SPRING ’16 S W I M W E A R
E D I T
DIRECTIVESWEST A DIVISION OF DONEGER
SEA SONAL OVERVIEW
SPRING ’16 SWIM The ever-evolving swimwear business showcased some exciting new directions at the 2015 Miami Swim Show. The junior and young contemporary markets are still obsessed with looking fashionable at the beach, yet the “beachwear everywhere” trend is now incorporating swimwear and cover-ups into everyday style. The swimwear category continues to make a memorable statement. The Miami Swim Show proved that swimwear has never looked better, or been more innovative than it is for Spring 2016. Silhouettes range from barely there to fully covered. Flounce tops continue to grow while strappy two-pieces and highneck tops are inspired by the active movement. The junior girl is now intrigued by the sexy one-piece and monokini with crochet, strapping, lace-ups and mesh details. Cheeky bottoms are all the rage, paired with bralettes, crop tops and wrap tops. The paddle suit/rash guard remains everpresent, but is now incorporating trendy patterns and prints with performance fabrics. Prints take inspiration from around the world, integrating bright tropical florals with dark ground Aztecs. Warm woodland hues emerge, from sangria and marigold to terra cotta. Missy gets a fresh new update on classic silhouettes that showcase newness in the form of high necks, swim dresses, mesh cutouts and leather details. Cover-ups continue to grow, worn from the beach to the street. Cold-shoulders, kimonos, tunics and festival-inspired looks are consumer go-tos. Beach accessories emerge as a new way to merchandise: pool inflatables, novelty towels, beach blankets and radios are perfect beach add-ons.
SPRING ’16 SWIM
TRENDS
TRENDS
AROUND THE WORLD
Take a journey around the world and dive into the unknown. Explore the vivid culture of the global bazaar and visualize colorful landscapes. Living the wildest adventure in the ultimate paradise, an alluring arrangement of visual interest is revealed through artisanal touches and exotic wonderment. Embrace wanderlust and be inspired by tropicals, natural motifs and tribal patterns. A synthesis of crochet, macramĂŠ and bohemian embellishments emerge. This girl is inspired by travel and music festivals around the world.
SPRING ’16 SWIM
TRENDS
PIN-UP
The pin-up girl brings out her femme fashion sense in a pretty palette of all things pastel. Sun-washed sorbets combined with delicate lace and flirty ruffles showcase her fun-spirited attitude. Playful conversational prints and colorful florals are played back to neutrals. The revival of retro is key with high-waist bottoms, keyhole cutouts and lingerie-inspired pieces. Her lively charm is captured in the essence of a ’50s beach babe.
SPRING ’16 SWIM
TRENDS
SPORT CIRCUIT
Surf’s up! This laid-back West Coast girl is about swim, surf, yoga and all things active. Minimalist shapes with a strong sport influence is ever-present here. Paddlesuits, surf pants and rash gaurds are updated with trendy designer patterns, making everyday workouts and beach days equally fashionable. Neoprene, scuba and mesh elevate her looks and play into beach-inspired chic. California flair is entrenched in her relaxed lifestyle.
SPRING ’16 SWIM
BIG IDEAS
BIG IDEAS
AROUND THE WORLD
Global influences from the around the world are showcased by bohemian beach babes.
Billabong
Lucky Brand
Ruby yaya
Dimitri
Ale By Alessandra Ambrosio
MINK PINK SPRING ’16 SWIM
BIG IDEAS
PIN-UP
Summer sweet suits with ruffle details, high-waists and keyhole cutouts.
Unique Vintage
Lolli Swim
Blue Life Bridal
Wildfox
Unique Vintage
Betsey Johnson
Lolli Swim
InGear
Acacia
SPRING ’16 SWIM
BIG IDEAS
SPORT CIRCUIT
Active-inspired swimwear continues to be a growing category. Paddlesuits, surf pants and rash gaurds are all key styles.
Reebok
Body Glove
Reebok
Ninety-Five °
Body Glove
Oakley
Amuse Society
Lucky Brand
BodyGlove
SPRING ’16 SWIM
BIG IDEAS
HIGHER GROUNDS
This silhouette is reaching new heights in junior and missy. Watch for zippers, keyholes and cutouts.
Lee & Lani Caribbean Joe
Bikini Lab
Becca by Rebecca Virtue
Blue Life
Becca by Rebecca Virtue
Eco Peace
Penbrooke
SPRING ’16 SWIM
BIG IDEAS
FEMME FLOUNCE
Flounce tops continue with updated silhouettes such as asymmetrical, highnecks, tankinis and full circle.
Ninety-Nine °
Hot Water
Eco Peace
Eidon
Sunshine Zone
Lucky Brand
Lisa Blue Call of the Whale
Ale by Alessandra Ambrosio
SPRING ’16 SWIM
BIG IDEAS
R E T R O R E V I VA L
Retro-inspired silhouettes continue with strappy details, cutouts and lace-up sides.
Tori Praver
Lucky Brand
Gossip
Body Glove Eco Peace
Becca by Rebecca Virtue
MiNK PINK SPRING ’16 SWIM
BIG IDEAS
BACK MAGIC It’s all about back details, from thick to thin.
Becca by Rebecca Virtue
Jessica Simpson
Heat
Ale by Alessandra Ambrosio
Becca by Rebecca Virtue
Eidon
Body Glove
SPRING ’16 SWIM
BIG IDEAS
BARE IT ALL
The sexy one-piece and monokini is a new silhouette for juniors, updated with keyhole cutouts, mesh and strappy lace-up details.
Ingear
Mara Hoffman
Ale by Alessandra Ambrosio
Laundry
MINK PINK
Basta Surf
Eco Peace
Magicsuit
Zeki
SPRING ’16 SWIM
BIG IDEAS
SHORE STYLE
The midkini is a new silhouette with underwire, molded cups and lace-up details: a popular style to wear from beach to street.
Bikini Lab
Sofia by Vix
Marie Meili
Becca by Rebecca Virtue
Becca by Rebecca Virtue
Eco Peace
Red Carter
Heat
SPRING ’16 SWIM
BIG IDEAS
BEACH TO STREET
Cover-ups that double as ready-to-wear. Rompers, jumpsuits, harem pants, kimonos and maxi dresses.
Body Glove
Becca by Rebecca Virtue
Rappi Mara Hoffman
Amuse Society
Acacia
SPRING ’16 SWIM
BIG IDEAS
BEACH TO STREET
Elif by Jordan Taylor
Jordan Taylor
Dimitri
Red Carter
Ale by Alessandra Ambrosio
Miken
SPRING ’16 SWIM
BIG IDEAS
THINK TEXTURE
From allover crochet to macramé and crochet detailing, this will be the hottest fabric of 2016. The newness here is colored crochet.
Bikini Lab
MINK PINK
Ale by Alessandra Ambrosio
Ninety-Nine °
Becca by Rebecca Virtue
Becca by Rebecca Virtue
Jessica Simpson
MINK PINK
SPRING ’16 SWIM
BIG IDEAS
FRINGE BENEFITS
Fringe continues to be key in cover-ups and swim, and newer silhouettes include the hanky and tie side fringe.
Ale by Alessandra Ambrosio
Zeki
Amuse Society
Dimitri
Indah
Ale by Alessandra Ambrosio Amuse Society
Manglar
Ale by Alessandra Ambrosio
SPRING ’16 SWIM
BIG IDEAS
STA R S & ST R IPE S
Patriotic prints will be huge for next year’s Olympic games and the 2016 election.
Sunshine Zone
Zeki
Heat
InMocean
Heat
Heat
Beach Riot
Body Glove
SPRING ’16 SWIM
BIG IDEAS
HOT TROPICS
Dark ground florals, mixed prints, tropical, Hawaiian and palm leaves are standout floral prints for 2016.
Anne Cole Signature
Miken
Swim Like A Mermaid
Sunseekers
Mobo by Moses Brown
Bikini Lab Caribbean Joe SPRING ’16 SWIM
BIG IDEAS
WOMEN’S WORLD
Extended cup sizes, swim dresses/skirts, fauxkinis, flyaway tankinis, bandeau one-pieces and blousons are key silhouettes.
Anne Cole Signature
Christina
Captiva
Caribbean Joe
Christina
Anne Cole Signiture
Bleu
SPRING ’16 SWIM
BIG IDEAS
WOMEN’S WORLD
Eco Swim
Magicsuit
Penbrooke
Miraclesuit
Eco Swim
Longitude
SPRING ’16 SWIM
BIG IDEAS
PLUS SIZE
Plus size swim continues to be an ever-growing category in both missy and junior.
Jessica Simpson Plus
Beach Couture
Jessica Simpson Plus
Beach Couture
Jessica Simpson Plus
Anne Cole Signature
Anne Cole Signature
SPRING ’16 SWIM
BIG IDEAS
FUN IN THE SUN
Swim accessories are constantly evolving, from fun and colorful towels and blankets to inflatable pool floats and beach radios.
Samudra
Sunnylife
Sunnylife
Ruby Yaya
Amuse Society
Sunnylife Pattern by Tiffany Lerman
Las Bayadas
BeachBrella
SPRING ’16 SWIM
BIG IDEAS
ON THE RADAR
Here are some of the up-and-coming key silhouettes and details happening in 2016.
UNDERWIRE
Ale by Alessandra Ambrosio
Zeki
CHEEKY BOTTOM
EcoPeace
BlueLife
BRALETTE
Body Glove
Anne Cole Signiture
Sofia by Vix
MINK PINK
CROP TOP
Amuse Society
Bikini Lab
Bikini Lab
Wildfox
WRAP TOP
LACE-UP
SPRING ’16 SWIM
BIG IDEAS
DE TA IL S
BEADING
ZIPPERS
Heat
Miraclesuit
MESH
Gossip
SUEDE
Lee & Lani
Ale by Alessandra Ambrosio
Amuse Society
LEATHER
TASSELS
SPRING ’16 SWIM
BIG IDEAS
COLOR STORIES
Zeki
Ale by Alessandra Ambrosio
Becca by Rebecca Virtue
Badgley Mischka
Clover Canyon
Bikini Lab
TERRA COTTA SANGRIA TANGERINE
SPRING ’16 SWIM
BIG IDEAS
COLOR STORIES Suboo
Ale by Alessandra Ambrosio
Skye
Marie Meili
INK
PERIWINKLE
SPRING ’16 SWIM
BIG IDEAS
COLOR STORIES Red Carter
Mandalynn
Dion Lee
Acacia
COSMETIC
STONE
SPRING ’16 SWIM
BIG IDEAS
COLOR STORIES
Belusso
Beach Riot
Shan
Bikini Lab
Ruby Yaya
Ale by Alessandra Ambrosio
MARIGOLD METALLIC CITRUS
SPRING ’16 SWIM
VENDOR INDEX Acacia Ally Lopez 619.995.6914 ally@bandofmartians.com
Bikini Lab (Manhattan Beachwear) Lisa Keen 714.892.7354 lkeen@mbwswim.com
GlideSoul Michael Anderson 877.944.4829 m.anderson@glidesoul.com
Lisa Blue Call of the Wild Mike Cohen 562.799.7904 mike@islandworldswim.com
Miken Cherine Haskell 323.266.2560 cherine@mikenclothing.com
Samudra Stacey Spigel 213.488.0488 stacey@summersomewhereshowroom.com
ále by Alessandra Fred Fucci 212.944.9788 frefu6@aol.com
Billabong Dori Dutton 949.753.7222 x3325 ddutton@billabong-usa.com
Heat Anne Russell 949.463.8757 anne@heatswimwear.com
Lolli Swim Phyllis Posner 213.300.1945 phyllis@habitsales.com
Mink Pink Natalie Church 213 623 8400 natalie.c@houseofquirky.com
Sofia by Vix Jessie West 213.614.9292 jessie@emprds.com
Amuse Society Mandy Fry 949.300.5101 mandy@amusesociety.com
Bleu Grace Kallish 310.832.6333 grace.kallish@amerexgroup.com
Hot Water Caitlin Zerrenner 646.728.2221 czerrenner@trimeragroup.com
Longitude Molly McQuade 212.221.5805 mmcquade@swimusa.com
Ninety-Nine °/ Ninety-Five ° Caitlin Zerrenner 646.728.2221 czerrenner@trimeragroup.com
Sunnylife Jennifer Johnston 310.746.8153 jennifer.johnston@sunnylife.com
Anne Cole Signature/Anne Cole Locker Meredith Glasser 212.287.4328 meredithg@inmocean.net
Blue Life Cassie Palmeri 949.422.8106 cassie.palmer@shopplanetblue.com
In Gear Patti Luner 818.424.8357 pattil@ingear.com
Lucky Brand Chuck Pinkow 212.944.9788 cchh6@aol.com
Oakley Giuseppe DeMasi 714.838.3110 x135 gdemasi@rajman.com
Sunseeker/Seekers Shawn Chittenden 310.200.1338 shawn@sunseekerswimwear.com
BeachBrella Shelley Arends shelley@beachbrella.com 949.494.4554
Body Glove/Eidon/Breathe by Body Glove/ Skye Todd Davis 212.564.0531 toddd@sgssports.com
Jessica Simpson/Jessica Simpson Plus Jennifer Cronin 212.609.3020 jennifer.cronin@amerexgroup.com
Magicsuit Jennifer Beckford 212.997.5030 jbeckford@swimusa.com
Penbrooke Bobbie Mott 212.221.5805 bobbie@swimusa.com
Sunshine Zone Craig Watkins 352.324.2561 cewsales@aol.com
Jordan Taylor/ Elif by Jordan Taylor Jay Schwartz 212.921.2690 jay@jordantaylor.net
Mandalynn Pauline Lucas 808.635.1335 pauline@seldemershowroom.com
Rappi Bill Kallish 310.320.7300 bill@lctex.com
Swim Like A Mermaid Ann White 310.508.7323 sales@swimlikeamermaid.com
Las Bayadas Aaron Samuel 213.627.6655 aaron@zeldaenterprise.com
Mara Hoffman Lizette Vieni 212.354.9220 x2 lizette@marahoffman.com
Red Carter Grace Kallish 310.832.6333 grace.kallish@amerexgroup.com
Tori Praver Chelsea Lachowicz 917.287.2442 chelsea@toripraverswimwear.com
Laundry Peter Kafaf 212.536.5914 peter.kafaf@pery.com
Miraclesuit Jennifer Beckford 212.997.5030 jbeckford@swimusa.com
Reebok/Reebok Lifestyle Mark Rutta 213.730.9555 mrutta@swimusa.com
Unique Vintage Connie Miller 818.736.4206 connie@uniquevintage.com
Lee & Lani Lisa-Marie Pascuccio 781.572.6315 leeandlaniswimwear@gmail.com
Marie Meili Doug Pecore 212.219.9798 doug.pecore@hoplun.com
Ruby Yaya Clark Anderson clark@functiondesign.com.au
Wildfox Karissa Pulizzotto 213.239.0166 karissa@wildfox.com
Basta Surf Stacey Spigel 213.488.0488 stacey@summersomewhereshowroom.com Beach Riot Kyla Brennan 321.693.1485 kyla@beachriot.com Becca By Rebecca Virtue, Becca ETC ! Fred Fucci 212.944.9788 frefu6@aol.com Betsey Johnson (Malibu Design Group) Carlos Cortes 323.271.1740 carlosc@malibuswim.com
Captiva/Christina Caitlin Zerrenner 646.728.2221 czerrenner@trimeragroup.com Caribbean Joe Alicia Green 212.221.5805 algreen@swimusa.com Delta Burke Suzanne Walker 212.231.7877 x323 swalker@swimusa.com Eco Peace/Eco Swim By Aqua Green Janice Watt 212.730.9555 janicew@swimusa.com
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
VENDOR HIGHLIGHTS
LUCKY BRAND JUNIORS Chuck Pinkow | 212.944.9788 | cchh6@aol.com | 214. W. 39th Street, Suite 702 New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
BE MINE NYC COV ER-U P S Claudia Adams | 212.398.8183 ext. 293 | claudia@wwnyc.com | 10 W. 33rd Street, Suite 515, New York, NY 10001
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
CLUB Z COV ER-U P S Jan Goldsmith | 212.398.1445 | jangclubz@aol.com | 1407 Broadway, Suite 2804 New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
CARIBBEAN JOE MISSY Alicia Green | 212.221.5805 |algreen@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
ECO SWIM BY AQUA GREEN M I S S Y/COV E R- U P S • E CO -F R I E N DLY Janice Watt | 212.730.9555 | janicew@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
LONGITUDE MISSY Molly McQuade | 212.221.5805 | mmcquade@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
MAGICSUIT MISSY Jennifer Beckford | 212.997.5030 | jbeckford@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018- 10001
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
MIRACLESUIT M I S S Y/COV ER-U P S Jennifer Beckford | 212.997.5030 | jbeckford@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
PENBROOKE MISSY Bobbie Mott | 212.221.5805 | bobbie@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
REEBOK MISSY Mark Rutta | 213.730.9555 | mrutta@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
REEBOK LIFESTYLE M I S S Y/AC T I V E Mark Rutta | 213.730.9555 | mrutta@swimusa.com | 1411 Broadway, 30th Fl. New York, NY 10018
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
SUNSHINE ZONE J U N IOR S / M I S S Y • PR I VAT E L A BE L OPP OR T U N I T I E S Craig Watkins | 352.324.2561 | cewsales@aol.com
SPRING ’16 SWIM
VENDOR HIGHLIGHTS
UNIQUE VIN TAGE JUNIORS/MISSY Connie Miller | 818.736.4206 | connie@uniquevintage.com
SPRING ’16 SWIM
REACH OUT Shelda Hartwell-Hale Vice President Merchandising 213.362.0957 shelda@directiveswest.com Tonya Kinsey Merchandising Strategist 213.362.0973 tonya@directiveswest.com Samantha Pollicino Associate Merchandising Strategist 213.623.2769 samantha@directiveswest.com
110 E. 9th Street, Suite A525 Los Angeles, CA 90079 213-627-5921
SPRING ’16 SWIM