Drinks News April 2018

the drinks association | April 2018

Cathi Scarce shares her inspirational journey

Speaking at her first event following being appointed acting Coles Liquor Director, Cathi Scarce has discussed her career path from deli counter manager to the top job.

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onsumer law training course offered for drinks companies, page 10.

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teve Andrews joins Advanage Australia, page 17.

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rown-Forman wins at Australian LGBTI Awards, page 27.

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the drinks association | April 2018

Recently appointed acting Coles Liquor Director Cathi Scarce was guest speaker at a Women in Drinks Victorian Chapter event this week.

National Operations for Coles Liquor almost three years ago, she admits: “I didn’t know anything about liquor. I was bananas and batteries. But it excited me.

Her speech was equal parts hilarious and inspirational. Scarce is a 25-year veteran of Coles - she started out managing the deli at Coles in Manly, with the intervening years seeing her progress steadily through every level of management to her current role.

“I decided I’d figure it out when I got there. I think we undo more of our own potential by not taking leaps of faith, but when you get there, you have to be smart and surround yourself with cheerleaders to help you through while you find your feet.”

She notes: “My story shows that without risk there is no reward. That being resilient is key in any industry if you are in that industry for the long haul. That being bold in your decision making while scary is part of the journey. And say yes to opportunity ... you can work out the details when you get there!”

When Scarce was appointed General Manager of

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She went on to manage a team of approximately 6000 employees across a business that includes First Choice, Vintage Cellars and Liquorland stores.

Scarce is passionate about people. She visits stores, meets the teams, and drives initiatives to constantly improve operations and drive liquor sales.

“It’s fast paced, fun, and always changing as the

the drinks association | April 2018

market changes,” she explains. “Retail is a constant learning curve.’

The importance of driving diversity Scarce believes women bring important diversity of thought to the retail industry, along with perspectives that are more representative of the customers served. They are willing to seek different solutions to retail issues, supporting a more flexible approach to management.

“In terms of careers, there is a wonderful sense of community and support among women in retail that is very rewarding and inspiring to be a part of,” she says. “There’s a role that suits everyone regardless of what phase of life they are in, from starting a career to raising a family to empty nesters.”

Scarce is also member of the Coles Inclusion Steering Committee, Chair of the Gender Balance in Leadership Working Group at Coles and a member of The Drinks Association’s Diversity & Inclusion Council.

Her address to Victoria’s Women in Drinks, held at Treasury Wines Estates in South Bank, was incredibly well received by guests.

Among the feedback: “What a morning… I barely blinked the entire time she was talking!”

“What a woman and what a journey – truly inspirational.”

“Think I was in awe. Will be hard to trump that event – well done team!”

“I want to work for her!”

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the drinks association | April 2018

Inside the rebirth of Swift & Moore

By Hannah Sparks, editor, Drinks Trade Many will know Michael McShane from his days as Managing Director of Brown-Forman Australia, a role he worked up to over 17 years and held during the company’s acquisition of Swift & Moore in 2006 and until he announced his ‘supposed’ retirement in 2016.

Anyone that knows McShane well enough would

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have known that retirement was never really on the cards, and possibly never will be. He’s a man that loves working with people and couldn’t refuse the opportunity to do just that when it came up.

So instead of golfing or heading off on luxurious cruises as most do when they retire, McShane has instead been busy rebuilding what was once one of the drinks industry’s most valued distributors.

the drinks association | April 2018

McShane knows this business better than most, having been a part of its transition to Brown-Forman back in the day and was among the many in the industry that thought highly of Swift & Moore’s unique way of doing business.

Established by the Swift brothers in 1898, Swift & Moore has always been about people and will continue to be today. Forget emails or the odd phone call, Swift & Moore is about getting together, meeting up face-to-face, building relationships and finding the best ways to work together to grow brands.

Drinks Trade: Which brands are in Swift & Moore’s portfolio currently?

Michael McShane: We are privileged to be able to represent some great brands. Recently joining our portfolio have been G’Vine Gin, Tullibardine Single Malt Scotch, Highland Queen Scotch Whisky, Shortcross Gin, George Remus Bourbon, Till Vodka, La Quintinye Vermouth Royal, June Liqueur, Nouaison Gin, Four Fox Sake and others.

Each of our portfolio additions have been designed to meet consumer and customer needs and ensure focus for our brand partners. In spirits, we are represented in each of the key categories. Likewise, for wine we seek to ensure we represent each of the key regions across Australia, New Zealand and Champagne. We will continue to announce new brand partnerships over coming months.

DT: Who is the team at Swift & Moore?

MM: We are blessed to have been able to secure some great talent to date. Building our culture and diversity across the organisation has been one of the most enjoyable aspects of reintroducing the business.

Within our Leadership Team is Karen McWilliam

as Finance Director. Karen is a sixth generation wine family ambassador and WSET educated.

Karen has over 20 years of experience as a Chartered Accountant in the agribusiness sector, having worked at both Fine Wine Partners and McWilliam’s Wines previously.

Taya McColl is National Business Manager and has been in the industry for over 17 years with extensive experience in the wine and spirts sectors having worked for Gruppo Freixenet, Campari Australia and Taylors Wines.

Our Operations Director is Bruce McMullen, who has over 25 years in the industry and joins Swift & Moore after 17 years with Brown-Forman as Insights and Business Services Director Asia Pacific and previously Nielsen Research.

Raff Palermo is Sales and Marketing Director. Raff has over ten years of experience across the US, UK and Asia Pacific region with Lion and CocaCola South Pacific and was previously Managing Director and Wine Marketing Director of Fine Wine Partners.

DT: What does Swift & Moore look like today in terms of its culture, people and the way of doing business?

MM: Swift & Moore today seeks to replicate some of the best attributes of this once famous brand.

In a market place that is increasingly dominated by trading behaviours brought about by economic and industry changes, Swift & Moore is seeking to take learnings from the past and apply them to the current market place.

A focus on developing and nurturing great talent, recognising the importance of relationships and taking the time to understand the business needs

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the drinks association | April 2018

of our key trading partners, while remaining focused on consumers and building brands for the long-term will be at the core of all we do.

DT: Swift & Moore announced its come-back midway through last year. What has the business been up to since then?

MM: To reintroduce a brand such as Swift & Moore can never be taken lightly. Swift & Moore is very much a legacy and testament to the many people that developed this famous brand over many years.

Our focus to date has been about acquiring the talent necessary to ensure we continue that legacy. Meeting with customers, brand owners and integrating our team and ensuring the systems and controls necessary to support a modern enterprise are key focus areas.

At the end of the day, Swift & Moore is very much a promise which can never be taken for granted.

Drinks Trade March/ April issue out now!

A jam-packed new issue of Drinks Trade magazine is out now, featuring everything from legislation to the latest trends, hot topics, newest distributors and product recommendations.

DT: What can we expect from Swift & Moore in the next 12 months?

On the cover is James Irvine, the 2017-18 BACARDI Legacy Global Cocktail Competition winner. Irvine is Group Beverage Director at Swillhouse Group.

MM: The next twelve months will see Swift & Moore continue to integrate existing brands and introduce new brands to market while continuing to develop our culture and our people.

Irvine shares how others behind the bar can progress their skills, even without access to direct training programs or competitions.

Spending time with our customers and listening to their needs are also key. To be successful and develop our community of brands, we will continue to quietly go about business the Swift & Moore way.

Success will be knowing that we have been true to the legacy that has been afforded to us.

Read the full interview by clicking here.

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Don’t miss features on Australia’s best beer bars, the latest trends in coffee and apertifs and an exploration of the issue of beer tap contracts.

Not to mention Drinks Trade’s annual Chardonnay Tasting Bench - discover the 20 wines that had our judges raising their glasses.

Take a look at the digital version of the magazine by clicking here.

the drinks association | April 2018

island2island becomes PROXIMO Australia

island2island Beverage Co will officially become PROXIMO Australia Pty Ltd from March 15, 2018.

The company said the change marks a shift from being a local distribution company to operating as part of the global PROXIMO business with a strong mix of both owned brands and strategic partner brands.

“The PROXIMO model is to take a business partner approach rather than a trading partner approach,” noted Justin Casey, General Manager of PROXIMO Australia.

“As part of a global spirits group committed to investing in innovation, PROXIMO Australia will build stronger relationships with key retail and on-premise partners that will drive deeper engagement for our product portfolio,” The company said that Under PROXIMO, the Australian business has seen rapid growth in all core categories, particularly in its owned brands

– including Jose Cuervo Tequila, Bushmills Irish Whiskey, The Kraken Black Spiced Rum and 1800®Tequila – and it continues to drive category growth in its areas of strength, predominantly tequila and spiced rum.

Casey continued: “As brand owners, we know how to build great brands and we do this not only for our owned brands, but also for our strategic partner brands in each market.

“Our brand-owner partners in Australia strengthen our range of offerings in this market.

“Having the right partners is vital to us achieving our mission of being a leading producer, importer and marketer of premium spirits.

“The recent purchase of the Pendleton Whisky brand by our parent company bears testament to our global growth agenda,” Casey added.

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the drinks association | April 2018

Supply Chain & Logistics Forum discusses its future during Griffith site visit

The Drinks Association’s Supply Chain & Logistics Forum travelled to Griffith last week to discuss its future direction.

Travelling to Griffith was a great opportunity to network among peers, gain alignment and discuss the purpose of the forum moving forward, while visiting member warehouse and distribution facilities at Casella and De Bortoli.

The forum meets two or three times a year and has been created to bring together supply chain and logistics leaders from within the industry to discuss non commercially sensitive issues and

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opportunities that exists within broad warehousing, transport and logistics across the industry.

The Supply Chain & Logistics Forum is provided as a service to all Category One member companies of The Drinks Association.

Along for the trip were 14 Category One, Associate Members and Corporate Partners: Paul Morris and Karyn O’Neill from Bacardi-Martini; Tim Fraser and Richard Powell from BevChain; Brian Corner and Flaminio Dondida from Casella Family Brands, Rob Trembath from De Bortoli Wines; Brad Greer, Margaret Reynolds and Lisa Turner from

the drinks association | April 2018

Mainfreight; Robert Taddeo from Pernod Ricard Australia; Jason Spiteri from Samuel Smith & Sons; Ross Fallon from Treasury Wine Estates; and Rachel Wormald from The Drinks Association.

DAY ONE: DE BORTOLI

Day one was spent at De Bortoli Winery and Cellar Door, after attendees flew in from Sydney, Melbourne and Adelaide. Host for the visit was Rob Trembath, Supply Chain Manager at De Bortoli Wines.

The day began with lunch in the beautiful garden area off the Cellar Door, followed by a tour of the winery.

“We were also fortunate to be able to see the vintage intake process with a semi-trailer unloading cabernet grapes into the crusher,” said Wormald.

After a brief introduction, the group embarked on site tour of the warehouse and distribution area, followed by a discussion on De Bortoli’s commitment and achievements on the environmental front.

DAY TWO: CASELLA

The group also learned that De Bortoli produces 2.5 million 9 litre cases of wine each year, with 20% going to export and 80% domestic.

More than 130 pallets of wine leave the company’s Griffith headquarters every day, while De Bortoli house over 230 skus at their warehouse facility Next stop was the Cellar Door, where attendees tasted (and purchased!) some fantastic wines before a traditional Italian dinner at La Scala restaurant, which has been a Griffith institution for more than 40 years.

Day two was spent at Casella Winery and Cellar Door.

After a hearty country breakfast and great

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the drinks association | April 2018

Italian coffee, the forum headed to Casella in Yenda, just outside of Griffith.

Hosts for the day were Flaminio Dondida (General Manager Procurement, Distribution & Strategy) and Brian Corner (Domestic Distribution Manager).

First up, the group visited the $5 million state-ofthe-art Mt Bingar Water Reclamation Facility, built

by Casella in 2007 and designed for treating winery waste water.

Back at the winery, which opened in 1969, the group toured through the main warehouse and bottling facility, where more than 36,000 bottles are filled every hour.

In the main warehouse, approximately 500,000 cases of wine turn over every four to five weeks. Given 80% of Casella’s wine is exported, the group was also able to witness the loading of shipping containers – approximately 48 containers are packed daily.

The day finished up at the Griffith Golf Club, near the airport, where the group debriefed the two-day experience.

“We had great feedback from everyone who attended,” Wormald said.

“Everyone felt it was valuable to see what other people do and understand what’s happening in the industry holistically.

“Members commented there was more open discussion over the two days than in all previous forums. Everyone wanted to know where the next forum would be held!”

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The Drinks Association introduces Australian Competition & Consumer Law Training We are excited to launch the NextGen/Drinks Association ACL training solution – a program that has been built entirely from the ground up, with specific focus, and case studies, on how suppliers should do business in the liquor channel.

NextGen has found that many businesses either do no ACL training, or get a lawyer to complete a quick overview over lunch.

Considering that there is significant corporate ($10million+) and personal liability ($500k and or prison) around ACL breaches – we don’t believe that this is really sufficient.

There are three learning options available to companies: Liquor Specific In-house training Typically, this takes about 3.5 hours and we can accommodate up to 25 delegates.

General Open training As above, run in venues in Sydney and Melbourne, offering suppliers the opportunity to send representatives to attend with other companies.

the drinks association | April 2018

General On-line training

the AFGC. The program covers all key ACL topics, including:

Self-paced learning solution where delegates can study on • Price fixing line – this takes approximately 3 hours to complete.

• Misleading & deceptive conduct • Resale price maintenance We recommend that anyone in your organisation that either touches the customer or the consumer attends the • Unconscionable conduct program. Approximately 70% of the time is spent on the • Promotional pricing competition (B2B) elements of the law and 30% on the • Consequences – personal and corporate • Refusal to supply consumer (B2C) side.

• Product misrepresentation incl packaging • Product recalls The program has been written by both NextGen FMGC • Advertising including social media experts and the Australian Food & Grocery Association legal counsel.

• Exclusive dealing (full and third line forcing) • Warranties & guarantees • Misuse of market power We have deliberately kept it simple and focused — how • Product recalls does this impact your day job?

The NextGen team deliver all the face to face training with video ‘cameos’ from Chris Preston (legal counsel) at

For more information, email: info@ngg.com.au

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the drinks association | April 2018

Aussie winemakers take prosecco fight to Parliament House with MP tasting

Wine producers from across Australia hosted an event for Federal Parliamentarians in Canberra last month to showcase prosecco and ensure the rights of local producers are protected.

prosecco which is outselling Champagne in some markets. To meet this growing demand, the production of prosecco grapes in Australia has tripled since 2015.

Prosecco is a burgeoning wine variety already worth an estimated $60 million to the Australian wine industry and growing fast.

“The global market potential is huge, particularly in Australia, UK, US, New Zealand and a number of emerging Asian markets.

Winemakers’ Federation of Australia (WFA) and Wines of the King Valley organised last night’s showcase to highlight the economic contribution and potential of the variety for the Australian wine industry and ensure producers rights to use and label the variety are maintained.

“Growth projections estimate that the value of Australian prosecco sales could reach $200 million within a few years. The Australian industry is well-positioned to take advantage of this growth and we want to ensure that policy settings continue to support this great opportunity to generate more jobs and investment in rural and regional areas.”

“Australian and international consumers are enthusiastically embracing sparkling wine,” WFA President Sandy Clark explained. “This includes Page 12

King Valley prosecco producer Michael Dal

the drinks association | April 2018

Zotto said the evening was a great opportunity to showcase the quality and importance of Australian prosecco.

enormous economic potential that this grape variety holds for the Australian industry and the direct boost it will give to our regional economies.

“Dal Zotto Wines led the industry with the first commercial plantings of prosecco grapes in Australia and we have been producing prosecco for almost 20 years now,” Dal Zotto said. “It’s great to see that our confidence in the variety and investment from our family-owned wine business is now supporting around 30 employees. We are completely committed – financially and personally – to the future of the Australian prosecco industry.”

“Australian prosecco is gaining a significant foothold in fiercely competitive and rapidly expanding international markets. That makes us a target for other international producers trying to get an edge with consumers. We relish the opportunity to compete on a level international playing field and believe that the potential returns for Australia’s regional economies are enormous.”

Ross Brown, Executive Director of the iconic familyowned wine business Brown Brothers, said he was delighted to be in Canberra along with fellow producers from around Australia.

“It’s a privilege to be in Canberra to showcase the breadth and quality of Australian prosecco,” explained Brown. “Of course the bigger story is the

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the drinks association | April 2018

The godfather of modern Chardonnay Accolade’s Tom Newton - retires The drinks industry has shared touching tributes to Accolade’s Group White Winemaker Tom Newton following the announcement of his retirement.

Newton’s incredible winemaking career with Accolade Wines spanned almost four decades.

In his most recent role as Group White Winemaker, which he has held since 2003, he was responsible for overseeing the white wine production for all brands across Accolade Wine’s extensive portfolio.

wineries, Domaine de la Romanée-Conti in Burgundy, France, ordered a case for their cellars.

“It must be noted that Tom’s influence on the production of cool climate Chardonnay in Australia helped set a new trend for a more refined and elegant style of this great variety, and his philosophy continues to be adopted by many other wineries,” Lapsley said.

Paul Lapsley, Global Wine Director at Accolade Wines, said Tom started out in 1982 as a young and talented cellar hand in Reynella, a move that turned out to be the beginning of a wonderful career.

Travis Fuller, Business Manager for Fine Wine at Accolade Wines, added: “What a gentleman.

Making wine people want to drink. Made great Chardonnay as a baseline and accentuated this with profound other white varietals; Riesling, Pinot Gris, even Sauvignon Blanc when forced to ...”

“Blessed with an exceptional palate, Tom earned a promotion to winemaker in 1988, concentrating on white wine production,” he said.

Kaya Reeves, National Account Manager at Accolade Wines, said: “Tom is a National Treasure.

What a great legacy to leave.”

“Eileen Hardy Chardonnay was born with Tom at the helm, a wine he has particularly championed over the last 30 years of its production.”

Anita Poddar, Corporate Affairs Manager at Wine Australia, wrote: “Tom’s wit is much drier than his wines! There were often occassions when Tom would quietly mutter something and it was a couple of light years later that I caught up with his sharp, sardonic humour. The photo is perfect...

I’d get the point of his remark, slide a glance at him and there would be that grin as he waited for me to catch on. Tom’s influence across the vast Accolade white portfolio cannot be overestimated.

I’ll be drinking ‘his’ Eileens, Leasingham rieslings, Yarra Burn chardonnays and Brookland Valley chardonnays for years to come. And not taking anything away from the genius of Ed Carr - but

Many wine show successes have come Newton’s way throughout his career. While these have not always been with Chardonnay, one of his most notable successes came in 2005 when the Eileen Hardy Chardonnay was awarded the President’s Medal at the Sydney Royal Show for the most outstanding exhibit of any agricultural product; the first and only time this achievement has been won by a wine.

So good was the wine that one of the world’s greatest

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the drinks association | April 2018

I’ve always felt that there was something more than synchroncity at play in the fact that one of Australia’s most brilliant white wine makers was working alongside one of the country’s most gifted sparkling makers.”

Andrew Peak, Queensland Sales Manager at Accolade, said: “We have been very lucky to have a fantastic team of top winemakers and I just adore both the Brookland Valley estate and HRB chardys as wines that punch well above their weight. Best of luck in retirement Tom!” Sue Bell, Bellwether Wines winemaker said: “Tom was my boss when I first went to Hardy’s to work at Stonehaven, and I worked closely with him for 9 years. A very down to earth committed winemaker who could make delicious Chardonnay in his sleep!

Enjoy retirement, see you for some vintage fun at Bellwether maybe next year!”

Alison Phillips added: “What a legend! I was lucky enough to do work experience with Tom as a 15 year old... presented him with my report when I left Hardy’s! What a great bloke he is.”

Lynda Schenk, Wine Communicators of Australia Executive Officer said: “Congratulations Tom, enjoy your retirement...well deserved.

Jeny Amor noted: “Honour to have worked alongside this great man and king of Chardonnay.”

Helen Edwards, of The Lane Vineyard, wrote: “Understated brilliance and a humble man to boot.

Thank you Tom for reinventing a wonderful wine.”

Newton intends to spend his retirement relaxing with his family, travelling, supporting the Carlton Blues, getting some fishing in and imbibing great wines.

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the drinks association | April 2018

The Drinks Industry Show declares craft spirits are the new black

Consumers are seeking new delights rather than the old standards, so it’s showtime for craft spirits at the 2018 Drinks Industry Show.

Among the interesting spirits that will be on offer to sample are Fable Cream Liqueur and Old Castle Vodka. Both will be part of the Pop Up ‘Liquor City’ experience at The Drinks Industry Show.

Fable Cream Liqueur, from Australian Liquor Company, is a blend of rum, cream and whisky, combined with the sweetness of caramel and honey; while Old Castle is billed as the “world’s smoothest vodka”, made from organic winter grain, using age-old techniques since 1485.

Registrations are now open for the 2018 Drinks Industry Show, a free, two-day event being held at Sydney’s Dockside from June 18-19.

Event organiser David Paterson said: “It’s time to meet ‘the maker’ — the maker of the latest brands Page 16

and tastes in liquor right now. The tastes and brands your customers want. Some of these brands will be well known, some won’t be known well at all. The point is, the 2018 Drinks Industry Show is all about discovering liquor that suits your menu, so your business will stand out.

“We’ll have lots of exciting activation points, as well as two official networking opportunities. The food pairings will bring interesting, innovative food and beverage combinations together, while the Boutique Tasting Lounge will offer the opportunity to sit down, relax, and compare the very latest brands through a series of intimate category tastings. These tastings will engage attendees through all their senses, so they can experience a handpicked selection of fresh and exciting beer, cider, wine and spirit products from different global regions. There is only one tasting session, and it’s free, so arrive early to the Boutique Tastings Lounge!”

Click here for free registration

the drinks association | April 2018

Steve Andrews joins Advantage Australia Advantage Australia has appointed Steve Andrews as General Manager, Melbourne.

Andrews joins Advantage from AB InBev/CUB where he currently holds the role of Senior Sales Optimisation Manager, responsible for the transformation of sales capability, systems, tools and process.

Prior to his tenure at CUB, Andrews led the development of an emerging shopper research business, Shopperpedia. As General Manager, he had the unique opportunity to become well acquainted with the strategic interaction between many suppliers and retailers as they jointly develop grocery categories.

Andrews has 25 years experience in FMCG, where he worked within global food and drinks companies, including Mars, Diageo and Anheuser-Busch InBev, managing major retail accounts. His combination of research and sales capability experience brings a unique mix of talents ideally suited to help Advantage deliver on its mission to support retailer and supplier engagement.

He will be based in Melbourne and focus on servicing Melbourne, Brisbane and Adelaide based clients as well as developing Advantage’s innovation agenda, including new and emerging programs.

Additionally, Kellie Tyrrell-Smith has been appointed Director of Custom Research. Kellie is a behavioural psychotherapist, researcher and strategist with a core focus on defining and resolving business problems for growth.

Her role has been developed to meet the emerging needs of clients in the field of supplier and retailer engagement. Kellie comes to Advantage with a 20-plus-year career in research leading insights teams across businesses such as Sanitarium and The CocaCola Company before founding Inner Perspective, an Insights consultancy delivering a range of customised insight led training tools and solutions to resolve brand and people led business problems.

Advantage Australia Managing Director John McLoughlin said: “Along with the recent announcement that Megan Treston has joined the Advantage team in the Role of General Manager, Sydney after a 21-year career at Nielsen, this now completes the investment in capability that I believe will support our strategy to deliver insight driven solutions in supplier and retailer engagement that lead to enhanced partnerships and profitable outcomes.�

Advantage Australia is a Corporate Partner of The Drinks Association. It is one of the leading businessto-business market research companies operating worldwide. The company helps clients create more rewarding business relationships through benchmarking.

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the drinks association | April 2018

BevChain extends Corporate Partnership with The Drinks Association The Drinks Association is proud to announce that BevChain has re-signed as a Corporate Partner for 2018-2021.

“BevChain is thrilled to extend our partnership with the Drinks Association,” said CEO, Matthew Sheridan.

“As the industry-solution for the drinks trade, BevChain puts tremendous value on being able to engage with our customers beyond the dayto-day direct contact we enjoy.

“The Drinks Association, through the forums, events and introductions it provides, enables us to get involved in the industry-wide conversation.

“The more deeply we understand what’s going in our customers’ world, the better placed we are to continue to evolve our solutions to ensure we continue to create exceptional supply-chain value within our customers’ businesses.”

Handling in excess of 2.5 billion serving units annually and calling on 25,000 delivery points each week, Bevchain is the leader in beverage

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supply chain solutions.

As a specialist in the warehousing and distribution of alcoholic beverages, BevChain understands the demands placed on the liquor industry and its customers.

Since BevChain’s inception, suppliers of beer, wine and spirits have all taken advantage of BevChain’s specialised services and its ability to tailor solutions to meet their needs.

The satisfaction of customers has created major growth for BevChain, enabling the formation of a national delivery network that has led to BevChain become an instrumental leader in the alcoholic beverage 3PL industry through its “one stop shop” concept.

BevChain operates from 25 distribution centres in six states, with a fleet of over 200 vehicles plus subcontractors. The company employ over 700 people in a variety of roles – all passionate, providing fast, effective and reliable supply chain services to customers.

If you’d like to know more about becoming a Corporate Partner of The Drinks Association, contact our Member Liaison Alison Herring on alisonh@drinks.asn.au or (02) 9415 1199.

the drinks association | April 2018

news Women in Drinks celebrates International Women’s Day success

Women in Drinks raised more than $22,000 ... and awareness of the importance of gender diversity in the Australian drinks industry ... at sell-out International Women’s Day event in March.

The event opened with Women in drinks CoChair Lucy Nandi (pictured above with her fellow Councillors) noting: “International Women’s Day is the day that around the world there are celebrations of the social, economic, cultural and political

achievements of women.

“For Women in drinks, this has become the day we celebrate what we have achieved together and share with you where we have been and where we are going. We are looking to support the creation of an inclusive business environment. In doing so we will encourage women to join and stay in this great industry of ours.” >>

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“We look to support them so we can increase the number of women in senior roles and provide equal opportunities to succeed and add value.”

More than 500 guests - including 38% male attendees - were on hand including Australia’s major drinks companies, retailers and The Drinks Association’s Corporate Partners - Advantage Australia, Aon Hewitt, BevChain, Nielsen, StayinFront and The Drinks Industry Show - for the fifth annual event.

Turia Pitt on the power of believing in yourself Keynote speaker Turia Pitt (pictured left) made her first public appearance since giving birth to her first child late last year, sharing her intensely personal story of resilience in the face of extreme adversity.

She discussed how it took four physios to get her to her feet for the first time after she suffered burns to 65% of her body after being caught in a grass fire during a marathon. Despite the agony she suffered every day, Pitt was determined to take one step at a time and never stop dreaming big.

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She eventually became strong enough to compete in two ultra-marathons and has raised more than $1million for the charity Interplast.

She told the room that “if you believe in yourself you can do anything.”

Panellists discuss pressing for progress The theme for 2018 International Women’s Day was #pressforprogress, with the Women in Drinks event including a panel discussion on the quest for gender equality in business focusing on why ‘trying’ is no longer good enough.

Panellists were Dr Terrance Fitzsimmons, Managing Director of the Australian Gender Equality Council (AGEC), Head of Research at the Workplace Gender Equality Agency and Director of the Centre for Research into Gender Equality in the Workplace within the Business, Economics and Law Faculty of the University of Queensland; Troy Roderick, Executive Ambassador for Catalyst, a not-for-profit that helps businesses build workplaces that support gender

equality; and Ilana Atlas, Chair of Coca-Cola Amatil.

Atlas said women needed to “stop letting men off the hook.” “I’ve been talking about this for close to 24 years, but it’s useless if you’re only talking to 50% of the equation. Everyone needs to be involved in the solution,” she said.

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Dr Fitzsimmons felt KPIs around diversity “seemed to get results”; while Roderick said targets weren’t working and needed to be replaced with quotas for change to happen.

Roderick noted that in 2003 the Norwegian government passed a law that requires companies to have at least 40% of company board members to be women. In place since 2006, it stipulated dramatic regulatory measures for non-compliance.

After an initial grace period of two years for existing companies, a failure to achieve the 40% quota would lead to the company being delisted.

And, as a result, the gender balance was quicky addressed.

Atlas also noted that meritocracy presumed a level playing field that didn’t exist and said fundamental changes needed to be made to the concept of “work” so that it was better suited to current society, while Dr Fitzsimmons added that “our childcare system is broken.”

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Raffle raises more than $15,000 for ANZGOG In an amazing result for Women in drinks’ charity partner, ANZGOG, attendees raised $15,781 for gynaecological cancer research during a raffle and auction on the day, with another $6000+ from ticket sale donations.

ANZGOG is the national peak organisation for gynaecological cancer clinical trials in Australia and New Zealand. WID has a three-year target to raise $50,000 for the organisation.

Amazing prizes were donated for the event, including Mumm Birdcage passes, a jersey signed by the Australian Women’s Rugby Sevens and a Moet jeroboam.

Mark Powell donned a sequinned jacket and acted as auctioneer, encouraging the room to bid big.

Women in Drinks would like to give a huge thank you to everyone who attended. The vibe in the room was wonderful!

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Lucy Nandi: an amazing year for WID Women in Drinks is still on a high following the success of its fourth annual International Women’s Day event last month.

One of the many highlights of the day was hearing Co-Chair Lucy Nandi (pictured above with guest speaker Turia Pitt) tell more than 500 attendees at a sold-out event about the mission, goals, achievements and plans for the Council.

“The Women in Drinks Council was launched as part of an industry-wide collaboration to attract, retain and develop the careers of women in the drinks industry,” she noted.

“As a council we are very proud of our achievements in the past year. We bring our vision to life through our three pillars of Inspiration, Education and

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Support. These three pillars support each other and can be seen in what we delivered in 2017.

“In educating, our focus is to raise awareness and commitment of leaders and influencers in the drinks industry on the benefits, enablers and barriers to diversity in their workplace.

“We are pleased to confirm that through sharing our strategy and working with The Drinks Association CEO Georgia Lennon, Chairman Ralph Dunning and the Board are walking the walk, making commitments and taking action.

“The Drinks Board has 26 members and in the last year, four of the new appointments have been made to women.”

the drinks association | April 2018

Women in Drinks celebrates a successful 2017

Plans for 2018

The past 12 months have been ones of rapid progress for Women in Drinks. State Chapters were been established in Melbourne, Sydney, Brisbane and Adelaide and provided nine events across the country.

Women in Drinks intends to expand on its calendar in 2018 to deliver even more events to its members.

Inspiring guest speakers included Coles Liquor’s Cathi Scarce, CUB’s Kellie Barnes and Danni Casey and Stella Stavrou from Treasury Wine Estates.

Topics covered ranged from the changing face of the Australian drinks industry, the effectiveness of targets, career development, the value of mentoring and networking skills.

“The purpose of our State Chapters is to provide professional education opportunities, inspire with industry role models and encourage women to create active networks,” Nandi said.

“We had a wide range of speakers from within the industry sharing their experiences and knowledge, we had external experts providing advice on personal branding and networking and we secured inspirational speakers from outside our industry from the media, sporting and political worlds sharing stories to inspire and educate our guests.”

The council also launched its pilot mentoring program facilitated by Serendis. The program attracted 58 participants, 29 mentees and 29 mentors, from 10 drinks organisations.

“The evalution of the program found that it was well received by the industry and highly rated by the partipants,” Nandi said.

Women in Drinks also enjoyed a successful partnership with its charity partner ANZGOG (the Australian and New Zealand Gynaecological Oncology Group), with the goal of donating $50,000 over three years to the group. By the end of 2017, the total delivered was already $30,000, with an additional $22,000+ raised at the International Women’s Day event last week.

International Women’s Day event was an amazing way to kick 2018 off.

Looking to the rest of the year, Nandi noted: “We are also working with the Diversity&Inclusion@ Drinks Council and will be co-hosting The Drinks Association networking breakfast in June, with the event focussing on D&I. “We will also continue to run our core programs Mentoring and State Chapters.

“By facilitating impactful conversations for male and female leaders in the industry as well as delivering high quality leadership and mentoring workshops, the Women in Drinks mentoring program leverages diversities of thought and profiles towards developing an inclusive culture.

“In addition to helping mentees the program also helps raise our mentor’s awareness of how they, as leaders in this industry, need to help change the culture.”

“This year’s WID Mentoring Program was launched on February 23 with the HR partners of the participating companies. The program for mentees and their mentors to commence on May 10.”

The Women in Drinks Chapter calendar for 2018 has been mapped out, with Nandi saying she was pleased to confirm that the first WA event in Perth has been scheduled for June.

To keep up with the latest plans and events for Women In Drinks, join in the conversation, debate and share best practices, follow: Twitter: @womenindrinks Facebook: @WomenInDrinks LinkedIn: Women in Drinks (group)

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WID Queensland event: Developing your personal brand experience as an executive recruitment professional in the finance, healthcare, manufacturing, not for profit, and mining and energy sectors. Her background includes leadership roles in professional services, recruitment and HR consulting; running a successful small business, and motherhood.

Ferguson has a passion for enhancing people’s lives through facilitating personal and professional growth. As a Career Transition Specialist she has provided extensive support to individuals from graduates to CEO’s and understands the importance of developing a personal brand.

Participants will learn techniques on developing their brand and will be encouraged to use these skills to network with others at the event.

The details When: 7am (for a 7:30am start) – 9am Thursday, April 19, 2018

The Queensland Chapter of Women in Drinks is holding a special event designed to help develop your personal brand.

Guest speaker Amanda Ferguson is a successful Career Transition Coach, Organisational Development Consultant, and Facilitator. She will share information to challenge you and get you thinking about the impact of your personal brand; how unconscious bias affects everyday interactions; plus the importance of authenticity and congruency in delivering your brand message.

Ferguson’s broad work history includes substantial

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Where: Queens Arms Hotel, King Room, 64 James Street, New Farm, Queensland Cost: $35/person, includes a light breakfast, coffee/ tea & juice. $5 from each ticket will go to the Australia New Zealand Gynaecological Oncology Group (ANZGOG) Tickets are limited; get in quickly to avoid disappointment. Limited free car parking is available at the venue. There is also metered car parking available in the surrounding streets.

Click here to book

the drinks association | April 2018

Brown-Forman wins at LGBTI Awards

Congratulations to Brown-Forman on winning Organisation of the Year at the Australian LGBTI Awards!

“Off the back of our five-year sponsorship of Mardi Gras and the extensive initiatives and events of the Pride Employee Resource Group, this work has been recognised by the LGBTI community,” said Shelly Silberman, Commercial Insights Manager at Brown-Forman.

“Add to that Brown-Forman’s global corporate reputation as being one of the best places to work for LGBTI [people], we are delighted with the win.”

The LGBTI Awards are designed to showcase individuals and organisations that have demonstrated an outstanding commitment to the LGBTI community.

Its shared mindset is that those who go the extra mile to ensure equality, opportunity and fair treatment for all, regardless of sexuality, gender identity, or intersex experience deserve to be recognised.

Brown-Forman notes that it works hard to achieve diversity within the company: “The vision of BrownForman is to bring your true self to work every day.

We believe this is what makes our business great.

“The Pride network promotes equality through panel discussions, educational resources, events and projects like Pass it On to keep LGBT conversations going. Brown-Forman Corporation is recognised globally as one of the alcohol industry’s best places to work for LGBT and for diversity & inclusion.”

Winners were announced at a special red carpet gala dinner on Friday, March 2, 2018 at The Star, Sydney.

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Coca-Cola Amatil launches inclusive mentoring program

Coca-Cola Amatil’s Alcohol & Coffee business has launched a new internal mentoring program aimed at nurturing a culture of inclusive leadership and fasttracking emerging talent.

Project Pay It Forward was created by two emerging leaders from Amatil’s sales team, Danielle Beale and Tonya Cronin, who created the program to share the inspiration they received from the industry-wide Women in Drinks mentoring program, launched last year by The Drinks Association in partnership with Serendis Leadership, as a targeted measure to help address the under-representation of women in managerial positions in the industry.

Women make up just 2% of C suite and 22% of senior leadership roles in the drinks industry, compared to Australian averages of 27 and 33% respectively.

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As talented National Business Managers within Amatil’s Alcohol & Coffee sales team, Danielle and Tonya were among six emerging Amatil leaders to take part in last year’s Women in Drinks program. “One of our learnings from that was that leadership is about creating an inclusive culture where everyone is valued, empowered and supported, and the team and business benefits as a result,” said Beale.

“So from the start we were clear in our minds that we had to create a program that supported emerging talent, male or female, across our business and within the brand partners that we work so closely with.”

The program’s impact in helping Amatil fast-track inclusive leadership has seen the pair backed to lead the rapid roll out of Project Pay it Forward across its Alcohol & Coffee businesses in both Australia and Fiji, with discussions also taking place about potential expansion across the company’s

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other Australian-based Group and Australian Beverages teams.

Among those to praise the new project was Serendis partner and inclusive leadership expert Bianca Havas, who developed the Women in Drinks mentoring program that helped inspire the change.

“Inclusion is the key to unlocking the value of diversity and we are already observing the business benefits accrued by companies who have taken early and decisive action to shift their culture.

Often leaders misunderstand the subtlety of what inclusion really is. Inclusion is more than being ‘nice’ or having a ‘friendly’ culture. It requires conscious effort and awareness because whether you are nice or not, if you are not consciously including, you’re are most probably unconsciously excluding, and therefore not harnessing the value of your people.

“The ripple effect of any mentoring program is crucial to shifting an organisation’s culture so it’s rewarding to see two emerging leaders from Amatil paying it forward and embedding the value of diversity and inclusion into their organisation. Cultural and behavioural change is hard so the more we can support each other and hold each other to account, the faster the changes will occur.”

Echoing her sentiments, Cronin added, “We were among the six females given the opportunity to take part in the first WiD program last year and found it such a great opportunity for our personal and career development, we couldn’t help but think that there are so many others, both in our team and across the rest of the business, who could benefit like we did.

“We started thinking, what if we took the learnings, insight and confidence we got out of the program and replicated that internally so that everyone in our business could benefit? We could create a multiplier effect.”

And that’s exactly what they did. The duo put their proposal to Alcohol & Coffee Managing Director Shane Richardson and the business’ executive team and got their instant support for a three-month, 10-pair trial, with every

leader also putting themselves forward as a mentor. The program fitted well with Amatil’s existing leadership and mentoring programs, My Mentor and Women Leading@ Amatil, which are broader programs for all Australia-based employees.

That was July, and by September, they’d developed the framework, launched to the business and rolled out the application process.

“We got 26 applications and managed to extend the program to a total of 14 mentees. We officially kicked off on 28 September and we’ve been blown away by the feedback from everyone involved. What’s struck us most is how mentoring programs don’t just benefit the mentees, it was also seen as a development opportunity for our mentors.

As with the Women in Drinks program, the majority of our mentors were male (like the pool of senior management they’re drawn from). Feedback from our mentors pointed to the opportunity to see things from their mentee’s perspective, stand in a different set of shoes, and benefit from a different perspective to their own. In some cases, it was a case of seeing blind spots, and it’s helped them all to develop a more inclusive leadership style.”

Following the success of last year’s inaugural industrywide Women in Drinks mentoring program, The Drinks Association recently announced the program would continue into 2018, with applications due by March 29, the matching process taking part in April and the initial mentee workshop scheduled for May 10. Said Women in Drinks Chair Jennifer Collins, “The council of WID regards the mentoring program as an integral part of our strategy to inspire, support and educate our industry as we strive to drive greater gender balance by attracting retaining and developing female talent. It’s a fantastic endorsement of the value of the program that many businesses have resigned for the second year and new businesses are joining.

“The program is important not only in the value it adds to mentees, but also to mentors in gaining that one-to-one understanding of the challenges and opportunities facing women in our industry. We are looking forward to working with Serendis again in 2018.”

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StayinFront wins six Best-in-Class distinctions in prestigious POI awards

The Promotion Optimization Institute (POI) has awarded StayinFront with six Best-in-Class Distinctions in the 2018 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods.

StayinFront is a global leader in mobile, cloudbased field solutions for the consumer goods industry and a Corporate Partner of The Drinks Association.

It received the distinctions for Retail Activity Optimization, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching.

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The report, authored by POI Partner, Dale Hagemeyer, leverages his over 30 years of experience in applied technology in the consumer goods industry, including 15 years as Research Vice President and Managing Vice President at Gartner, and in management positions at PepsiCo, Sunbeam Corporation, Kraft Foods, The Quaker Oats Company and Kroger.

The report highlights StayinFront’s strong analytics capabilities, citing the acquisition and integration of 20:20 Retail Data Insight for enabling deeper analytics and insights, with the ability to drive actions down to the store level.

Hagemeyer said: “This is a huge move for StayinFront as it builds upon a strong analytical product and takes the

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StayinFront Insight product to higher levels, from the user device all the way back through the optional insight data warehouse with predictive lost sales, comparisons to similar stores nearby, and contextualized, fact-based selling through the PitchBook module.

“The addition of correlative relationships in causality will make it even more powerful.”

Other key differentiators noted include StayinFront’s early adoption and broad assortment of “sell more” capabilities, and its demonstrated ability to handle and support thousands of users across multiple geographies with a single solution.

“POI is a trusted leader in the consumer goods industry, and we are pleased to have been recognized as Best-in-Class in six categories,” said Thomas Buckley, StayinFront CEO. “We are committed to delivering innovative and cost-effective solutions that help our customers do more, know more, and sell more.”

The POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods highlights key insights for sales, marketing and merchandising executives including the best-in-class across, but not limited to, user experience, analytical capabilities, product vision, and configurability.

The 2018 report evaluated 23 solutions from 20 vendors, identifying best-in-class capabilities and recommendations for excellence to help improve the overall retail and shopper experience

Aussies chose wine over choc for Easter Australians planned to spend twice as much on wine as chocolate this Easter according to new Australia Post research.

A survey of more than 2000 people revealed Australians expected to spend on average $90 each buying wine online compared to $43 on chocolate.

The result comes as more Australians are buying online than ever before, with purchases surging to a record 19.2% last year, almost doubling growth in 2016.

Australia Post General Manager for eCommerce and International Ben Franzi said: “Online shopping is the new norm, thanks to competitive prices and the huge range available from Aussie retailers, all at our customers’ fingertips.

“Our research showed almost half of survey respondents want to buy their Easter gifts online to avoid crowds, while a further 43% said online shopping was quicker and easier.

“We are also pleased that more of our customers are taking up our range of delivery options, such as Safe Drop, where a customer asks for a parcel to be delivered to a safe spot at their house so they can receive a delivery when they are not at home.”

Vinomofo Head of Marketing Kip McMillan said online wine sales typically lifted the week coming into Easter.

“Easter is a big deal for us as customers look for options outside of their busy schedules and closures on Good Friday,” McMillan said.

“In fact this week we’re expecting to sell more than 90,000 bottles of wine, compared to roughly 70,000 last year.”

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How the drinks association keeps you informed Here’s a handy guide to the ways the drinks association spreads the word about great achievements and initiatives in our industry.

The drinks association’s mission is to connect, inform, promote and strengthen the drinks industry.

We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.

We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.

Take a look at the many ways we keep you in touch.

Connect with us on social media Get your news even faster by following us on social media.

You can follow us on Instagram at the drinks association, where we have more than 1000 followers.

We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.

We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.

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Click here to become a subscriber.

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Visit our websites We feature the latest news updates at drinkscentral.com.au, diversity&inclusion@drinks. com.au and drinksbulletin.com.au drinks bulletin also sends out weekly newsletters that round-up the top stories.

Click here to subscibe.

Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions.

How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on alanah@drinks.asn.au and drinks trade’s associate editor Hannah Sparks on hannah@hip.com.au We have a bi-monthly magazine - drinks trade

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3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers.

Click here to view the infographic.

drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin.

Click here to view the infographic.

drinks trade Want to know what drinks trade magazine can do for you and your business?

Click here to view the infographic.

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What our associate members can do for you ...

A guide to the services provided by the drinks association’s associate members.

AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more.

BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Click here to learn more.

Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more.

Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more.

Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more.

Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.

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IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more.

Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more.

Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more.

Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more.

The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites.

When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.

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BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance.

BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more.

Ebiquity Ebiquity is a leading independent media and marketing analytics specialist.

It monitors advertising across all main channels – TV, Radio, Digital, Outdoor, Press – to provide you the required visibility to react to competitor activity, and give you greater confidence to develop successful communication strategies. We help you to understand who is advertising, where they are advertising, what they are saying, and how much they are spending. Click here to learn more.

GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more.

JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware.

Click here to learn more.

Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more.

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NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more.

StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more.

Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.

Click here to learn more.

Merch & Effect

Merch & Effect has a proven integrated approach to the management of merchandisebased projects and campaigns providing full-circle project management, including market research; product conceptualisation, creative development & production; warehousing & logistics: quality control; assembly & packaging; and international shipping & delivery.

Click here to learn more.

Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.

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SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service www.drinkslibrary.com.au.

Click here to learn more.

Do you know a company that would make a great associate member of the association? Tell them to call our Member Liaison Alison Herring on (02) 9415 1199 or email on alisonh@drinks.asn.au

the drinks association welcomes Manildra The Drinks Association is thrilled to welcome Manildra as its newest associate member. Manildra is currently installing a world-class distillery producing the purest grain neutral spirit for a range of boutique and big-brand beverages – including vodka, gin, blended whiskies, liqueurs, ready-to-drink packaged alcohol, cordials and soft drink – at Shoalhaven Starches’ state-of-the-art manufacturing plant in Nowra, NSW. Set to become the largest facility in South East Asia when fully operational, the seven-column distillery is the latest value-adding investment by 100% Australian family-owned international agribusiness, Manildra Group, into what’s been part of a fully integrated, innovative production process at Shoalhaven Starches since 1992.

The elite distillery will facilitate full-scale production of beverage-grade grain-neutral spirits for personal care, pharmaceutical, and food and beverage industries across the globe. Manildra has been able to master a truly neutraltasting and odourless premium product – the blank canvas base from which craft and large-scale distillers can create world-class spirits – by starting with hand-selected 100% Australian, GMO-free wheat for premium feedstock.

For more information contact Debbie Forster on debbie.forster@manildra.com.au or (02) 9879 9847.

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the drinks association | April 2018

Meet our valued corporate partners It was another amazing year for The Drinks Association in 2017 and we couldn’t have done it without our valued Corporate Partners.

Our corporate partnerships aim to further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry.

It was great to have our Corporate Partners on the journey with us in 2017 and we can’t wait to work with them again in 2018.

If you’d like to become a Corporate Partner of the drinks association or know a company that would be a great match for us, contact Alison Herring on alisonh@drinks.asn.au Here’s a guide to our current Corporate Partners:

Advantage Australia; Shopper Tracker & Real World Marketing Advantage is one of the leading business-tobusiness market research companies operating worldwide. They help clients create more rewarding business relationships through benchmarking.

Shopper Tracker is a quantitative measurement research programme based on shopper interviews, covering all major categories and retailers in one benchmarking process. The team at Real World Marketing are consumer, shopper and category experts.

Aon Hewitt Aon Hewitt is the global leader in human resource consulting and outsourcing solutions. Their services focus in helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. They also help individuals maximise their wealth to enable people to live the life they want. The Aon Hewitt team of experts partner with your organisation to develop and

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deliver people strategies that achieve positive business outcomes.

BevChain BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Nielsen Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties.

StayinFront Group StayinFront is a complete consumer goods CRM solution for the liquor and beverage industry providing an automated solution for field forces on iPads, iPhones, Android devices and Windows laptops and tablets. Supporting account selling, retail execution and direct store delivery activities it is a robust and highly-proven system that has been deployed by leading beverage and consumer goods companies worldwide to meet the challenging needs of the rapidly changing industry.

access to a wide range of decision makers, who are responsible for the procurement of alcohol.

Industry buyers are able to sample, compare and order new products, meet new industry colleagues and reconnect with existing ones. The 2018 event - to be held on June 18-19 at Darling Harbour - will feature an interactive show floor of taste testing, mixology demonstrations, master classes, seminars and networking.

The Drinks Industry Show The Drinks Industry Show is the only dedicated trade exhibition for the drinks industry, showcasing the best in wine, beer and spirits from across the globe. The annual event reconnects producers and distributors of alcoholic beverages with buyers from all industry verticals, providing unparalleled

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the drinks association | April 2018

Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.

Active liquor licences as at March 2018

Top 10 banner groups percentage share of outlets Australian liquor retail market - February 2018

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