayon and updated wovens, cotton gauze, voile and lawn, canvas, buttery soft textured knits, ribbed, fleece, French terry, slubs, cotton poplin, brushed flannel, tri-blends, jerseys, distressed knits, performance fabrics, lace, eyelet, mesh
Romantic bohemian colors, rustic earthly hues, sun-drenched, warm southwest shades, terra cotta, tangerine, coral, oatmeal, caravan of spice and jewel tones, camels, tan, butter yellow, olive, aqua-fresh greens, cosmetic blushes, iridescent nudes, pretty pastels, candy colors, chalky to heather grays, a range of whites, soft ivories, black, all shades of blues, pops of red
Folksy, Navajo styles, tribal, paisley, tile, placement boarders, Guatemalan and Indian motifs, tie-dye, stone wash and bleach treatments, paint splatter, whimsical repeat prints, stars, plaids, every variation of stripes—variegated, neutral, updated rainbow and traditional stripes—colorblocking, camo, florals—garden blooms, painterly, vintage-inspired and soft ditsy—dots, retro graphics, vintage band tees, French sayings, humorous verbiage, surf and beach, inspirational sport and yogi mantras
Rolla’s
Ode to the new blues, worn head-to-toe and layered up | In every category: outerwear, dresses, tops and bottoms, in all ranges of fabrics and washes, beyond just the jean | A nod to retro rigid denim, a ’90s girlfriend fit updated, the ’70s flare, wide leg, culottes, high-waists | The skinny is still the fan favorite | Distressing, rip & repair, patches, embroidery, paint splatter, slashed knees, washed tones | The retro jean skirt, exposed button-front, A-line, pencil, one-piece dressing | Frayed edges, undone hems, overdyed and large cuffs | Tech stretch from premium players for comfort and innovation
Pam and Gela
The T-shirt dress takes everyday casual to a new level with girly new twists, updated textured knits, pattern play and innovative design elements | Slubby knit textures, cotton and jerseys, hatchi, lightweight sweater knits and tri-blends, luxe feel, texture innovation and open weave knitting are highlights | Tunic, midi and maxi silhouettes, in all variations of body-con, straight and A-line | The classic crewneck, cami, tank bodies, deep V-neck and henley in all hem lengths | High slits, pockets, rolled sleeves, lattice ties, low back, rouching, tiers and soft ruffle details | Every variation of stripes, subtle burnout, tonal prints and tie-dye
Whitney Eve
One-piece playsuit reigns supreme, leg-baring fun | Daring cutouts, skin-baring panels, open backs, crisscross straps | Ladylike subtle drape, allover lace, ruffled edges, accentuated waists | Soft wovens, chambrays, cotton gauze and lightweight knits play on fabric and texture | Tribal prints, worldly motif, garden florals | Caravan of rich hues, blues, pretty pastels, pop red and summer whites | The retro denim shortalls and the coverall continues
Elder Statesman
Skimming the waistline, eye-catching innovation in shape, fabric and retro graphics | Strappy camis, trapeze necks, flowy bodies, ab-baring boxy tees, cropped sweatshirts exposing only a sliver of the mid-section, non-body clinging | Innovation and simplicity in knits, soft worn-in, nubby textures, tri-blends, cottons, slubs, jerseys, French terry, lightweight sweater knit tops | Neutral whites, creams, grays and soft blush tones | Retro-inspired graphics, rainbow stripes, verbiage, French sayings, inspirational, humor, repeat stars, vintage beach themes, classic rock band | Ringer, pockets, drop arm holes, destructed, holes, frayed edges
Frame Denim
A look and feel of luxury, retro point of view influencing vintage cuts, color palettes, inspire a sense of nostalgia | ’70s style suede dresses in feather lightweights, highwaist shorts, A-line skirts and boho-inspired fringed jackets | Styles have been reimagined especially in tailored pieces | One-piece dressing with utility influences | Fringe, hardware, belted waists, delicate cutouts | Soft colors in smudgy chalk tones, earthy camel to tans, rustic spice, burnt orange, blues and emerald green shades
Wayf
All about exposed shoulders, youthful flirty charm and bareness | Strapless, flutter, offthe-shoulder and cold-shoulders, cropped, skimmer, flowy silhouettes | Lace, allover or cutouts, pattern play, intricate, delicate designs, heavy eyelet, mesh, crochet | Soft silks, cotton gauze, rayon blends, sheer chiffons and airy textures | Retro yet modern, ruffles, billowy sleeves, peplums, trapeze, flirty flounce | Embroidery and embellishment | Print variations: retro, playful and feminine, romantic and garden florals, batik, native and tribal motifs, allover whimsy
Sonia by Sonia Rykiel
Gypset sophistication and leg-baring fun | High-waists, exposed button-fronts, zipper details, distressing, patching, ringer and ruffle edges, patches | Summer suede, leather, denim, lightweight drapey wovens, chambrays, allover lace, sport knits | The retro dolphin, track short, soft ruffle bottom | Navajo motifs, tribal stories, indigo wash effects, tonal patterns and floral prints | Flounce, volume and paper bag tie-waist for sophistication | Can be literal translation or current with contemporary design elements
A Piece Apart
The two-piece ensemble has a soft and pretty feel, uniting tops to bottoms with a cohesion of fabric, print and color | Head-to-toe styling made beautifully easy | The pairings are in every variation | Range of woven fabrics and textured knits, Tencel and lace is a key call-out | Key silhouettes experiment with proportion, whether simple in shape, with movement and ease or skin-baring items in slim designs | Print and color are in identical combinations or are carefully mix and matched
Raquel Allegra
Emphasis on ultra-chic style with ease and movement | Menswear-inspired trousers, trendsetting pleats, day-to-night dressing and voluminous shapes | Slouchy, soft draping, pleating, elastic waists, high-waists, tie and belted details, hem lengths range from culottes to floor-skimming | Nautical themes: front flap, exposed buttons, billowy legs and draped | Range of woven and knit fabrications: Tencel, chambray, textured wovens, jersey, soft knits and structured denim | Hits of colorful brights, solid neutrals, bold stripes, tribal prints and florals
Osklen
This forever classic staple continues to be a fan favorite, buttoned up menswearinspired | Range in hem lengths seen in cropped, tunic, standard top or shirt dress silhouettes, sleeve lengths updated with cap, rolled, cuffed, short or long | Newness with feminine details: ruffles, peplum, cold-shoulders, lace | Tailored slim or oversized soft shapes | Cotton poplin, gauze, brushed flannel, soft blends, rayons, chambray and Tencel fabrics | Crisp white, stripes and plaids in updated colors and worn in looks
Rebecca Taylor
The girly and bohemian lifestyle, shifts, drop-waist, A-line, peasant and maxi shapes | Comfort and ease in wearable woven fabrics, feminine prints and understandable silhouettes ranging from the collared shirt dress and mini flounce to the strappy maxi | Range of woven textiles, wearably sheer, soft chambrays and innovative rayons | Embroidery, embellishment, sheer inserts, ruffles, tiered layers, pockets and slits | Best peek-a-boo moments: lace, plenty of skin, bareness | Seasonal hues, creamy whites and stark blacks are intertwined with stripes, ladylike florals, native and tribal prints, print mixing for playfulness
Sea
Buy-now-wear-now pieces, soft layers and urban completers | The new kimono either in lace, pretty florals, ethnic prints or textured draped wovens | The trench, soft fabrics, structured wovens, tie-waists, blush nudes to camel tones | Utility references, exaggerated pockets, worn in looks, lightweight fabrics, camo, tan, army greens | Voluminous shapes, cropped styles, slimmer fits, duster lengths, range of sleeve lengths | Denim with vintage interest, reinvented for newness, boyfriend blazer, the moto for edge
SHELDA HARTWELL-HALE Vice President 213-362-0957 shelda@directiveswest.com
RACHAEL ROBBINS KACHKO Merchandising Strategist Contemporary Sportswear & Young Men’s 213-362-0959 rachael@directiveswest.com
MARLEE SHERWIN Assistant Merchandising Strategist Contemporary Sportswear & Young Men’s 213-362-0962 marlee@directiveswest.com
110 E. Ninth Street, Suite A525 Los Angeles, CA 90079 • 213-627-5921 Visit us at directiveswest.com