drinks news October issue

the drinks association | October 2017

Global accolades as Wine Australia kicks off export support initiatives in NY, SFC & London

Wine Australia has held its inaugural Aussie Wine Week in the US and a Women in Wine event in London, both aimed at boosting the Australian wine export market.

Read more >>

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xecutives discuss effective leadership during Mentoring panel session, page 22.

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etwork breakfast offers key to good supplier relationships, page 18

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hank you to our 2017 Australian drinks Awards Partners, page 12.

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the drinks association | October 2017

Women in Wine event huge success in London

The Women in Wine event, held at Australia House in London on September 26, was the world’s largest gathering of Australian female winemakers and winery owners.

Virginia Willcock of Vasse Felix (Winemaker of the Year), Sue Hodder of Wynns (Woman of Inspiration) and wine writer Sarah Ahmed who was named Honorary Australian Woman in Wine in the UK.

This unique event – which incorporated the announcement of the winners of the Australian Women in Wine Awards 2017 - was the first of its kind, celebrating women in wine whilst showcasing the quality and diversity of Australian wine.

The event gave the UK wine trade and the public the opportunity to meet Australia’s most prominent women in wine, hear their stories and taste a diverse selection of Australian wine. Across the day, over 300 guests attended and tasted through a range of nearly 300 wines from 18 regions across Australia.

The day’s activities kicked off with the Australian Women in Wine Awards 2017, and it was the first time that the awards have been announced outside Australia. Six of the nine winners accepted their award in person, which included

A trade tasting took place after the awards, where the Australian winemakers presented their wines to UK media and trade, including buyers, sommeliers and educators, then a seminar on women’s roles over the last ten years in the UK wine trade. In the evening,

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the drinks association | October 2017

Wine Australia hosted a sold-out consumer tasting, held in partnership with Women in the City, a networking group for professional women in London.

The winners of the 2017 AWIWAs were: Winemaker of the Year – sponsored by WineArk Virginia Willcock, Vasse Felix Viticulturist of the Year – sponsored by Wine Australia - Jennifer Doyle, Jansz Owner / Operator of the Year – sponsored by JancisRobinson.com - Sarah Collingwood, Four Winds Vineyard Workplace Champion of Change – sponsored by Winemakers Federation of Australia - Professor Eileen Scott, Adelaide University Cellar Door Person of the Year – sponsored by Platinum Bags - Jasmine Morgan, Caudo Vineyards Researcher of the Year – sponsored by Inkwell Wines - Christine Böttcher, CSIRO – Agriculture & Food

Above: Andrea Frost said it was brilliant to catch up with Australian winemaking superstars Sarah Crowe and Virginia Wilcox. Below left: Yarra Valley wine women. Below right: Wine Australia’s Brian Walsh congratulates Virgina Wilcock on being 2017 AWIWA Winemaker of the Year.

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the drinks association | October 2017

Marketer of the Year – sponsored by Brown Brothers - Ebony Tinkler, Usher Tinkler Wines Woman of Inspiration – sponsored by Irvine Wines Sue Hodder, Wynns Honorary Australian Woman in Wine – sponsored

by Wine Australia UK - Sarah Ahmed, The Wine Detective The Awards were followed by a trade tasting, where the Australian winemakers will have the chance to impress local UK trade, including restaurants, sommeliers and buyers with their wines, with the hope that more Australian wine will be sold in the UK. Wine Australia partnered with the Australian Women in Wine Awards to develop the inaugural Women in

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the drinks association | October 2017

Wine program.

Jane Thomson, Founder of the Australian Women in Wine Awards, said: “This was a pivotal day in Australia’s proud wine history. We not only recognised the depth and breadth of female talent in our own wine community, we did so on a global stage and showed the world that Australia values and champions the many and varied roles of women in wine.”

Brian Walsh, Chair of Wine Australia, who travelled from Australia to attend the event, said: “We’re thrilled that such a strong group of women flew over to London to represent Australian fine wine in this all-important market. The awards highlighted the stellar contributions of women across the entire Australian wine community and the tastings demonstrated the excitement and diversity of contemporary Australian fine wine. We hope it has inspired more women to join the wine sector and enticed more people to discover and enjoy fine Australian wine.”

Opposite: Corrina Taranga with Lyndey Milan and Samantha Connew; Prue & Justine Henschke. Above: the Brown Brothers sisters prepare to enter the event.

Below: Mount Horrocks’ Stephanie Toole; the winners of the 2017 AWIWAs.

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the drinks association | October 2017

Spreading the word in the US at the inaugural Aussie Wine Week Last month, the US held a week-long, inaugural Aussie Wine Week, with 16 winemakers travelling from New York to San Francisco to showcase their wares in a chain of media, trade, and consumer activities.

Aussie Wine Week is part of the $50million Export and Regional Wine Support Package aimed at increasing demand for Australian wine exports and showcasing wine tourism.

The United States is one of the world’s largest and

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most significant wine markets, with Wine Australia CEO Andreas Clark noting the activities are a part of a broader process of sector-led events developed to support the growing interest in Australian wine.

“Our fine wines are gaining attention in the US, with exports growing by 3% last year due to a rise in the average value of bottled wine exports. We’re maintaining this momentum by partnering with Australian wineries and exporters to deliver a series of early activities that showcase our diverse and quality styles of wine,” Clark said.

the drinks association | October 2017

Opposite: Taras Ochota from Ochota Barrels - Surfer. Punk. Winemaker. Taras has a talent for finding amazing vineyard sites. He takes the fruit from these sites and handles them with love and care, letting the place and the vintage shine through. Above: Max Fish was the venue for the Artisans of Australian Wine tasting in New York. Right: Sandra De Pury of legendary Australian artisinal winery Yeringberg in the Yarra Valley sharing her wines in New York.

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the drinks association | October 2017

The future of Aussie wine in the US market Stuart Barclay, General Manager of Marketing at Wine Australia said: “The event was a terrific opportunity to kick start our program of activities for the US and China markets. The event, alongside other trade activity taking place in the market, has given the US market a new thirst for Australian wine and we look forward to keeping the momentum up as we roll out our broader strategy for the Package over the next three years.�

Aussie Wine Week included activities such as: Full Circle BevCon, a three-day conference attended by 100 hand-picked influential wine buyers, retailers, sommeliers, beverage directors and journalists from key wine states in the US which was followed by a successful Artisans of Australian Wine events in San Francisco and New York.

The Artisans of Australian Wine Tasting took 15 innovative winemakers to San Francisco and New York. Through their experimentation with new varietals, adoption of minimalist winemaking or their dedication to site selection and expression, these winemakers are crafting wines that are a new iteration of Australian wine brilliance.

The events showcased a cross selection of classic Australian wine styles for millennial influencers in New York and San Francisco. The wines were chosen to match a menu of Aussieinspired dishes created by five well-known Australian chefs.

There were also wine by the glass promotions at restaurants and bars across New York,

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This page, top: Timo Mayer is a German farmer bringing back the funk in the Yarra Valley; bottom: Andrew Marks from Gembrook Hill in the upper Yarra Valley. Opposite top: Ben Gould from Blind Corner shares organic wines from Margaret River; bottom: James of Jauma Wine is a former sommelier known for his inventive, boundary pushing lists.

the drinks association | October 2017

including North End Grill, The Modern, Burke and Wills, Flinders Lane and Grammercy Tavern.

Benchmark Shiraz Tasting event involving a sensory-focused benchmarking tasting, which looks for correlations between the sensory properties of a relatively large and diverse set of Australian Shiraz wines, their chemical profiles and the climatic regions from which the grapes were sourced. Some of the Shiraz tasted included Clonakilla, Wendouree and Henschke.

Key trade and media said demand was growing for a diverse mix of varieties, with modern Chardonnays and Cabernet blends the leaders.

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the drinks association | October 2017

Kegstar buys Keg Lease Kegstar has acquired Keg Lease Pty Ltd, a specialist keg leasing company that focusses on the Australian craft beer industry.

Keg Lease was previously owned by brewing ingredients supplier Bintani.

“Since commencing operations in December 2012, Keg Lease has grown to be a major supplier of keg leasing services in the Australian market with in excess of 21,000 kegs currently leased to over 125 customers,” Bintani said in a statement.

“We now feel the time is right for Kegstar to continue the growth of Keg Lease with its strong access to capital as part of Brambles and the opportunity to provide integrated keg solutions that incorporate both leasing and pooling.”

Kegstar has incorporated the Keg Lease fleet into its current operations, giving brewers and other beverage manufacturers the option of keg pooling or keg leasing services.

Kegstar General Manager, Nick Boots, said: “This exciting acquisition provides Kegstar customers with with a broader variety of flexible keg management options to match their needs.

“Having a comprehensive leasing option alongside Kegstar’s well-established keg pooling solutions will be attractive to a broader catchment of producers. We will launch the Keg Lease business in New Zealand in October.”

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Kegstar launched in 2012, with global supply chain logistics company Brambles acquiring a 30% stake in the company in 2014 and taking complete ownership on December 1, 2015.

The acquisition means Kegstar can now offer customers branded kegs.

Kegstar CEO Adam Trippe-Smith told Brews News: “There’s proven to be a demand for keg leasing for either start-up phase breweries, or single state breweries or breweries that want branding on the keg. Up until now we haven’t offered that and we do see a demand for it. If that’s what customers want, we want to be able to offer it to them.”

Bintani Australia will remain involved in selling and repairing kegs through its Keg Services operations.

the drinks association | October 2017

Bacardi staff rally to help Puerto Rico

Rum is flowing again in Puerto Rico at the Bacardi distillery following Hurricane Maria.

And so is the goodwill from Bacardi employees around the world, who have joined together to support their colleagues affected by the hurricane.

Ignacio del Valle, Bacardi’s regional president of Latin America and the Caribbean, said many of Bacardi’s 300 direct employees on the island lost their homes. In addition to Bacardi Limited and the Bacardí family committing $US2million in cash and other assistance to Puerto Rico, Bacardi employees have established a donation fund.

“In one week we’ve collected $59,000 (Update: now $96,000), and today every employee on our India team donated one vacation day’s worth of pay.”

“The Bacardi family, company and our employees are deeply saddened by the devastation and horrific loss caused by the recent hurricanes and

earthquakes. We hope these donations will help alleviate some of the stress and pain people are experiencing while addressing some of their most basic needs,” said Facundo L. Bacardi, Chairman of Bacardi Limited.

The company also opened emergency centres for victims, which it is 100% funding. The centres supply food, water, charging stations, basic relief supplies, day care and entertainment for children.

“One of our commitments is to supply purified water in bulk that people can pick up when they go there,” del Valle added.

The company has transported generators, first aid, medical supplies, food and 125,000 gallons of purified water from the US to the island. In recent years, Bacardi has made donations to aid organisations supporting relief efforts in Asia, China, Australia, Italy, Haiti, Cuba, Brazil, Chile, and the United States.

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the drinks association | October 2017

Celebrating with our Award Partners at the 2017 Adas

the drinks association would like to thank all the Award partners who helped make the 2017 Australian drinks Awards such a success.

“The high calibre of our Award Partners recognises the importance of these awards among the drinks industry,” said the drinks association CEO Georgia Lennon. “It was wonderful to celebrate the 5th annual AdAs with them - and our fabulous industry on September 7.”

This year, Brand of the Year was sponsored by Nielsen, while Supplier of the Year was sponsored by The Advantage Group.

“We always look forward to the big awards night in

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September and celebrating the achievements of the Australian liquor industry,” said Nielsen Pacific CEO Justin Sargent. “This year we bolstered the science behind the awards and, in conjunction with the drinks association, made enhancements to the judging criteria to ensure the industry’s efforts were best measured,” he said.

John McLoughlin, Group Managing Director, Advantage Asia Pacific added: “I thoroughly enjoyed this year’s drinks awards, it’s a fantastic opportunity to get together and celebrate with friends and colleagues across the industry.

“This year’s Supplier of the Year result was our first tie and a real demonstration of the fact that you

the drinks association | October 2017

don’t have to be a large scale supplier to stand out in the eyes of the retailers. As we download our insights to the supplier community, it’s great to see the level of engagement we have across the industry and the ongoing support for the trade survey.”

In other categories, Best Innovation was sponsored

by NCI/AMA, Best Social Media was sponsored by Hip Media, Most Loved Brand was sponsored by Liebherr and Best Sales Achievement was sponsored

by Skuvantage.

“Each year, NCI and AMA look forward to sponsoring an award and attending the gala dinner,” said Kirk Cheeseman, Managing Director at NCI. “Congratulations to all the category award winners for Best Innovation at the 2017 Australian drinks Awards. NCI/AMA was proud to partner with the drinks association to celebrate such an important category. We are also proud to provide services

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the drinks association | October 2017

that help protect, grow and support the drinks industry.”

Owner and director of Hip Media Ashley Pini said: “Hip Media was thrilled to partner with the 2017 Australian drinks Awards. The industry’s night of nights was a fantastic opportunity to network with friends, peers and colleagues and be on the stage to present several of the awards to well-deserving winners. We hope to do it again in 2018!”

“What a great evening was had at the Australian Drinks Awards, celebrating alongside passionate brands within the Drinks industry and acknowledging those who have worked that little bit extra, going home with an Award in tow,” said Liebherr’s George Alikakos, who was on hand to congratulate the winners.

“Liebherr was thrilled to hand over the Most Loved Brand award to the Jack Daniel’s team.

We acknowledge the hard work involved with winning over consumers in a competitive market and keeping them. Well done Jack Daniel’s you are a true testament of a successful brand.

“And well done to all the brands who won their categories in Most Loved Brand.”

The Australian drinks Awards also welcomed OnTap Data this year as the sponsor of its Best Sales Achievement Award.

“OnTap Data was delighted to present the Best Sales Achievement award at the Australian drinks Awards,” said OnTap Data director Leith McGregor. “Sales and data are both such an important part of our industry, and the two go hand in hand, which is why we felt this

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the drinks association | October 2017

sponsorship opportunity was the perfect fit.

“We feel celebrating success is hugely important, and sales is an integral part of the overall success of any product or brand within our industry. We’d like to congratulate all the category finalists, as well as the winning Great Northern team.”

Best Ad Campaign was sponsored by SKUVantage, with its founder and CEO Daniel Roberts noting: “We were so excited to be part of the 2017 Australia drinks Awards, as we recognise innovative and compelling marketing strategies within the drinks industry.”

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the drinks association | October 2017

Coopers donates $150,000 to mobile dental service for the elderly

An organisation providing mobile dental services to residents in 48 aged care and nursing homes in socially disadvantaged communities of South Australia is the inaugural recipient of the Coopers Brewery Foundation Sustainable Giving Program.

Coopers Brewery Foundation will provide the Australian Dental Outreach Foundation (ADOF) with a total of $150,000 over the next three years to help fund dental outreach clinics.

These clinics are expected to provide emergency and preventative dental care to almost 4200 residents.

Chair of the Coopers Brewery Foundation, Melanie

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Cooper, said the ADOF was one of six charities in the aged care, medical research or health care sectors short-listed for funding this year. “The Board of Governors believes the impact the ADOF makes in socially disadvantaged communities in Adelaide and country SA, together with the significant donation of time and equipment it has made, make this the stand-out winner,� she said.

The ADOF will be presented with a cheque for $50,000 covering the first year of the program at a special function at Coopers Brewery next month.

Chairperson for the Australian Dental Outreach Foundation, Dr Greg Miller (pictured right), said the

the drinks association | October 2017

organisation was both stunned and delighted to have been selected.

“We are extremely grateful to Coopers Foundation and look forward to further developing our program,” he said. “Poor oral health has been linked with increased mortality and morbidity in nursing home residents and has a known measurable impact on the quality of life. This program hopes to better the quality of life for residents who are physically unable to visit a dentist due to health-related issues or dental services being unavailable.”

Dr Miller said the Australian Dental Outreach Foundation program was the largest aged care program of its kind in South Australia.

Cooper said the Coopers Foundation would choose a charity from the family and community sector for funding under the Sustainable Giving Program in 2018, while 2019 will be dedicated to a charity from the youth education sector.

Coca-Cola supports SSM with iconic billboard Coca-Cola South Pacific has sent a powerful message about marriage equality on the eve of the postal vote.

Hundreds of thousands of Coke cans were distributed around Australia with the famous Coca-Cola script changed to the word ‘love’. In Sydney, the famous Coke signs in Kings Cross was also been given a makeover.

One of the two signs featured a giant artwork urging people to vote yes. The adjacent permanent Coke sign will have its red logo altered to rainbow colours.

The Coke sign will flash in the rainbow colours until the deadline for people to return their ballots expires.

The company released a statement saying: “Coca-Cola believes in the power of bringing people together.

Whether it was the struggle for human rights in the United States in the 1960’s to a group of young people from many nations on a hilltop in Italy in the 1971, around the world we’ve always stood up for diversity, inclusion and equality.

“We proudly strive for these qualities in our own business and support these rights for all in society. Every person has the right to happiness, so we believe it’s time for a change in Australia. No matter who you are or who you love, all couples should be treated equally.”

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the drinks association | October 2017

John McLoughlin to speak at network breakfast Advantage Australia’s John McLoughlin, Group Managing Director, Asia Pacific will present “Developing Effective Commercial Relationships – What are the key drivers of success in today’s trading environment?” at the drinks association’s next Network Breakfast.

The presentation will offer an examination of the attributes that correlate with delivery of successful commercial relationships. It will cover an analysis of the key drivers of collaborative business relationships, the barriers to productive collaboration and where to focus when getting the organisation fit to collaborate.

Advantage Australia, the industry leader in B2B performance benchmarking with its Advantage Report, is an associate member of the drinks association and a corporate partner of the Australian drinks Awards.

NETWORK BREAKFAST DATE: Tuesday, October 24, 2017 TIME: 7-9am LOCATION: Luna Park, Sydney Click here to book

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the drinks association | October 2017

news Supplier panel celebrates diversity

It was great to see the Supplier Forum at the 2017 IBA Trade Workshop leading by example when it comes to diversity and inclusion.

Presenter Shane Jacobson opened the workshop to an audience of 800 delegates on the Gold Coast last month.

The supplier panel was made up of key account managers from a range of suppliers with a 50% female/50% male representation, demonstrating the great mix of talent across the supplier base.

They answered questions on a range of topics, from the NSW Container Deposit Scheme to centralised

buying options.

Scott Marshall welcomed all the delegates on Monday, September 11, and set the scene for the two days of conferencing, centered around the theme of “Successful Independents”.

“Our purpose and vision is to create successful independents and help you become the best store in town,” he said.

“We believe that independents are worth fighting for.

Our core directives are to be the business partner of choice, to be passionate about independents and to build thriving communities.”

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the drinks association | October 2017

Women in sport share stories of diversity & success

The Victorian Chapter of Women in drinks hosted its fourth event in Melbourne last week.

The breakfast event focussed on women in sport, with a panel discussion featuring AFLW player Meg Downie, Sports Editor of The Age Chloe Saltau and former Australian Cricket Captain Jodie Fields.

The formidable panel shared their stories of adversity, success and juggling the balance between work and life.

Downie, who played for Melbourne in the inaugural AFLW season and represented Victoria in the recent State of Origin match, shared her experience of growing up in country Victoria and being the only girl playing football in boys’ teams.

“People were disgruntled at having a girl in the team.

That’s when I realised gender equality was an issue in sport. My parents encouraged me to play the sport that I loved, but I was always ‘the girl’,” said Meg.

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She was able to put those attitudes aside and focus on her footy, but suffered a leg injury that almost ended her sporting career. The injury made Meg more determined to recover, and with persistence and focus Meg achieved her dream of being drafted to an AFLW club. When asked about managing her busy schedule, Meg’s advice was to prioritise and get used to saying no and making sacrifices in order to achieve your goals.

Reflecting on her career to date, Chloe said the most rewarding time was the 2005 Ashes Series in England, where she spent 105 days on the road. When asked about the challenges of being a female Sports Editor, Chloe said it was important to have the confidence to let her work do the talking, “be persistent, back yourself, work hard and stay objective and fair.”

It was former Australian Cricket Captain, Jodie Fields, who had the audience grimacing as she

the drinks association | October 2017

described the horrific injury she suffered when she tore her hamstring off the bone while batting for Queensland.

She was four months into her rehabilitation when she slipped on wet concrete and re-injured the same hamstring, taking her back to square one. Jodie was 24 at the time and was told she may never play cricket for Australia again.

“It’s moments like that, you find out who you are, and I knew I wasn’t going to give up on my dream,” said Jodie.

After asking the Australian selectors to back her in, Jodie returned to the field to lead Australia to the 2012 T20 World Cup and the 2013 ODI Women’s World Cup in the space of six months.

Jodie has since hung up her bat and wicket-keeping gloves, but spoke proudly of her work with the Australian Cricketers Association where she was instrumental in the recent pay deal that increased the the total salary pool for female players from $7.5m to $52m over five years. Jodie talked about how the pay deal, which took 10 months to negotiate, would help support female cricketers to continue playing the sport they love, but also provide financial security after sport.

“Transitioning to life after sport is hard because you have to find your identity all over again,” said Jodie.

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the drinks association | October 2017

Drinks executives reveal the key to good leadership at Mentoring Program event Hannah Sparks, Associate Editor of drinks trade, shares her experience at discussion panel for 2017 Mentoring Program mentees The Women in drinks Mentoring Program 2017 held a panel discussion for mentees this week with four industry leaders: Jeff McWilliam, CEO, McWilliam’s Family Winemakers; Michelle Phipps, Vice President HR ANZPI/Asia Brown Forman; James Brindley, Managing Director, Lion; and Cathi Scarce, General Manager Operations, Coles Liquor.

The panel - facilitated by Bianca Havas from Serendis Consulting - shared their personal insights on the highs and lows of their career progression, the search for authentic leadership and their views

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on gender diversity in the industry.

When it came to their leadership style, all four said trusting in their teams and their abilities was one of their biggest strengths.

Here’s what they each had to say about their leadership style: Jeff McWilliam: “For me, effective leadership is getting the best out of people. You have to believe that people want to do well and then you have to remove the barriers to make that happen.

It’s important to have an awareness of people’s strengths and then gently challenging them. I don’t

the drinks association | October 2017

try to lead from the front or have a dictator approach.

Sometimes the best leadership is to support and really believing in your people because no one can do anything on their own. You need the strength of your team and the key is to harness and unlock that.”

Michelle Phipps: “You hire for culture, behaviours and proven results. If you do that, you know you have a great team whether you’re there or not. Then there’s trust - trusting your team and the people around you will deliver. And being accountable to make sure that people on my team achieve their goals. A leader’s role is to create leaders and pass the baton on. So it’s important to me that leaders create other leaders.”

James Brindley: “You look at your leaders and take learnings from them. I think trust is one of the best things. A boss once gave me full trust, so I would never let him down because he took a gamble on me. Coaching is important too, when you learn from someone. Granting trust, holding them accountable and coaching them to get there. Humility beats arrogance every day. You want to have fun at

work, so care and show genuine interest in your colleagues. That will help you drive people and deliver results.”

Cathi Scarce: “I like to practice an available style of leadership, I want my team to feel like they can approach me at any time. Also, authenticity is important, I come from the store floor and I don’t forget that. So I’ve got a bit of a rough around the edge approach - if I think you’re doing well, I’ll tell you and if not I’ll tell you. I start from a place of trust - the trust bank starts full and then comes down if you give me a reason not to trust you. In terms of what has worked for mentoring women and men, stop trying to fix people. I don’t try to fix people.

I listen to their challenges and then help them come up with their own answers. And I build their confidence.”

Pictured (main): Jeff McWilliam, Michelle Phipps, Cathi Scarce and the drinks association CEO Georgia Lennon.

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the drinks association | October 2017

Special event: Women in drinks launches Queensland Chapter

Women in drinks is launching its Queensland Chapter next month with a special event featuring Olympic swimmer Brooke Hanson.

Hanson will share her story of resilience and self-belief, which led her to achieve the ultimate success in her field.

The Gold and Silver medallist remains one of Australia’s most recognised Olympians. She made her debut for the Australian Swimming Team at the 1994 Commonwealth Games before going on to represent Australia over 25 times at major international championships.

Hanson has gone on to enjoy a successful career as a television host, author and product ambassador and continues to balance her media career with motherhood, sponsorship

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appearances, motivational speaking, charity events, swim clinics, board directorship and her commitment to promoting a healthy and active lifestyle for all Australians.

The Queensland Chapter of Women in drinks hopes to inspire women of the drinks industry to strive for career ‘gold’ while finding balance between health, work and life.

The cocktail event will be held on Thursday, October 19, from 5-7pm at Gambaro Hotel, VIP Deck, 33 Caxton Street, Petrie Terrace.

Tickets are priced at $35 per person, which includes a glass of sparkling wine or cider upon arrival and canapés. $5 from each ticket will go to the Australia New Zealand Gynaecological Oncology Group (ANZGOG). Click here to book.

Diverse teams make good business sense

the drinks association | October 2017

Pernod Ricard’s Director of Strategy & New Business, Darryn Hakof, recently shared his perspective on diversity via LinkedIn. Here’s what he had to say ...

There is an old proverb that says “variety is the spice of life” and in business I firmly believe that diversity is a great way to accelerate your business performance and enrich your life.

Diverse teams make good business sense.

They bring different perspectives, generate new ideas and creativity, and broaden our global mindset, which enables us to better connect with our consumers, capture new opportunities all over the world and drive our performance.

Being exposed to different perspectives is also enriching from a personal perspective for the very same reasons.

At Pernod Ricard Winemakers I am proud to be a sponsor, along with my colleague Anne Tremsal, of our better balance agenda.

Together with our management team we are actively working to create the conditions to support a more balanced business in the future, in line with the global ambitions of the Pernod Ricard Group.

We value an open mindset and we have teams of passionate champions around our global business who are working together to ensure that striving for an inclusive business forms a central part of our decision making.

From a flexible working environment, which caters to individuals’ needs, to actively working

to develop our diverse talent pipeline, we aim to increase diversity within leadership in the future.

Driving change comes with challenges, and we are not perfect, but with a strong team effort, we aim to build a balanced, diverse business that values and embraces differences.

And that’s the kind of business that I am proud to be involved in.

At the end of the day diversity is the one true thing we all have in common, and at Pernod Ricard Winemakers we aim to celebrate it every day.

Click here to view the article on Linked In.

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the drinks association | October 2017

FIX Corp strengthens ties with the drinks industry FIX Corp, a company that partners with retailers, wholesalers and suppliers to provide operational process solutions and functional business support services, is expanding its reach within the drinks industry.

The company’s Business Development Manager Ceri Gibson said FIX combines “extensive liquor industry knowledge and excellence in the delivery of multiple operational business functions”, which means the company is well positioned to help to improve businesses’ performance and profitability.

Gibson has previously worked for the Advantage Group and believes the combination of her previous skills and her team’s collaborative and positive ‘solution driven’ mindset is what makes it possible to help strengthen ties with the liquor industry.

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“Our current customer base is mainly in the Petrol & Convenience channel. However, FIX is currently in an expansion plan into other businesses, targeting liquor,” says Gibson.

“FIX is a great engine room to provide solutions for our clients for continuous improvement and simplification of business processes to achieve clients business goals.”

Gibson explains various services provided by FIX that support liquor businesses – including suppliers, retailers, wholesalers - to improve business performance and profitability.

These services include: • Data Management: rebate management and

the drinks association | October 2017

collation, customer database management, price file management and administrative functions.

• Retail operations: product compliance checks and audits at store, space planning (planogramming), merchandising and analysis.

• Program Co-ordination: promotions co-ordination, marketing co-ordination, category management.

• Customer Service: management of inbound inquiries from retailer sites, 24 hour turn around.

• Process Improvement: FIX Corp work with you to identify, analyse and improve existing business process.

“FIX Corp can provide any operational services to the drinks association members individually or collectively as a group, being consistent with the goals of the drinks association in strengthening and creating a financially sound liquor industry at a lower cost,” explains Gibson.

An example of an opportunity FIX can offer the drinks industry is the development of an industry compliance check at retailer sites, notifying suppliers of promotional/product compliance at stores.

Coca-Cola Amatil and Asahi Beverages have worked with Fix in the past, both giving strong testimonials to its services.

“The development of the online promotional submissions tool has allowed for more accurate and efficient end to end management for promotions”, says Coca-Cola Amatil National Business Manager.

“The system has also given better visibility on the status of promotions and ensures both supplier and retailer are working from the most current submission.

“The ability to select the exact SKU’s (stock keeping units) to appear on the point of sale has created better continuity with above the line marketing campaigns and ensures that these communications previously completed in the email are easily captured in the one place.”

Asahi Beverages National Sales Manager added: “The online submission portal provides an aligned submitting method which is easy to track for both supplier and retailer.

“The ‘approved’ response back from the Category Manager was valuable as it provided official confirmation.”

Click here to learn more about how FIX Corp can benefit your company.

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the drinks association | October 2017

How the drinks association keeps you informed Here’s a handy guide to the ways the drinks association spreads the word about great achievements and initiatives in our industry.

The drinks association’s mission is to connect, inform, promote and strengthen the drinks industry.

We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.

We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.

Take a look at the many ways we keep you in touch.

Connect with us on social media Get your news even faster by following us on social media.

You can follow us on Instagram at the drinks association, where we have more than 1000 followers.

We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.

We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.

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Click here to become a subscriber.

the drinks association | October 2017

Visit our websites We feature the latest news updates at drinkscentral.com.au, diversity&inclusion@drinks. com.au and drinksbulletin.com.au drinks bulletin also sends out weekly newsletters that round-up the top stories.

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Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions.

How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on alanah@drinks.asn.au and drinks trade’s associate editor Hannah Sparks on hannah@hip.com.au We have a bi-monthly magazine - drinks trade

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the drinks association | October 2017

3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers.

Click here to view the infographic.

drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin.

Click here to view the infographic.

drinks trade Want to know what drinks trade magazine can do for you and your business?

Click here to view the infographic.

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the drinks association | October 2017

What our associate members can do for you ...

A guide to the services provided by the drinks association’s associate members.

AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more.

BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.

Click here to learn more.

Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more.

Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more.

Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more.

Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.

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the drinks association | October 2017

IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more.

Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more.

Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more.

Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more.

The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites.

When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.

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the drinks association | October 2017

Veritas Events Established in 1992, Veritas Events is a Sydney-based group of event planners specialising in creative solutions for corporate functions, conferences, incentive programs, team building and special programs. Veritas Events’ constant innovation creates unique experiences that both your business and your clients will always remember. Click here to learn more.

BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance.

BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more.

Ebiquity Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. The company provides customised data analytics, online tools and consultancy services. It recommends optimisation strategies to improve clients’ performance throughout the consumer path to purchase, drawing on its unique expertise and objective data insights. Click here to learn more.

GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more.

JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware.

Click here to learn more.

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the drinks association | October 2017

Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more.

NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more.

StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more.

Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.

Click here to learn more.

Blue Star Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services. The company partners with customers to deliver on their communication needs, ranging from a specific product or service through to a seamless integrated solution. Click here to learn more.

Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global

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the drinks association | October 2017

network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.

SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service www.drinkslibrary.com.au.

Click here to learn more.

Guess who’s off to the World Skipping Championships in Shanghai ... the drinks association staffer Alana House will be flying to Shanghai next July with her daughter Ava, 11, who is part of Team Teal at the Northbridge Knockouts and qualified at the National Skipping Championships on the Gold Coast last month to wear the Australian uniform at the 2018 World Rope Skipping Championships.

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the drinks association | October 2017

Below is an excerpt from our September monthly report; to access more information like this, contact us on 02 9415 1199.

RTD SALES FOR August 2017 20 September 2017

MAT Sales in RTD Fall

MAT sales in the domestic RTD market were slightly lower in August 2017 than in August 2016 with 22,623,293 cases sold for the former compared to 22,757,100 for the latter.

2016/17

25,500,000

2015/16

25,000,000 24,500,000 24,000,000 23,500,000 23,000,000 22,500,000 22,000,000 21,500,000 21,000,000 (9L cases)

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

June

July

August

Figure 1: Moving Annual Total ('MAT') sales of RTD in the domestic market

Bourbon Standard and Bourbon Premium continue to dominate domestic RTD sales with 23.66% and 25.61% of the market respectively.

Bourbon Standard Bourbon Premium Rum Dark Vodka Other Distilled Scotch

Market Share 23.66% 25.61% 16.27% 15.91% 11.53% 4.55%

MAT Change % -6.60 2.60 1.70 3.10 12.80 -17.60

Liqueur Gin Rum Light Ouzo Brandy Tequila

Figure 2: MAT sales of RTD in the domestic market by market share and MAT change

02 9415 1199

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Market Share 1.34% 0.75% 0.35% 0.00% 0.00% 0.03%

MAT Change % -35.40 14.00 -7.20 0.00 0.00 -22.40

the drinks association | October 2017

Below is an excerpt from our September monthly report; to access more information like this, contact us on 02 9415 1199.

SPIRITS SALES FOR August 2017 20 September 2017

MAT Sales in Spirit Rise

MAT sales in the domestic Spirit market were significantly higher in August 2017 than in August 2016 with 7,207,231 cases sold for the former compared to 6,805,667 for the latter.

2016/17

7,900,000

2015/16

7,700,000 7,500,000 7,300,000 7,100,000 6,900,000 6,700,000 6,500,000 6,300,000 (9L cases)

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

June

July

August

Figure 1: Moving Annual Total ('MAT') sales of Spirits in the domestic market

Scotch, Bourbon and Vodka continue to dominate domestic Spirits sales with 22.30%, 19.02% and 16.89% control of the market respectively

Scotch Bourbon Vodka Rum Liqueurs Gin

Market Share 22.30% 19.02% 16.89% 14.08% 10.02% 5.35%

MAT Change % 4.30 4.30 3.50 9.10 -4.50 24.60

Whiskey Apertifs Tequila Cognac Sambuca Schnapps

Market Share 4.13% 2.72% 2.06% 0.91% 0.41% 0.34%

MAT Change % 9.40 42.60 15.00 15.90 -0.80 -1.50

Figure 2: MAT sales of Spirits in the domestic market by market share and MAT change

02 9415 1199

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the drinks association | October 2017

Below is an excerpt from our September report; to access more information like this, contact us on 02 9415 1199.

CIDER SALES FOR August 2017 20 September 2017

MAT Sales in Cider Fall

MAT sales in the domestic Cider market are moderately lower in August 2017 than in August 2016 with 10,800,912 cases sold for the former compared to 10,836,404 for the latter.

2016/17

11,500,000

2015/16

11,000,000 10,500,000 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 7,500,000 7,000,000 6,500,000 6,000,000 5,500,000 5,000,000 (9L Cases)

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

June

July

August

Figure 1: Moving Annual Total ('MAT') sales of Cider in the domestic market

Victoria is the leader in the domestic Cider market with 31.58% of the market share compared to 21.64% and 20.75% for close contenders QLD and NSW/ACT respectively.

NSW/ACT

VIC NSW/ACT QLD WA SA TAS NT

VIC QLD SA WA NT TAS

MAT Change % 6.70 -4.20 5.40 -10.20 -8.00 -7.10 -3.10

Figure 3: Breakdown of Cider MAT market share and MAT change

Figure 2: Breakdown of Cider MAT sales by State

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Market Share 31.58% 20.75% 21.64% 12.63% 9.76% 2.43% 1.20%

the drinks association | October 2017

Below is an excerpt from our September report; to access more information like this, contact us on 02 9415 1199.

WINE SALES FOR AUGUST 2017

20 SEPTEMBER 2017

MAT Sales in Australian Wine and Imported Wine Fall

MAT sales in the Australian wine market were notionally lower in August 2017 than in August 2016 with 359,111,347 litres sold for the former compared to 373,602,198 for the latter. Meanwhile Imported wines recorded 15,201,964 sales in August 2017 compared to 18,562,119 in August 2016.

2016/17

20,000

2015/16

2016/17

390,000

19,000

2015/16

380,000

18,000

370,000

17,000 16,000

360,000

15,000 14,000

in '000L Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Figure 1: Moving Annual Total ('MAT') Sales of Imported Wine

350,000

in '000L Sep

Oct Nov Dec

Jan

Feb Mar Apr May Jun

Jul

Aug

Figure 2: MAT Sales of Australian Wine

MAT sales were down in White wine, while Red wine , Sparkling, Fortified and Other NES were up in the Australian market.

Meanwhile sales in the Imported market grew in Champagne and Rose Table.

Imported

MAT Change

Market Share

Australian

Market Share

Change

White Table

59.48%

-15.4

White

46.79%

Champagne

24.80%

0.5

Red

39.03%

-5.7 -2.7

Sparkling

8.91%

-15.5

Sparkling

9.52%

-1.3

Red Table

3.22%

-76.6

Fortified

4.31%

-0.5

Rose Table

3.58%

32.1

Others NES

0.35%

5.3

Fortified

0.00%

-94.3

Figure 3: MAT Sales of Imported Wine Australian White

Market Share

Australian Red

Market Share

Figure 4: MAT Sales of Australian Wine Australian Fortified

Market Share

Dry White

23.70%

Shiraz

24.55%

Port

79.51%

Chardonnay

18.73%

Cabernet/Merlot

12.70%

Sherry

13.48%

Sauvignon Blanc

15.80%

Cabernet Sauvignon

13.81%

Dessert

3.56%

Semillon/Sauv Blanc

12.42%

Shiraz Carbernet

11.45%

Muscat

Pinot Grigio/Pinot Gris

2.78%

Dry Red

9.30%

Australian Sparkling

3.46% Market Share

Riesling

1.91%

Lambrusco

5.97%

Methode Champ

52.00%

Classic Dry White

2.15%

All Others

12.46%

Fermented

32.70%

Carbonated

15.31%

Verdelho

0.83%

Merlot

6.19%

Semillon/Chardonnay

0.56%

Pinot Noir

2.61%

Semillon

0.05%

Cabernet/Shiraz

0.75%

Viognier

0.08%

Classic Dry Red

0.21%

Figure 6: MAT Sales of Australian Wine in Sparkling and Fortified

Figure 5: MAT Sales of Australian Wine in White and Red

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the drinks association | October 2017

Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.

Active liquor licences as at September 2017

Top 10 banner groups percentage share of outlets Australian liquor retail market - August 2017

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the drinks association | October 2017

Upcoming drinks events WID council meetings October 24, 2017

Supply chain logistics forum October 11, 2017

WID events Queensland - October 19, 2017 Victoria - November 1, 2017

AdWatch workgroup

Gen/legal counsel

Credit forums October 18, 2017 November 15, 2017

drinks board meetings October 25, 2017

CFO forums October 10, 2017

Trade survey WG

Executive meetings October 25, 2017 November 29, 2017

Network breakfasts October 24, 2017

HRD forums October 11, 2017

drinks Awards

Shopper tracker WG D&I@drinks meetings October 11, 2017

October 24, 2017

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