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Each x Other
At its core denim is timeless, boundary-transcending and anchors any outfit. Reinvented materials and elevated details have reinvigorated the way we style denim. Vintage interpretations, worn-in and youthfully distressed are rooted in quintessential West Coast style. Artisan embroideries are the provenance of street style. The latest word in cool jeans is the ’90s influenced retro renaissance.
BCBG
The Cali lifestyle is the driving force of the casual fashion takeover. With beach to street dressing, L.A. trendsetters define laid-back cool. Carefree and layered, a spirited hodgepodge of street, surf, gypsy and active redefines urban boho chic. Retro references continue to inspire with soft feminine dressing that moves with ease. Skin-baring moments are styled with a simplistic edge. Loungewear and cozy classics for everyday living are taken apart and redone in a youthful and playful way.
Sass & Bide
Streetwear’s ongoing influence makes its presence known with social media darlings and off-duty models spinning the most up-todate pairings, while highlighting the importance of “now” dressing. A youthful yet sexy twist for our casual weekender pairs together combinations of retro California dressing. Nostalgic fashions reference the ’90s, with club kid culture and Goth mall style creating a new mash-up of the festival girl. Instagram-ready style paves the way for millennial dressing.
Roberto Cavalli
Ultra-femme, innocently sweet and youthfully playful, our freshfaced girl is rooted in feminine charm. With an emphasis on romantic ease, ladylike edge and sophisticated simplicity are part of her everyday styling. The whimsy of boudoir dressing defined by eye-catching laces, translucent fabrics and imaginative pairings set the mood. Wildly romantic florals, a range of sweet candy colors, blushing nudes, barely there blush and creamy whites entice her love of femininity.
Gucci
Eccentrics represent the wild clash and pile on mentality currently upsetting the usual expectations. Raid granny’s attic and scour flea markets in order to pair the unconventional. We are seeing a new era of hyper-colored, hyper-eclectic layering of fabric, color, print, sparkle and sheer elements all tied together. The artful nerd is a dazzling and playful extension of girly geek chic. Youth culture with a progressive side is not afraid to push the boundaries.
A.L.C.
STRAIGHT-LEG JEAN Retro-driven and inspired by vintage Levi’s, high-waists, ankle-lengths, raw hems, patches, embroidery, updated rigid fabrics and two-tone denim. FASHION SWEATSHIRT Activewear meets fashion for street style perfection, sporty energy in oversized hoodies and cropped popovers with a feminine quality. CHOKER TOP The choker top is this year’s It Girl favorite. Part turtleneck and part halter, cutout or scoop V-neck, cropped or flounce silhouette. ACTIVE-INSPIRED BOTTOM Nineties styled active side stripes, spurred by retro track pants, throwback streetwear and athleisure, either in sporty or trouser silhouettes. SILKY BOMBER This bestseller continues with new color combos, embroidery, patches, sport accents, satin sheen and a play on proportions. MODERN SHIRTINGS Crisp poplin and soft cottons with exaggerated bell sleeves, Victorian ruffles, lace accents, coldshoulders and innovative men’s-inspired.
SOFT SHORT A girly aesthetic and relaxed style with playful paper bag waists, soft ruffle edges and oversized pockets. SHIRT DRESS Beyond just the traditional shirt style, range of soft, structured, retro-inspired and waist-accentuated styles, newness with cutouts and button-front details. THE ONE-PIECE One-piece dressing elevated by its newness, rompers and jumpsuits with a clear feminine message focused novelty, daring cutouts and playful prints. SHOULDER EXPOSURE Off-the-shoulder silhouettes, bare-shoulder blouses and tie-neck cold-shoulder dresses in airy fabrics, burnout patterns, femme prints and delicate laces. WRAP SKIRT Our reformation girl loves this retro feminine silhouette, now trend-forward, in easy to wear wovens and high slits works back to any crop top.
LF
ANKLE JEAN This year-round must-have item is loaded with new hem details, washes and trims. DENIM SHORTS It’s all about length assortments and flow, where longer lengths are trending. THE NON-DENIM SHORT Non-denim shorts are ramping up in both constructed and soft. Textured wovens are key. OFF-THE-SHOULDER TOP This look continues as the major message for spring. One shoulder is newest. FEMME TOP High-necks, lace, choker details and ruffles keep this must-have item going strong in both knits and wovens. CAMIS AND BRALETTES Innerwear as outerwear, this is her new layering piece. FASHION KNITS Focus is on fabric and versatility. Details matter with caging, strapping and back interest.
ROMPER This power house item only gets bigger for spring. T-SHIRT DRESS It’s all about her kicks, the more casual the better. The swing silhouette gets updated. MAXI Prettier, more feminine and unique details drive this item forward. URBAN ACTIVE Her new uniform for everything, rooted in ’90s street. COMPLETER PIECE A major part of the Q1 assortment: bombers, anoraks, track jackets.
Hellessy
SHOULDER EXPLOSION Cold-shoulder, off-the-shoulder, slit sleeves and lace insets. This major trend continues and is always evolving. By far the biggest issue in tops just continues to get bigger. GET BACK Tons of back details are emerging. Caging, strapping, cutouts, draping, lace insets and yokes. This looks newest and adds a new element of skin exposure to divert from all the shoulder rage. SHIRTING Dobbies, gauze, challis and ghost. Tencel continues and prints add newness. Ruffles, shoulder details, cutouts, dropped waists, tassel ties and embroideries add interest. TEXTURED KNITS Gauzy, slubs and ribs dominate. Solids play a major role with the focus on new shapes especially the trapeze, new cutouts, shoulder details and embroidery looks. THIRD FINISHING PIECES Bombers appear especially in soft fabrications and prints. Vests and sleeveless toppers, newness is found in various lengths. From cropped swing silhouettes to ¾-lengths and maxi looks, high slits add drama and ease.
DENIM AND COLORED TWILLS 28” skinny is the favorite, with embroidery, destruction, frayed edges and release hems. Rayon blends and soft hands are all the rage. Color emerges in both denim and twill. Soft blush colors, olive and eggshell dominate. BEACH PANT Continues to be a major issue, gauze and linen textures are key. Stripes are the stars. Wide-leg cropped lengths add newness to a more career feeling. Don’t forget the soft short. KNIT DRESSING Emerging as a hot classification, taking its cue from athleisure with a little less focus on the Yoga perspective. Soft knit dressing, head to toe is making a comeback. EASY DRESSES Midi is the buzzword. Swing dresses and casual looks emerge and look so right. Knit dresses are major in this category. Lace details, cutouts and shoulders are the focus.
Luiny
WOVEN TOTE Classic styles are relevant, experiment with colors and ornate embroideries and appliqués for newness and leather tassels.
CHOKERS & COLLARS Layering sets, statement pieces, metal, cording, lace, eyelet, sheers with dainty pendants.
SMALL TO MINI CROSS-BODY BAG Guitar straps add newness, quilting.
BANDANA & NECKERCHIEF Vintage Americana prints, embroidery, poms, tassel and mirrored details.
HOOP EARRINGS The resurgence continues in vintage glam ’80s and oversized ’90s textures.
HATS & CAPS Panama, gaucho, fedora and the baseball, embroidered verbiage, novelty trims, mixed media.
THE SADDLE BAG Medium to small shapes, tool and embossing, braided and whipstitch details, decorative hardware and natural stones, tassel details.
LONG LAYER NECKS Natural stones, lariats, pendants, filigree.
LITTLE EXTRAS Bag charms/keychains, jewelry-inspired, kitschy details, charm clusters, colored yarns in tassels and pom-poms. NOVELTY POUCHES Cosmetic bags, coin purses, small leather goods in whimsical, verbiage prints, embroidery and appliqués add texture.
PATHCES & PINS Decorative metals, enamels, kitschy, femme vintage brooches.
SANDY RICHMAN President 213.362.0951 sandy@directiveswest.com
SHELDA HARTWELL-HALE Vice President 213.362.0957 shelda@directiveswest.com
Rachael Robbins Kachko Merchandising Strategist Contemporary Sportswear 213.362.0959 rachael@directiveswest.com
Tonya Kinsey Merchandising Strategist Accessories, Footwear 213.362.0973 tonya@directiveswest.com
Carrie Harris Merchandising Strategist Juniors 213.362.0950 carrie@directiveswest.com
Sunnie Myung Merchandising Strategist Business Development 213.362.0953 sunnie@directiveswest.com
Lynn Miller Merchandising Strategist Missy, Swim 213.362.0969 lynn@directiveswest.com
Jae Park Associate Merchandising Strategist Business Development 213.362.0961 jae@directiveswest.com
Taylor Little Associate Merchandising Strategist Juniors 213.362.0976 taylor@directiveswest.com
110 E. Ninth Street, Suite A525 Los Angeles, CA 90079 213-627-5921 directiveswest.com