SPRING ’16
MISSY
SPORTSW E AR
E DIT
S P R I N G ’1 6 M I S S Y S P O R T S W E A R The Spring ’16 season looks fresh with an array of newness across the board. From the resurgence of denim in all classifications, to the evolution of the casual woven shirt in solids and plaids, these are some key highlights that will be adding excitement to the floor. We can’t escape the print direction, which is very strong in feminine florals, Aztec and tie-dye/ombré. Updates in silhouettes and details in tops are creating buzz. Casual lifestyle still remain important in yummy fabrics and new washes are vital. With all of the exciting opportunities that await within the better/moderate update category, this will not only generate new customers who will be eager to shop, but keep the current ones coming back for new Spring ’16 product. KEY ITEMS ARE A DIRECT WAY TO STEER THROUGH THE SEASON & ARE FEATURED THROUGHOUT EACH BIG IDEA:
• The Shirt Redefined
• Prints Please
• Tie-Dye Rules
• Shapely Silhouettes
• It’s in the Details
• Weekend Wear
• Skirting Around
• The Completer Piece
• Denim Head-to-Toe
TRENDS
U T I L I TA R I A N
Chloe
Urbanites unites with a luxe ode to military chic. Utilitarian outdoor styles appeal to the growing need for multifunctional pieces. Denim, the hardest working fabric, is front and center in cool silhouettes and head-to-toe looks that combine retro and modern influences.
VA L L E Y O F T H E D O L L S
Chloe
Gentle sweetness and fresh-faced flair are modern and playful in Valley of the Dolls. Elevated fabrics embrace a casual take on classic charm. Floral appliquĂŠ and gingham accents reinforce the feeling of ladylike dressing.
SPORT CIRCUIT
Dior
California ease and sporty lifestyle merge together to form her new casual uniform. Activewear turned lifewear encompasses all facets of sport and leisure. This sport circuit pays homage to the original Californian mindset.
LA BOHÈME
Etro
La Bohème explores the many sides of a new free-spirited vibe. Mixing cultural influences crafts the new bohemian sensibility. From global travelers and rock goddesses to eclectic hippies, a nostalgic and deep-rooted love for the ’70s prevails.
KEY ITEMS
THE SHIRT REDEFINED
Democracy
Velvet Heart
Velvet Heart
Velvet Heart
Democracy Ivory Crane
New Direction Top, Lola Jeans Skirt
Velvet Heart Per Se
The white shirt gets updated in tunic, boxy bodies and mixed media. Plaids continue in spring colors. Tencel and chambray look fresh in both tops and bottoms.
I T ’ S I N T H E D E TA I L S
Democracy
Isela
Simply Irresistible
Figueroa & Flower
Cha Cha Vente Rhythm In Blues
Rain + Rose Duster, Cha Cha Vente Tank, Lola Jeans Bottoms
AGB Rain
Fringe is still at the forefront for spring. Crochet, tassels, pom-poms, lattice details, ruffles and neckline interest is also key.
D E N I M H E A D -T O -T O E
Velvet Heart
Democracy
Kut
JOH
Kut JOH
Rhythm in Blues Vest, Lola Jeans Bottoms
Alexander Jordan Democracy
Denim has reemerged as one of the most important trends of the season. From the flare jean to the button front pencil skirt, shirts, vest, jackets and even the jumpsuit and romper. It’s all about denim all day.
S H A P E LY S I L H O U E T T E S
Cha Cha Vente
Isela
Miraclebody
Vanilla Star
Cha Cha Vente Cha Cha Vente
ECI
Beyond Harmony Cha Cha Vente
Updated bodies bring newness from the cold-shoulder, uneven hems, 2-fers, mock necks, back details, the peasant body, the longer shirt silhouette, the lace-up, tie-side and even the bow blouse have come back into play.
T H E DY E R U L E S
JOH
JOH
JOH
Rain
Luna Jai Isela
Allen Allen
Fred David Cha Cha Vente
OmbrĂŠ and all shades of blue look fresh. All classifications are on board.
SKIRTING AROUND
Ivory Crane
New Direction
New Direction
Clotheshead
Fred David Ivory Crane
Status by Chenault Top, New Direction Skirt
Figueroa & Flower JOH
Uneven hems are newest. Midi and the shorter length are updated with button details, mixed fabrications and fringe. The maxi continues in assorted prints and washes.
PRINTS PLEASE
Democracy
Femme by Tresics
One World
Femme Fatale
Democracy Figueroa & Flower
Rabbit Rabbit Rabbit Dress
Clotheshead One World
From florals to screens and especially Americana, newness in prints are giving the top category a renewed outlook for the season.
WEEKEND WEAR
Luna Jai
Kandy Kiss
Luna Jai
Luna Jai
Cha Cha Vente Luna Jai
Luna Jai
Allen Allen French Bazaar
Athleisure continues into spring with easy knit bodies and yummy fabrics dominating this look. Performance and printed leggings bring newness in prints and patterns.
THE COMPLETER PIECE
Ivory Crane
Adiva
Ivory Crane
Femme by Tresics
Ivory Crane Ivory Crane
Ivory Crane
Ivory Crane Stitch & Star
The structured jacket is newest. Cascading drape, lace and crochet trim and fringe details remain.
VENDOR INDEX 89th & Madison Laura Ferraro laura.ferraro@nycalliance.com 212.840.1313 Adiva 714.270.2832 Stanley Goodman stanley.goodman@bodywaves.com AGB 213.622.8000 Richard Newcomb rnewcomb@byer.com Alexander Jordan 212.764.4810 Jim Ferree jimferree@srpapparelgroup.com Allen Allen 213.627.8555 Kari Carpino jimferree@srpapparelgroup.com ANS 213.688.2824 Karen George kg-co@msn.com
Beyond Harmony 213.745.5556 Erwin Pittock selectclothing@hotmail.com B.L.E.U. 212.395.9550 Sue Bundy sue@bluprintnyc.com Cha Cha Vente 310.795.6808 Cami Gasmer cgasmer@kimandcami.com Clotheshead 213.688.2824 Karen George kg-co@msn.com Democracy 626.934.6463 Judy Owens judy.owens@kellwood.com Direct Alternatives 818.395.8919 Stacia Diamond sdiamond@directalternativegroup.com
ECI 212.302.2244 Jaynee Sprayregen jsprayregen@ecinewyork.com
French Bazaar 323.605.0001 Sandra Hernandez sandra@sublitexusa.com
Leo + Nicole 323.319.6901 Damon Gomez dgomez@tlbholdings.com
Femme Fatal 213.488.3535 Jerry Neckanoff nekenuf@aol.com
Isela 212.302.8282 Colleen Donohue colleen@fashionavenueknits.com
Lola Jeans 213.489.0516 Judi Mann judithautumn@gmail.com
Femme by Tresics 212.764.6500 Paul Astuto champseas@aol.com
Ivory Crane 310.634.2460 Rachel Boussard salesunlimitedteam@outlook.com JOH 213.488.3535 Jerry Neckanoff nekenuf@aol.com
Luna Jai 323.605.0001 Sandra Hernandez sandra@sublitexusa.com
Figueroa and Flower 310.767.4400 Shant Assordian shant@glorialance.com Forgotten Grace 213.745.5556 Erwin Pittock selectclothing@hotmail.com Fred David 212.768.2070 Russell Kirstein russellkirstein9@aol.com
Kandy Kiss 818.833.6360 Chris Laurita chris.laurita@kandykiss.com Kut 213.627.2872 Nancy Kanizo nkanizo@swatfame.com
Miracle Suit 213.412.0088 ext. 507 Holly Arnesen-Sileo harnesen@miraclebody.com New Direction 212.221.0920 Andrew Tabor andrewnds@gmail.com One World 213.743.5890 Eileen Bushman ebushman@oneworldapparel.com
VENDOR INDEX Papillion 213.624.2242 Bhaj Malik bhajneetsingh@gmail.com
Rain 213.623.6689 Simon & Sharon simonadot@aol.com
Status by Chenault 818.842.0200 ext. 135 Linda Chenault lindac@vesturegroupinc.com
Vanilla Star 212.827.0301 Dana Bryn dana@stitchandstar.com
Per Se 212.764.4810 Jim Ferree jimferree@srpapparelgroup.com
Rhythm in Blues 860.878.2959 Andrea Paniccia andreap@jadejeans.com
Symple 914.661.0005 Edward Newmark edward@simplesolutions.info
Velvet Heart 213.689.5050 Mosche Tsabag mosche@velvetheart.com
Picadilly 800.663.3069 Neil Dombrowsky neild@picadillyfashions.com
Sara Michelle 310.767.4400 Bob Hempling bob@gloriaLance.com
Tru Self 323.889.4300 Jeff Lewis jeff.lewis1123@gmail.com
Verve 212.840.1313 Ilona Chomsky Ilona.chomsky@nycalliance.com
Rabbit Rabbit Rabbit 714.893.3300 Alexis Carlson alexis.carlson@divallc.com
Simply Irresistible 212.354.2065 Erwin Pittock selectclothing@hotmail.com
US Sweaters 212.302.8282 Colleen Donohue colleen@fashionavenueknits.com
REACH OUT Shelda Hartwell-Hale Vice President Merchandising 213.362.0957 shelda@directiveswest.com Monica Ruiseco Merchandising Strategist Missy Sportswear 213.627.8306 monica@directiveswest.com Marlee Sherwin Assistant Market Analyst Missy Sportswear 213.362.0962 marlee@directiveswest.com 110 E. 9th Street, Suite A525 Los Angeles, CA 90079 213-627-5921
SPRING ’16
MISSY
SPORTSW E AR
E DIT