Urban Utilitarian Valley of the Dolls Sport Circuit La Bohème
Chloé
Urbanites unite with a luxe ode to military chic. Utilitarian outdoor styles appeal to the growing need for multifunctional pieces. Denim, the hardest working fabric, is front and center in cool silhouettes and head-to-toe looks that combine retro and modern influences.
Chloé
Gentle sweetness and fresh-faced flair are modern and playful in Valley of the Dolls. Elevated fabrics embrace a casual take on classic charm. Floral appliquĂŠs and gingham accents reinforce the feeling of ladylike dressing.
Dior
Activewear turned lifewear encompasses all facets of sport and leisure. California ease and sporty lifestyle merge together to form her new casual uniform. This sport circuit pays homage to the original Californian mindset.
Etro
La Bohème explores the many sides of a new free-spirited vibe. The mixing of cultural influences crafts the bohemian sensibility. From global travelers and rock goddesses to eclectic hippies, a nostalgic and deep rooted love for the ’70s prevails.
Contemporary Juniors Girls Better/Moderate Accessories
Fashion Denim Denim fabric designed in all categories, newness injected to outerwear, dresses, tops and bottoms, layered head-to-toe, a range of fabrics and washes, retro influences. T-Dress Everyday casual with a girly twist, textured knits, classic crewneck, femme cami straps, a range of hemlines and flounce. Rompers One-piece playsuit reigns supreme, with daring cutouts, skin-baring panels, open backs, allover lace, pretty florals and tribal prints. Skimmer Knits Skimming the waistline, worn in knits, flowy boxy tees, cropped sweatshirts in away from the body shapes and retro graphics. Summer Suede A look and feel of luxury, retro style, ’70s vintage cuts, fringe and a color palette of earthy camels and rustic spice. Off-The-Shoulder Blouse Exposed shoulders: strapless, off-the-shoulder, flutter and cold-shoulders in cropped, skimmer and flowy silhouettes, playful prints, delicate laces and airy textures.
Retro Shorts A modern take on retro influence, a girly aesthetic, high-waists, exposed button-fronts, ruffle edges, zipper details and distressed denim. Setsie The two-piece ensemble has a soft and pretty feel, uniting tops and bottoms with a cohesion of fabric, print and color. Pairings are in every silhouette. Wide Leg Pant Emphasis on ultra chic styled with ease, menswear-inspired trousers, trendsetting pleats, casual soft draping, voluminous shapes, and dayto-night dressing. The Button Up Menswear influence, newness with feminine details, ruffles, peplum, cold-shoulders, lace and a range in hem and sleeve lengths. Plaid and crisp white are key. Femme Dresses Girly, playful and bohemian in influence, shifts, drop waits, A-line and maxi shapes, made in wearable woven fabrics and feminine prints. The Topper Easy layers and urban completers, the updated kimono, the utility jacket, vests, soft trench, street style denim, bomber and the moto for edge.
Denim Shorts Varied lengths and wash assortments prevail. 2.5”-3”, 5” and the new Bermuda length.
The New Flare Lighter weights and washes add a casual ease to this new bottom player.
The New Woven Dry to the hand, cotton-based fabrics are the game changer in shirtings, tanks and tees.
Patterned Shorts A focus on structure, textures and unique print placements.
Rompers One-piece wonders remain the item of the season.
The Easy Dress No-waist looks continue, the knit T-shirt dress is essential.
The Ankle Jean Dominates for first quarter with white, lighter washes and hem details: rolled, cuffed, frayed.
The New Knit Fabric and texture along with subtle details and shape make this the go-to easy tee and tank.
The Topper From denim jackets to vests and cardigans, the completer piece remains key.
Femme Tops Lace and crochet share the scene in updated peasants and off-the-shoulder necklines.
Graphic Tees Fashion bodies continue to make a statement, with ringer necklines and new placement updates.
The Playsuit Rompers and jumpsuits continue to be her favorite go-to outfit. The variety of casual and dressed up fabrics makes this item a statement piece. Denim Deluxe Denim goes beyond just the jean. It’s a lifestyle, call-out dresses, tops, shorts and skirts. Note heritage vintage washes with faded and worn details to super soft hands and knit denim. Look for embroideries, destruction, patchwork and touches of embellishment. The Easy Dress Continues to be on the rise, with the message being fashionably pretty where comfort is key. Cotton blends take center stage in fresh new girly florals and updates to festival prints. Shifts to trapeze, peasants, babydolls and skaters to shirts are a hit. Layer Me An update to the classic 2-fer, evolves with an edgier look, a play on tees to the vest and an array of lightweight layers and mixed media. Graphic Messaging Conversational verbiage remains with newness in Americana, social media, creatures, allover prints with graphics and food all in novelty and clean silhouettes.
Completer Piece Kimonos and vests in new suede updates, novelty knits and wovens, open handmade stitchwork in crochet. Soft Shorts A spring mainstay that is reimagined to represent a girly aesthetic and comfort. Surface interest in knit and woven with attention to detail and treatments. All Day Lounge Her take on athleisure, easy tees and soft bottoms with super soft fabrics and femme touches go from the slumber party to the street. Femme Tops From festival and delicate ballerina influences, this season’s range of pretty tops is charming. Matched Sets Two-pieice sets are still on her radar making her trend-right outfits effortless, with casual or dressy, knit or worn, new twining prints and novelty textured solids.
The Shirt The white shirt redefined in tunic lengths, boxy bodies and sleeve details. Plaids continue in spring colors and mixed media.
Novelty Knit Tops Asymmetrical, layers, high/low and shark-bite still key. Graphics and novelty washes add a modernized look. It’s all about texture.
Denim Updated silhouettes, especially the flare. The boyfriend, cuffed, alternative lengths and distressed come to the forefront.
The Completer Piece The utility and longer, sleeveless structured vests are newest. Lightweight and textured cardis remain. Crochet adds novelty.
The Skirt Midi and knee-grazing and new takes on the pencil and wrap are key.
Day Dresses The shirt and shift dress, hemline interest, midi lengths and popovers look fresh.
Femme Blouse Print-driven, embroidery, embellishment and pretty details, especially lace and crochet continue to be important.
Athleisure Wear Cozy knits, soft dressing and easy bodies for fashion comfort. Play on texture and knit fabrications, from jerseys to tri-blends.
The Kitschy Bag Whimsical motifs, cross-bodies, wristlets. The Canteen/Saddle Bag Tooling, embossing, fringe. The Long Skinny Scarf Pom-poms, tassels, fringe, embroidery, chiffon, beading, coins. The Festival Belt Sash tie, fanny pack, belt bag, chain, beaded, conch details, suede, perforation, fringe. Brow Bar Sunglasses Fashion round, aviators, mirrored lenses. Bag Charms & Keychains Coin purses, decorative jewelry-inspired, whimsical, tassels, pom-poms. The Vintage Statement Necklace Flowers, filigree, smaller scale stones, opalescent, charms.
The Layered Necklace Pendants, chokers, mineral shards, stones, Y-necks, tassels, dog tags, leather wrapped, bolos. Bandana/Neckerchief Suede fringe, bedazzled, Americana, pom-poms. Hoop Earrings Bali-inspired, fish wire, novelty sets, textured, charms. The Headpiece Bun pins, hair charms/rings, feathers, combs, bobby pins, novelty hair ties, suede ties, beaded headbands. The Straw Hat Panama, floppy, fedora, gaucho, cowboy, boater; Details: taping, flowers, turquoise, crochet, texture, feathers, braiding.
Sandy Richman
Shelda Hartwell-Hale
President
Vice President
213.362.0951
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shelda@directiveswest.com
Monica Ruiseco
Samantha Pollicino
Merchandising Strategist
Associate Merchandising Strategist
Moderate Update & Dresses
Accessories/Footwear & Swimwear
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monica@directiveswest.com
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Rachael Robbins Kachko
Sunnie Myung
Merchandising Strategist
Merchandising Strategist
Contemporary Sportswear & Young Men’s
Business Development
213.362.0959
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rachael@directiveswest.com
sunnie@directiveswest.com
Carrie Harris
Ashley Cho
Merchandising Strategist
Associate Merchandising Strategist
Juniors
Business Development
213.362.0950
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carrie@directiveswest.com
ashley@directiveswest.com
Tonya Kinsey
Marlee Sherwin
Merchandising Strategist
Assistant Merchandising Strategist
Accessories/Footwear & Swimwear
Contemporary Sportswear & Young Men’s
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tonya@directiveswest.com
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Taylor Little
Jae Park
Assistant Merchandising Strategist
Merchandising Strategist
Juniors
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