the drinks association | May 2017
Entries are open for the 2017 Australian drinks Awards - don’t miss your chance to win!
As the Australian drinks Award enter their fifth year, the drinks association is gearing up to make them the most exciting and innovative yet.
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ll the latest drinks data on cider, spirits, wine and RTD on page 32.
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Entries opened on April 10 and the association has already been impressed with the calibre of submissions received. Read more >>
tep into the mind of the liquor shopper with Shopper Tracker on page 10.
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he woman behind Australia’s fastest growing craft cider, page 22. Page 1
the drinks association | May 2017
It’s time to enter the 2017 Adas! You spoke, and we listened! Following your feedback, we have refreshed the judging and entry criteria for the 2017 Australian drinks Awards, and now its time for your company to be part of the excitement. Entries to the 2017 AdAs opened on April 10. The changes to the judging and entry criteria are designed to help better determine the best entries and present the awards to the most deserving brands and products. For full details visit www.australiandrinksawards.com.au Entries will be open until June 9, 2017 - the individual entry cost will be $495 plus GST. Unlike previous years, the shortlisting process for each award will be removed. Each entry, regardless of category, will go straight to a consumer panel. Each entry will receive an overall score. The winner will be the brand/product with the highest score. Along with these changes are revised requirements to entry for some awards. Entries for the Best Sales Achievement Award must now be signed by both the submitter and the Sales Director for the brand. A representative of equal or higher position will also be accepted. Another large change this year is the determining criteria for the Best Social Media Presence Award. On top of last year’s information, there will also now be a consumer survey to evaluate the content of the social media presence. Facebook impressions for each entry will also play an important role in determining the winner for the Best Social Media Presence Award. “the drinks association believes these changes will build a better Australian drinks Awards”, says CEO Sandra Przibilla. “We would like to thank our members for their continued support and participation in making our awards show the most spectacular event in the industry.” The awards night itself has also been overhauled. This year the Awards ceremoney moves to the International Convention Centre Sydney, in Darling Harbour. The night will kick off with a theatre-style, seated presentation for all awards excluding Brand of the Year and Supplier of the Year. After the presentation, everyone will move to a pre-dinner cocktail party before being seated for dinner and the presentation of the two major awards. The awards will have a black and gold theme, while this year’s after-party will once again be hosted by StayinFront and feature a live big band. Don’t miss out on the Australian drinks industry’s biggest event of the year. Tickets are selling out fast. Join us for an unforgettable night on September 7. Click here for tickets.
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the drinks association | May 2017
icc sydney
ARE YOU READY FOR AUSTRALIAN DRINKS AWARDS 2017? www.australiandrinksawards.com.au #drinksawards
AWARD PARTNERS
CORPORATE PARTNERS
MEDIA PARTNER
EVENT PARTNER
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the drinks association | May 2017
Meet the drinks association’s new Business Manager: Rachel Wormald Rachel Wormald joins the drinks association on May 8 in the newly created position of Business Manager. Rachel has extensive liquor industry experience, spanning more than 25 years. “We are pleased to welcome Rachel to the drinks association team,” said the drinks association CEO Sandra Przibilla. “She will bring her unique skill set to the organisation and I look forward to introducing her to our member companies in the coming weeks.” Rachel’s most recent role was National Sales Manager On Premise with Australian Vintage, a position she held since 2010. During this time Rachel wrote and imbedded the On Premise strategy and also instigated brand new business with airlines and duty free. From 2001-2010 Rachel held a number of Sales Management roles with Fosters. In 2008 she was awarded Sales Manager of the Year at the National Fosters Awards for Excellence. In 2006 Rachel played a key role within the integration team, bringing the beer, wine and spirit businesses together as one multi-beverage team. From the mid 1990’s Rachel spent seven years working for Blue Hills Liquor Distributors as On Premise Sales Manager, where she gained a thorough understanding of broad range wholesaling. Rachel’s experience working across all liquor
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categories has given her a thorough understanding of the On and Off Premise channels. She also comes from background of passion for wine also includes other members of her family, with her father and brother both viticulturists. “I’m really looking forward to joining the drinks association and being able to transfer my industry knowledge and skills to my new role,” she said.
the drinks association | May 2017
Chill with Liebherr at the 2017 Australian drinks Awards German appliance company, Liebherr is proud to announce is has joined forces with the drinks association once again in support of the 2017 Australian drinks Awards. A specialist in refrigeration and wine cellars, Liebherr answers the call of drinks companies world-wide, delivering single, dual, triple and multizone wine cellar capabilities to ensure wine is stored at the optimum temperature. The company, which has been involved with the awards for several years, strongly believes quality is the key to success, and says the sponsorship is about gaining a better understanding of the drinks industry while simultaneously creating exposure for their brand, and celebrating excellence. “Sponsorship with the Australian drinks Awards has not only meant our brand has become top of mind with members of the association, but we ourselves have developed a better understanding of the industry and how our brand fits in and complements it,” said George Alikakos, Operational and Marketing Manager at parent company Andi-Co Australia. “We have developed close relationships with sommeliers, wine makers, wine growers and wine writers alike, and look forward to the Liebherr brand gaining further recognition in the future due to the Australian drinks Awards.” Click here to view Liebherr’s range of refrigeration and wine cellar solutions.
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the drinks association | May 2017
Raising a glass to Brown Forman’s Night of Inspiration the drinks association’s Kathy Sloan and Alana House were lucky enough to attend BrownForman’s Night of Insipration on April 26. The event, held at Sydney’s Slide Nightclub, featured stories of resilence from four extraordinary guests. The event was hosted by award-winning comedian Jackie Loeb. It was organised by Brown-Forman’s Pride, Grow and The Young Professionals groups. An auction was held during the evening with more than $6600 in proceeds going to ANZGOG for ovarian cancer research. the drinks association was fortunate enough to to be the winning bidder on four tickets to Jackie Loeb’s next gig during the Sydney Comedy Festival!
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the drinks association | May 2017
Left page, clockwise from top: Chandelier and a great message from Brown-Forman; Brown-Forman’s Shelly Silberman takes to the stage; the drinks association’s Kathy Sloan with Brown-Forman’s Michelle Phipps. Right page, clockwise from top left: the hilarious Jackie Loeb strikes a pose; sipping sparkling wine in support of ANZGOG’s Save the Box initiative; Michelle Phipps interviews one of the amazing guests, who made the brave decision to live as a woman at age 52; colourful cupcakes for dessert.
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the drinks association | May 2017
It’s here! Explore our expanded Liquor Licence Database the drinks association is proud to announce it will launch an expanded Liquor Licence Database next week. We look forward to making your working life easier with this new and improved way to manage customer data. After two years of discussion with the industry about its evolving needs and an extensive reconfiguration of the existing service, the Liquor Licence Database will now include wholesaler numbers from Australia’s major independent, member-based as well as cooperative wholesalers. We are also introducing the displaying of all premises contained within a primary licence, giving you more information on who else is trading on a liquor licence. This should give you a better overview of the premises and how these premises could benefit your business. The expansion of the Liquor Licence Database to include wholesaler attributes gives the liquor industry it’s most powerful database-driven solution for many years. The Liquor Licence Database is a market master data solution created by the industry for the industry. It is provided to Category One members of the drinks association as part of their membership and is offered to subscribers at a separate rate. What is market master data? Market master data is an essential part of any business, and is fundamental to electronic trading. Businesses rely on master data to authenticate their trading partners, easily process orders and develop
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insights for future growth. What are the specifics? The Liquor Licence Database will soon display wholesaler numbers from the liquor merchants listed below: • • • • • • •
Australian Liquor Marketers Campbells Cash & Carry Independent Liquor Group Liquid Mix Liquid Specialty Beverages Paramount Liquor National Independent Liquor Wholesalers Association (NILWA) • Novocastrian Wholesale Liquor • D’Aquinos • Gateway Liquor • GH Cole & Son • Festival City Food & Liquor • Oz North Food & Liquor • Festival City Wine and Spirits • Rivercity Wholesale Liquor The composition of this list will change as changes take place in the industry. Ensuring that users have access to the latest business intelligence. Are we doing anything else? Yes! We understand that we don’t all speak the same language. What may be ‘Bob Smith Pty Ltd’ for us could be ‘Bob’s Liquor’ to you. For that reason we’ll be introducing a field titled
the drinks association | May 2017
‘Premise Name’ that displays the name of a premise as you may trade with them. Don’t worry, we’ll still retain the official ‘Licence Name’ for each premise but you’ll soon have an additional comparative.
From an association perspective, it’s important that we keep in touch with the changing needs of the industry and develop solutions that provide the business intelligence that our members need, where and when they need it” said Sandra Przibilla, the CEO of the drinks association.
Has anything been removed?
When can you access all of this great data?
We have embarked on a clean up of our database, so some unused fields have been removed.
The new-look Liquor Licence Database will go live on May 1.
Why are we doing this?
For further information on the Liquor Licence Database please contact the drinks association on 02 9415 1199 or email licences@drinks.asn.au
“We all use different sets of data from different sources.
Welcome to the new Ad Watch Portfolio service The drinks Ad Watch service being supplied by Ebiquity will receive a major platform overhaul next week. From May 1, 2017, Ad Watch will be accessed through an all new Portfolio platform as part of Ebiquity’s global roll-out of this new software, with your current logins. The new Portfolio is a culmination of years of Ebiquity’s experience in providing market leading competitive Ad Monitoring services combined with feedback from clients around the globe. The new Portfolio site is not only a fresh new design, it is also much faster and easier to run reports and analyse data. Click here to view the User Guide on how to use the new platform, and we will be in touch to organise in-person training for all members. If you have any questions on the upcoming change please contact Kathy Sloan at kathys@drinks.asn.au.
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the drinks association | May 2017
Step into the mind of the liquor shopper Getting an insight into the behavioural activity of the liquor shopper could be the missing piece in your sales and marketing plan. Find out how the drinks association’s Shopper Tracker service can help take your brand to the next level. What is Shopper Tracker? Shopper Tracker Liquor provides independent, objective metrics of shopper behaviour and the needs/perceptions explaining behaviour in off trade liquor. It covers core segments in all key retail banners across all key metrics, including the importance and performance of shopper needs across occasion and mission, category, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling. It also delivers value from the following: * Benchmarking: the ability to prioritise investment opportunities by retailer banner and category;
*Common and objective language with liquor suppliers using industry standard metrics. Many liquor retailers use the program for category planning and optimisation. It provides a quicker and stronger alignment with retailers in joint business planning, category reviews and category development as a trusted source of information – an independent voice of the shopper.
Wine, Beer, Spirits, Cider and Pre-Mix, as well as 11 retail banners. Field work runs every year for at least seven months and is then combined for reporting each March. Having a consistent time period allows for reporting on trends for both identification of issues and opportunities as well as setting KPI’s in teams. Interviews are conducted with shoppers within the three days following their most recent liquor shopping trip via online surveys conducted on desktop, tablet and mobile phones. A minimum of 100 shoppers per category, per retailer are interviewed to ensure a robust sample of data is available for further interrogation. This captures not only category level data, but also brand, segment, price band and pack type information.
How does it work? Shopper Tracker interviews over 23,000 shoppers per year across 31 core categories including
Why understanding shopper behaviour is important Understanding the underlying motivation of shoppers is critical to influence behaviour. This insight can then
* Metrics hardwired to activation: providing the ‘Why Shoppers behave the way they do’ in order to explain the ‘What they do’ often found in other data sources such as scan sales;
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the drinks association | May 2017
be applied to optimise all elements of the retail offer, from improving sales conversion, building image perceptions, how to drive trade up and building greater loyalty to store through non-price triggers. Equally for suppliers, while a consumer might also be the shopper on some missions, the decisions they are making on the shop are very different to those made in a consumption mindset. Understanding a shopper’s purchasing decisions is critical to optimise how and where to best focus investment pre-store and in-store. It can also help brands to further differentiate their offer based on what’s most important to shoppers along the path to purchase. When both retailers and suppliers work in unison to understand what makes their shoppers tick, and the triggers to change behaviour, the opportunity to both grow category value and a brand’s sales is maximised. Why subscribe to the Shopper Tracker service?
There are many ways Shopper Tracker can help the drinks industry. From a base level subscription, through to full depth access, bespoke deep dive analysis, consulting and building capability in teams through workshops, there is something for all businesses and budgets. the drinks association offers an in-house subscription, providing access to all 31 categories across the 11 major retail banners covered at a reduced rate. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum. For information on pricing and access, click HERE. For members seeking an even deeper level of insight, contact the Shopper Tracker team to upgrade to a Full Depth subscription. Visit www.shoppertracker.com.au for more information.
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the drinks association | May 2017
StayinFront joins the celebrations at the 2017 Australian drinks Awards Cloud-based Sales Force Automation and Customer Relationship Management solutions specialist and drinks association Corporate Partner StayinFront is excited to be jumping on board the Australian drinks Awards as the official After Party sponsor again in 2017. With a focus on helping drinks companies to work more efficiently through their fully automated solution for field forces, StayinFront is a global leader in its field and a strong supporter of the association. Managing Director at StayinFront Australia Clarence Dent says the partnership is a positive one. “At StayinFront, we hold a firm belief that we can help drinks companies improve sales productivity, increase insights into sales performance, and leverage the latest digital technology and data to engage and excite customers,” he said. “New data and new technology are changing the way that customers engage and shaping new customer expectations. Drinks companies invest and place tremendous value on their sales and marketing teams and we recognise the importance of this investment. The Australian drinks Awards represents a way to celebrate all the amazing sales and marketing achievements of drinks companies during the previous year, and what better way than to bring them the after party from the pinnacle event on the drinks association calendar!” Entries to the Australian drinks Awards are now open – to tell us why your brand deserves to win, or to book your tickets to the drinks industry’s night of nights, visit www. australiandrinksawards.com.au.
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the drinks association | May 2017
Network breakfast - Jane Caro ‘Diversity in action’ Jane Caro will be guest speaker at the drinks association’s upcoming network breakfast, discussing “Diversity in Action” Caro wears many hats, including author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and award winning advertising writer. She has published books including “The Stupid Country: How Australia is Dismantling Public Education” co-authored with Chris Bonnor, “The F Word. How we learned to swear by feminism” co-authored with Catherine Fox, and “For God’s Sake! An atheist, Christian, Jew and Muslim battle it out” co-authored with Antony Lowenstein, Simon Smart and Rachel Woodlock. She is sought after as a speaker, MC and workshop facilitator by a wide range of organisations, in both the public and private sectors. She is a weekly regular on Channel 7 Weekend Sunrise and Mornings on Channel 9. Jane has appeared frequently on ABC’s Q&A, Sunrise, The Project, The Drum and Playbox. She is also a regular panellist on the ABC’s top-rating show on advertising “The Gruen Transfer.” She is a regular on radio and has filled in as host for RN’s iconic “Life Matters”. Jane Caro appears by arrangement with Claxton Speakers International
DATE: Tuesday, June 27, 2017 TIME: 7.15am-9.15am LOCATION: The Big Top, Luna Park, Sydney
Click here to book Page 13
the drinks association | May 2017
Real World Marketing launches exciting new training initiative Consumer goods consultancy and drinks association Corporate Partner Real World Marketing has announced the launch of the Australian Grocery Academy, a training program designed to build the skills and capabilities of FMCG suppliers and manufacturers. Created in partnership with the Australian Food and Grocery Council, the Academy aims to boost the skill set of sales personnel, category managers and brand teams through a series of modules and courses. These include category and commercial management, advanced customer management and negotiation, as well as personal performance, and takes 15 months to complete. While the program has been designed for the grocery sector, a growing number of drinks companies have expressed interest in enrolling staff after recognising the potential it provides their employees to enhance their work performance. The inaugural programs will commence in Melbourne from 9th to 11th May, and in Sydney from 15th – 17th May. An introductory offer of 15% discount on the full program is available until 21 April 2017. For details on courses and how to apply, head to www.theaustraliangroceryacademy.com.au.
HOW YOU CAN HELP HOPE the drinks association has been touched by the support and well wishes we’ve been sent for our General Manager, Hope McMurdy, who stepped down from her position earlier this month after being diagnosed with breast cancer. Hope successfully fought breast cancer in 2015 and was appointed to the role of GM of the drinks association in January, 2016. “the drinks association team sends our thoughts and best wishes to Hope as she tackles this challenge with her characteristic strength and positive attitude,” said Sandra Przibilla, CEO. “Our hearts go out to her family during this difficult time and we look forward to Hope’s return to the drinks industry when she concludes her treatment.” the drinks association has set up a GoFundMe account to assist with Hope’s care. Click here to make a donation.
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the drinks association | May 2017
news Serendis mentor matching phase begins
The inaugural Women in drinks Mentoring Program 2017 has entered its matching phase. Mentees and mentors are currently being interviewed by Serendis to ensure they are paired based on their level of experience, area expertise and personality style.
On May 18, mentors will be introduced to the program and will meet to discuss strategies to support women in the drinks industry. The first introduction of the mentees and mentors will be held on May 18 during a cocktail function, followed by a panel discussion on successful mentoring.
Mentees will be initially briefed on May 9. They will take part in a half-day leadership development program to provide them with the tools and framework to leverage the most from their mentoring partnership.
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the drinks association | May 2017
Inspiring WID event with Kellie Barnes Angela Burgum, Women in drinks councillor, reports from the latest Victorian Chapter networking event. Jan Craps, CUB CEO & AB InBev Zone President, welcomed around 70 people from the Victorian drinks industry to a Women in drinks breakfast focussed on “Taking hold of your career” with special guest Kellie Barnes, CUB sales director. Kellie was incredibly inspirational and described herself as an ordinary girl who dared to dream big.
I loved the message Kellie shares with her sales team to remind them to seize the moment: “Never sit in the waiting space. Pinch yourself and move.” Kellie spoke about the one person who has had the biggest impact on her life, her young son who at 21 days old had open heart surgery and now lives with 12 critical illnesses. It put a lump in the throat or a tear in the eye of everyone in the room as Kellie spoke in total admiration of his courage.
Kellie stepped us through her career journey carefully picking out those who sponsored her on her critical path to success. “Sponsors are so important,” she said. “Not just those above you but also those around.”
It’s so easy to lose perspective; then you meet someone like Kellie and hear her remarkable career story and you see that the challenging times in life have shaped who she is today - relaxed under the spotlight, candid, authentic and extremely passionate about leadership.
She explained the importance of having a good network to tap into and that it’s OK to feel vulnerable. “Vulnerability is an important part of my journey. Your networks can help you if you let them.”
Every now and then we get the opportunity to hear from a remarkable person who makes a truly profound impression on us, and Kellie Barnes was that person. Thank you Kellie for speaking at our WID event.
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Dealing with age discrimination in the workplace
A report from the Human Rights Commission has revealed 27% of people over the age of 50 had recently experienced discrimination in the workplace. The average length of time unemployed came in at 68 weeks for workers over 54, compared to 30 weeks for 15-24-year-olds. HR Staff n Stuff HR expert Deborah Peppard told Smart Company last month that she believes Australian business’ attitude towards older workers
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is “definitely improving”. In fact, she says that in some cases businesses prefer to hire older workers. “There’s an age of entitlement from the younger generation, and employers are quickly seeing that an older workforce typically [has] a different type of work ethic,” Peppard said. “They have a better understanding of their responsibility and obligation to their employer. Some businesses think younger workers have a bit of an entitlement handout.”
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However, Peppard noted some older workers may start to falter in their responsibilities. “The biggest question we get is how to get workers progressing towards retirement when they may no longer be contributing to the business to the level the business would like,” she says. “We found just being honest and open with the employee about their ability to do their tasks was the best approach. Businesses should work with them and be as supportive as they can. You can’t force them to retire, and you can’t discriminate based on their age.” UK research shows age discrimination rife in workplace Research from SunLife has shown a huge 62% of people believe they have lost out on a job because of age discrimination. Almost half of over 50s also believe they have been overlooked for promotion based on their age. SunLife marketing director, Ian Atkinson, said: “Age discrimination is still a real challenge facing many people over 50 because of outdated stereotypes and ignorance. “In reality, many over 50s are far from this preconceived idea some areas of society still seem to have of them. It’s also surprising, in a way, that we discriminate against a group we all hope we’ll one day join.” The research involved the study of 50,000 people aged 50 and over, finding that 28% believe age discrimination is more common than ever before, with 5% saying they felt they had been encouraged, or forced to retire. Although 51% said that people of any gender face discrimination equally, 34% think it is something that affects women more than men.
“50 is definitely not old, and with life expectancy and retirement age rising year on year, life after 50 certainly doesn’t mean the need to slow down or take it easy – and more brands and businesses need to realise that.” Australian Human Rights Commission guidelines on age discrimination The Age Discrimination Act makes it unlawful to discriminate on the basis of age when advertising jobs; during recruitment and selection processes; when making decisions about training, transfer and promotion opportunities; and in the terms, conditions and termination of employment. Examples of age discrimination could include: Not employing certain people because they won’t ‘fit in’ with other employees because of their age Not employing younger workers because of assumptions that they will quickly move on to another job Advertising a position for someone aged ‘under 30’ to join a ‘dynamic, young team’ Making choices around redundancy, or forcing someone to retire, because of their age, or harassing or bullying a person because of their age. All types of employers and employment relationships are covered under the ADA, including: Commonwealth Government employees, state government employees and private sector employees; full-time, part-time and casual employees; contract workers and commission agents; as well as apprentices, trainees and those on probation. It also covers recruitment processes organised through recruitment and employment agencies. Click here for more information.
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The woman behind Australia’s fastest growing craft cider label The latest issue of drinks trade has hit the stands and features a cover story on Lindsay Sharp, from The Sharp Group. The Sharp Group grew out of the couple’s shared passion for food, wine and the country and naturally complemented each of their backgrounds, with Lyndsay coming from marketing and PR and David from farming and finance. They purchased Leura Park Estate in 2007 with two part-time staff and at the time were making around 350 cases of wine. Today, more than 150 people are employed by The Sharp Group and over 20,000 cases of wine from 120 acres of vineyard and a large volume of Flying Brick Cider from orchards in the region are produced each year.
Lyndsay notes: “From the very start, our mantra was to develop 100 per cent natural ciders from fresh Victorian fruit. We applied the same principals as we always have to our wines – sustainable principals, traditional methods and minimal interference – the fruit must always be the hero. “When we first launched in 2010, the Victorian market embraced the ciders with gusto. The number of retailers and venues continues to increase on a weekly basis – no doubt this sounds like classic spin, but seriously, once people taste Flying Brick Cider they are hooked - they can taste the purity.” Read more about The Sharp Group’s journey, as well as an interview with Valérie ChapoulaudFloquet, CEO of Rémy Cointreau, and look inside the newly opened KU DE TA Perth. Meanwhile, gin is in focus in the latest issue as the drinks Page 20
trade team explores the growth in the local industry and how distillers are using native botanicals, plus gins to try, gin bars and events. We also run through the top international beer and cider list, including those in craft, and reveal which cabernets and cabernet blends we selected in our recent tasting. If you’re looking for all the latest industry news, advice and product releases - this is the magazine for you. Click here to read the digital edition.
the drinks association | May 2017
AMA and NCI celebrate innovation with the Australian drinks Awards Australian debt recovery business AMA Commercial Collections, together with trade credit insurance broker NCI are excited to once again show their support of the Australian drinks Awards by sponsoring the Best Innovation Award at this year’s highly-anticipated drinks event. Both businesses have been Associate Members of the drinks association since 2011, playing an integral role in the success of the association’s monthly Credit Forums with their ability to investigate the credit history of drinks venues around the country and provide up-to-date reports at each confidential event. Kirk Cheeseman, Managing Director at NCI said the Sponsorship is a positive one for both parties. “Each year, NCI and AMA look forward to sponsoring an award and attending the annual gala dinner,” he said. “We are committed to offering all drinks members the best solutions, whether looking to mitigate trading risk or to collect overdue debts and would be more than happy to discuss how we can both help drinks businesses grow as well as protect their assets. We are proud to sponsor the category of “Best Innovation”, and look forward to presenting the award to a worthy winner on 7 September.” Tickets to the 2017 Australian drinks Awards are selling fast. To book your seats, visit www. australiandrinksawards.com.au. Page 21
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Heineken named world’s most reputable drinks company Five drinks companies have made the top 100 on the 2017 World’s Most Reputable Companies list. The annual Global RepTrak 100 list is compiled by the Reputation Institute (RI) and published in Forbes. In top place was Heineken at No.59. The company was also named No.2 on the Dutch Top 30, behind Philips. “The responsibility to strengthen our reputation and protect our license to operate goes all the way to the top of the company, it is a focus point for our senior managers across the globe,” said JeanFrançois van Boxmeer, Chairman of the Executive Board/CEO Heineken. “We actively engage in a dialogue with our stakeholders, with fans and critics
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alike. As a leading brewer we also take a clear stance in the debate on alcohol and health, our goal is to make responsible consumption ‘cool’ and fight alcohol abuse.” Heineken was followed by AB-InBev at No.72, Coca Cola at No.82, Bacardi at No.84 and Pepsico at No.93. AB-InBev was one of the biggest movers on this year’s list, up 4.5 points. Based on more than 170,000 ratings collected in the first quarter of 2017, the annual survey is the largest corporate reputation study of its kind, and includes comparative ratings, trends by demographics, and insights into which companies are best regarded
the drinks association | May 2017
by consumers as well as what drives trust and supportive behaviors such as willingness to purchase a company’s products, recommend the brand, invest in or even work for the company. RI’s RepTrak System measures the general public’s perception of the most highly regarded and familiar multinational companies in 15 countries – Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States – on seven dimensions of reputation including products and services, innovation, workplace, governance, citizenship, leadership and performance. “The annual Global RepTrak 100 spotlights the companies that truly understand what they stand for and how to reinforce the emotional bond with their stakeholders across all the markets they serve,” said Michele Tesoro-Tess, RI executive partner. “This year’s Top 100 companies come from different sectors: reputation is a cross-industry asset and companies continuously invest on it because their leaderships finally recognized its impact on business performances.” In putting together its annual list of the world’s most reputable companies, RI assigns each company a score – The RepTrak Pulse – ascertained by taking into account the esteem, trust, admiration and feelings the general public has for each company. A company’s performance across seven categories of reputation explain the rational drivers behind the emotional bond. Allen Bonde, RI chief marketing officer, added, “Looking at these top performers, it’s clear that offering high-quality products, standing behind them, and meeting customer needs is foundational to delivering on the brand promise. But our data also shows that companies with a strong sense of purpose
who are committed to improving on all dimensions of reputation – especially governance and citizenship – tend to be the most highly regarded.” Bacardi thrilled to be on the list for the 5th consecutive year Bacardi jumped eight spots higher than the previous year in the 100 list. “Making this prestigious global list for the fifth time in a row, and moving up ever higher since our first appearance, demonstrates that our efforts to continuously evolve our business and connect with today’s consumers in new and more relevant ways are making a difference,” said Mike Dolan, chief executive officer, Bacardi. “I want to especially thank our team around the world for their passion and dedication as we work hard to make Bacardi the envy of our industry.” The full list of The World’s Most Reputable Companies for 2017 can be found by clicking here.
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3 easy ways to learn more about the drinks association’s services the drinks association has created a series of videos and infographics highlighting how we can help you. the drinks association Learn more about the drinks association and the services it offers. Click here to view the infographic.
drinks bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.
drinks trade Want to know what drinks trade magazine can do for you and your business? Click here to view the infographic.
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What our associate members can do for you ... A guide to the services provided by the drinks association’s associate members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. BevChain BevChain provides national tailored supply chain solutions for the beverage industry across Australia with ‘best-in-class’ warehouse and distribution services. Click here to learn more. Brand Promotions Brand Promotions is the biggest, best and most cost-effective supplier of almost any promotional product you can think of. It also specialises in designing an entire campaign to help build your brand and dominate your market through gift with purchase, custom made products and high volume orders. Click here to learn more. Core Element Core Element is a specialist boutique FMCG recruitment and careers business that recruits sales, marketing and general management roles across the grocery, liquor, foodservice and pharmaceutical sectors. The company combines contemporary functional and organisational credentials and the ability to engage a rich, diverse network. Click here to learn more. Fix Corp Fix offers tailored solutions for system management, processes and efficiencies, category management, promotional program management, marketing programs & collateral management, retail support and merchandising, space planning, pricing, audit program management, data collection and analysis and reporting, product advice and product to market advice. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more.
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the drinks association | May 2017
IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/ direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail facts! and Ausrep; and Retail Insight. Click here to learn more. The Advantage Group Advantage is the industry leader in B2B performance benchmarking. The success of its performance benchmarking program - Advantage Report - has expanded to over 39 countries. Clients look to Advantage for insights into strengthening their business relationships within channels including Ecommerce, grocery, pharmacy, food and healthcare. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more.
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the drinks association | May 2017
Veritas Events Established in 1992, Veritas Events is a Sydney-based group of event planners specialising in creative solutions for corporate functions, conferences, incentive programs, team building and special programs. Veritas Events’ constant innovation creates unique experiences that both your business and your clients will always remember. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. Ebiquity Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. The company provides customised data analytics, online tools and consultancy services. It recommends optimisation strategies to improve clients’ performance throughout the consumer path to purchase, drawing on its unique expertise and objective data insights. Click here to learn more. GS1 Australia GS1 is a leading global organisation dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains. The GS1 system of standards is the most widely used supply chain standards system in the world. The company’s specialties are barcodes, EPC, GDSN, eCom, MobileCom, AIDC, traceability and supply chain standards. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more.
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the drinks association | May 2017
Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability - while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. StayinFront StayinFront provides complete, mobile, cloud-based sales force automation (SFA) and customer relationship management (CRM) solutions that empower its customers to work more efficiently, know more about their business and performance and sell more effectively. Click here to learn more. Nielsen Nielsen helps companies understand what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across video, audio and text. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Click here to learn more. Blue Star Blue Star is Australia’s leading provider of integrated print, display, personalised communications, promotional products, warehousing and logistics services. The company partners with customers to deliver on their communication needs, ranging from a specific product or service through to a seamless integrated solution. Click here to learn more. Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global
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the drinks association | May 2017
network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more.
SKUVantage Specialising in helping clients drive sales, reduce costs and save time with a collaborative one-stop-shop approach to digital content management, SKUVantage brings a wealth of possibilities to member companies. The business already has a strong relationship with the drinks association through its digital content repository service www.drinkslibrary.com.au. Click here to learn more.
St Hugo hosts World’s Top 50 Academy Chairs Barossa Valley winery St Hugo opened its doors to host the World’s Top 50 Academy Chairs on April 7. St Hugo was one of venues visited as part of the first visit to Australia since the Top 50’s inception 13 years ago. On the back of announcing the world’s latest best restaurants list, 26 Academy Chairs visited vineyards in the Adelaide Hills and Barossa Valley. The Academy Chairs dined in some of South Australia’s best restaurants. The Academy Chairs enjoyed a fourcourse lunch at St Hugo’s created by Executive Chef, Mark McNamara.
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the drinks association | May 2017
Below is an excerpt from our March monthly report; to access more information like this, contact us on 02 9415 1199.
RTD SALES FOR MARCH 2017 13 APRIL 2017
MAT Sales in RTD Rise
MAT sales in the domestic RTD market were slightly higher in March 2017 than in March 2016 with 23,009,044 cases sold for the former compared to 22,619,445 for the latter.
2016/17
25,000,000
2015/16
24,500,000 24,000,000 23,500,000 23,000,000 22,500,000
22,000,000 21,500,000 21,000,000 (9L cases)
Apr
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Figure 1: Moving Annual Total ('MAT') sales of RTD in the domestic market
Bourbon Standard and Bourbon Premium continue to dominate domestic RTD sales with 24.28% and 25.02% of the market respectively. Bourbon Standard Bourbon Premium Rum Dark Vodka Other Distilled Scotch
Market Share 24.28% 25.02% 16.15% 15.44% 11.44% 5.11%
MAT Change % -3.80 4.90 5.70 0.10 19.70 -11.00
Liqueur Gin Rum Light Ouzo Brandy Tequila
Figure 2: MAT sales of RTD in the domestic market by market share and MAT change
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Market Share 1.50% 0.68% 0.34% 0.00% 0.00% 0.03%
MAT Change % -31.00 10.30 -15.00 0.00 0.00 -11.30
the drinks association | May 2017
Below is an excerpt from our March monthly report; to access more information like this, contact us on 02 9415 1199. SPIRITS SALES FOR MARCH 2017 13 APRIL 2017 MAT Sales in Spirit Rise MAT sales in the domestic Spirit market were significantly higher in March 2017 than in March 2016 with 7,008,834 cases sold for the former compared to 6,761,980 for the latter.
2016/17
7,900,000
2015/16
7,700,000 7,500,000 7,300,000 7,100,000 6,900,000 6,700,000 6,500,000 6,300,000
(9L cases)
Apr
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Figure 1: Moving Annual Total ('MAT') sales of Spirits in the domestic market
Scotch, Bourbon and Vodka continue to dominate domestic Spirits sales with 22.17%, 19.10% and 17.18% control of the market respectively
Scotch Bourbon Vodka Rum Liqueurs Gin
Market Share 22.17% 19.10% 17.18% 13.55% 10.42% 5.14%
MAT Change %
0 2.20 2.10 1.60 -3.30 24.20
Whiskey Apertifs Tequila Cognac Sambuca Schnapps
Market Share 4.19% 2.69% 2.04% 0.83% 0.43% 0.35%
MAT Change % 11.00 38.20 20.10 1.80 2.90 -9.20
Figure 2: MAT sales of Spirits in the domestic market by market share and MAT change
02 9415 1199
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the drinks association | May 2017
Below is an excerpt from our March monthly report; to access more information like this, contact us on 02 9415 1199.
WINE SALES FOR MARCH 2017
20 APRIL 2017
MAT Sales in Australian Wine and Imported Wine Fall
MAT sales in the Australian wine market were notionally lower in March 2017 than in March 2016 with 367,863,889 litres sold for the former compared to 373,341,115 for the latter. Meanwhile Imported wines recorded 16,898,807 sales in March 2017 compared to 18,617,205 in March 2016. 2016/17
20,000
2015/16
2016/17
400,000
2015/16
395,000
19,000
390,000
18,000
385,000 380,000
17,000
375,000
16,000
370,000
15,000
365,000
14,000
in '000L Apr
May
Jun
Jul
Aug
Sep
Oct
Nov Dec
Jan
Feb
Mar
Figure 1: Moving Annual Total ('MAT') Sales of Imported Wine
360,000
in '000L Apr May Jun
Jul
Aug Sep Oct Nov Dec Jan Feb Mar
Figure 2: MAT Sales of Australian Wine
MAT sales were down in Fortified and White wine, while Red wine , Sparkling and Other NES were up in the Australian market. Meanwhile sales in the Imported market grew in Champagne, Rose Table and White Table.
Imported
Market Share
MAT Change
Market Share
Change
60.54%
0.0
White
46.74%
Champagne
22.40%
4.4
Red
39.29%
1.6
Sparkling
9.12%
-14.1
Sparkling
9.38%
1.0
-4.4
Red Table
4.86%
-68.2
Fortified
4.26%
-0.7
Rose Table
3.07%
37.1
Others NES
0.34%
1.4
Fortified
0.01%
-91.3 Figure 4: MAT Sales of Australian Wine
Figure 3: MAT Sales of Imported Wine Australian White
Market Share
Australian Red
Market Share
Australian Fortified
Market Share
Dry White
24.17%
Shiraz
23.85%
Port
79.69%
Chardonnay
18.72%
Cabernet/Merlot
12.98%
Sherry
13.83%
Sauvignon Blanc
15.19%
Cabernet Sauvignon
13.59%
Dessert
3.00%
Semillon/Sauv Blanc
12.41%
Shiraz Carbernet
11.75%
Muscat
Pinot Grigio/Pinot Gris
2.67%
Dry Red
9.72%
Australian Sparkling
3.48% Market Share
Riesling
1.97%
Lambrusco
6.11%
Methode Champ
53.09%
Classic Dry White
2.14%
All Others
12.25%
Fermented
32.10%
Verdelho
0.84%
Merlot
6.10%
Carbonated
14.81%
Semillon/Chardonnay
0.60%
Pinot Noir
2.52%
Semillon
0.09%
Cabernet/Shiraz
0.92%
Viognier
0.09%
Classic Dry Red
0.21%
Figure 5: MAT Sales of Australian Wine in White and Red
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Australian
White Table
Figure 6: MAT Sales of Australian Wine in Sparkling and Fortified
the drinks association | May 2017
Below is an excerpt from our March report; to access more information like this, contact us on 02 9415 1199.
CIDER SALES FOR MARCH 2017 13 APRIL 2017
MAT Sales in Cider Rise
MAT sales in the domestic Cider market were significantly higher in March 2017 than in March 2016 with 10,868,479 cases sold for the former compared to 10,596,684 for the latter.
2016/17
11,500,000
2015/16
11,000,000 10,500,000 10,000,000 9,500,000 9,000,000 8,500,000 8,000,000 7,500,000
7,000,000 6,500,000 6,000,000 5,500,000 5,000,000 (9L Cases)
Apr
May
June
July
August
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Figure 1: Moving Annual Total ('MAT') sales of Cider in the domestic market
Victoria is the leader in the domestic Cider market with 30.10% of the market share compared to 21.85% and 21.64% for close contenders NSW/ACT and QLD respectively. NSW/ACT VIC QLD SA WA NT
VIC NSW/ACT QLD WA SA TAS NT
Market Share 30.10% 21.85% 21.64% 12.96% 9.76% 2.46% 1.24%
MAT Change % 8.40 5.20 6.70 -9.70 -5.40 -8.30 -6.40
TAS Figure 3: Breakdown of Cider MAT market share and MAT change Figure 2: Breakdown of Cider MAT sales by State
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the drinks association | May 2017
Need information on liquor licences and banners fast? the drinks association can help. Providing access to the only centralised national liquor licence database in Australia, you’ll never miss out on all the latest licensing and banner group news.
Active liquor licences as at April 2017
Top 10 banner groups percentage share of outlets Australian liquor retail market - March 2017
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the drinks association | May 2017
Upcoming drinks events WID council meetings May 23, 2017 June 27, 2017 August 15, 2017 October 25, 2017 November 13, 2017
Supply chain logistics forum
Credit forums May 17, 2017 June 14, 2017 July 19, 2017 August 16, 2017 September 20, 2017 October 18, 2017 November 15, 2017
drinks board meetings
June 27, 2017 August 15, 2017 October 25, 2017
May 23, 2017 August 15, 2017 September 20, 2017
WID events
CFO forums June 27, 2017 November 7, 2017
AdWatch workgroup August 3, 2017
Gen/legal counsel June 7, 2017 August 3, 2017
Trade survey WG May 16, 2017 October 18, 2017
Executive meetings May 23, 2017 August 15, 2017 October 25, 2017 November 29, 2017
Network breakfasts June 27, 2017 October 24, 2017
HRD forums June 27, 2017 November 7, 2017
drinks Awards September 9, 2017
D&I@drinks meetings May 23, 2017 June 27, 2017 August 15, 2017 October 25, 2017
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