the drinks association | April 2017
Sandra Przibilla announces her resignation as CEO of the drinks association
the drinks association’s Sandra Przibilla resigned as CEO at the organisation’s board meeting on March 21. Przibilla has been CEO of the association since
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ll the latest drinks data on cider, spirits, wine and RTD on page 36.
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November 2006. She has spent the past 10 years reinvigorating the association to ensure it focusses on the needs of the drinks industry. Read more >>
ane Caro to discuss diversity at the next Network Breakfast, page 13.
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ew website launch for diversity&inclusion@ drinks and WID, page 26. Page 1
the drinks association | April 2017
Raising a glass to drinks CEO Sandra Przibilla Sandra Przibilla has made a valuable contribution to the drinks association over the past 10 years, playing a key role in its reinvigoration. The board and members of the drinks association have thanked Sandra for her contribution and wish her well. “It has been an honour to lead the drinks association these past 10 years and to serve the member companies of the association,” Sandra said. “I am proud of our accomplishments, and confident the drinks association will continue to be an increasingly strong force in the drinks industry and will bring innovative ideas, champion and deliver even more value to its members. “It has been my great privilege to work with an exceptionally dedicated and supportive team and board of directors during my tenure. I thank and congratulate the current executive for their vision and unwavering support. I could not have asked for a more supportive board of directors. “I am grateful for the hard work and level of commitment the drinks association employees and the drinks board have given to boost the association
from an association lacking relevance to a highly respected organisation within the drinks industry known for its integrity and high business standards. These are not accomplishments a CEO makes alone, they are achievements that require a committed team of tenacious individuals who come together to work relentlessly for a common goal.” Touchstone Consulting has been engaged to recruit a new CEO. Sandra will remain with the drinks association until her successor has been appointed.
Above: Sandra with the drinks association board and Women in drinks council. Top: Sandra with the drinks association chair Ralph Dunning.
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the drinks association | April 2017
Shoppers feel the industry is innovating well Simon said: “Retailers are recognising new ideas in big xox and non-attached/drive thru bottleshops. Craft Beer remains the no.1 category where shoppers want ‘new’. 3. There’s a clear trend to responsible drinking This is being led by younger shoppers and, according to Simon, Bottlemart is the retailer that has been most responsive to the movement.
Simon Ford presents The State of the Nation Shopper Tracker managing director Simon Ford presented the 2017 State of the Nation report at the drinks association’s latest network breakfast Here are some of the highlights ... 1. Liquor is improving Simon said: “Shoppers tell us Liquor categories and retailers are getting better on the basics of price, range and availability. Dan Murphy’s and First Choice lead this improvement. Focussing on price image, vodka, cider and champagne are the most improved; pre-mix rum & scotch, red wine over $15, premium beer and champagne respond most efficiently to promotional spend. Half of promotional spend is on single bottle/ pack, led by spirts. After that, 2 for 1 deals are bought by almost 1 in 3 shoppers, led by wine.
3. Consider disruption Other markets and products reflect the threat of disruption, for example Uber to taxi companies. New products and new platforms are threats. Grocery and convenience have changed a great deal in the last decade to meet the trend of shoppers moving away from large stock up shops to smaller more frequent specific mission shopping. “Overseas, we see liquor delivering to this more so - Australia retail is playing catch up,” Simon said. 4. Look to technology to predict disruption In Australia, 1 in 3 shoppers have a particular occasion in mind when buying Liquor, increasing to 45% for under 30s and 37% of females. “In wine alone, this is over 50% and yet the retail operation has not yet shifted to deliver to this in quite the same way as overseas/ other channels,” said Simon. Digital and Online are new platforms, already growing and disrupting bricks and mortar. “Online liquor shopping skews more heavily to specific occasion shopping: are they delivering to unmet needs?” Want to know more? Contact Simon at Shopper Tracker on simon.ford@shoppertracker.com.au, or by telephone on (02) 8282 0020.
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the drinks association | April 2017
Industry gathers for Network Breakfast It was wonderful to see so many familiar faces at the drinks association’s Network Breakfast on March 22. The breakfast was held at Luna Park’s Crystal Ballroom and featured Simon Ford presenting the 2017 State of the Nation Report. Turn to page 13 for details on our next Network Breakfast, featuring Jane Caro.
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Above: The drinks team at the Network Breakfast Kathy, Sandra, Alana and Gaye.
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the drinks association | April 2017
Entries open soon for 2017 Australian drinks Awards Some exciting changes have been announced to the judging process for the 2017 Australian drinks Awards. The changes are designed to help better determine the best entries and present the awards to the most deserving brands and products. For full details visit www.australiandrinksawards.com.au Entries will open from April 10 to June 9, 2017 - the individual entry cost will be $495 plus GST. Unlike previous years, the shortlisting process for each award will be removed. Each entry, regardless of category, will go straight to a consumer panel. Each entry will receive an overall score. The winner will be the brand/product with the highest score. Along with these changes are revised requirements to entry for some awards. Entries for the Best Sales Achievement Award must now be signed by both the submitter and the Sales Director for the brand. A representative of equal or higher position will also be accepted. Another large change this year is the determining criteria for the Best Social Media Presence Award. On top of last year’s information, there will also now be a consumer survey to evaluate the content of the social media presence. Facebook impressions for each entry will also play an important role in determining the winner for the Best Social Media Presence Award. “the drinks association believes these changes will build a better Australian drinks Awards”, says CEO Sandra Przibilla. “We would like to thank our members for their continued support and participation in making our awards show the most spectacular event in the industry.”
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the drinks association | April 2017
Nielsen to lead Australian drinks Awards judging process again in 2017 the drinks association is proud to once again welcome leading global information and data measurement company Nielsen as judging facilitator at the 2017 Australian drinks Awards. Nielsen was instrumental in the creation of the AdAs and spent 12 months helping to bring them to life when the drinks association decided that our industry needed an awards night that was independent, credible, transparent and relevant. This year, in a slight twist on previous years, all awards – with the exception of Best Sales Achievement, Supplier of the Year and Brand of the Year – will go straight to a Consumer Panel who will determine the winners based on their brand and product preferences. This important change will ensure the awards has the most robust panel yet, highlighting the brands that have resonated the most with drinks consumers. Nielsen Pacific CEO, Justin Sargent (right), said the company is once again looking forward to supporting Australia’s liquor industry and recognising great brands at the Australian drinks Awards: “This year we have bolstered the science behind the awards and, in conjunction with the drinks association, have made enhancements to the
judging criteria to ensure the industry’s efforts are best measured. “We have nearly doubled our sample size from 3200 to 6000 Australian consumers aged over 18 to provide a more granular and representative view of the consumer. We have also made the Social Media award more comprehensive than ever, as we are now evaluating consumers’ response to the content of the social media posts (including Facebook) through the consumer survey using Nielsen’s Winning Brands methodology. We look forward to the big awards night in September and celebrating the achievements of the Australian liquor industry.” Entries to the Australian drinks Awards open on April 10, 2017. Head to www.australiandrinksawards.com.au for all the information on this year’s drinks and award categories.
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the drinks association | April 2017
A drink with ... our CAPA intern Nicholas Hermanson the drinks association has spent the past four years supporting the CAPA International Exchange Program, an exciting internship initiative that gives students from global universities the opportunity to live and work in Australia. Our latest intern, Nicholas Hermanson, was integral in driving the communications plan the the launch of the 2017 Australian drinks Awards entry process. My time at the drinks association and in Sydney was absolutely amazing. Though only a short seven weeks, it has felt like seven months. Everyone in the office made me feel like I had been a part of the team from the day I arrived. The staff is very hard working, while maintaining a great work/life balance, which I think is a great quality for employees to have in the workplace. Being able to socialise with your co-workers really makes the office run very smoothly, because you get to know the people you are working with, from their weekend hobbies to where they are from. I worked on the communications plan for the 2017 Australian drinks Awards with the communications manager, Alana House, who taught me so much. She really challenged me to do things I have never done before, but that would help develop my skills, all while being there to help any time I needed it. I am very grateful for the opportunity that I was given, as it has really helped develop my writing and communication skills. Living in Sydney has been a life changing experience. I have never lived in a major urban area before, so this has all been very new to me. Being my first time out of the United States, I would not have rather
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been anywhere else than here. Coming with a large group, we stopped in New Zealand for 10 days before heading over to Australia, which was a dream come true. I have always wanted to come to this part of the world more than anywhere else and still cannot believe everything I have experienced. Being in central Sydney, we were very close to anything you could want to do, with easy access to public transportation to travel anywhere we wanted. Although I have not experienced everything I would have liked to while in Australia, doing things like the Harbour Bridge Climb, touring the Sydney Opera House, visiting the Blue Mountains and going to the Great Barrier Reef has been the greatest experience of my life.
the drinks association | April 2017
Being able to not only explore, but work as well, also really helped me prepare for life after graduation. Seeing the work/life balance hands on, in a major city, can really teach you a lot. My co-workers were also very helpful, giving me advice on where to go and what to do, so that I could get the most out of my short time here. It has been the experience of a lifetime and I am extremely grateful for all I have been able to do and see on this trip. Big thanks goes to my home school of Augustana College, CAPA and the drinks association for making this all come together and provide me with the experience of a lifetime. The main thanks go to my parents. I would be nothing without them and thank them every day for all the sacrifices they have made to allow me to not only go on this trip, but giving me the best chance possible to succeed in life. I hope that what I learned here will help me be successful and make them proud.
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the drinks association | April 2017
Cheers to Skyy Vodka’s interactive glasses launch at Mardi Gras 2017
On the eve of Mardi Gras 2017, SKYY Vodka unveiled smart-tech glassware to help Australians show their support for marriage equality through the simple ‘cheers’ of a glass. The moment the two smart glasses clink together, a photo is automatically taken of the holders saying #CheerstoEquality and a digital signature petitioning support for marriage equality is sent through Twitter using #auspol – with the aim to drive positive change, get the attention of political decision-makers and turn a moment into a movement. SKYY Vodka’s Marketing Director, Nicole Stanners, said she hopes #CheerstoEquality will bring the
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spirit of San Francisco to Australia when it comes to same-sex marriage. “At SKYY Vodka, we celebrate diversity and bringing different perspectives together to make the world a better place,” she said. “We know there are many people who would like to do more to support marriage equality in Australia and we hope we are not only giving a voice to supporters but also driving change so people can marry the person they love, regardless of gender.” The smart glasses were launched at Flinders Hotel in Darlinghurst, Sydney. Two members of the drinks team - James Ravestijn and Kathy Sloan - were lucky
the drinks association | April 2017
enough to score an invitation. They joined celebrity guests including MC Joel Creasy, Leisel Jones, Em Rusciano and Brad Madigan. Six of the smart glasses will also be available at Swanson Hotel, Erskineville and The Horse, Surry Hills throughout the month of March. To make every cheers count, SKYY Vodka has partnered with just.equal, with all proceeds going towards making a tangible change to marriage equality rights in Australia. The organisation aims to inspire and engage Australians to respect and support the LGBT+ community and their peers. $1 from every SKYY Vodka product sold nationwide during March 2017 will be donated to just.equal. In addition, $1 from all SKYY Vodka ‘Equal Parts’ cocktails sold in selected NSW On Premise venues will also be donated to just.equal.
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the drinks association | April 2017
HIP Media releases explore DRINKS autumn edition explore DRINKS has revealed an exciting new look and format. The publication, produced by HIP Media, publisher of drinks trade and drinks bulletin and proud Australian drinks Awards Sponsor, will now be available seasonally. The Sydney-based publishing house, which launched in 2008, specialises in creating titles for both the drinks trade and its consumers, and produces over 15 print and online publications including drinks trade, drinks bulletin, Barfly Magazine, Drinks World and explore DRINKS. explore DRINKS brings consumers all the latest in entertaining, drinking and exploring the hottest bars, restaurants and cafes around the world. explore DRINKS Autumn will be available nationwide in newsagents, bottle shops and Qantas Lounges from midMarch. It features an exclusive interview with celebrities Jennifer Hawkins and Jake Wall about their brand new tequila brand Sesion, as well as food and drink recipes for the perfect Easter BBQ and why South Africa is the next top destination for entertainment, drinking and dining. If you are interested in stocking or advertising in explore DRINKS or would like more information about publishing opportunities with HIP Media, contact sasha@hipmedia.com.au. To order your copy of explore DRINKS Autumn, visit exploredrinks.com
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the drinks association | April 2017
Network breakfast - Jane Caro ‘Diversity in action’ Jane Caro will be guest speaker at the drinks association’s upcoming network breakfast, discussing “Diversity in Action” Caro wears many hats, including author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and award winning advertising writer. She has published books including “The Stupid Country: How Australia is Dismantling Public Education” co-authored with Chris Bonnor, “The F Word. How we learned to swear by feminism” co-authored with Catherine Fox, and “For God’s Sake! An atheist, Christian, Jew and Muslim battle it out” co-authored with Antony Lowenstein, Simon Smart and Rachel Woodlock. She is sought after as a speaker, MC and workshop facilitator by a wide range of organisations, in both the public and private sectors. She is a weekly regular on Channel 7 Weekend Sunrise and Mornings on Channel 9. Jane has appeared frequently on ABC’s Q&A, Sunrise, The Project, The Drum and Playbox. She is also a regular panellist on the ABC’s top-rating show on advertising “The Gruen Transfer.” She is a regular on radio and has filled in as host for RN’s iconic “Life Matters”. Jane Caro appears by arrangement with Claxton Speakers International
DATE: Tuesday, June 27, 2017 TIME: 7.15am-9.15am LOCATION: The Big Top, Luna Park, Sydney
Click here to book Page 13
the drinks association | April 2017
Innovative content management provider SKUVantage joins the drinks association the drinks association is pleased to welcome one of Australia’s leading digital asset management companies, SKUVantage as an Associate Member and 2017 Australian drinks Awards partner. Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stopshop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business, which already has a strong relationship with the drinks association through its digital content repository service drinks Library, is excited for the opportunity to provide members with even more ways to expand their digital presence and efficiently communicate their product images and data. Currently, drinks Library is available to members and subscribers via an online portal at www. drinkslibrary.com.au, where content can be uploaded, accessed and edited for websites, field sales tools and catalogue systems. The Associate Membership will open up even more opportunities for drinks association members to save time and money when it comes to their digital assets. Founder and CEO of SKUVantage, Daniel Roberts (right) is looking forward to working more closely with the association. “SKUVantage became a member of the drinks association to both support to the drinks association, and to communicate the advantages of the drinks library proposition to their members,” he
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said. “the drinks association has a strong reputation of offering value-added services to its members that help to drive sales, reduce cost and minimize business process effort, and we believe that drinks library fits squarely within these objectives. “In addition, we are excited to be a part of the Australian drinks Awards, as we recognise innovative and compelling marketing strategies within the drinks industry. We look forward to finding out which brands will shine this year!” To learn more about how SKUVantage can help you, visit www.skulibrary.com/drinks.
the drinks association | April 2017
news International Women’s Day success for Women in drinks
The Women in drinks council celebrated International Women’s Day on March 8, with more than 450 guests at Doltone House in Sydney. The event focussed on ‘Building a diversity mindset in the drinks industry’, with the drinks association Chair Ralph Dunning noting: “My level of frustration that we’re still talking about this is high - it should be done by now.” Women in drinks Co-Chair Lucy Nandi added: “Today isn’t about selling the benefits of diversity and inclusion - these are already known - but to identify ways in which we can bring diversity and
inclusion to life. So in light of where we sit today – we need to ask ourselves how we make that change? We are all fully aware of the benefits of a morebalanced industry. Our challenge is to turn the intent into action.” Women in drinks charity partner is The Australia New Zealand Gynaecological Oncology Group, the national peak organisation for gynaecological cancer clinical trials in Australia and New Zealand. In addition to $15 from each seat ticket being donated to ANZGOG to support ongoing research, a raffle was held, with the winners being announced by ANZGOG spokesperson Jana Pittman.
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Lucy Nandi on celebrating diversity in drinks
Here’s what Women in drinks Co-Chair Lucy Nandi had to say as she opened the 2017 Women in drinks International Women’s Day event ... Today we celebrate the social, economic, cultural and political achievements of women – and make a commitment to accelerating gender parity in the Australian drinks industry. The theme of International Women’s Day 2017, is #BeBoldForChange. With the World Economic Forum predicting the gender gap won’t close entirely until 2186, IWD is an important catalyst and vehicle for driving greater change for women; each one of us can be a leader within our own spheres of influence to accelerate gender parity. Through purposeful collaboration, we can help women advance and unleash the limitless potential offered
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to economies the world over. Today isn’t about selling the benefits of diversity and inclusion - these are already known - but to identify ways in which we can build a diversity mindset in the drinks industry and bring diversity and inclusion to life. So in light of where we sit today – we need to ask ourselves how we make that change? We are all fully aware of the benefits of a morebalanced industry. Our challenge is to turn the intent into action. The Australian drinks industry is a lively, fun and dynamic industry. It is cushioned in moments of relaxation and celebration. It is an industry that attracts people and retains them because of its
the drinks association | April 2017
vibrant reputation and close knit network resulting in many becoming ‘lifers’.
industry is aimed specifically at women looking to progress their careers to leadership level.
Despite this reputation, the drinks industry indexes well below Australian norms for female representation at entry, middle and senior management. The industry has been built over the years on strong relationships often forged with publicans and licensees. Deals were struck on golf courses, pubs and bars - many which naturally leant themselves to the male domain.
The six-month experience will include interactive workshops, facilitated group discussions, six to eight meetings between mentors and their mentees, plus a panel discussion where mentors answer mentees’ questions on career highlights, leadership development and gender diversity We want to help women grow their careers – and through the program will focus on:
Our industry network is acutely aware of imbalanced situation we are now in and is primed for change. The Women in Drinks council was formed 3 years ago with overwhelming support of all member companies. Our mission is to educate, inspire and support the drinks industry to increase gender diversity and inclusion. The three elements of our mission support each other. In Educating, our focus is to raise awareness and commitment of leaders and influencers in the drinks industry on the benefits, enablers and barriers to diversity in their workplace to create change by 2020. We intend to Inspire women to join and stay in the drinks industry. Critical to this, is supporting women to grow their careers in the drinks industry. Over the past 12 months we have celebrated the appointment of Serendis as our industry partner to facilitate our mentoring and education program. We established a pilot to create a state chapter, led in Melbourne with a sell out event held at Dan Murphy’s with Christine Khor MD of Chorus Executive headlining this “personal branding” event. It’s what lies ahead for 2017 that is most exciting. Today we have 450 strong, successful and aspirational people in this room. You are the people to lead this dialogue – you are the agents for change. The inaugural Women in drinks Mentoring Program 2017 is now live, backed by ten companies from within the industry we have 28 pairs participating. The structured Mentoring Program for the Australian drinks
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Building an internal profile Overcoming risk aversion and embracing self promotion Developing networks relationships and seeking sponsors Strengthening confidence at a strategic vs technical level Identifying priorities
In addition, to helping mentees address these challenges the programme also helps raise our mentors awareness of how they, as leaders of this industry, need to help change the culture. This year will also see the continuation of Melbourne WID Chapter beyond pilot stage. Chapters will be established in Sydney, Adelaide and Perth to provide professional education opportunities, inspire with industry role models and encourage women to create an active network. Each chapter will hold up to three events per annum, aligned to each year’s annual theme of IWD, this year’s being be bold for change. The first Melbourne event for 2017 will feature a career journey Q&A with Kellie Barnes, an amazing woman who has successfully transitioned from a career in IT to a role as Sales Director at CUB. Today’s event has been designed on your feedback. You asked for out-of-industry inspiration, industry specific discussion and then the opportunity to continue the discussion in a networking style forum. I trust you will find the day educational and inspiring - both on a personal and professional level.
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the drinks association | April 2017
International Women’s Day March 8, 2017 It was wonderful to celebrate International Women’s Day with 450 members of the drinks industry. Thank you for joining us at Doltone House with its fabulous view of the Sydney skyline.
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Mia Freedman reveals her journey from magazine icon to digital queen Mia Freedman, a journalist, author, activist and the co-founder of Mamamia - the largest independent women’s website in Australia – was the keynote speaker, at the 2017 Women in drinks International Women’s Day event. The event aimed to drive empowerment of women in the drinks industry, with the gap on gender equality still needing to be closed. This year the focus was on ‘Bringing diversity and inclusion to life’ and shone light onto the realness of being in the public eye and balancing life between a family and business. Freedman was named one of Australia’s 100 Most Influential Women by the Australian Financial Review and is a former chair of the Federal Government’s Body Image Advisory Board. She is a passionate campaigner for more diversity in the way the media portrays women and has made strong grounds on the issue in her time as Editor of Cosmopolitan, Editor-in-Chief of Cleo, Cosmopolitan and Dolly and now with news website Mamamia. oday, Mia is a mother of three and shares her T successful business with her husband. Mia said she felt International Women’s Day 2017 had “a real vibe to it this year - a bit like Mardi Gras for women.” She also revealed her 11-year-old daughter had wished her a “Happy International Women’s Day” that morning. Through her career, Mia has faced resistance to what she advocates, scrutiny from the media,
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upheaval and uncertainty through several job changes, anxiety and family challenges. This, however, is what Mia calls “The stories of real women” and has not put a stop to her fight for better representation of women in the media. From her start in publishing, Mia recognised that women’s magazines often made her feel insecure about her body image. Mia said: “As a woman, I felt bad about myself because I never saw anyone that looked like me. And as a business woman I didn’t understand why I would want to alienate my readers by making them feel bad about themselves when they experienced my product. “Magazine editors have a responsibility to represent women better than they do. And when I was at Cosmo that meant using women of all shapes, sizes and skin colours in the magazine, every single month, not just in a token body shapes issue. And so I did, and our
the drinks association | April 2017
Above: Mia meets with guests and drinks CEO Sandra Przibillia. Right: Mia takes a selfie on stage with WID councillor Sally Byrne. readers loved it.” Mamamia has millions of readers each month and its purpose is to make the world a better place for women and girls. Key to this has been moving away from the traditional coverage of topics such as fashion and gossip, instead reporting on a diverse range of subjects from politics and finance to parenting and sexual health. Mia explained, “We have an office of 100 women and make content by women, for women every single day. We empower, empathise and entertain women - we collect information and we share it. And that’s why having women in your audience and talking to women as a brand or as an organisation is so important; women are biologically made to communicate, we share things, we amplify things, it’s what we do.”
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the drinks association | April 2017
IWD expert panel discusses diversity As part of the Women in drinks council’s International Women’s Day event on March 8, a senior industry panel sat down to discuss ‘Bringing diversity and inclusion to life’. The panel included Martin Smith, Manging Director, Endeavour Drinks Group; Jane Hill, Talent and Change Director, Lion; Shane Richardson, Managing Director of Alcohol & Coffee at Coca-Cola Amatil; Kylie McPherson, Corporate Relations and Legal Director at Diageo Australia. Opening the discussion, moderator and the drinks association Chair Ralph Dunning noted that as the father of two daughters and a long-standing member of the drinks industry: “My level of frustration that we’re still talking about this is high - it should be done by now.” Here are a few of the points that were covered by the panel as they discussed how companies can empower women to lead ... What do diversity and inclusion look like in business? JH: It’s about allowing people to be the best they can be so that they can really thrive in a workplace – men, women, different backgrounds, different ages and different experiences. JH: We focussed on the gender pay gap last year, which was 3.3%. We spent more than $1million over 12 months to bring parity. KM: A diversity and inclusion focus came into our business about 10 years ago. Then we only had 10% of women on our Board globally, now we have 35%. In Diageo Australia, there are 41% women across the board and at a management level, there are 42%. MS: It’s seen as a core and strategic value in the Endeavour Drinks business. We believe ability has no gender, which allows us to have a great mix of
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people in our team … and there’s a real strategic advantage in doing that. KM: We’ve done a lot of staff training on unconscious bias. We listen to our people and we are quite a relationship-based business. It gives us a more diverse perspective. SR: We have a female CEO and we’re about to have a female Chair. It’s a great reflection of our values as an inclusive business. What’s driving diversity in the industry? SR: We’re a changing society and unless our organisation represents the consumers and markets we operate in, we won’t be a great organisation. MS: There’s a realisation that in order for any business to succeed, you have to have the best kind of people working for you, and if you have a bias to one particular gender you’re in effect discounting 50% of the population. Half of my direct reports are women and it’s a real advantage in the board room. It’s important to do it to stay competitive. But some businesses are hanging onto the past. JH: We want to reflect our consumers - a range of ages, genders and cultural backgrounds. What do men think about the issue? SR: As a manager, you set the example, and when you’re at work early and at work late at night, you set a culture in which people feel they can’t go and do the things that are important to them, like taking their son or daughter to a sporting event at school. That’s not a good environment to be in, so for me, one of the roles that men can play is they can be a bit more equal in the way they both work and are a part of their home lives. If they want to go and spend time with their families, I want them to feel that they can. What does an organisation need to do to build and support women leaders?
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KM: We have structured programs, as well as more organic things that we look at from an executive point of view. For example, we have a program that helps to grow leadership; it looks at power and influence, relationship building and giving women in manufacturing roles the skills to expand. KM: We also identify from an executive level talented women at lower levels in the organisation that we can help bring up and direct them to more formal programs. MS: It’s a bit of a generalisation, but women are more competent and men are more confident. If you can recognise that in the workplace, you can support your team better. You can coach women to step forward tell them you ARE ready and we will support you. KM: In my experience, women do the doing and hope they get recognised, while men are more comfortable in telling people what they’ve done. We need to educate women to have more confidence in their ability. JM: We need diversity targets. FMCG is losing good people to other industries.
MS: Be more flexible about work arrangements. Technology is taking away the excuses for not allowing staff to work remotely. The end game JH: Success for us at Lion is 50% by 2020 in all roles. We’re looking for equality. SR: Success for us is being a great organisation that people want to come and join, and that they have great opportunities to further their career in. KM: If the inside of our organisation looks like the consumers we sell to. MS: Success looks like when you have the best people in the job, and that is probably an equal share of men and women. I think we’ve got a long way to go, but it’s absolutely a core strategic value for Endeavour Drinks. JH: Diversity isn’t just about gender. Go where the energy is. Start small and get some runs on the board and prove you can get some great returns.
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Why women won’t fake it in the workplace
By Simone Allan, Director, Mondo Search
by more women, women top at 20%.
Why is gender diversity and female participation on Australian boards and at senior leadership levels so rare? Why, during my 23 years in executive search has the gender landscape across senior management not expanded?
The national gender pay gap is currently 18.2% and has hovered between 15% and 18% for the past two decades.
Australian women have equalled or surpassed their male counterparts in upper secondary and tertiary education, yet this is not reflected in women’s leadership participation in the business community. Women are not making it to the top of any profession anywhere in the world. Among all the people in parliament in the world, 13% are women. In the corporate sector, women at the top - C-level jobs, board seats - tops out at 15-16%. The numbers have not moved since 2002 and are going in the wrong direction. Even in the not-for-profit world, a world we sometimes think of as being led
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The gender pay gap is influenced by a number of interrelated work, family and societal factors, including stereotypes about the work women and men “should” do, and the way women and men “should” engage in the workforce. Other factors that contribute to the gender pay gap include: ● Women and men working in different industries (industrial segregation) and different jobs (occupational segregation). ● Historically, female-dominated industries and jobs have attracted lower wages than male-dominated industries and jobs; a lack of women in senior positions; a lack of part-time or flexible senior roles.
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● Unpaid carer work - women are more likely than men to take on this challenge.
to the top. Women systematically underestimate their own abilities.
● Actual years in the workplace (big hours).
5) Pregnant women are not predictable - so much is ahead and no one can be assured of what is ahead - only the universe holds the future and this does not help future proofing an organisation.
● Discrimination, both direct and indirect. I am one of the 14% of women who stayed in the workplace in Australia throughout the childbearing years. I have two teenage sons. I’ve run an executive search firm for 19 years and am the most experienced female executive search consultant in Sydney. I call myself a social observer, with a degree in psychology/ HR and a commitment to Mental Health Board work. I’ve interviewed more than 22,000 executives of both genders. I think the reasons for a lack of gender diversity are numerous and many reasons are “elephants in the room” - never mentioned. 8 key reasons women don’t get want they want 1) The perception that you need to “ look like you work hard by being at the office”, which discriminates against women working remotely and not publicly demonstrating deliverables. 2) Unconscious biases: “ jobs for the boys” and “old school ties” Too many single-sex high schools that do not help men and women to learn how to interact and collaborate together in the workplace. 3) The “nuclear family nuked generational childcare support “ - rarely is there care for your children by older family generations, people who are related to them and love them. This places pressure on parenting and mothers choosing to stay home and not drive a career. 4) Women say no and men say yes! In my 23 years of executive search experience I see a difference in genders when people are “headhunted.” Women always point out why they can’t do the job and what they lack in skills & experience and men will tell you what they can do - women say no and men say yes! This is well written about by Sheryl Sandberg, COO of Facebook, who talks about why women don’t make it
6) History - men are the Hunter and women are the gatherers. Do we naturally, as women, prefer to push the shopping trolley and nest with our young? I like the saying that you never know the torment of flying the coop, if you have never built a nest! 7) There’s a saying that “men have egos and women have pride”. Therefore, does the drive to get that big job/promotion appeal more to a man than for a woman? Do women seek pride in delivering good work - doing a good job, ignoring the politics? 8) The power of the maternal gene is more ominous than the corporate ladder climbing gene. I know personally how many hours I have laid in bed tormented about how my kids are tracking at school - do they feel supported and nurtured? I don’t know if these thoughts are experienced by a man? I open this question up to you fathers to share; what keeps you awake at night? Is it a difficult staff member or your child needing to improve at school? 120 years until workplace equality? At the Women in Drinks lunch event recently, a statistic was quoted that equality in the workplace will not reach ideal levels until 2186. Will another 120 years see changes to these eight challenges? I am hopeful, as so many of these listed challenges are purely systemic. At least the top four challenges can be worked upon. At the same time I wonder whether the basic instincts of a mother and her desires to care for her nest will remain and hence the challenge of maximising opportunities for women in the workplace will continue. Women won’t fake it in the workplace!
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the drinks association | April 2017
Website launch for diversity&inclusion@drinks & Women in drinks
the drinks association is proud to announce the launch of a website for diversity&inclusion@drinks and Women in drinks. The site can be accessed via drinks.asn.au and features information about the Councils, their objectives, members and upcoming events. It was developed by the drinks association associate member tic technologies.
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The site offers all the latest news on diversity and inclusion in the drinks industry. “The website is a significant milestone in the drinks industry’s journey to be a leader in inclusive practices,” says the drinks association CEO Sandra Przibilla. “It will be as an important portal for sharing news about the Councils’ progress and success.” Click here to view the site.
the drinks association | April 2017
The diversity&inclusion@drinks council (above) and Women in drinks council (below) met at Sydney’s Luna Park on March 21 to discuss plans for the year ahead. Stay tuned for all the news on their plans for the coming year in the next issue of drinks news.
Last days for WID mentoring applications Don’t miss out on your chance to be part of the inaugural Women in drinks/Serendis Mentoring Program - applications close March 31. The structured Mentoring Program for the Australian drinks industry is aimed specifically at women looking to progress their careers to leadership level. The six-month experience will include interactive workshops, facilitated group discussions, 6-8 meetings between mentors and their mentees, plus a panel discussion where mentors answer mentees’ questions on career highlights, leadership development and gender diversity. At the launch of the program last month, the drinks association CEO Sandra Przibilla said she hoped the 2017 Mentoring Program would be the beginning of many future programs facilitated by Women in drinks. Click here to apply
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the drinks association | April 2017
Australian drinks Awards welcomes back The Drinks Industry Show the drinks association is thrilled to once again join forces with professional industry trade event and Corporate Partner, The Drinks Industry Show. The event joins the elite list of companies supporting the 2017 Australian drinks Awards, bringing its hands-on experience with drinks trade events to the table. Following a successful first event in 2015, The Drinks Industry Show signed up as a Corporate Partner with the drinks association after realising its unique potential to create mutually beneficial business opportunities. Portfolio Director David Paterson said regular access to the industry has played an important role in delivering success to their business, as well as providing drinks association members with opportunities to expand their industry connections.
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“The Drinks Industry Show was heavily involved in the 2016 Australian drinks Awards, presenting a number of awards to deserving winners from across the trade,” he said. “We are always excited to be a part of such a prestigious night and look forward to what will no doubt be another unforgettable evening in September.” Ben Davidson to curate The Drinks Industry Show! The Drinks Industry Show kicks off on 26-27 June 2017 at the Crystal Palace, Luna Park Sydney. The trade-only show gives professionals the opportunity to stay up to date with the latest trends, network with the industry’s finest and maximise opportunities do to business. The Drinks Industry Show has announced that leading drinks industry expert and ambassador, Ben Davidson, has been appointed as Event Curator.
the drinks association | April 2017
s the Event Curator, Davidson will share his A extensive knowledge of the drinks industry with the Drinks Industry Show. Davidson will also be responsible for driving senior level buyers to the show and raising awareness and exposure of the event across the trade. “I’m excited to be a part of the Drinks Industry Show in the capacity of Event Curator, helping to attract a diverse range of large and small Brands across all categories, to exhibit their products to the Drinks Industry professionals of Sydney and beyond”. avidson is one of Australia’s most accomplished D and well known drinks and cocktail professionals - a multi-award winning, former Cocktail World Cup Champion (2004) and Australian Bartender of the Year (2003, 2005). With nearly 20 years experience behind the bar he is one of the most knowledgeable spirits professionals & culinary cocktail craftsman. e was, up until recently, the Spirits Education H Manager, National Spirits Ambassador and Head of Mixology for Pernod Ricard Australia for 10 years. During this time he received Ambassador of the Year awards as well gaining a WSET Trainer credential and last year was inducted as a Keeper of the Quaich. In 2015 Ben launched his drinks consultancy business, Bespoke Drinks, servicing the needs of spirit brands, cocktail bars and consumers in the areas of drinks creation and spirits training and education. avid Paterson commented: “Ben has a wealth D of industry experience and will bring a unique perspective to the 2017 event. We are delighted to welcome him on board and look forward to working closely together”.
the drinks association will also hold several of its events at Luna Park to coincide with the Drinks Industry Show, including our Network Breakfast, Supply Chain Logistics Forum, CFO Forum, HRD Forum and a diversity&inclusion@drinks and Women in drinks joint session. To find out more, visit www.drinksindustryshow.com. au and drinks events.
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the drinks association | April 2017
3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers. Click here to view the infographic.
drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.
drinks trade Want to know what drinks trade magazine can do for you and your business? Click here to view the infographic.
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the drinks association | April 2017
What our associate members can do for you ... A guide to the services provided by the drinks association’s associate members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Click here to learn more. Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more. Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more. Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.
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the drinks association | April 2017
IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more. The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.
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the drinks association | April 2017
Veritas Events Established in 1992, Veritas Events is a Sydney-based group of event planners specialising in creative solutions for corporate functions, conferences, incentive programs, team building and special programs. Veritas Events’ constant innovation creates unique experiences that both your business and your clients will always remember. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. Coffee School Coffee School offers Australia’s best hospitality training courses, including Barista Coffee Art Courses, Bar & Cocktail Courses, RSG/RCG Courses, & RSA Courses, White Card Courses and First Aid Course Training in Sydney, Melbourne, Brisbane & Perth. Click here to learn more. Ebiquity Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. The company provides customised data analytics, online tools and consultancy services. It recommends optimisation strategies to improve clients’ performance throughout the consumer path to purchase, drawing on its unique expertise and objective data insights. Click here to learn more. GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing
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the drinks association | April 2017
compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more. Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more. Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Click here to learn more. Blue Star Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services. The company partners with customers to deliver on their communication needs, ranging from a specific product or service through to a seamless integrated solution. Click here to learn more.
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the drinks association | April 2017
Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.
Let us know what your business is doing this year We look forward to another productive year with our associate members. We appreciate the support you offer to the drinks association and its members. We’re thrilled to be working with you in 2017. Please touch base with Sarah Fairburn at sarahf@drinks.asn.au if you have any news to share about your business with our members. Do you know a company that would make a great associate member of the association? Tell them to call our Member Liaison Kathy Sloan on (02) 9415 1199 or email on kathys@drinks.asn.au
St Paddy’s Day birthday celebration for drinks communications manager the drinks association’s communications manager, Alana House, was treated to a special creation by our resident baker Alison Herring on March 17. The cake was inspired by Alana’s revelation that she used to wear a pair of “lucky” green underpants as a child on her birthday each year. The resulting cake meant staff got to eat slices of green undies for morning tea! “It’s not often you find yourself saying the words ‘everyone got to eat my underpants’ on your birthday ...” Alana noted. Would you have guessed what it was?
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the drinks association | April 2017
Below is an excerpt from our February monthly report; to access more information like this, contact us on 02 9415 1199.
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the drinks association | April 2017
Below is an excerpt from our February monthly report; to access more information like this, contact us on 02 9415 1199.
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the drinks association | April 2017
Below is an excerpt from our February monthly report; to access more information like this, contact us on 02 9415 1199.
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the drinks association | April 2017
Below is an excerpt from our February monthly report; to access more information like this, contact us on 02 9415 1199.
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the drinks association | April 2017
Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.
Active liquor licences as at March 2017
Top 10 banner groups percentage share of outlets Australian liquor retail market - February 2017
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the drinks association | April 2017
Upcoming drinks events WID council meetings May 23, 2017 June 27, 2017 August 15, 2017 October 25, 2017 November 13, 2017
Supply chain logistics forum
Credit forums April 19, 2017 May 17, 2017 June 14, 2017 July 19, 2017 August 16, 2017
drinks board meetings
June 27, 2017 August 15, 2017 October 25, 2017
May 23, 2017 August 15, 2017 September 20, 2017
WID events
CFO forums March 29, 2017 June 27, 2017 November 7, 2017
AdWatch workgroup August 3, 2017
Gen/legal counsel April 26, 2017 August 3, 2017
Survey workgroup April 19, 2017 October 18, 2017
DBC reporting November 8, 2017
Executive meetings May 23, 2017 August 15, 2017 October 25, 2017 November 29, 2017
Network breakfasts June 27, 2017
HRD forums June 27, 2017 November 7, 2017
drinks Awards September 9, 2017
D&I@drinks meetings May 23, 2017 June 27, 2017 August 8, 2017 October 25, 2017
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